...to support students by giving them an opportunity to apply for a bus pass and a lunch card | Picture C | Verbal | Study Hub | The Study Hub offers students to go in to their work on the computers to catch up on assignments, borrowing books for their courses and borrow an ipad to do their work. | The purpose for of the Study Hub is help students with their studies in the college instead of doing their work at home. | Picture G | Written | Timetable | A timetable is a written document for the students can referrer to so they can see what lessons they have got in the week. | The purpose for a timetable is to help students to get to lessons and know tutor you have got. | Picture B | Written | Assignment | An assignment is a written document to give instructions to the student to do a specific task for example to achieve P1, P2, M2 , D2 | The purpose for an assignment is help to student to achieve the unit that has been given to them and also they can achieve with their final grade for that specific unit | Picture F | On Screen | PowerPoint | A PowerPoint offers students and tutors an opportunity to prosade in front of the class or in front of a group of students, also put pictures that are fit for purpose. | The purpose for a PowerPoint is to help students with their assignments and learn...
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...which marketing personnel work, and the different activities which are carried out under the umbrella term of ‘marketing’. Concepts central to an understanding of marketing are considered: 4 P’s (product, price, promotion and place), segmentation, targeting and positioning, services marketing and buyer behaviour. * Develop a basic understanding of the key concepts of marketing; & * Understand business functions and the engagement with micro and macro environments. 3. Format of delivery One hour lecture and one hour tutorial each week. 4. The StudyNet site for this module will be employed to post relevant and important information. Please check it regularly for lecture slides, tutorial and test materials, general news items, etc. 5. (a) Weekly programme:...
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...The buying process of “Sony VAIO” A computer is a general purpose device which can be programmed to carry out a finite set of arithmetic or logical operations. Since a sequence of operations can be readily changed, the computer can solve more than one kind of problem With advances in computer technology came the dawn of automated systems, allowing artificial intelligence to replace human intelligence. Over the last decade, there has been a tremendous advancement and use of computers which has rapidly become one of the most sought in every phase of individuals’ personal and business life today. Individuals and companies are highly dependent on computer for storing data, image, and file processing, preparing assignment, presentation, report and research work. Desktop pc, Laptop, Net book, note book have emerged as the most popular invention of computer. There are lots of brands of desktops and Laptops are available in the market. For example, Apple, Toshiba, Sony VAIO, HP, Dell etc are the most popular brands that people usually look for to use. We buy computer not only to play games or watch movies, but also for storing data, keep record, using MS office, SQL, data software, image software, to perform various functions such as create status report and as a communication device by using internet. Few months back, I strongly need to purchase a laptop. While purchasing a new Laptop, I first tried to recognize the problem, then search information, evaluate alternatives...
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...to support students by giving them an opportunity to apply for a bus pass and a lunch card | Picture C | Verbal | Study Hub | The Study Hub offers students to go in to their work on the computers to catch up on assignments, borrowing books for their courses and borrow an ipad to do their work. | The purpose for of the Study Hub is help students with their studies in the college instead of doing their work at home. | Picture G | Written | Timetable | A timetable is a written document for the students can referrer to so they can see what lessons they have got in the week. | The purpose for a timetable is to help students to get to lessons and know tutor you have got. | Picture B | Written | Assignment | An assignment is a written document to give instructions to the student to do a specific task for example to achieve P1, P2, M2 , D2 | The purpose for an assignment is help to student to achieve the unit that has been given to them and also they can achieve with their final grade for that specific unit | Picture F | On Screen | PowerPoint | A PowerPoint offers students and tutors an opportunity to prosade in front of the class or in front of a group of students, also put pictures that are fit for purpose. | The purpose for a PowerPoint is to help students with their assignments and learn...
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...Networking-Assignment 1-Outline Assignment 1: The Benefits of Twisted Pair Cable You are a recently hired consultant for a NCF, the Networking Consulting Firm, and your first consulting assignment is at Ocper, Inc. Upon arriving at the client, you learn from the president that there is no one dedicated to information technology or networking on the staff and there are 20 Windows peer-to-peer client computers all connected via coax cabling. The president also indicates that the company plans to double in size over the next two years, but she is weary of drastically changing the computing environment. Write a 2-3 page paper in which you: • Describe what changes you would suggest in terms of the current network type / structure and how you would lay out the benefits of the changes you recommend. • Describe why you would suggest connecting all current and new client computers using twisted pair cable instead of staying with the current coax wiring structure. • Discuss the possibility of using fiber optic cable instead of either twisted pair cable or staying with the existing coax wiring structure. • Research the costs involved with making these changes to the network (not including the cost for buying more computers) and determine whether or not there is a cost benefit. Your assignment must: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with...
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...that, in the first place, giving us this useful assignment, that, in the end of the day, will be proven use to us all. The research that we picked for this assignment is “Reason for Being Loyal to Laptop” The phenomenon that we have identified is brand loyalty toward laptop. The rationale of choosing this phenomenon is because we had realize that nowadays there are many people that using laptop for many reason which could be for work, for school, for art, for contract, or anything that was more widely used this laptop in their daily life. This phenomenon slowly emerged on 1979 when on that time actually the using of laptop was not widely used by people. Most of the people that use laptop on that time were employer or people with high salary whom afford to but laptop. But on today, most of people in one family had one laptop. Due to laptop was more affordable today; more people were getting opportunity to buy their own laptop. 1.1 Background of Research In this subtopic, it can be narrow down the research about the tendency of loyalty people to used laptop in their daily life. First of all, more people choose to use laptop rather than using computer. It is because, after appearance of laptop, people more interested to use laptop because in era globalization the technology run with faster same with the changed of computer to laptop. So, there is much type of people which preferred to use laptop compared to use computer due to change of technology in globalization, which...
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...45 Assignment – A Five Analytical Questions Marks – 10 1. a) What is the interrelationship between the consumer behaviour discipline and the marketing concept? b) How can the study of consumer behaviour assist marketers in segmenting markets and positioning products? 2. Contrast the major characteristics of the following personality theories: a) Freudian theory, b) Jungian theory, c) Neo-Freudian theory, and d) Trait theory. In your answer, illustrate how each theory is applied to the understanding of consumer’s behaviour. 3. a) Discuss the differences between the absolute threshold and the differential threshold. b) What is consumer reality? 4. How is perceptual mapping used in consumer research? Why marketers are sometimes forced to reposition their product or services? Illustrate your answer with examples. 5. Distinguish between beliefs, values, and customs. Illustrate how the clothing a person wears at different times or for different occasions is influenced by customs. Assignment – B Three Analytical Questions Marks – 10 1 A marketer of health foods is attempting to segment its market on the basis of consumer self image. Describe the four types of consumer self-image and discuss which one(s) would be most effective for the stated purpose. 2 Which theory of learning (i.e., classical conditioning instrumental conditioning or cognitive learning) best explains the following consumption behaviour : a) buying a pack...
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...STUDY: You are a Business Development Consultant. Your Firm is hired by a small business enterprise that is facing myriads of marketing and organizational challenges. YOUR JOB AS A BUSINESS DEVELOPMENT CONSULTANT IS TO 1) Analyze the problems in the business, 2) Research solutions and/or benchmark good practices, 3) Make suitable recommendations for improvements, and 4) Help the business to implement these recommendations satisfactorily. TEAM ASSIGNMENTS PRESENTATION: 15 MINUTES LEARNING OUTCOME 2: Be able to use the concepts of segmentation, targeting and positioning 2.1 Show macro and micro environmental factors which influence marketing decisions 2.2 Propose segmentation criteria to be used for products in different markets 2.3 Choose a targeting strategy for a selected product/service 2.4 Demonstrate how buyer behavior affects marketing activities in different buying situations 2.5 Propose new positioning for a selected product/service Submission Deadline: November 16, 2015 TEAM ASSIGNMENT: AC 2.1 Show macro and micro environmental factors which influence marketing decisions Guiding Term Paper Questions The business believes that competition from nearby businesses is preventing it from growing and increasing sales. However many other micro and macro factors are impacting sales and its marketing decisions. So show the macro and micro environmental factors that are impacting the performance of the business and explain how they are...
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...MARKETING FOR MANAGERS (MKTG5009) TRIMESTER 3 2015 Individual buying behaviour vs Group buying behaviour ASSIGNMENT 1 ROBIN KARUMBA STUDENT ID: 18331141 WORD COUNT: 1450 EXCLUDING REFERENCE Introduction The consumer buying behaviour varies from one customer to another. (Graves 2013) states that it is difficult understanding human emotions effect on the buying decision process yet because we humans have very similar neural wiring we tend to make similar mistakes what he calls ‘mind gap’. This is what leads us to walk out of a shop believing we bought what we wanted. This study will attempt to understand behavioural difference between individuals and group consumers based on influence from various environmental factors. This raises the need for consumer behaviour analysis using a nominated product buying decision process. In this research I’ll use my past experience in the purchase of a laptop for university purpose and a large quantity of laptops for an organisation I worked for. This document this will be categorised into individual and Organisation buying decision process The Individual Analysis * Understanding the customer: influences Personal and Social To get an accurate individual analysis, it is important to understand the consumer demographics and background that influences the decision process. The Organisation * Understanding the customer: influences Buy class and product type The organisation is a multinational food and beverage industry...
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...Critical Thinking is my computer crashing. Last week my computer crashed before I could get my assignment done, so I with the first step being Purpose-goal or objective clear and justifiable, significant and realistic, this is what I will be using as my topic. Question being the next step, we I have to answer what is the problem? The problem is it put me in a very hard place in getting my work done for three classes that I’m currently taking. Information being the next step states that data, evidence, observations or experiences, conclusions, must be accurate, clear, relevant and sufficient. So the data that supported my thinking in buying a new computer was the fact that after I turned my computer into the computer store, the owner basically said the virus that is on my computer basically killed it, and he recommends a new one. Inferences are the next step, which is interpretations or conclusions, decisions follow evidence. So after receiving the bad news, like I stated earlier I decided to buy a new computer. I did not go right out and purchase a new computer right away. I did a little price matching and searching, especially with it being Christmas time. This brings us to the next step, which is Assumptions. Assumptions are beliefs taken for granted, subconsciously or unconscious level. What I took for granted was the fact that the computer guy at the store knew what he was talking about, especially since I do not consider myself very computer smart. But after visiting...
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...|For Office Use: | | |Grade For Assignment | | Written Analysis and Communication Individual Assignment No 2 Case Analysis Report on ‘The Quality Improvement Customers Didn’t Want’ Submitted by Name: Roll No: Section: Institute of Management, Nirma University August 14, 2012 Executive Summary Quality Care is a health maintenance organization and has been occupying third position in the health care industry for quite some time. The recent trend of installing computer systems in the health care organizations has put Quality care in a confusing state where it has to decide whether to follow the trend or stick to the traditional methods. Quality Care has to look out for customer satisfaction and retention, quality of the service provided and market position. It can install the systems at a few locations for testing, or conduct surveys in organizations where the systems have already been installed, or provide a comfortable working environment or simply avoid the new technology. This can be achieved by simply adopting the new computerized systems at a few locations and after testing them implementing at the rest of the locations. Situational Analysis Quality Care, a Health Maintenance Organization (HMO), is currently at the...
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...| STRATEGIC MANAGEMENT | APPLE INC ASSIGNMENT | | | Submitted to:Prof. SAPTARSHI PURKAYASTHASubmitted by:GROUP NO. 6, SECTION – BPGDM 2014-16PGDHRM 2014-16 | Himanshu Bist | | Indranil Mondal | | Satyajit Das | | Sayan Kar | | Shalini Sathapathy | M124-14 | Swadha Awasthi | | Radhika Kalia | | Vanya Sanjar | | | 1. Analyze the Personal computer industry. Why did Apple struggle historically in PC? Market Share and Segments The top four PC vendors- Hewlett Packard, Dell, Lenovo and Acer- accounted for 53.6% of the market shares worldwide in the PC Industry. Industry leadership had shifted numerous times. Hewlett Packard emerged as the leader after the acquisition of Compaq Computer in 2002. Dell held the second largest market share of 12.6% with its distinct combination of direct sales and build-to-order manufacturing (popular in the corporate world). China based Lenovo was its greatest strength was its dominant position in China, the fastest growing PC market in the world, where it commanded 35% share. Acer was another prominent brand whose strong selling point was its net books and it acquired brands like Gateway in the US and Packard-Bell in Europe to increase its market presence. Looking at another dimension, the PC buyers fell into five categories: home, small and medium-sized(SMB), corporate, education and government. Home computers represented the biggest segment, accounting for nearly half of the worldwide PC shipments...
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...Issue The computer is a great invention that is used in every field including corporate offices and private homes. Computers have made our day to day tasks easier to do and made a great impact in our society that is still evolving and changing each day. Workers are able to do their jobs more efficiently and allow interconnectivity between computer users all around the world through the Internet. Computers has made it very easy for people to copy and steal intellectual property like music, movies and computer software programs like Photoshop and Microsoft office. The scenario I will present below shows the effects of software piracy and explain why it is unethical to download and use anything you do not have the rights to especially if it was obtained by breaking the law. Software Piracy Scenario Emanuel is a freshman college student at the University of Maryland. He lives on campus and lives on a fixed income. One of his classes requires a lot research and time to complete his assignments. Emanuel has his own laptop and is able to do the research on his computer but unfortunately he does not have Microsoft Office Suite installed on his laptop so he can use Microsoft Word to type up his documents. Instead, he has to go to the college campus library and use their computers that do have Microsoft Word installed because the price of Microsoft Office is too expensive to purchase for Emanuel. Unfortunately, the college library has a limited amount of computers and sometimes...
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...Digital Photography and Imaging Research Report Assignment 1 CSW201 1/21 Table of Contents Introduction ................................................................................................................. 3 Abstract ....................................................................................................................... 3 Types of Camera, Equipments and Formats ............................................................... 4 Different Types of Photography ................................................................................ 10 Camera Features that Enhance good quality shot with photography techniques ...... 14 Criteria for Buying a camera ..................................................................................... 16 Conclusion ................................................................................................................. 20 Assignment 1 CSW201 2/21 Introduction “What are the things you look at, when buying a digital camera”? I asked “I know nothing about the cameras and its techniques. Well! , you know! , when I just felt like having a camera, I just came here and bought a one”. An owner of a Digital SLR camera replied back, standing at the most famous Digital Camera’s Shop in the Capital City of Maldives. He is correct in his reply. Majority of the people doesn’t know about the different camera types and use of it in different types of photography. What purposes do the camera they...
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...STAMFORD UNIVERSITY OF BANGLADESH * ASSIGNMENT 0N E-COMMERCE IN BANGLADESH * SUBMITED TO: MJF RUPOM * SUBMITED BY: MD SAHAJALAL (MAHADI) * ID NO:BBA 04814818 * BATCH: 48(A) In the emerging global economy, e-commerce and e-business have increasingly become a necessary component of business strategy and a strong catalyst for economic development. The integration of information and communications technology (ICT) in business has revolutionized relationships within organizations and those between and among organizations and individuals. Specifically, the use of ICT in business has enhanced productivity, encouraged greater customer participation, and enabled mass customization, besides reducing costs. However, this is premised on strong political will and good governance, as well as on a responsible and supportive private sector within an effective policy framework. This primer seeks to provide policy guidelines toward this end. E-BUSINESS E-business is the use of the Internet and IT to execute all of the business processes for the firm. E-business includes e-commerce, all internal processes, and coordination with business partners such as customers and suppliers’-business refers to the use of digital technology and the internet to execute the major business processes in the enterprise. It includes the activities for the internal management of the firm and for coordination...
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