...Case Study # 1 Devin D. Brown Liberty University MRKT 670 Introduction The following is a case study of the marketing and branding practices which led to Target becoming the United States’ second largest discount retailer. Like other retailers who operate in the ‘discount-merchandise’ space, Target offers a wide range of products, including “clothing, jewelry, sporting goods, household supplies, toys, electronics, groceries, and health and beauty products” (Keller, 2015). Despite the obvious similarities to its competitors in terms of product offerings, Target distinguishes itself from the pack by promoting affordable quality, rather than low prices (as is the case with most retail discounters). As such, Target’s brand has become virtually synonymous with the concept of “cheap chic.” This strategy has made Target one of the most profitable and recognizable brands in the U.S. This essay will examine the branding methods employed by Target to differentiate itself within the retail industry and build significant brand equity among its loyal fans. The Past 50 Years Though the Target concept began to take form in the early 1900’s, operating as a retailer of dry good, the first operation to be named and fully resemble what we now know as Target, wouldn’t open until the early 1960’s. It was at this time that Target founder, George Dayton began to realize the opportunity to separate his brand from the competition by offering nationally-recognized brands at discounted prices...
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...cultures following an acquisition, and total quality management (TQM). Strategy implementation is an important step that requires staffing and directing and puts strategy into action. According to McCarthy 'strategy implementation may be said to consist of securing resources, organizing these resources, and directing the use of these resources within and outside the organization.' The concept executive succession, is an integral part to a company. Whether to hire an outside or inside manager is better for replacement within a company depends on the circumstances of the company. If a company is doing well, then hiring someone from the inside would improve performance. If a company is on thin ice, hiring an outsider can save the company. Studies have shown that hiring someone from the inside results in better performance than hiring someone from the outside. I've learned that steps for top-management succession is exceptionally critical to a company and can stabilize its performance from sinking below average. A great CEO needs the experience, skills and expertise. Before my research and analysis, I believed that right CEO is one who's been working for the company for long time because of the amount of knowledge captivated during his/her years. However, that's not always the right choice because of circumstance a company might be experiencing. The next concept is problems in retrenchment, particularly downsizing. The bad economy we are all experiencing currently has led many...
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...Chapter 13 Breaking Up is Hard to Do: Nations, States, and Nation-States A. Logistics Students’ Time Requirements Activity 1: The Rise of Nationalism and the Fall of Yugoslavia Readings 60-90 minutes Fill in the blanks 75-90 minutes Activity 2: Iraqaphobia Readings 60-90 minutes Fill in the blanks 75-90 minutes The fill-in-the-blanks activity works very well as an in-class group project. It helps for students to be able to discuss the questions and readings with other students. If so, it is absolutely essential that students read the assigned articles in advance of the discussion. They will need to consult the readings to find pertinent passages, but if they are reading it for the first time during group work, they will either not finish or not contribute. I remind my students of this fact several times in the days leading up to the project. If students don’t finish during class, they can finish at home. If done in groups in class, you may wish to suggest that a different student act as recorder for each block of questions. Also, assign a different student to be the discussion leader/gatekeeper to keep the discussion on track and prevent any single individual from dominating the discussion. A third student could function as timekeeper. See Chapter 11 and 14 role-playing activities for further discussion of these tasks. Remind students that Balkan and Middle East politics are always changing and can get...
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...UPS and FedEx Air Hubs: Comparing Louisville and Memphis Cargo Hub Operations by Alex Cosmas and Bastien Martini The economies of scale afforded to passenger airlines by the use of a hub-and-spoke model are also enjoyed, sometimes to an even greater extent, by cargo carriers. The world’s two largest integrated carriers, UPS and FedEx, run their central air hubs in Louisville (SDF) and Memphis (MEM), respectively. We present a case study of the air hub operations at SDF and MEM. The land-side and air-side operations are contrasted between SDF and MEM, and generalizations are drawn regarding issues prevalent to cargo versus passenger hubs. I. Air Cargo in History The beginning of the last century saw the dawn of flight. Since the Wright brothers’ first flight, the transfer of goods through air mail and air freight has grown tremendously. The first cargo flight ever took place between Dayton and Columbus, Ohio in November 1910, when a department store shipped a bolt of silk. Even though the shipment was of small size, the flight stayed in the records because it was achieved in less time than possible by train. Some time elapsed before the first commercial cargo airline was created. In the 1920s passenger carriers created entities to carry freight, but it remained a very low fraction of their business. In fact, the first all-cargo airline was created after World War II, but bankruptcies and accidents in the early 1950s made most of the carriers quit the business...
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...Case analysis Target Corporation Professor Contents Introduction Vision Statement Mission Statement Strategy Analysis State 1: The Input Stage External Factor Evaluation o Opportunities o Threats Competitive Profile Matrix Internal Factor Evaluation o Strengths o Weaknesses Summary of Financial Ratios in Target Corporation Stage 2: The Matching Stage 1) The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, 2) The Strategic Position and Action Evaluation (SPACE) Matrix, 3) The Grand Strategy Matrix, 4) The Internal-External (IE) Matrix. Summary of Matrix Analysis Stage 3: The Decision Stage Quantitative Strategic Planning Model [QSPM] Recommendations Epilogue Introduction Target Corporation is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Target Corporation is the third-largest general merchandise retailer in the United States. It offers an assortment of general merchandise, including consumables and commodities; electronics, entertainment, sporting goods, and toys; apparel and accessories; and home furnishings and decor; as well as a line of food items. The company operates its stores under Target and SuperTarget brands. It also sells its merchandise online, as well as offers credit cards to its customers. In addition, the company runs Target...
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...University College of Administrative Sciences Strategic Management 597 BUS Case analysis Target Corporation Professor Dr. Nadia Ayoub Submit by Ghadeer Al- Mutawa Reem Abdul Jabbar 9, January 2007 Contents Introduction Vision Statement Mission Statement Strategy Analysis State 1: The Input Stage External Factor Evaluation o Opportunities o Threats Competitive Profile Matrix Internal Factor Evaluation o Strengths o Weaknesses Summary of Financial Ratios in Target Corporation Stage 2: The Matching Stage 1) The Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, 2) The Strategic Position and Action Evaluation (SPACE) Matrix, 3) The Grand Strategy Matrix, 4) The Internal-External (IE) Matrix. Summary of Matrix Analysis Stage 3: The Decision Stage Quantitative Strategic Planning Model [QSPM] Recommendations Epilogue Introduction Target Corporation is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store. Target Corporation is the third-largest general merchandise retailer in the United States. It offers an assortment of general merchandise, including consumables and commodities;...
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...The Ethnic Cleansing Of Bosnia-Herzegovina and the International Community’s Failure to Prevent Genocide Brendan McElhaney November 2012 African American Studies 412 War Crimes And Genocide The war in Bosnia-Herzegovina was an intricate and bloody conflict that resulted in the death of as many as 200,000 people.[1] The international response to the war was delayed; the actions of the Serbians against the Bosnians and Muslims were tacitly accepted by the major international players including the United States, Europe, and the United Nations. As U.S. Secretary of State James Baker said regarding the situation in Yugoslavia, “We don’t have a dog in that fight.”[2] This passive view of the situation in the Balkans was also demonstrated by the actions of the European Union, United Nations, and United States early on in the conflict. As the situation in Bosnia deteriorated, the international community took a passive approach to quelling the conflict. This apathy resulted because of involvement in past wars, politics, fear, misinformation, and an overall reluctance to act unilaterally. Only in the face of continued aggression by Serbians did the international community finally intervene and bring an end to one of the worst conflicts since WWII. Yet the ending of this saga actually rewarded Serbian aggression. Through various international mandates, policies, and conventions that were either completely ignored or enforced sporadically...
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...Approaches to Equity in Policy for Lifelong Learning Ben Levin1 A paper commissioned by the Education and Training Policy Division, OECD, for the Equity in Education Thematic Review August 2003 EQUITY IN EDUCATION The opinions expressed in this paper are the sole responsibility of the author and do not necessarily reflect those of the OECD or of the governments of its Member countries. 1 . Ben Levin, Ph D, The University of Manitoba, Winnipeg, Canada. TABLE OF CONTENTS TABLE OF CONTENTS................................................................................................................................ 2 APPROACHES TO EQUITY IN POLICY FOR LIFELONG LEARNING ................................................. 3 Origins of this report ................................................................................................................................... 3 Summary of the report................................................................................................................................. 3 PART 1 – THINKING ABOUT EQUITY IN LIFELONG LEARNING ...................................................... 5 A definition of equity? ................................................................................................................................ 5 The importance of equity ............................................................................................................................ 5 Current status of equity...
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...hoCase study Bleu riBBon CHoColates: How Can small Businesses aDaPt to a CHanGinG environment? Dawn r. Deeter-schmelz, rosemary P. ramsey, and Jule B. Gassenheimer Bleu Ribbon Chocolates is a small regional manufacturer of high-quality chocolate that sells its products via trade accounts, corporate-owned stores, and online/mail. Historically, the company has not engaged in strategic planning, as demand was greater than manufacturing capabilities. The trend toward healthier foods and the poor economy, however, has hurt sales. The owners must determine their new strategic direction. Should they change the product line, in-source manufacturing, reduce the number of companyowned stores, increase sales to retail outlets, lay off workers, or hope the health craze ends soon and the economy turns around? Bleu Ribbon Chocolates, a small manufacturer well-known in the Midwest for producing and retailing high-quality chocolates, was at a crossroads. Historically, Bleu Ribbon Chocolates has not engaged in strategic planning. Management saw no need; everything had been going fine. In the past, demand always had been greater than what the company could produce, and geographic expansion was not a goal. Unfortunately, by 2010, the external environment had changed significantly, and the current owners of Bleu Ribbon Chocolates found they needed to determine a new strategic direction. Today, more consumers prefer healthy food products. In fact, organic products comprise 8 percent of the confectionary...
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...The Midwest Energy Research Center FINAL REPORT BUSINESS PLAN FOR SOAR ENERGY COOPERATIVE Prepared by Management Consulting Services, Inc. Washington, DC On behalf of The Midwest Energy Research Center Findlay, OH December 2001 Management Consulting Services, Inc. Washington, DC T ABLE OF CONTENTS Abstract ....................................................................................................................................... vi Study Objectives ...................................................................................................................... vii 1. 1.1 1.2 1.3 1.4 2. 2.1 2.2 2.3 2.4 2.5 2.6 3. 3.1 3.4 3.2 3.3 4. 4.1 4.2 4.3 4.4 4.5 5. Introduction...........................................................................................................................1 Restructuring Legislation ....................................................................................................... 1 Renewable Generation in Ohio............................................................................................... 2 SOAR Energy Concept......................................................................................................... 3 Feasibility of SOAR Energy................................................................................................... 5 Market Assessment and Marketing Strategy....................................................................6 Market Size ..............................
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...PThe Midwest Energy Research Center FINAL REPORT BUSINESS PLAN FOR SOAR ENERGY COOPERATIVE Prepared by Management Consulting Services, Inc. Washington, DC On behalf of The Midwest Energy Research Center Findlay, OH December 2001 Management Consulting Services, Inc. Washington, DC T ABLE OF CONTENTS Abstract ....................................................................................................................................... vi Study Objectives ...................................................................................................................... vii 1. 1.1 1.2 1.3 1.4 2. 2.1 2.2 2.3 2.4 2.5 2.6 3. 3.1 3.4 3.2 3.3 4. 4.1 4.2 4.3 4.4 4.5 5. Introduction...........................................................................................................................1 Restructuring Legislation ....................................................................................................... 1 Renewable Generation in Ohio............................................................................................... 2 SOAR Energy Concept......................................................................................................... 3 Feasibility of SOAR Energy................................................................................................... 5 Market Assessment and Marketing Strategy....................................................................6 Market Size .............................
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...current utility locations and correlating utility-related information between ongoing and upcoming projects, UMSs can reduce the occurrence of unexpected delays and cost overruns resulting from unforeseen utility conflicts found during construction. This paper presents an analysis of a two-part survey of local agency professionals in the transportation industry, regarding perceptions of UMS cost and time benefits and implications associated with implementation. The paper evaluates two hypotheses regarding local agencies’ perception on two key areas: (1) impact of UMS cost and time implementation requirements on implementation decisions; and (2) difference in cost and time benefits and implications for different types of local agencies. The study finds that despite its obvious potential benefits, UMSs are not being widely implemented at the local level because the cost to adopt them is perceived to be high. Additionally, this study found opportunities for improvement that may considerably advance UMS practices. DOI: 10.1061/(ASCE) IS.1943-555X.0000269. © 2015 American Society of Civil Engineers. Author keywords: Utility relocation; Utility management systems (UMSs); Subsurface utility engineering (SUE). Introduction Issues related to utilities are one of the major causes of construction delays in roadway construction projects and can...
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...INTRODUCTION: “IN the global dimensions it is mentioned that the fish and fish products sectors is facing a certain crisis in their primary resource in which the fish stock is collapsing” (UNEP, 2009, p.14). According to the United Nation’s Food and Agriculture Organization (FAO), the reason of concern for sea food is due to increase in number of overexploited, depleted and recovering stocks (FAO, 2010). The complex causes of wild fish stocks crisis include: overfishing, managing poor fishing, unsustainable fishing practices, and illegal (UNEP, 2009).The demand increased in fishing has exacerbating these issues. Worldwide per capita consumption of marine fishes has almost doubled since the 1960s as like world’s population (Jacquet et al., 2009). The consumption and value of trade of fish product is increased by aquaculture has surged over the last 20 years. Yet, aquaculture demands fishmeal threatens coastal environments to pressure rather than alleviating (UNEP, 2009).As like other products, seafood trade has been growing internationally over the years. The trade of fish has grown from US$51.5 billion in 1998 to US$102 billion in 2008 (FAO, 2010).The supply of seafood has lacks some transparency of ‘underlying facilitator’ of every aspects of the negative fishing sector (FAO, 2010, p.105).It is much difficult purchase fish products responsibly with lack of transparency. Challenges of Wal-Mart’s supply chain: Wal-Mart’s also faces some challenges like other large global...
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...THE RELEVANCE OF THE UNITED NATIONS IN THE POST-COLD WAR ERA: IRAQI INVASION AS A CASE STUDY BY ALADENIYI, EMMANUEL ABIODUN APRIL 2005 CHAPTER ONE INTRODUCTION BACKGROUND 1. The basic concepts and assumptions that led to the formation of the United Nations (UN) dates back to the beginning of statecraft and humanity’s first efforts to foster international cooperation. The treaty of the peace of Westphalia of 1648 is regarded at humanity’s first effort in statehood and fostering international cooperation. The formation of the UN is predicated on the evolution of diplomacy, alliances, conferences, rules of warfare, means of peaceful settlement of conflicts and the development of international law. The overriding purpose of the UN is war prevention. This purpose was earlier pursued by ancient Greek Philosophers, Plato and Aristotle, who wrote on the conditions necessary for peace.1 The church in the Middle Ages also enunciated a doctrine of “Just War” to limit violence and destruction by sanctioning only wars fought for justifiable courses. The pacifists and internationalists, like Desiderius Erasmus, condemned war in its entirety as “immoral and wasteful”. 2. The need to institute mechanics for peaceful settlement of disputes and prevent war encouraged the formation of various international organizations over time. These include the Congress of Vienna and Concert of Europe in 1815. The Hague System worked towards the codification...
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... 1 This Alternative Plan Paper has been examined and approved by the following members of the Examining Committee. _____________________ Dr. Leah Rogne, Advisor _____________________ Dr. William Wagner _____________________ Dr. Penny Jo Rosenthal _____________________ Dr. Nadarajan Sethuraju ________________ Date 2 A bstract This alternative plan paper examines the circumstances that have evolved as a incarceration of the Black community. In the last thirty years, the federal government of the United States of America has engaged in camp which has involved a variety of policies to stop the production, distribution and sale of illegal narcotics. Hundreds of billions of dollars have been spent in a war that has targeted the most vulnerable in our society, impacting its youth for generations to come. This alternative plan paper addresses the impact of the War on Drugs and the criminal justice policies that have impacted the life chances of Black youth nationwide and calls for a new social movement, introducing a 21st century Black Youth Manifesto to ask the youth of the Black community to pick up where previous social movements left off and take back their communities, their families, and reclaim their hope for the...
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