...being in business for 20 years, they have struggled to find their point of differentiation to market to their customers. In the last three years, Chipotle has used PR to communicate their mission statement and company focus of telling their story about what their mission “Food with Integrity” means and is all about. By focusing their efforts on communicating this story they have increased brand recognition, value and have lead to increased financial performance. Company Overview Chipotle was founded in Denver, Colorado in 1993. Their goal from the beginning was to use high-quality raw ingredients, with classic cooking methods and a distinctive interior design and friendly staff. They wanted to step themselves apart from other fast food restaurants and competitors like McDonald’s, KFC, Taco Bell and Pizza Hut and ended up creating their own category called “fast-casual” (Phillips, 2010). According to the company website they have always had this statement of “Food with Integrity” but they didn’t promote it or explain what it was all about. In 2010, they addressed this by making it their mission statement and what they place value on. Food with Integrity means to know where all of their ingredients come from, be a flavorful as possible, understand the environmental and societal impact of their business and have a commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers. Problem The focus on the Food with Integrity message...
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...EMPOWERING LEADERSHIP AND EMPLOYEE CREATIVITY Abstract: This paper is organized as follows. First we explain the theory on psychological empowerment and various leadership theories to develop a relationship between empowering leadership and employee creativity. Secondly it provides case studies to support the empowerment theories. We argue that the use positive psychology, specifically empowering leadership, contributes to employee success within an organization. The paper cites research by various highly esteemed professors and the primary sources were various internet articles, journals and websites. Introduction The use of positive psychology, originally proposed by Martin Seligman in his 1998 Presidential Address to the American Psychological Association, has been garnering support in recent studies. It focuses not on why people fail, but rather why they flourish and excel. Recent studies have shown that Empowering Leadership can affect employee creativity. By use of the word “creativity” we refer to the “out of the box’ ideas used in production and problem solving. Professor Alex Linley of the University of Leicester maintained that part of the empowering process calls for the leader to delegate authority which empowers the employee to make decisions and implement actions without direct supervision. This expression of confidence in the employee results in developing the employees feeling of self-efficacy which manifest “in four cognitions: meaning, competence...
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...Sprouts Farmer’s Market E-Commerce proposal Russ Graziano IS535 Keller Graduate School Instructor Lou Ann McElyea Sprouts Farmers Market history stretches back 64 years to southern California and a local market called Boney’ s. The following is a brief timeline of significant events in Sprout’s history. 1943 Henry and Jessie Boney start selling peaches at a fruit stand in La Mesa. The business later grows to include four more outlets with an expanded produce line. In 1950: The first family store opens in Chula Vista. Henry Boney later sells the chain and founds Speedee Mart. 1964: Boney sells Speedee Mart to the company that operates the 7-Eleven chain. 1976: Son Steve Boney founds Windmill Farms. The family later sells 11 of the outlets and keeps three. 1983: The Boney Brothers change the name on their stores from Windmill Farms to Boney's. 1996: After a family rift, the Boneys change the store names to Henry's Marketplace. 1999: Henry's is sold to Wild Oats, which retains the family monicker. Henry's in El Cajon continues to operate as a licensed store, owned by Mike and Darlene (Boney) Darr. 2001: A non-compete agreement between the Boneys and Wild Oats expires. 2002: Henry's son, Stan Boney, and his grandson, Shon Boney, start a new health food venture in Phoenix called Sprouts. 2004: Henry's in El Cajon and Vista reunite with the Boney family and are renamed Sprouts Farmers Market. (handbook...
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...Chipotle's CSR: Mission or Marketing? Megan Rehkemper Webster Abstract Companies with CSR stated standards tend to make the headlines when their actual business practices are contrary to those standards. Chipotle, one of the fastest growing chain restaurants, is no stranger to this controversy. The company has made great strides in offering “Food with Integrity” yet it still lacks in credibility. This paper will analyze Chipotle’s CSR and how its standards have led many to question the company’s core values. Chipotle's CSR: Mission or Marketing? The heightened media attention on CSR is at least partially in response to society’s interest in socially conscious businesses. Consumers are willing to pay a premium price for environmentally-friendly brands. At the same time, there is much skepticism as to whether companies are intentionally or accidently misleading consumers. Chipotle, one of the fastest growing fast-casual restaurant chains in the world, declares it serves “Food with Integrity”. What does that mean? The company’s reputation has taken some hits in recent years due to lack of transparency. Lessons have been learned along the way yet there is still a credibility gap. Many wonder if Chipotle is telling the public a feel-good story or the truth. This paper will take a look at the company’s CSR: intent vs. execution vs. depiction. Genetically Modified Organisms GMO’s are plants or animals who have been inserted with a gene from an unrelated species...
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...Food System Economic Context of Local Food Production How redevelopment of a local food system meets economic and green jobs goals. The Western Lake Superior Sanitary District reported in spring 2009 that farmers are a key to the local economy. The 2007 Census of Agriculture stated that in Carlton, St. Louis and Douglas counties farming is one of the largest family-owned, small business sectors of the local economy. Farmers in these three counties sold $27.7 million of livestock and crops in 2007. Cattle and dairies are the most important component in our region with $17.3 million of total sales. They reported a potential to increase productivity here. About one third of the farmland in this region was fertilized or had manure applied in 2007, and hay fields averaged about 1.5 tons per acre. Nationwide, more than two thirds of cropland was fertilized (although that includes row crops) and hay fields were about 2.5 tons per acre – even in other parts of Minnesota and Wisconsin, with a similar climate. Farming is one of the bigger sources of income for self-employed business owners in this region. In Carlton County, for example, farmers sold $8 million of produce in 2007. Only self-employed construction firms, with $14 million of sales, and real estate, with $8.2 million in sales, were larger. It’s likely that agriculture in regions like the Northland will be even more important in the future. The United States currently has an abundance of cropland – about 1.4 acres per person...
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...Population Economic Status Assessment Klamath County has a population of approximately 66,380 residence as of the 2010 census report (*). The average household income is $39,534 (*) with 18.6% of households living below the poverty level (*). 47.7% of all African Americans in the county live below the poverty level, 27.4% of Asians, 27.9% of Hispanics, 32.8% of Native Americans and 16.1% of Whites also live below the poverty level. (*) 22.5% of children under the age of 18 live in poverty, while 20.3% of residence between the ages of 18-64 are living in poverty and 8.3% of people over 65 are living in poverty in the county. (*) The proportion of families eligible for public assistance is _________ with 41.0% actually receiving some form of assistance (*). This may be due to the high unemployment rate of over 11% (*) The percentage of people with unmet health needs due to financial constrains is estimated at 28% (*) and a homeless population of 3%(*). Only 1.5% of the total annual budget has been allocated to public health for the year 2016(*). Payment sources for medical care include 40% private insurance, 26% Medicare, 14% Medicaid, and 20% without insurance. DISASTER ASSESSMENT During an interview with the Emergency Manager of Klamath County, Morgan Lindsay, I was able to ascertain the following information. Klamath community does have a disaster plan that is implemented and maintained by the Klamath County Emergency Management division of the County. The purpose...
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...Metro Cash & Carry A German Wholesaler’s foray into the Indian Markets Case Analysis Table of Contents S No. | Topic | Page No. | 1 | Introduction | 3 | 2 | China | 5 | 3 | China – Challenges | 5 | 4 | Russia | 6 | 5 | Russia – Challenges | 6 | 6 | India | 7 | 7 | India – Challenges | 8 | 8 | Recommendations | 9 | 9 | Conclusion | 9 | 10 | Appendix A | 10 | Introduction & Business Model The Metro Group is one of German’s largest trade and retail group player which. It is divided into four major business units: 1. Real/Extra - an everyday retail supermarket 2. Kaufhof - an up market department store chain 3. Media Market/Saturn - Europe’s leading electronics retail chain 4. Cash & Carry - wholesale distribution of goods The first ‘Metro Cash & Carry’ store opened in 1964 and it has been on an expansion route ever since. It initially sold only dry goods and then ventured into fresh goods & non-food items. Over a period of time, the product offerings increased leading to an increase in the customer segment. By 2003 they accounted for 240 Billion Euros of the total German wholesale market. Metro C&C worked differently than the traditional wholesale system where they sold food and non-food items in large warehouses on a cash basis. Their main customers were restaurants, bars, cafes, bakeries, SMEs and other food retailers. They issued electronic cards to the customer on the basis of which they...
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...Spring 2014 Spring2014 Spring2014 “Marketing Plan of Fresh Vegetable and Fruit Juices” ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Submitted By Serial No | Name | ID | 01 | Md. Fakrul Islam | 111101095 | 02 | Bithika Saha | 111101134 | 03 | Khan Mohammad Nahian | 111103118 | 04 | Kazi Nazmul Alam | 111102045 | 05 | Tunjee Binte Sultana | 111111095 | 06 | Zinnatara Zaman | 111093017 | Section-A Date of Submission: 07-05-2014 Letter of Transmittal May 7, 2014 Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University Subject: Letter of transmittal for term paper. Sir, With due honor, we are wishing to inform you that it was a matter of great pleasure as well as learning to prepare term paper on “Marketing Plan Of Fresh Vegetable and Fruit Juice” under the course of “Strategic Marketing”. To prepare the paper, we collected and studied materials in due time and analyzed these and eventually finalize the term paper. Actually we have enjoyed more in preparing this term paper. Our 6 members have worked hard to prepare this report...
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...on their participation in food tourism, and finally identifying the variables that predict membership in these food tourist segments. The effect of sociodemographic variables on participation in food tourism, and their association with the food tourist segments were also examined. Further, all the findings were analyzed within the theoretical framework of the world culture theory of globalization and the cultural capital theory. Based on the survey responses of 341 tourists visiting the four coastal counties of South Carolina, the analyses revealed that food tourism is composed of five dimensions or classes of activities. These include dining at restaurants known for local cuisines, purchasing local food products, consuming local beverages, dining at high quality restaurants, and dining at familiar chain restaurants and franchises. The conceptual variables...
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...deserts. 1). low- Income Project 2). The independent. 3). The observer 4). The guardian. This research paper will elaborate on the ways foods deserts are defined and what affect it has on the health and well being of cultural families and communities. Table of Contents Page Abstract …………………………………………………………………………………………...2 Table of Contents ………………………………………………………………………………....3 Chapter One Context of the Problem ……………………………………………………………………......5-10 Statement of the Problem ……………………………………………………………………10-16 Research Questions ……………………………………………………………………………...16 Significance of the Study ……………………………………………………………………16-19 Objective of Study …………………………………………………………………………...19-20 Research Design and Methodology ……………………………………………………………..20 Materials ………………………………………………………………………………………...20 Organization of the Study………………………………………………………………………..21 Limitation of Study ……………………………………………………………………………...21 Chapter Two Review of Literature ……………………………………………………………………………22 Chapter Three What are the definition and the importance of Food Deserts? …………………………………26 Chapter Four How do obesity and other health issues associate itself with ‘food Deserts’? …………………27 Chapter Five What are the links to a healthy community and Food Deserts? ………………………………..29...
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...1. Executive summary Coca-Cola have a great ambition to China market and plan to invest 20 billion dollar in develop the biggest market in the world. Since Chinese government blocked its acquisition bid of buying Huiyuan, Coca-Cola is now figuring out the strategies of going on growing in China without juice giant Huiyuan. Coca-Cola will develop its existing business, especially fruit juice products. The keystone of promotion in the near future is to popularize “Minute Maid ” fruit juice beverage brand. In the following sections, detail study will be researched, including listing its strategic focus and plan, analysing varities of situation Coca-Cola is facing with, figuring out their marketing strategy as to gain more market share in China market and put marketing mix forward to implement it better. 2.Company description That Company of Coca-Cola is established in 1892, with the headquarter is located in USA (Atlanta) now. Coca-Cola Company owns the whole world 48% marketplace proportion and it is the first among the whole world first three big drink. Coca-Cola also owns 160 kinds drink brands in 200 countries , is a maximal the whole world juice drink dealer (include the Minute Maid brand) including that soft drink , motion drink , milk kind drink the product , juice , tea and coffee, before first Coca-Cola of USA row be that the person gets the market share over 40% , Sprite is that the quickest developing drink , other brand include Berk then grow up, the fruit...
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...Licensed to: iChapters User Licensed to: iChapters User Modern Food Service Purchasing Robert Garlough Vice President, Career and Professional Editorial: Dave Garza Director of Learning Solutions: Sandy Clark Senior Acquisitions Editor: Jim Gish Managing Editor: Larry Main © 2011 Delmar, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored, or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the publisher. Product Manager: Nicole Calisi Editorial Assistant: Sarah Timm Vice President Marketing, Career and Professional: Jennifer Baker Executive Marketing Manager: Wendy Mapstone Senior Marketing Manager: Kristin McNary Marketing Coordinator: Scott Chrysler Production Director: Wendy Troeger Senior Content Project Manager: Kathryn B. Kucharek For product information and technology assistance, contact us at Cengage Learning Customer & Sales Support, 1-800-354-9706 For permission to use material from this text or product, submit all requests online at www.cengage.com/permissions. Further permissions questions can be e-mailed to permissionrequest@cengage.com. Library of Congress Control Number:...
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...Executive Summary: Our group decided to work with Walt Disney Company for operating a theme park in Taiwan. After doing some research on Taiwan local culture and environment it really helps us to know more about this “Treasure Island” which is the place that we decided to operate business. At first of course we were doing some research about our partner Walt Disney Company. As we know this huge company does have an intention to consider Taiwan as viable location to import their company product for long time ago. Taiwan’s island population concentration of 641.24 km2, which is only second to Bangladesh’s 1,101.2 km2, would cause great desire to have the Disneyland and Resorts, especially in the southern part of Taiwan which is where all the good beaches reside. For the Geographical setting of Taiwan, we found that it have both advantage and drawback for us when operating a theme park business here. Advantage is Taiwan is a small island which means the entire Taiwanese or tourist that came to Taiwan may easily come to visit our theme park, unlike Japan or United States; tourist might not easily or have no time to visit every single place in those big countries. But on the other hands, we also might not able to find an suitable huge place to held theme park in such a small island, especially these place already have plenty of theme park as well. For aware this challenge, we have a good strategy to resolve it, that is take over or work with one of the local theme park, the...
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...Klamath County Community Health Western Governors University Klamath County has many health needs and is at risk for high mortality and morbidity. Heart disease is the leading cause of death followed by cancer and chronic respiratory disease. (The Healthy Communities Institute, 2013). Smoking, obesity, and poor air quality are all contributing factors to these health risks. Also, as the general population continues to age pre-existing medical conditions, chronic health problems and weakened immune systems increase the areas aging population's susceptibility to influenza and pneumonia. However, only 57.8% of adults over 65 received an influenza vaccine in Klamath County (The Healthy Communities Institute, 2013). And unfortunately access to healthcare remains woefully unsatisfactory in the County. Lastly, and most heartbreaking, is that the child abuse rates in Klamath County are among the highest in the state (The Healthy Communities Institute, 2013), while conducting the County Health Survey these three critical areas of concern have become painfully evident. All three issues should be addressed according to the Health People 2020 goals that have been set forth to improve the health and well-being of all Americans (Healthy People 2020, n.d.). WINDSHIELD SURVEY Klamath County, Oregon, is the Southernmost County in the state, boarded by California to the South, the Fremont National Forest to the East, and by the Deschutes National Forest to the North and West. Klamath...
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...AFTER READING THIS CHAPTER, YOU SHOULD BE ABLE TO: 1 Discuss price elasticity of demand and how it can be applied. 2 Explain the usefulness of the total revenue test for price elasticity of demand. 3 Describe price elasticity of supply and how it can be applied. 4 Apply cross elasticity of demand and income elasticity of demand. 4 Elasticity In this chapter we extend Chapter 3’s discussion of demand and supply by explaining elasticity, an extremely important concept that helps us answer such questions as: Why do buyers of some products (for example, ocean cruises) respond to price increases by substantially reducing their purchases while buyers of other products (say, gasoline) respond by only slightly cutting back their purchases? Why do higher market prices for some products (for example, chicken) cause producers to greatly increase their output while price rises for other products (say, gold) cause only limited increases in output? Why does the demand for some products (for example, books) rise a great deal when household income increases while the demand for other products (say, milk) rises just a little? Elasticity extends our understanding of markets by letting us know the degree to which changes in prices and incomes affect supply and demand. Sometimes the responses are substantial, other times minimal or even nonexistent. But by knowing what to expect, businesses and the government can do a better job in deciding what to produce, how much to charge, and, surprisingly...
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