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Channel Scenarios

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Communication Channel Scenarios
Virgilio Matos, Díaz
University of Phoenix
Management - MGT/521
July 16, 2012
Dr. Clara Segarra, Román

Communication Channel Scenarios
As we all know, the communication is the method of transfer a message from one person to another. The companies, industries, organizations and the World itself depend on it to maintain their proper operation and function. Our World as we know it could not be the same without the communication. Thanks for today’s technology the communication have multiple channels that help us send our message in different ways. The ways we use to send that message is what we call as “the communication channel”. And when we need and effective communication, we need to select the appropriate channel because using the inappropriate one our message cannot be send and receive like is supposed to.
Each particular situation has a specific communication channel depending of what we need to say. For that there are multiple channels that we can use such as: face-to-face conversations, live speeches, memos, letters, e-mails and telephone conversations, among others. In this assessment I will evaluate three scenarios and choose the proper communication channel that fits in each situation and resolve the presented problem.

Scenario # 1 – New beverage into the global market.
I am the Marketing Manager of a Company and I was assigned a task that needs to be completed in a week by orders of the Vice-President of Operations. A new beverage that has done well in the US especially in sports arenas is entering now into the global market. My team and I need to develop a marketing strategy within that time. So, selecting the appropriated communication channel is vital for this new project because the time is short and the Vice-President is waiting. I need to select the correct channel so my team begins to work as

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