...Final Global Business Paper MGT 448 Abstract Businesses across the globe are constantly reviewing their potential options through international operations. They must ensure their visions for new ventures are conducive to their long-term goals in addition to the goals and direction of the regions they are interested. Conducting various analyses will allow companies to solidify their position and direction for the future. In addition, the conduction and review of risk analysis involving various critical factors aid any business when determining the feasibility of any new organization venture. Every business must scrutinize every aspect of their prospect operations to ensure they have covered every single component to ensure maximum success going forward. Once companies have gathered the necessary information through their research, they can properly assess the feasibility of their vision and make an appropriate decision. Comprehensive Analysis The fast food industry is continuing to grow and expand throughout the world, and each company is contemplating their role and position within this competitive environment. Chick-fil-A is no exception to this movement and is currently the number one fast food chicken venue in the United States. Despite their regional popularity, they do not have a significant presence in the international market for fast food. As Europe specifically the UK continues to add more fast food chains, Chick-fil-A has set their sights upon this market to...
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...Chick-fil-A’s Total Quality Management Discussion Board Forum 1 Kelsey Nelson BUSI 601-B06 Accounting for Decision Making Dr. Self 19 January 2014 Chick-fil-A is part of the fast food industry and began distinguishing itself from its competitors through the use of Total Quality Management (TQM). TQM is a positive force which can help Chick-fil-A achieve its critical success factors (CSFs). In comparison to competitors, Chick-fil-A distinguishes itself through its Christian, corporate purpose, “To glorify god by being a faithful steward to all which is entrusted to us. To have a positive influence on all who come in contact with Chick-fil-A” (Chick-fil-A, 2014 (a)). Chick-fil-A is closed for business every Sunday to allow employees to share the day with their families (Chick-fil-A, 2014 (b)). This respect for quality of life is part of Chick-fil-A’s TQM. Quality is found at Chick-fil-A in other ways as well. In Karuppusami’s and Gandhinathan’s study, analysis showed “the role of management leadership and quality policy” to be the most vital CSF (2006, p. 376). Quality management is found at Chick-fil-A in both the food and service. For instance, once the customer places an order, both food and drink refills are delivered to the table to allow customers minimal disturbance. This service is not the norm for the fast food industry. This is one way Chick-fil-A distinguishes itself from competitors to appeal to the public. This quality starts with leadership who...
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...like to talk about Chick-Fil-A is a proven global force in both restaurant operations and Christian friendly environment. The Christian beliefs of Chick-Fil-A are carried through even in their franchised locations. They continually lead the industry in globalization in limited-service restaurants. They also maintain high levels of ethical responsibility, no matter the country or culture they are doing business in. The Chick-Fil-A 2010 Annual Report showed the company operates 1,950 restaurants in 42 states including Washington D. C. Out of all single-service restaurants, Chick-Fil-A ranks at the top of the list. This presents an interesting dynamic between top-level management of Chick-Fil-A and other of their global managers. The four functions of management are subject to internal and external forces in variable degrees when applied to this organization. The planning and organization of Chick-Fil-A are handled at the corporate level. Chick-Fil-A managers are, for the most part, free from dealing with these managerial functions. On the other hand, these functions are prone to both internal and external influences. For example, Chick-Fil-A started to launch salads as part of a revitalization plan because their customers wanted to have healthier choices and healthier diets. Since they always wanted to separate themselves from the fast food image, some global changes were made. Chick-Fil-A introduced salads and fruit to the menu. Chick-Fil-A has a large Corporation...
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...Threats to Succeed in a Competitive Market Company Analysis of Chick-Fil-A Each business has strengths, weaknesses, opportunities, and threats that contribute to the overall performance it achieves in a market. All companies vary in these four categories to create individual competitive advantages associated with its success and all companies strive for this competitive advantage. A competitive advantage occurs when an organization acquires or develops an attribute or combination of attributes that allows it to outperform its competitors. Chick-Fil-A is an excellent example of a business that uses a SWOT analysis (see Appendix A) to exhibit its strengths and opportunities, as well as overcome its weaknesses and threats to allow them an attainable competitive advantage in their industry. As with any organization, Chick-Fil-A faces threats in their industry; these range from the standard threats of Porter’s Five Forces Model (see Appendix B), to specific issues such as the negative publicity gained from the company’s stance on LGBT rights. Threats from one aspect, may also play a role as a strength for some companies. For example, Chick-Fil-A’s political stance on LGBT caused a wave of protests and a loss in a particular customer base, but it also showcased the strong company core values, which in turn skyrocketed the support of the Christian customer base. Dan Cathy, CEO, admits that ultimately it was an unwise business decision that alienated market segments, but still...
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...PRUDEN: Chick-fil-A controversy: A lot of clucking and no foul - Washington Times 09.08.12, 18:13 NEWS TRENDING: MITT ROMNEY TIGER WOODS OPINION CAMPAIGN 2012 CHINA NFL SPORTS BOOKS LIFE MEDIA BLOGS COMMUNITIES Search THE PGA CHAMPIONSHIP EDITORS' PICKS: Egypt hits Sinai to crack down on terror IRS told employees to ignore potential fraud in program used by immigrants Voters vs. cash: Races could be turned by out-of-state money EDITORIAL: Obamacare’s free lunch It’s not over till it’s over for backers of Ron Paul RADIO SUBSCRIBE SOCIAL: HOME NEWS PRUDEN ON POLITICS CLASSIFIEDS E-EDITION PRUDEN: Chick-fil-A controversy: A lot of clucking and no foul COMMENTS (26) SHARE TWEET EMAIL PRINT MORE TEXT SIZE: + / - YOU MIGHT ALSO LIKE U.S. gives military aid to nations with child soldiers By Wesley Pruden - The Washington Times Tuesday, August 7, 2012 ANALYSIS/OPINION: The great chicken-sandwich controversy has come and gone, leaving a moral lesson as consequential and lasting as the clucking in a henhouse. The clucking was media-made — loud, fierce and angry. And then it was gone. The result, such as it was, was not quite what the media had in mind. The good guys and the bad guys looked well-cast: doe-eyed innocents, eager to kiss, shout and fondle in pursuit of the love that shouts its name, against evil church folk determined to deprive gay brides of their rightful ration of peau de soie and gay husbands...
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...public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation, customer situation, and economics and costs that impact or affect the company and its industry. Once you have completed your situation analysis, conduct a brief brand audit of Chick-fil-A. What are your conclusions about Chick-fil-A and its business model? Discuss your audit and opinions with...
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...Chick-fil-A Chick-fil-A is an American fast food restaurant chain. Chick-fil-A was founded by S. Truett Cathy, the chain's former Chairman and CEO in May 1946, and first restaurant In 1961. Currently it has more than 2,000 restaurants, mainly in the southeastern United States. Its headquarter is in the Atlanta, Georgia, specializing in chicken sandwiches. Porter’s Five Forces Model Porter's five forces analysis helps us analyze the level of competition within an industry and business strategy development. It draws upon industrial organization economics to derive five forces that determine the competitive intensity and therefore attractiveness of an Industry. Those Five Forces: * Existing Rivalry * Threat of New Entrants * Threat of substitutes * Buyer Power * Supplier Power 4. a) Opportunities for profit * Good quality Good marketing , after 15 years in the fast food business, Cathy found a pressure-fryer that could cook the chicken sandwich in the same amount of time it took to cook a fast-food hamburger.[5] Following this discovery, he registered the name Chick-fil-A, Inc. The company's current trademarked slogan, "We Didn't Invent the Chicken, Just the Chicken Sandwich," * "Eat Mor Chikin" is the chain's most prominent advertising slogan, created by The Richards Group in 1995. The slogan is often seen in advertisements, featuring Holstein dairy cows[15] that are often seen wearing (or holding) signs that (usually) read: "Eat Mor Chikin"...
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...reporter that he never regretted helping out his friend because during that time he met Jeannette McNeil who he would later marry. In 1933, at age 12, Cathy earned a newspaper route of his very own and continued his route into 1941. Davis and Lucas (2007) quote Cathy as saying “It was during that time that I learned the importance of taking care of the customers. You put the paper behind the screen door, keep the dog from chewing it up, [and] put it up on the rocking chair.” Cathy’s goals were to sign up and keep customers happy, all while earning a profit. This experience allowed him to see what he was going to do in his adult life. In his words (Cathy, 2002, p. 31) “My success with the paper route convinced me that I would one day open a business of my own, most likely a service station, grocery store or restaurant.” Cathy won many awards for signing up customers for The Atlanta Journal Newspaper. There were two other childhood experiences that were major influences on Cathy. One of those experiences involved his Sunday school teacher, Theo Abbey, who would fill a void that Cathy disparately needed filled. Cathy’s father, although a good man, did not fulfill Cathy’s need for attention and love as Cathy states in his book, “My Sunday school teacher recognized somehow that I had a father who never told me he loved me…. I think he sensed my isolation because he reached out to me and became a model of the loving and caring father…. Through his teaching, Mr. Abbey gave me a better understanding...
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...CASE 7 CHICK-FIL-A: BIRD OF A DIFFERENT FEATHER STRATEGY MANAGEMENT COMPETIVENESS AND GLOBALIZATION, CONCEPT AND CASES BY 02/23/2016 Executive Summary. This case analysis evaluates Chick-fil-A. It is designed to show the Strength, weakness, opportunities and threat. It delineates how the founding principles have guided the company over the years, and how it has responded slowly to change over the years. CFA has grown to be a force to reckon with in the industry with strength in customer experience and sandwich trademark. However, the emerging markets, social changes, economic issues and intense rivalry will continue to pose threat to this strong cultured company. At the end of the case analysis, we would have been able to devise possible solutions for the present and future times. Background. The story of Chick-fil-A will be incomplete without the man who turned a dwarf house into a giant brand. Samuel Truett Cathy was born in 1921 into a religious family and in fact was named to honor a Baptist evangelist. These factors would plan a significant role in Cathy’s life. At an early stage, Cathy developed entrepreneurial skills; he delivered papers and sold Coca cola and helped with the meals. And at the age of 25, he and his brother opened their first restaurant- Dwarf House. Cathy soon realized he could prepare chicken faster and insert between two buns. He went ahead to trademark the name Chick-fil-A borrowed from the then steak fillets. Cathy explored expansion...
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...Chick-Fil-A Training and Development Thomas Hunter Clifton Norton Matthew Todd Keller Graduate School of Management Chick-Fil-A Training Needs Assessment And Recommendations Chick-Fil-A opened its first store in Atlanta, Georgia in 1967. It has continued to grow at a steady pace and now has over 1,700 locations across the United States. The popular restaurant has recorded 45 consecutive years of positive sales growth and, “System-wide sales in 2012 reached 4.6 billion.” (Company Fact Sheet, 2014). Chick-Fil-A is still a private, family owned company that offers franchise opportunities to well qualified entrepreneurs. Their growth model is deliberately slow, building on a firm foundation of conservative business practices. The success is attributed in part from the founder’s firm decision to close its doors every Sunday. The idea is that “…all franchised Chick-fil-A Operators and their Restaurant employees should have an opportunity to rest, spend time with family and friends, and worship if they choose to do so.” (Why We’re Closed on Sundays, 2014). The focus for this project is on the Chick-Fil-A store located at 7990 North Academy Blvd, Colorado Springs, CO. This location is used for many of the pilot programs that test the suitability of new procedures and equipment before chain-wide implementation. During an interview with the Director of Training, Brad Beck said about his training philosophy, “99 percent of a successful training program is fitting...
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...McDonald’s Healthy Happy Meal: Marketing Plan Group 1 Christopher Odiah Michele Parker Caratrella Woodberry Marketing Management: MKTG-522 Professor Yabs Semester: Summer B 2012 Table of Contents 1. Executive Summary 2.0 Situation Analysis 2.1 Market Summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product (Service) Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Marketing Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies 3.7 Marketing Mix 3.8 Marketing Research 4.0 Controls 4.1 Implementation 4.2 Marketing Organization 4.3 Contingency Planning 5.0 Conclusion 2.0 Situation Analysis McDonald’s is a late entrant to the healthy food choice market for kid’s meals, even though they have added healthy food items like premium salads and wraps to their menu for adults within the last five years. Competitors like Chick-Fil-A, Arby’s and Subway have made more penetration into this market by offering kid’s meal choices to its customers that are lower in calories and fat content. McDonald’s can leverage the prime position it occupies in the $236 billion fast food industry in the US to strategically position itself to compete for this market through innovation and creativity. It is currently re-branding as part...
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...Ratio and Financial Statements Analysis Kimberly Y. Gruber University of Maryland University College Dr. Sunando Sengupta 07/25/2013 Turnitin Score: 23% Executive Summary The purpose of this paper is to examine ratio and financial statement analysis. Such analysis is a useful tool for managers and stakeholders to evaluate a company’s financial health in order to identify opportunities for growth and areas of weakness so as to institute corrective measures. Financial statements are used in order to predict trends of cash flow within the business as well as predict the potential of a business and if they are capable of financial growth. Ratio analysis examines the probability of a company’s profit or a company’s loss. This paper will examine the benefits and limitations of ratio analysis, explain what factors impact the meaningfulness of such measures and what new practices or theories may be emerging regarding the application of ratio and financial statement. The paper concludes that ratio and financial statements is an essential tool used in analyzing a company’s profit. Introduction to Ratio and Financial Statement Analysis Though there are various methods for monitoring the liquidity of businesses the most common has been the use of financial ratios. Ratio analysis is an established technique—involving the relationship between two or more variables--that is used to conduct qualitative analysis of information contained in a company’s financial statement to...
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...PHI445 February 10, 2014 Week One Journal Objective You will outline and explain ethical theories and then apply that knowledge to how organizations would function were they to adopt those ethical principles. In addition, you will also examine punishments for corporations and present your own ideas about the relationship between ethical demands on business entities vs. those on individuals in society. Instructions In this assignment you will reflect on the topics of Week One and apply them to an analysis of ethical paradigms. You will be asked to respond to two prompts below. The first asks you to explain three of the ethical philosophies you encountered in Chapter 1 of Introduction to Business Ethics, and then determine how companies that abide by these policies would act. In the second prompt, you will be asked to explain various punishments that can be given to corporations and the behaviors that are ethically dangerous to corporations. Please answer all questions in detail. Because this journal is worth 5% of your final grade, there is a high expectation for your participation. Grades for the journals are based on content, critical engagement, quality of reflection, and detail. Please submit the completed journal via the Assignment Basket found in the Week One Journal tab on the left navigation toolbar by Day 7. Organizations Select a Not-For Profit and a For Profit organization you would like to study. These will be the organizations that you will be focusing...
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...Ali Baba My name 5454 Flying Carpet St. My city and zip code 317(345-6789) flyingcarpet@yahoo.com December 2, 2013 Table of Contents Executive Summary 4 A.2 Mission, Goals and Objectives 4 A3. Keys to Success 5 Company Summary 6 B1. Industry History 6 B2. Legal Form of Ownership 7 B3. Locations and Facilities: 8 B4. Management Structure 9 B5. Products and Services: 10 Market Analysis 11 C1. Target Market 11 C2. Industry Analysis 12 C3. Competitive Analysis 13 Market Strategy 15 D1: Four Ps 15 Product- 16 Pricing Strategy 16 Positioning Statement- 17 Promoting 17 D2. Price List- 17 D3. Selling Strategy 18 D4. Sales Forecast 19 Implementation Strategy 19 E1. Overall Strategy 19 E2. Implementation 20 E3. Control Plan 21 Financial Statements and Projections 21 F1. Revenue and Cost Estimate- 21 F2. Forecasted Profit and Loss Statement 22 F3. Forecasted Balance Sheet 22 G1. Financial Projections 22 G1a- Breakeven Point 22 G1b- Financial Position- 22 G1c-Capital/Investment Needs 22 References 24 Executive Summary Ali Baba is a fast food sit in or take-out restaurant that will serve Mediterranean style foods such as Chicken or Beef Shawarma and Gryo sandwiches. There is an increasing demand for healthy and filling fast foods at value pricing, we believe Ali Baba can fill this demand. Located in the Circle Center Mall in the city of Indianapolis Indiana we will be able to serve mall shoppers and companies in the surrounding...
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...Market Segmentation and Product Positioning The ultimate goal of market plan for my product is making most popular chicken franchise chain restaurant first in the U.S and then in the world 1. Identify the marketing segment for the product and explain why this segment was selected; My product will be Korean style soy source fried chicken. It is kind of popular food in Korea especially, chicken business field. The uniqueness of product concept is simple. Comparing to Kentucky fried chicken, this chicken is fried by oil with soy source and other auxiliary ingredients. The other condition of business will be basically very similar to KFC. According to the study “ Market segmentation on the basis of food-related lifestyle of Croatian families,” the author, Tanja kestic, divides five category for food market segmentation such as buy motives, quality aspects of food, buy decision, cooking method, and consumption situations. Among these five different elements, I decided to focus on cooking method. There is clear reason why I selected this standard for this product. Most of all, I believe that taste is the most important decision factor for food. From the continual viewpoint, a cooking method determines most portion of taste of food. Especially, Chicken is the most popular food regardless of age, male or female, culture, region, etc. Actually, that is one of the reasons why I choose this criterion. Chicken has already too much similarity as favorite food through...
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