...possible! How companies develop strategy: 2 views: -Strategic planning tools -Processes: what you change inside a company!! It’s how you organize the work in a cie. Examples of strategic planning: -We don’t like their sound. Groups of guitars are on the way out---Decca executives -There is no reason for any individual to have a computer in their home—Ken Olson CEO of digital (1977) -With other fifty foreign cars on sale here the Japanese auto industry isn’t likely to carve out a big share of the market for itself – Business Week ‘1968 Sometimes these strategies can make mistake on the evolution of the whole business. We should think about how strategies develop in firm!!! • An expert can be wrong…but a whole company??? Profit pools in car industry: Making a car is the tiny part of the business. Leasing is when you rent a car to a compagnie for a long term contract, at the end of the contract you can buy it!! Obj of the leasing: you pay for the service but you don’t care about (insurance…) I don’t buy a car anymore, but I buy a service. Most of companies, are using the leasing process. The leasing is very profitable, because you sell financial service, with high return! Most of car manufacturers, are fully integrated. They manufacture the car, repair the car, finance the car… More and more cies are changing their business model in the car industry. Exple, instead of selling the car, they sell their leasing contract. Deliberate strategy: when I plan to do sthg and...
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...FULFILLMENT OF DEGREE OF BACHELOR OF BUSINESS ADMINISTRATION M.J.P.R.U, BAREILLY (SESSION: 2010-2011) SUBMITTED TO: SUBMITTED BY: Mrs. Sandhya Tripathi Pragati Dixit IIMS Faculty BBA-VI sem-C 915584 contents: 1. introduction 2. objectives 3. research methodology 4. company profile 5. literature review 6. data presentation and analysis 7. FINDINGS 8. conclusion 9. limitations 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. ANNEXURE INTRODUCTION INTRODUCTION: L’Oreal is the global leader in cosmetics, with 25 brands. They have 5 key areas of expertise − hair care, hair colorants, skincare, make-up and fragrances. There is a huge motive behind the study of L’Oreal. The study will help us to understand the operations which are carried out by L’Oreal. The operations such as marketing strategies, business plans, company at a glance, business structure, management and operating structures , competitors position as per this company, business development, discussion of business strategies, SWOT analysis to understand the different...
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...Intro: Act Gamification, the use of game elements; i.e. game thinking and game mechanics…. to promote desired behaviors among customers and employees. It has been a popular business strategy for decades. Loyalty programs, cereal box prizes, employee-of-the-month schemes, hidden tokens within apps — these are all examples. How are companies using gamification? Gamification vendors report that 47% of client implementations revolve around user engagement (Crossword), with brand loyalty accounting for 22% (Tim Hortons) and ‘brand awareness’ 15% of implementations. Here is an example of gamification in the context of brand awareness. (Monopoly) (Samsung campaign) Impressed by Samsung’s promotion? Late 2011 Gartner figures, project more than 70% of Global 2000 companies will use at least one gamified application by 2014. So, the overall gamification market is already sizable. Forecasts from two research firms, MarketandMarkets and M2, based on surveys of game vendors engaged in marketing, put the global market for gamification apps and services in the neighborhood of $400 and $500 million at year-end 2013. M2 Research sees the market growing to $2.8 billion by 2016. ************** The spike that we have seen since 2011 has obviously been driven by: 1. explosion of social media usage, 2. mobile revolution, 3. rise of big data, While just plain points, badges and other virtual goods may or may not have long lasting...
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...Summer Internships 2011 PGDM 2010-12 Summer Internship Project Report on “LIVE PROJECT ON BRANDING IN EMERGING CHANNEL FOR MEN PERSONAL CARE CATEGORY” Undertaken at ITC LTD JAIPUR Submitted By: (AJAY RAJ SINGH SHEKHAWAT) (Student Roll No.10GMOO1) Company Guide: Faculty Guide: Mr. VINOD MEWANI Mr. RUSTAM BORA AREA EXECUTIVE ASST PROFESSOR ACKNOWLEDGEMENT The making of any project requires contribution from many people, right from inception till its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We would like to thank Mr. Rustam Bora Asst. Professor and Mr Vinod Mewani Area Executive ITC ltd for being a source of inspiration and for the valuable suggestions provided throughout. His constant follow-ups and result orientation ensured that we successfully meet the deadlines. The making of any project requires contribution from many people, right from inception to its completion. In our case also, there had been a few people who have made this happen. It was not only learning but also an enriching experience. We thank our colleagues and friends for providing constant encouragement and help. Finally, we are grateful to our families for their moral support and understanding. “Teachers open the door, but you must enter by yourself” ...
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...Professional Higher Education Bachelor's Programme “European Business Studies” Analysis of LOreal CSR report 2011 Prepared by: Krists Dilba Maksims Simhovičs Table of contents 1. Main facts from the report 3 2. Motivation for choosing LOreal 5 3. Industry Analysis 5 4. Evaluation of the report 7 5. Assesment of the Report (quality principles) 19 6. Assesment of the Report (principles of content) 20 7. Conсlusions 22 1. Main facts from the report 1. L’Oreal has been a member of the UN Global Compact since 2003 2. L’Oreal also works closely with the following major associations and institutes: Anti-Corruption Commission of the International Chamber of Commerce, Global Council on Business Conduct, The Conference Board, Ethics and Compliance Officers Association, The Ethics Resource Center, International Business Ethics Institute, Institute of Business Ethics, Cercle d'Éthique des Affaires. 3. The L’Oreal is the largest cosmetics group in the world with 20.3 billions Euros of sales (2011), operating in 130 and having almost 70000 employees 4. L’Oreal invest 40 million Euros annually in programs that bring tangible benefits to communities all over the world. 5. The company engages in human rights protection, is against child labor, and also executes their buy & care programs to ensure sustainable growth and compliance with CSR strategy throughout their supply chain. 6. L’Oreal has also developed very stringent...
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...Vilnius Gediminas Technical University Faculty of Business Management Department of International Economics and Business Management Practical tasks International Business Management General information: The aim of the task is to give a student possibility to adapt theoretical knowledge in to practice. For that reason, each student must choose a company from the list or from Forbes 500 and to prepare presentations. |Companies |Sector | |1 |Virgin |Travel and tourism, health | |2 |Toyota, BMW, VW, Mercedes |The motor industry | |3 |Amazon, Facebook, Apple, Microsoft, |IT sector | | |Google, Dell | | |4 |United Colors of Benetton; Zara, Nike, |Clothes | | |Adidas, Otto, Armani, Prada | | |5 |Ikea |Furniture | |6 |Pfizer |Pharmacy | |7 |General Electric |Electronics | |8 |DHL, TNT |Logistics industry | |9 |Gazprom |Raw material | |10...
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...Protect Our Planet. Against animal testing.the Body Shop web site explains that the organisation does not sell or use either finished products or ingredients that were tested on animals after 31 December 1990. Trading fairly. The body shop set up their own fair trade programme, called Community Fai Trade.Community Fair Trade now works with over 30 suppliers in more than 20 countries, providing over 25,000 people across the globe with essential income to build their futures. Most of our products contain Community Trade ingredients. Social activism.Over time, Roddick blossomed into a full-time critic of business in general and the cosmetic industry in particular, criticizing what she considered the environmental insensitivity of the industry and traditional views of beauty, and aimed to change standard corporate practices. Roddick said: "For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human...
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...It's here. Finally. Kiehl's, the venerable - and extraordinarily popular - Old World apothecary with New World style has arrived with its first free-standing store in Canada, unique, word-of-mouth marketing strategy in tow. The chain's 152-year-old flagship store in New York City is known for having waiting lines of customers. They're drawn by the New York-based retailer's signature look combining a line of approximately 150 custom-manufactured, Kiehl's-branded products, utilitarian packaging, elegant store design and its reputation for great customer service. While the environment at a Kiehl's store is consciously non-solicitous, knowledgeable help is always immediately at hand. "It's a logical step for us," says Kristin Armstrong, VP/GM, Kiehl's Since 1851, of the move to Canada. She adds that the only reason the chain didn't come up sooner was it hadn't yet completed its consumer research. That research indicated Canadians already knew some basic facts about Kiehl's, such as its origins in New York and its reliance on natural ingredients. "When we asked, 'What would you like to see in the future?' almost every single group said that they would love to see a Kiehl's free-standing store. It reassured us that that was the right thing to do." The Canadian store opened in Toronto on June 20. Launching with a splash, Kiehl's sampled at the June 22 MuchMusic Video Awards pre-party where it handed out 500 gift bags. An official launch event on July 16 will feature the presentation...
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...globe it is also evolving at the same time. Expectations toward customers today have increase and the company have to adapt themselves in the ever changing environment of the 21st century. The challenges that are being placed in front of the business have also become more complex compare to previous centuries. This is because of globalization that has open up so much possibility in every aspect of the corporate world. This assignment is overall about Customer Value and Organisation has enabled them to understand the needs and wants. This report also highlights how the organisation can improve in terms of making more delighted customers. Through this way organisation will be able to retain customer loyalty for the long run. The report also evaluates the range and concludes that L’Oreal’s challenge in the current market needs to be able to understand the demand for a certain product. The major shortcomings are not being able to understand what are consumer needs, the wrong type of marketing strategic and overpromising consumers. It is recommended that L’Oreal should understand their consumer purchasing behaviour in order to stay ahead of competitors. Inserting healthy taglines that brings positive meanings is also a good marketing strategy. Besides that, providing new services to consumer will show that L’Oreal is concern about customer satisfaction and...
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...Table of Contents ABSTRACT 3 1. INTRODUCTION 4 2. DEFINITION ETHICAL CONSUMERISM 5 3. BODY SHOP ETHICAL CONSUMERISM 6 4. MARKETING RESEARCH SURVEY QUESTIONAIRE 10 5. CONCLUSION 13 6. REFERENCE LIST 15 ABSTRACT A business intervention and technology advances the urge for ethic and corporate responsibility has gained vast attention. Consumers are more educated about what impact products have on human, animal and environment protection, hence the urge for ethical consumerism increases. In this report the ethical consumerism of the Body shop who is a subsidiary of LOreal groups was examined, critically analysed. Some of the various products that are categorised as ethical products are identified and discussed. The approaches that were used by Body shop to becoming more socially conscious business, linking these elements with the ethics and values of Body shop. A short survey was conducted to gain understanding of consumer buying behaviour was carried out to give a transparent view on the consumer buying behaviour toward Body shop. Finally a conclusion is made on the findings from the research conducted using the annual report of Body shop and other related articles to design an overall perception of the findings. 1. INTRODUCTION Body shop is one of the leading skin and hair care product distributer in the United Kingdom with more than 2,600 store in 66 markets globally selling over 1,200 products with Anita Roddick at the head of its...
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...products, ice cream, frozen food, pet foods, and snacks. The product includes Nespresso, Nescafé, Kit Kat, Smarties, Nesquik, Stouffer’s, Vittel, and Maggi. Nestle has 477 factories in 194 countries and 33,33,000 employees world wide. Nestle company started in 1866 and found by George Page and Charles Page, and Farine Lactée Henri Nestlé. The Nestlé mainly based on Corporate business principles in which all the cultural activity are shown.Nestle long term success for our shareholders. They ensure that all the activities are sustainable but additionally we have to create significant value for society. Nestles is main shareholder for company loreal cosmetic company.The company owner hennery nestle had lunched the combination milk,flour and sugar for saving a neighbor child . The founder of milk company American chlaes and George Parle tie up with nestle for expanding business. The company grew the time of First World War and follow up by Second World War. It is 140 years old company. The nestle company follow long term value and market strategy for consumer and making community center for making business pattern. Nestle main vision to sell for in high quality with low prices. Their main objective to sell product with good prices and delivery of product . Nestle is the leading for industry and making market growth .Nestle purchase fresh foods for making their food. Nestles is the important part for daily life. Nestle power supply maintain the commodity og organic product. Nestle...
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...------------------------------------------------- L’Oreal’s Global Makeover ------------------------------------------------- Table of Contents Backgrounds 3 Case Problems 4 Before ISIS 5 Case Solution 6 Changes in Business 7 Conclusion 11 Reference 13 Backgrounds L’Oreal Group is the world’s biggest cosmetics and beauty company that has operations in more than 130 countries. Eugene Schueller founded L’Oreal in 1909 with the first originally company locates in France. For more than a century, L’Oreal has grown from a small local firm to a number one cosmetic group in the world. Nowadays, altogether, L’Oreal markets contain 23 global cosmetic brands that classified under five product ranges: Consumer products (products intended for skin care, hair care, hair coloring, make-up and styling products, sold under such brands as L'Oreal Paris, Garnier and Maybelline New York), Professional products (hair care products for use by professional hairdressers, marketed under Kerastase, Redken, Matrix and other brands), Luxury Products (international brand cosmetics, such as Lancome, Ralph Lauren and Cacharel, distributed through selected retail channels), Active Cosmetics (Inneov, Vichy and other brands for sale mainly in pharmacies), and The Body Shop (cosmetics on the basis of natural ingredients) (Bureau van Dijk, 2014). There are more than 67,000 employees working for L’Oreal right now in order to provide such a huge diversity in brands and quality products...
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...has played a major role in both the content and presentation of our discussion and arguments and I would thank my friends for their help in making of this term paper. I have extended my appreciation to the several sources which provided various kinds of knowledge base support for me this period. SHEFALI VIJ CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 4 MARKETING PLAN OF COLGATE-PALMOLIVE 4-12 ENVIRONMENTAL ANALYSIS 13-16 MARKETING STRATEGY 16-20 SEGMENTATION 20 TARGETING 20 MARKET RESERACH 23-24 FINANCIALS 24-31 COMPANY OVERVIEW 32-35 BIBLIOGRAPHY 36...
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...Loreal ideas - customer centric – develop categories together with comsumer - assess the competencies vs strategy of the business (action) - be consecutive in the strategy deployment (pyramid) Moje pomysly: Secure the base (because of high share in sales, important for future growth), use as recruitment/education strategy, Multi- Brand Strategy L’Oréal uses a multi-brand strategy to cover the mass market in China. The best way to describe their diversified brands is that of a pyramid: At the base of the pyramid comprise of L’Oréal Paris, Maybelline Garnier, and Mini-Nurse – all products that target the mass market. Brands such as Vichy, Kerastase, and Matrix make up the middle of this pyramid. These products are sold in pharmacies and hair salons meant for consumers looking for that mid-level quality of products. The very top of that pyramid is reserved strictly for the high-end products such as Lancome, Biotherm, Shu Uemura, and Kiehl’s. These products are sold in retail outlets, high-end department stores, and specialized boutiques. Each level of L’Oréal brand pyramid occupies a certain price area, which meets the needs of Chinese consumers from a price sensitivity perspective namely due to the wide income gaps in China. Now beyond price, L’Oréal products go through different tiers of sales channels including supermarkets, pharmacies, hair salons, department stores, and specialized boutiques. Even L’Oréal brands have their own unique ‘personality’ – L’Oréal...
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...line: Eyes Makeup……………………………………………………………..4 2.2.2 Product line: Skin Tanned……………………………………………………………....5 2.3 Comparison and analysis………………………………………………………………………..6 2.4 Improvements and recommendations…………………………………………………….8 3. Perception…………………………………………………………………………………………………..9 3.1 TV advertisement in China: New L’Oréal Paris shampoo……………………….10 3.2 Perceptions of customers 3.2.1 Vision Perception…………………………………………………………………………13 3.2.2 Sound Perception…………………………………………………………………………14 3.3 Improvements and recommendations…………………………………………………..14 4. Conclusion………………………………………………………………………………………………...15 References………………………………………………………………………………………………...16 1. Introduction | L’Oréal, which started as a hair coloring business by a French chemist, Eugène Schueller, was established in 1909. By following the guideline, “innovation in the field of beauty ”, L’Oréal has now perceived by worldwide as a multidimensional brand in terms of beauty products. Aside from hair coloring products, the company stretches its product range to make up, skin care, hair care and fragrances. Nowadays, L’Oréal sells its products in approximate 130 countries across five continents (Braizaz, 2014). Cultural learning and product adaptation have become the priorities for the company to successfully earn its brand recognition in the global market. Moreover, the perception of customers is another influencing issue that affects consumer behavior, which is worthy to be discussed. This report...
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