...Research The actual goal of the research process is to evaluate the customer’s buying behavior of cars by taking Tata Nano as the primary example and analyzing car-marketing segments in the automobile industry in order to support the Indian automobile companies especially Tata Nano, for improving their market sales. Scope of the Research The main scope of this project is to analyze the information on the Indian automobile industry and the car marketing aspects of automobile industry by considering Tata Nano as an example. This research will provide the detailed overview on the automobile industry in India and the changes in the Indian automobile industry after the establishment of Tata Nano. It will cover the different aspects related to the car marketing like the marketing plans and marketing strategies required for success. Factors of the Research The main factors of this project are as follows: * The overview of the Indian automobile industry * The detailed information on the buying behavior of the customers when they buy cars Research and Study Within the process of completing this research, hasn’t faced any obstacles until now and in the process of gathering the information from the different types of data collection methods of secondary source of data, there are some limitations and restrictions for collecting the information. In the process of gathering the information from the articles and case studies of previous scholars the researcher was asked to...
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... * Survey Second hand car market using secondary data. * Finding gaps and Increasing pre-owned Car sales. * Assessing Second hand Cars Residual Value. * Enhancing customer requirement knowledge and satisfaction. Need For the study: The automobile sector has today become one of the hot areas markets. Various upcoming features have enhanced the global competition in today's Automobile sector. * As there are petty dealers in the ‘Pre Owned’ Car market in Indore. It is important to learn about the ‘Target Audience’ and the market. * To know how has Maruti handled the ‘Pre Owned’ market till date? * To know what the market share is? * To understand and work on the gaps, if any. Utility or Proposed out comes and benefits of the study: Benefit to the Organisation: With this study, the team (Srimayrit Motors) will be benefited in terms of learning 1) Changes in the target segment. 2) Learn more about the competitors. 3) Study the changes in the market conditions. 4) Awareness / knowledge about ‘True Value’ The study results also will help in making proper strategies to expand the new introduced market. Benefit to Academics: It will help us in understanding- * The market for used cars in general and market in city in particular. * Customers Decision Making Process for used cars. * Customer’s choices of brands in used car segment. * It will help...
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...Table of Contents Introduction 3 Examples of the buying guides 3-4 General information and definitions 4 Hypothesis test 6 APENDIX A 10 The scatter graph of Mustang Price vs. Convert 10 The scatter graph of Mustang Price vs. Age 10 The scatter graph of Mustang Price vs. Miles 10 The scatter graph of Mustang Price vs. Transmission Type 10 The scatter graph of Mustang Price vs. Cylinders 10 The scatter graph of Mustang Price vs. Color 10 The scatter graph of Mustang Price vs. Grand Tourers 10 How much I want to spend. TO: Tom Jones, Owner of Tom’s Used Cars DATE: 7/26/2011 SUBJECT: Analysis of asking car prices (Used Mustangs) Please find below the results of the analysis of the asking prices of used cars with different characteristics. Introduction Buying cars is one of the most critical things in our life. We need to research different categories before we spend our dollars, and we must establish buying guides. Examples of the buying guides are: 1) I have to know exactly how 2) I have to know what car I want and what car meet my criteria. These guides will help us decide how much you can afford to spend, whether you should look at a fancy car or regular car, whether you should look at car with grand tourer (GT) or without grand tourer, style, transmission type and a myriad of other factors. The borderline that we agreed on as a team is the car reliability, quality, performance, and power. On this specific case study we would like to study...
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...FORGETPAYMENTS.COM MARKETING PLAN Marketing Management 2.0 Situation Analysis Forgetpayments.com is a start-up concept developed by two individuals, one with more than ten years in the wholesale purchasing, refurbishing, and selling of automobiles and the other with more than 15 years of sales and marketing experience. Marketing will play a vital role in starting and growing the business in the Phoenix, Arizona market. Drivewithotpayments.com offers an innovative way of buying car the old fashioned way, with cash not credit. The idea is to educate and train consumers to make car buying a winning investment rather than living with ever increasing monthly payments on depreciating assets. The current economic climate has increased attention on all aspects of consumer debt; Forgetpayments.com provides an answer to many consumer debt concerns. 2.1 Market Summary The used car market has multiple segments from large franchised dealerships, to large independent dealers, to local buy here, pay here lots. 35.5 million used vehicles were sold in by independent and franchise dealerships in 2009 (NIADA p. 17). Additionally, “while the number of independent dealers decreased again in 2009, independent dealer market share increased (NIADA p. 17). The average advertising expense for 2009 hit $267 per vehicle sold (NIADA p. 18). On average, Independent dealerships sold 25.74 vehicles a month, with less than 18% of...
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...the two different, but related, concepts of value in marketing discipline might be integrated. After the process of product valuation for consumers has been made clear. In the proposed model, product benefits, logistic benefits, and costs are defined in terms of consumers' perception in the activities of acquisition, consumption and maintenance, as well as consumers' expectation of personal values satisfaction before buying. Finally, the implications of consumption behavior analysis for marketing strategy are discussed. Many consumers experience anxiety when consumers decide and buy a car it is because buying a car not only travel for those people travel more than in office of course need most suitable car for them. Often the buying process involves negotiating with a dealer or vendor that consumers perceive as having negotiated benefits such as the search for better information, and negotiating leverage. This is a purchase as seriously as the commitment of several years of future payments, taxes, maintenance and operation. Most spend a lot of time in the car they buy. Because of these important levels of economic and social stress can be high. Consumers are more...
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...TRANS Asian Research Journals TAJMMR TRANS Asian Journal of Marketing & Management Research Vol.2 Issue 3-4, March-April 2013, ISSN 2279-0667 A STUDY OF SMALL CAR CONSUMER PREFERENCE IN PUNE CITY Mrs. Beena John*; Dr. S. Pragadeeswaran** *Research Scholar, MS University, Tirunelveli, India. **Deputy Controller of Exams, Annamalai University, Annamalai Nagar, Tamil Nadu, India. ABSTRACT Indian Automobile small car business is influenced by the presence of many national and multi-national manufactures after liberalization in 1991. The presence of the many manufacturers and variants within the city provides several decision options to the customers as they supply similar product proposition, creating the passenger automotive small car market highly competitive Customers now search for those differentiating parameters, which may help them to choose among the alternative products available in the market. The purpose of this paper is to come with the identification of parameter that influence the customer purchase preference behavior patterns of passenger automobile small car owners within the city of Pune. Of greatest interest to the current study is the impact of demographic variables and income affecting the vehicle selection of small cars. KEYWORDS: Consumer preference, small cars, influencing factors. ___________________________________________________________________________ INTRODUCTION India assisted by its economic advancement, is experiencing...
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...leader in the used car industry. However complications have emerged as a result of duplicators attempting to copy their “no hassle offers” in the highly competitive used car market. Therefore, CarMax’s primary concern is staying ahead of the competition and eliminating threats from potential future disruptions from competitors. Therefore the key question we will try to answer in this analysis of the CarMax case is, can CarMax continue to grow successfully given the threat of new competitors entering the market? After thorough analysis of the situation, our team has come up with a series of recommendations that will allow CarMax to remain competitive in the market in the midst of growing threats form new competitors. First CarMax should expand the Parts and Service Department by offering attractive bundles to customers when purchasing cars such as service a service add on. This will CarMax gain additional market share by allowing them to become a one stop shop for car issues, incentivizing repeat customers and increasing the lifetime value of each customer. In addition, CarMax can build a mobile application that allows customers to make purchases. This move will help CarMax reach a wider audience, enhance customer experiences, and avoid having to incur additional costs associated with hiring and training new salespersons. Issue Analysis The industry is subject to economic conditions. Consumers do not make big purchasing decisions, such as buying a car, if the economy...
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...on the purchaser from gatherings, for example, family, companions, games, reference gatherings, and society by and large. Understanding consumer behavior gives the marketer an opportunity to see the effects of demographical variables on consumer preferences (Solomonet al, 202). Marketers apply this knowledge to segment customers when marketing their services and products. The consumer’s responses vary depending on the product and individual background such as lifestyle (Schiffman et al, 2009). For instance, when a company is marketing a car it segments the consumer’s according to theirpreferences which differ across demographic variables. Individual lifestyle attributes of interest may affect consumer’s preferences. Lifestyle of an individual affects the consumer’s choice on products to buy. For instance, the type of car the consumer wants will be influenced by his lifestyle. An example of lifestyle that may influence the type of a car that a person wants to purchase is highly affected by his beliefs and value systems(Schiffman et al, 2009). A...
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...Identification of relevant social factors that affect customer behavior in purchasing car 1.1 Background of the Study The main purpose of this research is to identify the relevant social factors that affect purchase intention in purchasing car. The result of the research could be used as reference by the car dealer and manufacture which allows to understand the requirement of the market demand in Malaysia. Since there are a lot of competitors in vehicle industry provides advance manufacturing technologies and facilities which to be successful, automaker companies have to strengthen the need according to the need of the customer in order to remain in the car manufacturing industry. Carmaker and marketers should not only focuses on manufacturing vehicle and performance of the vehicle instead they also should emphasises on the social factors which influence the buyers decision in purchasing car such as reference group, family factor and social status. Other than that, the basic principle in the current market which is governing is customer orientation and customer centeredness in belief. Currently, the Competitive market is forced to produce the goods according to the customer needs (Tafler, 2007). The study on the consumer purchase behaviour which also refer as consumer behaviour, provides information of the consumer patterns and purchase intention (Nesai, 2009). Other than that, the organization able to survive along the organization could able to supply the needs...
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...quantitative research which is used to explore more specific and complex problems. It is safe to say that qualitative information can help to formulate a hypothesis to be tested in quantitative research. In any business, qualitative research is mostly used to study human behavior and consumer trends. In this particular case, the researchers were attempting to determine the differences in buying behavior between customers of vehicles in China, Japan, and Western countries. The methods used to gather information were interviews and questionnaires that featured many open-ended questions. The information gathered through these means was such that it was almost impossible to express it in numerical form. The hypothesis formulated by the researchers was whether culture plays a role in the buying decision when looking for a car. The analysis of the information gathered entailed looking at a response and recording a yes or no response. The conclusion was drawn after aggregating the responses from each country. The researchers found that culture plays an important role in Asian countries when buying a car because people want to save face. Quantitative research involves the exploration of more specific problems for which numeric data may be collected. For instance, researchers in the paper were tracking the demand for cur flower over 12 months. The data collection of sales data from auctions in the international market. Further,...
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...1. Introduction 3 1.1. Background to organization 3 1.2. Financial information of organization 3 2. Situation Analysis 4 2.1. SWOT Analysis 4 2.2. PESTLE Analysis 6 2.2.1a Policies that implicate the product 6 2.2.1b influences on consumer purchase 6 2.2.2 Economy Environment 7 2.2.2a. impact of inflation 7 2.2.2b. GDP influence on the product 7 2.2.3. Socio-Culture 7 2.2.4. Technological 8 2.2.5. Environmental 8 2.3. Five forces 8 3.0. Marketing strategy 10 3.1 Mission 10 3.2. Marketing objectives 10 3.3. Target market 11 3.4. Marketing Mix 11 4.0. Conclusion 13 5.0. References 14 1. Introduction The following report would discuss about how Tesla, Inc. did in the previous few year. Tesla is an American company that established in 2003. The company main in manufacture electric vehicle. In this era, with people’s green environment awareness increases, electric car would be getting more and more customers’ attention. 2.1. Background to organization In 2003, Tesla established under Elon Musk’s investment. And the company’s primary goal was to commercialize electric vehicle, aimed at early adopters market. Then growing as rapidly as possible to join the mainstream vehicles’ market. Tesla had never earned profit before 2013. Nevertheless, after the tough transition period, they started making profit. Under the financial crisis, Elon Musk assumed leadership of the company as CEO, position he still holds today. In 2008...
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...Buying an SUV? New, Used, or Not at All? Abstract Purchasing a vehicle is the second largest purchase a household can make. There are so many questions to ask and variables to consider. Both quantitative and qualitative variables should be researched. Making the wrong choice can be a costly mistake. The Fields’ household has decided to look into purchasing a small SUV. They have narrowed it down to a new (2015) or used (2012) Chevrolet Equinox verses a new (2015) or used (2012) Ford Escape. Then again, depending on budgets, payments, and other multiple variables – they may not buy at all. The Fields’ are thinking of upgrading to a larger vehicle from very small, low miles per gallon, high cost to insure, but paid off 2007 Ford Mustang. Just a few of the variables they must consider are cost of the vehicle (monthly payments), depreciation, cost of insurance, gas mileage, safety features, and style. They must also consider the best fit for the family. Some of these variables will be more qualitative measures. They have a teenage son who plays basketball. He is very tall and needs to fit comfortably in the SUV. He also needs the extra room in the back to haul all of his basketball gear. Not to mention, he wants to look cool being dropped off at school. They also have a daughter who is in college. She likes the extra room to haul her friends around, and of course she wants a good-looking vehicle as well. Both Mr. and Mrs. Fields need the extra room for luggage...
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...our daily life gradually. Cars make our life convenient and swift. However, too many cars have caused very serious social problems. Some people claim that the disadvantages of car are more than the advantages. I doubt whether the argument can bear much analysis. Since one century [ago], the auto industry has [been] developed at full speed worldwide, and has brought the enormous progresses to our life. For example, the car is the most convenient tool of transportation. We can [be] on and off duty by car every day, we can go to travel by car on the vacation, we can utilize the cars to deal with some emergency too. The car [is] playing an important role in our daily life. They make our rhythm of life faster and faster, make our business become more and more efficient. On the other hand, the development of the automobile has brought a lot of infant industry to people, Give people countless employment opportunities too. Such as, manufacturing industry, repairing industry and maintaining industry. We are enjoying the convenience that the cars bring to us; at the same time we can utilize the auto industry to support ourselves.However, we can not ignore that too many cars cause enormous social problems, for example, traffic jam, air pollution, traffic accident, to which we have to find a solution. In a word, the cars have brought enormous change to our life; the advantages are far more than the disadvantages. We should recognize the merit of the cars, and do our best to solve...
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...CONSUMER BEHAVIOUR IN DURABLES- PASSENGER CARS For the Consumer Behaviour project, we have surveyed 41 (27 male and 14 female) people to understand the buying decision process of the customers while purchasing cars. The objective of the study is to collate the data collected and to analyse the results to understand the buying behaviour of the customer’s and thereby formulate the marketing policies for our new brand in passenger cars product segment. Objective: To launch Honda’s diesel car CONSUMER BUYING PROCESS: * Stage 1: Problem recognition - The inputs are functionality, safety, family size, income and peer pressure. * Functionality : it mainly includes engine performance, for example power generation, displacement, mileage and all. * Safety : cars are considered to be safer than two wheelers. * Family size : when family size grows from two to three or four, then need for car is felt as on two wheeler is meant for family of two. * Income : with increase in household income a family consider of purchasing a new car. * Miscellaneous : on certain occasions such such as marriage in family or promotion of a family member sometimes as a status symbol also act as trigger for purchase. * Stage 2: Information Search – Internet search, discussion with friends, family and sales executive. * Personal- Feedback from friends and family (22%) * Commercial- Reading material, online, advertisements, Sales executives (32%) ...
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...portal for not only comparing vehicles’ features and prices across brands but also the ability to buy them and get it delivered at home. They want to develop a website for the same and need information about the kind of attributes that attract people to a website and increase its brand equity. We need to develop a research problem for the client to find out the attributes which make a website attractive and understand the drivers of an online car purchase. Secondary Data Analysis: According to reports, the following facts are relevant in an online purchase and specifically a car purchase: * A growing number of consumers (especially the young) trust user-generated content (up from 66% in 2010 to 72% in 2014). * More than 50% of car shoppers in every market said that positive comments on social media would make them more likely to buy a specific brand. * Interest in buying a car online is increasing: 61% of Chinese consumers would buy a car online, while only 34% of consumers in the US would do so. * The idea of not owning a car remains attractive among consumers- mostly attributed to low cost. * 97% use the Internet for vehicle research and trust online commentary to provide perspective in a purchasing decision * 73% say they are more likely to buy a specific model or brand if they find positive comments on social...
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