...RUNNING HEAD: THE SHOP THAT CARES The Shop That Cares: A Marketing Plan for ATR Enterprises Western Governor’s University QRT: Task 1 October 31, 2012 I. Executive Summary 6 II. The Challenge 6 III. Situation Analysis 6 a. Company Analysis 6 b. Customer Analysis 7 c. Competitor Analysis 8 i. Competitor’s Chart App. A d. Collaborators 9 e. Climate 9 i. PEST Analysis App. B ii. SWOT Analysis App. C IV. Market Segmentation 9 a. Segment 1 9 b. Segment 2 9 c. Segment 3 10 d. Segment 4 10 V. Alternative Marketing Strategies 10 VI. Online Marketing Strategy 10 a. Search Engine Optimization 10 b. Web Analytics Plan 11 c. Social Media 11 d. Maintaining Online Customer Satisfaction 12 e. E-Commerce Solutions 13 f. Sitemap App. D g. Website Mock-ups App. E h. Web Development and Maintenance Budget 13 VII. International Consideration 15 VIII. Marketing...
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...Summary M2M Customs is a start-up auto restoration shop. The company is engaged in the restoration of old American cars, and the designing and building of hot rods, and street rods. Body work and rust repair is the majority of our work. Phaethon's Chariot has recently bought a new state-of-the-art restoration shop, located at 6632 Reese Road, Memphis TN. The company is dedicated to providing the highest quality workmanship. M2M Customs keeps up on all the latest tools and techniques of the trade to perform the highest quality work possible today. Phaethon's Chariot is located in Memphis, TN. Our company and employees are dedicated to doing each job right the first time, and retaining each car owner as a lifetime customer of our shop. The company is a state chartered corporation in Memphis, owned by Jovon Campbell. The owner has worked on car independently in the Memphis area for the past 10 years, and is committed to excellence every day. This new space allows the company to retain more work. The office area is comprised of 500 square feet and the shop area where the day-to-day work on the cars is performed is 5,000 sq.ft. The population of the seven communities in close proximity to M2M Customs is estimated at 918,279. Roughly, this would mean that this area comprises a total restoration market in excess of $2.0 million annually. The company's goal is to acquire a comfortable minority share of this nearby market. The marketing research and tailored marketing strategy described in...
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...Marketing Plan Allen, Seth; Bell, Rashonda; Crotty, Chad; Mitcham, Paulina University of Phoenix CERTIFICATE OF ORIGINALITY: I certify that the attached paper, which was produced for the class identified above, is my original work and has not previously been submitted by me or by anyone else for any class. I further declare that I have cited all sources from which I used language, ideas and information, whether quoted verbatim or paraphrased, and that any and all assistance of any kind, which I received while producing this paper, has been acknowledged in the References section. This paper includes no trademarked material, logos, or images from the Internet, which I do not have written permission to include. I further agree that my name typed on the line below is intended to have, and shall have the same validity as my handwritten signature. Student's signature (name typed here is equivalent to a signature) Paulina Mitcham; Rashonda Bell; Chad Crotty; Seth Allen Marketing Plan The research department for Meineke found that by adding a car wash to their service center the company will increase revenue, grow their customer base, and provide satisfactory customer service. The stakeholders decided to initiate a trial phase of this service by adding a car wash to one of the larger locations to see how the new service goes with customers before adding it to several locations. Through the course of a year, the location is observed closely to ensure that all entities...
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...buyout funds from the company he worked in and invested them, with his wife, in a car repair franchise in a suburb in Indianapolis. He has been expanding since and seven years later he holds five franchised locations around Indianapolis. Revenues from the first two car repair shops financed his last two businesses. He currently has twenty-seven full time employees, yet feels the stress from running the shops for ten-hour work days and evenings full of paperwork. It seems Fred is working more now that he is semiretired than before as a senior executive. Fred is not going thru this by himself since this situation happens often with franchisees and the misconception of being their own boss and their own company. They believe that others will take care of all the headaches and exposure of the business, yet the franchisor is the one making the money in royalties and advertisement while dictating how the business must look and even be ran. If Fred does not comply then the franchisor can take the franchise away at any moment and Fred would be left with nothing. Assess Fred’s capability and capacity to be a franchisee in general and for this specific company. Seems to me that Fred definitely has the capability and capacity to be running a franchise of car shops. This is due to his thirty-year experience in the automobile industry. He has the knowledge and understands what it takes to run a car shop, even though his knowledge of a franchise might not be as extensive. Fred can...
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...empire “I could not understand how it could move under its own power. And when it had driven past me, without even thinking why I found myself chasing it down the road, as hard as I could run.”[6] Soichiro Honda, a Japanese autophile has loved cars since a very young age and from there, his passion just grew. At the tender age of fifteen, he started working as an auto repair technician, dreaming of becoming a famous motor racer. When he had free time, he would build race cars and work on his Harley Davidson. The talent of this entrepreneur was natural and this allowed him to start his own vehicle repair shop in the year 1928. He attended technical school to add new skills to his inborn knowledge. It was also in 1928 that he secured a patent on wheel spokes for automobiles. This was the first of many innovations.[2] Honda's business thrived during World War II, and after the war he tried to enter the personal motor business, a difficult task since the industry was virtually nonexistent. Encouraged by his early success, in 1948 he organized the Honda Motor Company. Within a decade Honda was the leading motorcycle manufacturer in the world and had a larger share of the American motorcycle market than Toyota and Nissan (with its Datsun cars) had in automobiles. Way of management Honda had a different way of managing his business than the normal japanese business...
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...Unprofessional Conduct? Jessica Jeffrey Strayer University Business Ethics BUS 309 Professor Nekia Hackworth August 23, 2015 Unprofessional Conduct? The definition of unprofessional is cited as follows: “not professional; not pertaining to or characteristic of a profession; at variance with or contrary to professional standards or ethics; not befitting members of a profession, as language, behavior, or conduct” (Dictionary.com, 2015). Hence, this paper will analyze the four (4) questions as outlined in the assignment overview and discuss them by using concepts learned in this course. Additionally, the writer of this paper will explain the rationale used for her responses. Question 1 Do you believe the Board of Education violated her right to privacy? The author of this paper does feel that the Board of Education violated Mrs. Pettit’s right to privacy. The reason for this belief has to do with the utilitarian concept to “always act to produce the greatest possible balance of good over bad for everyone affected by our actions” (Shaw, 2013). Mrs. Pettit, her husband, and the others who attended the function were engaging in this very concept. Additionally, this occurred in a private setting and the participants were consenting adults over the age of eighteen (18) and should be afforded a legal and moral right to privacy. However, the happiness enjoyed by these acts was eventually used against Mrs. Pettit as the consequences of her actions led to the revocation...
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...customer satisfaction is a key driver of performance, making its measurement and management crucial. Most studies on customer satisfaction take an aggregate standpoint and do not consider segment-specific differences in attribute importance. In this article, the authors report on customer satisfaction with ambal auto (p) Ltd. They hypothesize that personal, situational, and product factors moderate the relationship between attribute performance and overall satisfaction. The “service-dominant logic” focuses on the firm and the customer co creating value, as defined by the customer. Achieving this orientation requires firms to understand which components of the service concept are most important to different subsets of customers. However, research on the relative importance to customers of core and peripheral service components has produced mixed results. The results show that these factors indeed influence Attribute—Performance—Satisfaction Relationship The present study investigates this relationship for salespeople in a business he theoretical justification for a positive impact of salespeople’s job satisfaction on customer satisfaction is based on the concept of emotional contagion. The analysis is based on a dyadic data set that involves judgments provided by salespeople and their customers collected across multiple manufacturing and services industries. Results indicate the presence of a positive relationship between salespeople’s job satisfaction and customer satisfaction...
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...President: | Homawattie Habib | Police Precinct: | 102 | Guiding Questions: 1. Brief description of the community from documents researched. What is the cultural and linguistic representation of the community? If this information is not found on the Internet, from your observations, what culture/language do you think is represented? Ozone queens is a working class residential community with a lot of commercial real estate that will appeal well to the public. Asian and Hispanic are the cultural and linguistic representation of the community. 2. What are the distinguishing physical features of the school? Surrounding area? What year was the school built? Include a picture of the front of the school in this area of your paper. The school has an attached playground floor, a one way school zone designated street and a local city playground. -> Front of school 3. Does the school have a playground? What are its distinguishing features (if so, include a photo of it in this section of your survey)? Yes the school has a playground both in front of the school and behind the school. The playground floor in the back of the school has the planets on the ground, a couple of areas to play hopscotch, and various other games. A community garden also exists in the back. There are boxed off areas where the remains of old plants put there by students can be seen. The Ampere Playground in front of the school is gated and kept clean by park staff....
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...INTERNSHIP PROJECT FINAL REPORT DES/SBTAP Automotive Repair and Refinishing Environmental Compliance On-Site Evaluations Ali Etebari INTERNSHIP PROJECT FINAL REPORT DES/SBTAP Automotive Repair and Refinishing Environmental Compliance On-Site Evaluations Ali Etebari (603) 868-1447 E-mail: aetebari@vt.edu Facility: New Hampshire Department of Environmental Services (NH DES) Small Business Technical Assistance Program (SBTAP) 64 North Main St P. O. Box 2033 Concord, NH 03302-2033 Contact: Rudy Cartier NH DES Small Business Ombudsman Phone: 1-800-837-0656 Fax: 271-1381 E-mail: cartier@desarsb.mv.com Faculty Advisor: Dr. Ihab Farag 255 Kingsbury Hall University of New Hampshire Durham, NH 03824 TABLE OF CONTENTS Executive Summary 3 Introduction/Background 3 Goals/Objectives 4 Approach/Methodology 4 Chemical Usage, Equipment Needs 4 Releases/Wastes Generated at the Facility 5 Details of Work Accomplished/Project Results 5 Pollution Prevention Benefits 5 Recommendations for Future Efforts 6 References 6 Appendices: A. Sample Report 6 B. Evaluation Checklist 10 C. Microsoft Excel Spreadsheet 13 Executive Summary: SBTAP is offering small-scale automotive repair and refinishing businesses free confidential on-site inspections in order to increase their awareness...
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...SUBMITTED BY: RAMAKRISHNA KASETTY MU ID: 901719348 INSTRUCTOR: DR. TRACY CHRISTEFERO 1 Table of Contents 1. Background ......................................................................................................................................... 3 2. Founders Name ................................................................................................................................... 4 3. Vision................................................................................................................................................... 4 4. Mission ................................................................................................................................................ 4 5. Objectives............................................................................................................................................ 4 6. Product and Services ........................................................................................................................... 7 7. Market Competition.......................................................................................................................... 10 8. Laws and Regulations........................................................................................................................ 11 8.1 Business Insurance ...................................................................................................................... 11 9. Marketing Strategy...
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...plan: 8 Target Market. 8 Marketing Tactics 9 Products: 9 Place: 9 Price: 9 Promotion: 10 Tactical Marketing Plan for the first Year: 10 Finance: 11 Cash Flow: 11 Profit & loss (income statements): 12 Balance Sheet: 13 Breakeven Point: 13 Startup cost: 14 Human Resources 14 Operation: 15 Premises: 15 The Main Suppliers 16 Quality 16 Contingency plan 18 References 20 Appendix 1 20 Logo. 20 Appendix 2 20 Finance appendix 21 Profit and loss Forecast: 21 Calculations: 21 Appendix 3 22 Executive summery TOP MAX Auto Services is a new business in the car protection industry that revolutionizes the way of cleaning a car it is the future where you never have to clean it. It services is to coat the cars with a protective coat that make the car self-cleaning, this is done by using the Ultra Ever Dry compound to coat the car and make protective layer that repels any type of liquids and dusts. The targeted market for this business is the high end customers with high disposable income, who care for appearances, hygiene, follow the latest trends and fashion. The business is going to be a general partnership between me and my Brother Ali Abdulla Ahmed who is going to contribute...
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...Scenario 1: Ask a question: The scientific method is a cycle of observation, developing a hypothesis, experimentation based on the hypothesis, and identifying conclusions. Through successive rounds of the scientific method hypothesis are refined into theorems that can explain our observations. You reach for the switch and the light doesn't come on. What would you do next? Would you try the switch again? Did I flick it all the way first time? Then I would check to see if there was anything wrong with the electricity, by trying to turn on other lights in the house or looking to see if any electrical appliances were working. And so on and so forth until I found out why the light wasn't working. Do background research: The light doesn't come on the first time that I flick the switch. Based on experience I know a few potential causes of this observation, namely: faulty switch, no electricity, or burnt out light bulb. Using this background information I can then form a hypothesis as to why the light bulb didn't come on when I flicked the switch. Hypothesis: The light bulb didn't come on when I turned the switch because the light bulb has burnt out. Experiment: Take the old bulb and test it in a known working socket (at a neighbor's). Experiments should ideally have only two possible outcomes. Either they will support the hypothesis or disprove it. If the light doesn't work at my neighbor’s house then there is something wrong with the bulb. If it does then something else...
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...Association for Operations Management’s (APICS) claim is to be “the global leader and premier source of the body of knowledge in operations management, including production, inventory, supply chain, materials management, purchasing, and logistics”. The target audience seems to be geared toward supply chain professionals. AIPICS is a supply chain focused organization that offers some guidance to students and professionals interested in a career in supply chain. There is also a focus on specific access such as logistics and purchasing. The Institute for Supply Management™ (ISM) is the largest supply management association in the world. Their mission is to lead the supply management profession through its standards of excellence, research, promotional activities, and education. The membership base includes more than 40,000 supply management professionals with a network of domestic and international affiliated associations.” The institute focuses more on promoting current professionals involved in purchasing or logistics. Another organization, ASQ is a global community of experts and is the leading authority on quality in all fields, organizations, and industries. This organization specifically focuses on the quality aspect of supply chain and provides education on production and quality, and barely acknowledges other professions. CSCMP’s drive is to lead the evolving supply chain management profession by...
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...Marketing Mix Paper Jennifer S Dennis May 21, 2012 MKT/421 Sheryl Joyner Introduction Marketing is “putting the right product in the right place, at the right price, at the right time.” To be successful, a company needs to create a product or service that attracts many customers. Research and development is the key element is marketing a product or service. Use of the marketing mix can be helpful to a company to determine what products and services to produce and promote, what the price of those items should be and where to sell the items. The Marketing Mix The marketing mix describes the different choices that an organization has to make the process of introducing a product or service. The best way of defining the marketing mix is with the 4p’s, which were identified in 1960 by E J McCarthy. The 4p’s are: product (or service), place, price, and promotion. The easiest way to understand the 4p’s is to ask certain questions that relate to marketing. Some of these questions are: • Product/service o What does the customer want or need from the product or service? o What product or service features will meet the customer’s wants and needs? o What will the product be called and what will it look like? • Place o Where will customers look to purchase the product or service? o What are the competitors selling and where? • Price o What is the value of the product or service to the potential...
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...more than $10mln on $560 mln in sales.2 Tesla had outsold both Nissan and GM in electric cars in the U.S.3 Its Model S had sold more than the BMW 7 and Audi A8 combined.4 Tesla raised its Model S sales target for its first full year from 20,000 to 21,000 cars.5 Over the next three months, its stock price almost tripled.6 In its 10 years since founding, Tesla had launched both a high-end limited edition “Tesla Roadster” and its “Model S” production car, and was now taking reservations on its upcoming “Model X” electric crossover SUV. Despite a public controversy about its range, the Model S had received the coveted Car of the Year award and earned the highest rating that Consumer Reports ever gave to a car, an astonishing feat for a company that was only at its second car. While some of its most visible EV competitors went bankrupt or halted production,7 Tesla became profitable. Elon Musk wanted Tesla to be a mass manufacturer of electric cars.8 Becoming profitable meant that that goal was within reach. Or was it not? The Car Business America was sometimes said to have a love affair with cars.9 In 2011, American households owned 1.17 vehicles per licensed driver, with almost 20% of households owning three or more cars.10 The average trip was less than 10 miles, with less than 1% of trips exceeding 100 miles.11 Households spent on average more than 15% of their income on cars, gasoline, and related expenses.12 At more...
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