...Final Global Business Paper MGT 448 Abstract Businesses across the globe are constantly reviewing their potential options through international operations. They must ensure their visions for new ventures are conducive to their long-term goals in addition to the goals and direction of the regions they are interested. Conducting various analyses will allow companies to solidify their position and direction for the future. In addition, the conduction and review of risk analysis involving various critical factors aid any business when determining the feasibility of any new organization venture. Every business must scrutinize every aspect of their prospect operations to ensure they have covered every single component to ensure maximum success going forward. Once companies have gathered the necessary information through their research, they can properly assess the feasibility of their vision and make an appropriate decision. Comprehensive Analysis The fast food industry is continuing to grow and expand throughout the world, and each company is contemplating their role and position within this competitive environment. Chick-fil-A is no exception to this movement and is currently the number one fast food chicken venue in the United States. Despite their regional popularity, they do not have a significant presence in the international market for fast food. As Europe specifically the UK continues to add more fast food chains, Chick-fil-A has set their sights upon this market to...
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...MMGP – Services/Pricing Abstract This paper will provide a look into the Services and Pricing of Chick-Fil-A. This research discusses what price adaptations should Chick-fil-A include in its marketing plan. Price Adaptations Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands and prevailing incomes (Lister & Media, 2013). The more adaptability Chick-fil-A has, the better chance it has of appealing to more customers. Geographic pricing is a strategy Chick-fil-A already has in its marketing plan. The company prices its products differently within different regions. The prices are higher in areas when income is high, and is reduced when income is lower. Locations are usually in shopping malls and neighborhoods with a high volume of its target customers (Ahmad & Buttle, 2002). Chick-fil-A remains priced higher than most fast food chains, with prices comparable to Wendy's (Higgins, 2001). Product discounts is an area Chick-fil-A should utilize more often in its marketing plan. Product discounts are used to attract bargain hunting customers. Theses discounts would allow Chick-fil-A to stimulate new excitement about the company. This may also attract the interest of lower income customers; allowing those customers to try products they may not usually be able to afford. Chick-fil-A should also extend their existing discounts to all stores. 10% military and senior discount is only given...
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...MKT421 WEEK 1 Individual - Defining Marketing Paper Write a 700- to 1,050-word paper in which you define marketing. • Include your personal definition of marketing and definitions from two different sources. • Explain the importance of marketing in organizational success, based on these definitions. • Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines. Defining Marketing Paper University of Phoenix Marketing Defining Marketing When individuals are asked to define marketing, chances are that, most of their responses, will be different. Creativity can be liable for the broad spectrum of answers one would get. This paper will cover various aspects of marketing including a personal definition of marketing and definitions from two different sources, an explanation of the importance of marketing in organizational success, and three examples from the business world to support such explanation. Definitions My interpretation of marketing is the way a business decides to promote their brand, the strategy that they use to reach out to their customers and intended end users. Although creativity plays a large role in marketing, research is also a key factor; if a company does not know its market, then its marketing will be unsuccessful. According to Kotler and Keller marketing is defined as “the activity, set of institutions...
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...Improving Accuracy and Increasing Productivity in the Food Preparation Area At Chick-fil-a Nick James Managerial Applications of Information Technology – IS535 Devry University, Keller Graduate School of Management November 10, 2013 Why This Course Project was chosen: It consists of a complete solution for products and the procedures that can be used with some technology. Table of Contents Abstract……………………………………………………………………………………….2 Brief Company Background…………………………………………………………..2 Discussion of business problem…………………………………………………….4 High level solution…………………………………………………………………………5 Benefits of solving the problem………………………………………………………5 Business/technical approach…………………………………………………………6 Business process changes………………………………………………………………7 Technology or business practices used to augment the solution………..7 Conclusions…………………………………………………………………………………….8 High level implementation plan……………………………………………………….9 Specific bulleted list of recommendation………………………………………….9 References……………………………………………………………………………………..10 Abstract With technology becoming a priority for running a successful business today there are ways that technology can be a solution to a company or organizations problem. Technology can provide a great way to stop unnecessary losses for a company. Continuous waste can be pin pointed and rectified with the right technology. For instance America wasted 33.79 million tons of food in 2010. Which was enough to fill the Empire state Building 91 times...
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...Executive Summary of “Transformative Leadership: Achieving Unparalleled Excellence” For , MGT 3110 February 6, 2015 Abstract This paper summarizes the article written by Cam Caldwell, Rolf D. Dixon, Larry A. Floyd, Joe Chaudoin, Johnathan Post, and Gaynor Cheokas regarding the need for a new type of leadership in today’s social work environment, defined as Transformative leadership. The article itself varies in the definition, however in a broad sense Transformative leadership is maintaining good moral standing and sound business ethics among employees and individuals inside and outside the workplace. However, in order to reach this theoretical level of business related moral and ethical leadership known as Transformative leadership, one must be able to interpret and utilize the six other forms of leadership. The six forms of leadership discussed in this article are Charismatic, Level 5, Principle-centered, Servant, Covenantal, and Transformational leadership. There will be a total of ten propositions (P) that correspond to a given model of leadership and will be referred to as (P1, P2. etc.). When these six models of leadership are combined and used in conjunction, it is known as transformative leadership which makes up the content of this article. Keywords: Ethics, Transformative leadership, Covenantal leadership, Moral standing, Proposition, Level 5 leadership, Servant leadership, Principle-centered leadership, Transformational leadership, Charismatic...
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...Personal Worldview & Business Ethics Paper Liberty University BMAL 560 January 25, 2015 STEP 1 To what extent should personal religious beliefs impact our decisions about business ethics? Personal religious beliefs should impact all decisions about business ethics. If your beliefs are truly mandated in your life, then you have no choice but to be fair and honest about your business decisions. Business decisions can sometimes be difficult and harsh, but that is no reason to comprise the integrity of what you believe in. In 2012, Summers & Summers concluded that from the “Christian worldview”, God is the source and creator of all things. This means that God has provided all the resources we need in order for those needs to be satisfied. Our task is to use these resources properly. (pp. 30). Psalms 24:1 tells us “The earth is the Lord’s and everything in it, the world, and all who live in it; for he founded it upon the seas and established it upon the waters” (NIV). To what extent do your personal religious (or non-religious) beliefs about life impact your sense of business ethics and personal decision-making? The extent of my owm personal religious beliefs about life impacted my sense of business ethics and personal decicion-making. As a new Revenue Agent for the Internal Revenue Service, my on-the-job trainer told me to always assume the taxpayer was a liar. I was not able to do that. I always let the records speak for themselves and I counted on my good...
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...Servant-Leadership Theory from a Socially Constructed World View and a Biblical World View Mark J. Dixon Jr. Liberty University Abstract Servant-Leadership Theory has been a progressive theory in which much study has been done. Robert Greenleaf began using the term servant leadership to encourage leaders to first want to serve. There are two different world views discussed in this research paper that will shed light into what it takes to be a servant leader and how it can be successful if there is a full understanding of the theory present. There is the secular and the biblical world view in which differences in the two are identified. Servant-Leadership is meant to be more than just a way to see positive outcomes in a business, but it also transfers into effecting people’s lives. An attempt to enhance understanding and the question trying to be answered here is what separates the secular view of Servant-Leadership Theory from the Biblical worldview. This paper examines the characteristics and goals of servant-leadership though both worldviews to give a better understanding of servant-leadership theory. Keywords: servant-leadership, characteristics, biblical, secular Servant-Leadership Theory from a Socially Constructed World View and a Biblical World View There has been much attention given to leadership theories since the introduction of Servant-Leadership Theory by Robert Greenleaf in 1970. Greenleaf’s intent for servant-leadership is to help not only the leader...
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...thinks the term “market” he or she usually think of advertisements. In this paper will define what marketing is. The importance of marketing in organizational successes will be addressed with examples of the business world to support the explanation. Marketing is defined as “a process of production and exchange that is concerned with the flow of goods and services from producer to consumer” (Marketing, 2013, na), Marketing is a wide spectrum that starts with people who develop the product to the simplest handling of the product. While in the past marketing of a product was solely done by word of mouth and channels to get merchandise was slow, marketing still existed usually in shops or merchandise stores. With the increase in use of the automobile and paved roads companies have had an easier time to get goods from one place to another. With the invention of the Internet, television, and radio, it has become easier to market items that consumers need and want. With this advance in economics and technology new stores popped up nearly driving the mom and pop stores out of business because the chain stores had the capital to invest in their marketing mix. “In 1999, more than $308 billion was spent on advertising in the United States alone” (Marketing, 2013, na). Marketing has taken on a whole new meaning for consumers and businesses alike. It includes “market research, motivational research, and other ways of determining...
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...Market Segmentation and Product Positioning The ultimate goal of market plan for my product is making most popular chicken franchise chain restaurant first in the U.S and then in the world 1. Identify the marketing segment for the product and explain why this segment was selected; My product will be Korean style soy source fried chicken. It is kind of popular food in Korea especially, chicken business field. The uniqueness of product concept is simple. Comparing to Kentucky fried chicken, this chicken is fried by oil with soy source and other auxiliary ingredients. The other condition of business will be basically very similar to KFC. According to the study “ Market segmentation on the basis of food-related lifestyle of Croatian families,” the author, Tanja kestic, divides five category for food market segmentation such as buy motives, quality aspects of food, buy decision, cooking method, and consumption situations. Among these five different elements, I decided to focus on cooking method. There is clear reason why I selected this standard for this product. Most of all, I believe that taste is the most important decision factor for food. From the continual viewpoint, a cooking method determines most portion of taste of food. Especially, Chicken is the most popular food regardless of age, male or female, culture, region, etc. Actually, that is one of the reasons why I choose this criterion. Chicken has already too much similarity as favorite food through...
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...The objective of this paper is to build upon the two challenges that have been identified in assignment 2, question 4. On assignment 2, question 4 one will explained how this is a service to customers is specific responsiveness while service to all of the citizens is general responsiveness. To accomplish this, one will propose two ethical concerns that management may need to address. Create the context in which such concerns may or may not be ethical in nature. This paper will also show the overall manner in which organizational structure impacts organizational ethics by selecting one non-profit organization in which your challenges may not be considered actual challenges. Also in this paper, the writer will use the Inventory of Public Management Skills Management to construct a self-evaluation, assess the level of development in each of the skills, and propose a few activities that would help to improve the skills in question. Finally, one will use the results of the self-evaluation and recommendations from Question 3 to formulate a response to the challenges that have presented that create a win-win situation for the organization, the employees, and the public. Predict two potential obstacles to success and two plans to overcome such obstacles. The Ethical Concerns (for Question 1) When chosen an issue that from the Whitehouse.gov site, the issue is of “early childhood education” or rather the lack of high quality early childhood education was an easy pick. However, now...
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...legendary activity that I could not wait to participate in. Surprisingly enough, I was able to find my way onto the tailgating scene for the University of Georgia football game. They were facing University of Tennessee which was a big rivalry in the south. Both of these teams compete in the South Eastern conference, also known as the SEC. The rivalry brought a lot of excitement around campus which meant heavy tailgating. I was brought up to speed on the tailgating by a Georgia alumnus. Thomas was the perfect person to give me the ultimate tailgating experience. Having no previous knowledge on the topic of tailgating, it was surprising to me that tailgating is a detailed process that started days before the event itself. I started my research on the first step of tailgating labeled the “pre-game”. The pre-game step for us started on a Thursday afternoon. We made on who was participating, where we were tailgating at, and what vehicles were being taken. For us, we would bring two four door trucks that could seat eight people total. There were seven total people in this group including me....
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...OC College of Business Administration MGMT 5603.93: Ethics, Decision Making, and Communications Fall 2015, Term 2 Online _______________________________________________________________________________________ Professor: Dr. Phil Lewis, Professor of Management Phone (Work): (405) 425-5561 or 425-5560; (Home): (405) 475-7070 Email: phil.lewis@oc.edu Virtual Office Hours: Email responses normally within 24 hours. Mission of Oklahoma Christian University Oklahoma Christian University is a higher learning community that transforms lives for Christian faith, scholarship, and service. MISSION OF THE OC SCHOOL OF BUSINESS ADMINISTRATION Within a framework of excellence in contemporary business education, the School of Business Administration will build a community of lifelong relationships upon a foundation of enduring Christian values. CONTRIBUTION OF COURSE TO CHRISTIAN SERVICE AND LEADERSHIP For I have walked in my integrity … I will walk in my integrity … Joyful are people of integrity, who follow the instructions of the Lord. Psalm 26:1, 26:11, 119:1 (NKJV). THE OC COVENANT The Covenant for Oklahoma Christian University is posted under Course Information. REQUIRED TEXT Phillip V. Lewis, Ethics in the World of Business, Kendall-Hunt Publishing Co., 2014 (ISBN: 978-1-4652-3979-2). COURSE DESCRIPTION This course examines the basic ethical issues involved in the conduct of business from a biblical perspective. Critical thinking of organizations as...
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...budgets with its Dollar Menu, premium items, and extra value meals. McDonald’s does not differentiate itself in any one category of fast food, with competitors dominating in taste in other categories, but it does stand out for its variety and convenience. Due to the fact that McDonald’s does not provide the best fare in any given category, it has relied heavily on positive advertising and messaging that targets emotions. McDonald’s messaging focuses on building the brand and highlighting the emotion of happiness. This can be seen in commercials and the long-time slogan of “I’m Lovin’ It,” for example. In order to understand what the brand truly means to consumers, our group conducted a number of different types of research. To begin, we conducted qualitative research including interviews and focus groups in order to understand consumers’ brand associations. Next, we created a survey to further understand McDonald’s competitors, strengths, and weaknesses. From this survey we identified a number of key findings. The first is that McDonald’s food is considered to be of very low health...
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...23 - FEBRUARY, 2015 BRANDING FOR THRASH METAL BAND MAHESH NADKARNI BRANDING FOR THRASH METAL BAND 1 ABSTRACT The given case paper talks about a young man called Billy who has immense passion for music. He has always been different from others in one way or the other. His immense love for music and a possessed wealth for creativity have established him as a founder and lead guitarist of an upcoming metal band, playing a specific type of music called the Thrash Metal. In a small period of time Billy along with his band – Shredder Business Bureau has made a niche for thrash metal and is well known locally and regionally. Billy has established his band locally; however he wants to make it big. Hence he dropped in my office, wherein I work as the identity manager offering creative talents to customers via local advertising agency. I have a good name and recognition in the field of branding. Billy comes to me seeking help to brand his image as a musician. This is taken as a challenge as I have mostly worked for branding of companies. It was for the first time that I will be working for identity branding. The good part is that I will be doing this for Billy !! BRANDING FOR THRASH METAL BAND 2 BRANDING Branding is the process involved in creating a unique name and image for a product in the consumers mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that...
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...Krispy Kreme Doughnuts ACCT 6334. Taiwan – Auditing Fall 2013 Class Research Project STUDENT: Chien-Yun Tseng UTD ID# 2021195349 Table of Contents INTRODUCTION................................................................ 3 CHAPTER1. THE CLIENT ACCEPTANCE /CONTINUATION PROCESS, INCLUDING ESTABLISHING AN UNDERSTANDING WITH THE CLIENT ... 4 CHAPTER2. OBTAINING AN UNDERSTANDING OF THE ENTITY AND ITS ENVIRONMENT, INCLUDING INTERNAL CONTROL .................................. 5 CHAPTER3. PRELIMINARY ENGAGEMENT ACTIVITIES ....................... 8 CHAPTER4. ASSESS RISKS AND ESTABLISH MATERIALITY ................. 9 CHAPTER5. CONSIDER INTERNAL CONTROL .................................... 10 CHAPTER6. PLAN THE AUDIT ............................................................ 13 CHAPTER7. COMPLETE THE AUDIT ................................................... 16 CHAPTER8. EVALUATE RESULTS AND ISSUE AN AUDIT REPORT .... 17 REFERENCE ............................................................................................. 18 INDEPENDENT AUDIT REPORT................................................................ 19 ENGAGEMENT LETTER………………………………………………………..20 FINANCIAL STATEMENT .......................................................................... 22 2 INTRODUCTION The history of the Krispy Kreme began in the mid 1930s...
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