... Audience Analysis Outline I. Introduction II. Considered characteristics of the audience III. Appropriate communication channels IV. Diversity considerations V. Effective message VI. Conclusion Audience Analysis Effective communication in the business arena must be achieved in order to succeed in a competitive market. Re/Max All-stars has called an in-person meeting with a group of stakeholders including managers, salespeople, and customers to address quarterly sales. In order to communicate effectively with the group, an audience analysis must be done to capture the audience’s attention. This paper is intended to analyze the audience’s characteristics, communication channels and various ways to deliver an effective message. The speaker must be able to realize the quarterly sales report may mean different things to different groups in the audience. A speaker must make preparations when dealing with a diversity filled audience (Locker, Kienzler, 2008). Handling...
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...Audience Analysis Paper Abstract This paper will discuss how important effective communication is when dealing with diverse groups of people. This paper will discuss how an audience analysis must be done to capture the audiences’ attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood. For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your recommendations or will act on the basis of your message. It is very necessary to reach your primary...
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...Running head: AUDIENCE ANALYSIS PAPER Audience Analysis Paper Charnette Randle University of Phoenix Abstract This paper will discuss the how important effective communication is when dealing with diverse group of people. This paper will discuss how an audience analysis must be done to capture the audience attention. This paper will also analyze the audience characteristics, communication channels and various ways to deliver an effective message. Audience Analysis Paper Someone who is efficient at giving presentations may have many reasons for being efficient. It could be that they are very knowledgeable about the information they are presenting or they may be really confident about their ability to speak in front of large crowds. Something else that may add to them being efficient is the knowledge of whom the audience is and how to communicate effectively to different groups of people. Proficient communicators understand the different characteristics of the audience, the diversity in groups, and the appropriate communication channels. In addition, they look for ways to ensure their messages are effective and understood. For starters, the presenter must determine who the audience is that they are presenting to and their different roles of the audience. These roles would incorporate the primary audience, the secondary audience, the auxiliary audience, the gatekeeper, and the watchdog. The primary audience will decide whether to accept your recommendations...
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...Audience Analysis Paper COM/285 Introduction to Business Communication March 24, 2011 Dr. Angelia Williams Audience Analysis Paper The ability to communicate is a valuable commodity for anyone at anytime. To communicate effectively is paramount for all positions within an organization. Regardless of the role of service in an organization, the ability to articulate clearly and in a concise manner is rudimentary for all open and closed communications. Understanding your audience is essential to the delivery of any message and having the faculty to comprehend your audience motivations and the appropriate communication channel to reach them is half the work of an audience analysis (Locker & Kienzler, 2008). As a sales person presenting the quarterly sales information to a group of diverse stakeholders, you must consider the characteristics of the audience, the appropriate communication channel, what considerations to keep in mind given the diversity of the group, and methods to ensure the message is well received. Audience Characteristics Since the audience consists of stakeholders, including managers, salespeople, and customers, the presenter must determine the role of each audience participant. This would be identifying who are the gatekeepers, the primary audience, the secondary audience, the auxiliary audience, and the watchdog audience (Locker & Kienzler, 2008). Demographics are essential to the uniqueness of an audience. This would include education,...
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...Linguistic Diversity: The Role of English on Education in Ethiopia 1. Introduction Ethiopia is one of the diversified countries in Africa more than 80 languages are spoken and a diversified culture is experienced. The existing multiethnic and multilingual situation is a challenge to the education system of Ethiopia. Each region, state, city, district, school, and classroom faces a unique demographic situation. So educators locally are facing a different environment of diversity than portrayed even by the national profile. With the 1994 Ethiopian census indicating that some 77 tongues were spoken locally. Most of these languages belong to the Afro-Asiatic family (Semitic and Cushitic; Omotic languages are also spoken, though their classification is uncertain). Additionally, Nilo-Saharan languages are spoken by the nation's Nilotic ethnic minorities. English is the most widely spoken foreign language and is the medium of instruction in secondary schools and universities. Amharic was the language of primary school instruction, but has been replaced in many areas by local languages such as Oromifa and Tigrinya. After the fall of the Derg regime in 1991, the new constitution of the Federal Democratic Republic of Ethiopia granted all ethnic groups the right to develop their languages and to establish mother tongue primary education systems. This is a marked change to the language policies of previous governments in Ethiopia. 2. Purpose of the study The major objective...
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...Week 2: Audience Analysis University of Phoenix Marketing Audience Analysis As an associate with Cross Communications Cellular, Inc., there are always pressure- filled moments. Most recently I am in charge of presenting quarterly sales information at an in-person meeting to a group of stakeholders. These stakeholders include managers, salespeople, and customers. One meeting to address all stakeholders will be difficult but not impossible. Determining the best communication channels is only part of the challenge. I must also consider the characteristics of the audience. Additionally, it is important to be aware of the diversity of the audience. Considering this diversity, I must understand what is necessary to gain and maintain the attention of each audience member and clearly communicate the information. In the end, I must ensure the message is effective. Characteristics of the Audience When addressing an audience of varied stakeholders it is important to consider the characteristics of each audience group. These considerations must include the diversity of the audience. However, the diversity goes beyond grouping the audience by stakeholder type. More important, is to consider the characteristics of the people. Keeping in mind neither the product, nor the message will change. However, there will be diversity among those receiving the information. Some characteristics to consider are gender, race, ethnicity, age, and physical ability. Factually men and women...
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...|[pic] |Course Syllabus | | |School of Business | | |HRM/531 | | |Human Capital Management | Copyright ©2011 by University of Phoenix. All rights reserved. Course Description This course prepares students to address the concepts of personnel development as managers. Students learn criteria for developing effective job analysis, appraisal systems, and appropriate career development plans for employees. Other topics include personnel selection, employee compensation, benefits, training, workplace diversity, discipline, employee rights, unions, and management behaviors. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies...
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...improve communication and hold effective meetings. In general, communication is a process which means of connecting people. Communication happens anywhere for various reasons such as exchange information, ideas, express feelings and emotions. As for entrepreneurs, communication is important to them to communicate with their stakeholders or employee as well as their customers so a good communication skill is important for them. Thus, entrepreneurs need to improve their communication skill in order to communicate effectively with others. One of the many ways to improve communication skill is by having confidence when communicate with others. Confidence comes from feelings of well-being, skills and experience as well as from a positive mind. It’s a key component of being an effective communicator. For instance, John had just invented a new vacuum cleaner technology and he is looking for investor to invest to mass produce his creation. In order to gain his potential investor confidence over his product, John needs to prepare himself well with all possible questions from them. A good preparation will help John increase his confidence level when communicating with them. Beside self-confidence, sending a clear message is also important when communicating. Before a message is being sent out, ones need to ensure that the message they going to send out are clear for themselves. If the message is unclear for their own, that is how the messages will be communicated. Communication is...
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...globalization, technology, innovation, diversity and ethics all affect the four functions of management. If an organization wants to be successful they must adapt to these different factors. One company that has been able to do so is Starbucks Corporation. The adaptation and utilization of these many different internal and external factors has helped to make the company very successful. Globalization Globalization is the integration and exchange of worldwide cultures and resources. “Corporations operate worldwide, transcending national borders” (Bateman, & Snell, (2011), pp. 4). Advancement technology has led to advances of transportation and telecommunication, and these advances have led to connections and interactions between people that may not have encountered each other. Globalization has also led to an increase of available resources to companies around the world. When it come to the four functions of management and how globalization affects them, an organization must plan a companies goals and mission according to whether or not they want to globalize, export or import, then they must organize their company and departments to help implement the plan, next they must be able to lead their employees to implement those plans, and then control their company to follow the plan and stay on track while learning and adapting to changes as they go. Doing business with companies half way across the world has become easy with instant communication. This allows for outsourcing to...
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...Prerequisite Schedule /Location Instructor Mon 4:15 PM / South - 311 Online Credits Load False 1.0 1.0 15.0 Contact Mr. Banafa, Ahmed (ahmed.banafa@mail.npu.edu) Hours Course Information Course Description This course is designed for graduate students to take in preparation for becoming working professionals. Topics include effective communication strategies, emotional intelligence, diversity and cultural awareness, and interview skills. This course is intended for all the engineering graduate students to take to sharpen the soft skills required for professionals and learn professionalism in preparation for their career development and job search. Emphasis will be placed on professional ethics and leadership behaviors. Major objectives are: 1. To learn about career paths, career planning, as well as the essentials of professional development ( P.D.), such as personality assessment, communicative techniques, networking skills, resume preparations, interview skills as well as professional behaviors, such as professional etiquette and professional images. 2. To learn about Silicon Valley business and technology trends, workforce demands, and job opportunities, 3. To gain exposure and learn to network with Silicon Valley business and high-tech professionals for expanded professional networks. Instruction Method Lectures, seminars, drills, group discussions, panel discussions, case studies. Page 1 of 9 Course Objective https://stuosc.npu.edu/Syllabus/PrintSyllabus?enc=YlL9BQWX9...
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...to expand globally there are several areas within the management team that needs preparation. Most concerning is the training in multiculturalism and diversity also to include political and economic concerns that may arise during the expansion. Training in these areas will be vital to the life span of a global expansion. Often when one looks at the comparison of cultures many overlook important key facts. While understanding the culture is a great step it is not nearly enough in the terms of a successful global expansion. When an organization opens their doors in a foreign country the parent company must make changes (Sweeney, Eamonn P. and Hardaker, Glenn. 1995). It is not to say that they entire structure must change but you have to incorporate the culture around you. What works in the parent country will most defiantly not work in the host country. As a foreign country begins to feel the effects of a global company expansion there are several areas in which they must prepare themselves. It will be important for the country to be able to support the needs of this expansion in terms of technology, employees and the big question will the host country be able to handle the new flow of product or service through their economic state (Sweeney, Eamonn P. and Hardaker, Glenn. 1995).. With in international / multinational and global organizations there will always be cultural barriers and diversity issues that arise. Every country has certain cultures that exist. These cultures play...
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...Audience Analysis Effective communication in the business world must be mastered in order to strive in a competitive market. XYZ Companies has called an in-person meeting with a group of stakeholders including managers, salespeople, and customers to address quarterly sales. In order to communicate effectively with the group, an audience analysis must be done to capture the audience’s attention. This paper is intended to analyze the audience’s characteristics, communication channels and various ways to deliver an effective message. The speaker must be able to realize the quarterly sales report may mean different things to different groups in the audience. A speaker must make preparations when dealing with a diversity filled audience (Locker, Kienzler, 2008). When dealing with a vast number of people a speaker must be willing to do his or her research to better understand the audience and the needs to the group. The speaker must also be able to maintain control of the audience. By allowing questions and feedback at certain times in the meeting process can avoid the speaker from losing total control of the meeting. Knowledge of where the company is and where the company needs to be will play a part in whether or not the meeting is a success. For example, if the quarterly sales show the XYZ Company is failing to meet expected goals, if the speaker is prepared, he or she may be able to satisfy the audience with preparations for the future. Knowing what each member of the audience...
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...|[pic] |Course Syllabus | | |School of Business | | |MGT/307 Version 3 | | |Organizational Behavior and Group Dynamics | Copyright © 2010, 2009, 2008 by University of Phoenix. All rights reserved. Course Description This course in organizational behavior encompasses the study of individual and group behavior in organizational settings. Emphasis is placed on strategic elements of organizational behavior, workforce diversity, managing change, effective communication, and performance systems. A comprehensive review of these processes, as well as others, will allow students to examine their role in organizations. Course Materials Schermerhorn, J. R., Hunt, J. G., & Osborn, R. N. (2008). Organizational behavior (10th ed.). Hoboken, NJ: John Wiley & Sons. Robbins, S. P. & Judge, T. A. (2009). Organizational behavior (13th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. All electronic materials are available on the student website. |Week One: Fundamentals of Organizational Behavior...
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...Detailing what cultural difficulties and multiplicity concerns are generally stumbled upon by the MNC and worldwide companies. Will be researching diversity and how this is a significant issue in the worldwide arena. Detailing various political and economic concerns that will be encountered while world- wide growth. The business of PPQ Parts has concluded that for the business to develop worldwide over the next few years, its supervisors should be suitably educated in multiculturalism and multiplicity management. The company’s decision makers must be conscious of any opinionated and financial matters that will take place during the development. The research paper will give you insight into some of the worries for the upper management. Problems of Concerns The multitude nation of the PPQ Parts will be mass to an establishment applied to a diverse method of doing things, transpiring that the business came from a diverse, common, ethnic, opinionated, and financial system. With this being stated, for the business to deal with the burdens and ordeals of the new settings, the business has to become accustomed and manage with its host nation’s lawful system. Therefore, the company must employ native lawful authority to act for the business best awareness. (Why Diversity Matters,2013)...
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...Maximizing the Benefits of Diversity in a Corporate Structure Team #2 Edison State College March 17, 2013 Maximizing Diversity Module 4 Diverse teams are often perceived as difficult to manage because of possibility of conflict. Ensuring the team works together efficiently and keeps a positive relationship with one another can make it easy managing diversity. One of the specific parts of managing a team with diversity would be properly assigning them tasks. Members in a diverse group are chosen because they are simply different from the rest. “They have different skills, different perspectives on problems, different personalities, and different backgrounds” (Herrenkohl, 2006, p.g. 27). Before tasks may be appointed, it is important to identify said tasks while also learning about each member of the team. A member’s background and experience will help determine which task that will excel at, compared to other members. It is best to discuss with the entire team which member is receiving which task and explain why; keeping decisions transparent will help the members feel like they are truly goal-oriented and focused. Once the tasks are appointed, you can then create a performance strategy that will set a standard for the members. The highest performance possible will come from teams working together while doing their tasks. “Almost a quarter-century of records of student design teams, mainly in Stanford University’s mechanical engineering design program, indicate...
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