...Marketing Communications Chris Fill Barbara Jamieson MM-A1-engb 2/2011 (1039) This course text is part of the learning content for this Edinburgh Business School course. In addition to this printed course text, you should also have access to the course website in this subject, which will provide you with more learning content, the Profiler software and past examination questions and answers. The content of this course text is updated from time to time, and all changes are reflected in the version of the text that appears on the accompanying website at http://coursewebsites.ebsglobal.net/. Most updates are minor, and examination questions will avoid any new or significantly altered material for two years following publication of the relevant material on the website. You can check the version of the course text via the version release number to be found on the front page of the text, and compare this to the version number of the latest PDF version of the text on the website. If you are studying this course as part of a tutored programme, you should contact your Centre for further information on any changes. Full terms and conditions that apply to students on any of the Edinburgh Business School courses are available on the website www.ebsglobal.net, and should have been notified to you either by Edinburgh Business School or by the centre or regional partner through whom you purchased your course. If this is not the case, please contact Edinburgh Business School...
Words: 16769 - Pages: 68
...ASB-3101 HUMAN RESOURCE MANAGEMENT Credits: 10 Contact hours: 23 Semester: 1 Pre-requisites: ASB-2104 Module organiser: Sally Sambrook Note: This module is available through the medium of Welsh (ACB-3101). Aims: To examine issues and developments in the field of contemporary human resource management (HRM). To develop an understanding of the complex issues facing human resource (HR) specialists and line managers in meeting their responsibilities for selecting, deploying, training, appraising, rewarding, relating to and retaining human resources. Learning Outcomes: On completing the module, students are expected to be able to: • Explain the contribution of the HR function to corporate strategy; • Discuss the processes of recruitment, assessment and selection; • Outline activities involved in developing human resources and facilitating learning; • Explain the link between rewards, motivation and performance; • Critically evaluate the changing employment relationship, assessing the role of trade unions and other forms of employee involvement. Module Content: • History of the HR function, theories and models of HRM; • The roles and responsibilities of stakeholders in HRM; • The changing nature of work, managing diversity, technology and flexibility; • Human resourcing: recruitment and selection, human resource planning; • Reward and performance management; • Employee relations, employment legislation...
Words: 9120 - Pages: 37
...| | | | | | | | | | | | | | | | | | | | | | | | | | | | | Module code | Title | TFDS9001 | Postgraduate Dissertation | | Pre-Requisite Module Code(s) | Co-Requisite Module Code(s) | Last Revision Date | ECTS Credits | | | | | | | TFRM9001 (2011-12) Research Methods for Masters Thesis | TFRM9001 (2011-12) Research Methods for Masters Thesis | | 30 | | | | | | Contact Hours | Max Class Size | Duration | Date approved | Approved Checked | | | 1 Semester | | | | School of delivery: School of Hospitality Management & Tourism | | Author: Jennifer Lawlor Geraldine Gorham | Description: This module facilitates postgraduate students to undertake and complete an independent investigation in a research area of their choice. | | Aims: The main aim of this module is to enable a student to research a particular area of interest through the preparation and completion of a Masters' thesis. | Learning Outcomes: | Outcome | | On completion the learner will be able to: 1. Complete a Masters' thesis, having investigated an individual subject/research area or tested a hypotheses outlined in a research proposal. 2. Conduct an analytical literature review appropriate to the research area under investigation. 3. Utilise appropriate research methodological techniques within the context if their research. 4. Present their findings...
Words: 2824 - Pages: 12
...women in to professional managers to manage all sectors of the organized economic activity. 2. To equip the youngsters with conceptual and interpersonal skills and social purpose for managerial decision-making and its execution in real situations. 3. To develop and encourage the entrepreneurial capabilities of young generation to make them effective change agents. 4. To meet the demand for trained and professional people in the country at the top level management of business and industrial organizations in the light of the new economic and industrial policy of the country. 2. COURSE DURATION The MBA (Full Time) programme of Mahatma Gandhi University shall be spread in two years duration with 4 Semesters. Each semester shall comprise of a minimum of 16 instructional weeks of 5 days each of 5 hours a day (total contact hours 400). Continuous Internal Evaluation during the course period and University examination at the end of each semester shall be conducted. There shall be a semester break of 15 days each in addition to the usual Onam, Christmas and summer holidays. 3. ELIGIBILTY FOR ADMISSION 1. A pass in any Bachelor’s Degree Examination of Mahatma Gandhi University or an equivalent degree of any other universities duly recognized by M.G.University with not less than 50% marks in the aggregate for all parts of examination or a Master’s Degree examination with 50% marks in aggregate. 2. SC/ST students A pass in any Bachelor’s Degree examination is needed for SC/ST candidates...
Words: 20659 - Pages: 83
...1) Comprehensive Classroom Technology Plan 2) Reflection Essay Specific Performance/Task(s) Select and implement appropriate technology and resources. (APTS 3.11) Select and use research-based strategies to engage learners. (APTS 3.12) Relevancy of Task to Teacher Candidate Demonstrate the effective use of technology to foster active inquiry, promote collaboration, and support interaction in the classroom. Assessment: Student Prompts/Teacher Directions Comprehensive Classroom Technology Plan (e-Portfolio Assignment) In Modules 2-6 you will be drafting the component parts of a Comprehensive Classroom Technology Plan for use in a 21st century classroom. The Comprehensive Classroom Technology Plan will include the sections listed below. Drafts of these sections will be submitted throughout the course for instructor feedback and will be revised for inclusion in the Benchmark Assessment, due in Module 7. A Reflection Essay will also be prepared to accompany the plan. The plan is composed of the following components: * Section One: Mission and Vision Statement * Section Two: Communications Plan * Section Three: Integrating Instructional Technology * Section Four: Software to Support Assessment * Section Five: Technology Ethics in the Classroom * Conclusion * Section One: Mission and Vision Statement 1) Review “Overview: Framework for 21st Century Learning,” a required reading for Module 2, to gain a sense...
Words: 3012 - Pages: 13
...method to improve the effect of the current traffic control system, has research value and application value. Keywords-adaptive traffic signal control system; multi-agent; intersection agent; section agent; phase agent artificial intelligence technology, traffic signal control system is developing gradually in the direction of intelligent direction and integrated direction, the research on Intelligent Urban Traffic Control System based on the distribution-coordination has become a new trend[1,4]. Luckily, the agent technology[2,5,6,7] provides an ideal method to solute above problem. The target of intelligent traffic control system based on Multi-agent is to convert complex systems, such as urban traffic control into smaller, mutual communication co-ordination and easy-to-manage system. And now this paper will make a deep research on the structure and function of control system for isolated intersection. II. DESIGN OF THE...
Words: 3284 - Pages: 14
...Installation Instructions PanelView Plus 700 to 1500 and PanelView Plus Compact 1000 Terminals and Display Modules Catalog Numbers 2711P-Kxxxx, 2711P-Txxxx, 2711P-Bxxxx, 2711P-RDxxxx, 2711PC-T10C4D1 Topic Important User Information Environment and Enclosure Hazardous Locations Wiring and Safety Guidelines About the PanelView Plus 700 to 1500 Terminals Parts List Required Tools Install the Terminal DC Power Connections AC Power Connections Battery Precautions Troubleshooting Specifications Additional Resources Page 2 3 4 8 8 10 10 10 16 20 22 24 28 30 About This Publication This document provides instructions on how to install these devices in a panel. • Factory-assembled PanelView Plus or PanelView Plus CE 700 to 1500 terminals • PanelView Plus or PanelView Plus CE 700 to 1500 display modules • Factory-assembled PanelView Plus Compact 1000 terminal For complete information on installing, wiring, and troubleshooting the terminals, refer to the publications listed under Additional Resources. 2 PanelView Plus 700 to 1500 and PanelView Plus Compact 1000 Terminals and Display Modules Important User Information Solid state equipment has operational characteristics differing from those of electromechanical equipment. Safety Guidelines for the Application, Installation and Maintenance of Solid State Controls (Publication SGI-1.1 available from your local Rockwell Automation sales office or online at http://literature.rockwellautomation.com) describes some important differences...
Words: 7594 - Pages: 31
...admission to the B.Tech degree course shall be required to have passed the Higher Secondary Examination, Kerala or 12th Standard V.H.S.E., C.B.S.E., I.S.C. or any examination accepted by the university as equivalent thereto obtaining not less than 50% in Mathematics and 50% in Mathematics, Physics and Chemistry/ Bio- technology/ Computer Science/ Biology put together, or a diploma in Engineering awarded by the Board of Technical Education, Kerala or an examination recognized as equivalent thereto after undergoing an institutional course of at least three years securing a minimum of 50 % marks in the final diploma examination subject to the usual concessions allowed for backward classes and other communities as specified from time to time. 2. Duration of the course i) The course for the B.Tech Degree shall extend over a period of four academic years comprising of eight semesters. The first and second semester shall be combined and each semester from third semester onwards shall cover the groups of subjects as given in the curriculum and scheme of examination ii) Each semester shall ordinarily comprise of not less than 400 working periods each of 60 minutes duration iii) A candidate who could not complete the programme and pass all examinations within Ten (10) years since his first admission to the B.Tech programme will not be allowed to continue and he has to quit the Programme. However he can be readmitted to the first year of the programme if he/she satisfies the eligibility...
Words: 36386 - Pages: 146
...9 modules 1- Organization structure 2- Organization culture 3- Leadership 4- Motivation 5- perception 6- Communication 7- Groups and teams 8- Managing change 9- Decision making 1-Organization structure topics to you use * basic elements of organization structure : span of control , centralization , formalization , departmentalization , authority * Organization decision model : Mechanistic model and organic model * Types of organization : boundary less organization and virtual organization 2-organization culture topics to use * Three layers of organizational culture model : Artifacts, values and assumptions * Hofsted’s four value dimensions : power distance , uncertainty avoidance , individualism and masculinity * Culture’s function * Organizational culture 3- Leadership: * Characteristics of effective leadership * Types of leadership : autocratic, bureaucratic , democratic , transactional and transformational leaderships * Leadership theories : Blanchard’s situation theory and path goal theory * Leadership model : fielder’s contingency model 4- motivation: * Motivation process * Theories of motivation: Maslow’s Hierarchy of needs, Herzberg’s motivator hygiene theory , Vroom’s expected theory and Adams’s equity theory 5-perception: * The perceptual process: observation , selection and translation * Causes of perception : stereotyping , halo effects,...
Words: 496 - Pages: 2
...MODULE A2003 ENGLISH FOR TECHNICAL PURPOSES 2 INTRODUCTION and GUIDE CURRICULUM GRID | TOPIC |UNIT |TIME ALLOCATED | |Application for Industrial Attachment |1 |4 weeks (8 hours) | |Processes and Procedures |2 |4 weeks (8 hours) | |Instructions |3 |3 weeks (6 hours) | |Description of Object |4 |3 weeks (6 hours) | UNIT 1 : APPLICATION FOR INDUSTRIAL ATTACHMENT 1. Letter of Application for Attachment for Industrial Training 2. Confirmation by Telephone for Industrial Attachment 3. Thank You Letters UNIT 2 : PROCESSES AND PROCEDURES UNIT 3 : INSTRUCTIONS UNIT 4 : DESCRIPTION OF OBJECT Introduction This module is designed for second semester students taking technical courses at the polytechnic. The learning materials provided in the module will help you improve your language proficiency to handle communication situations as well in English. The module is designed for 30 contact hours. This includes assessments and class activities. General...
Words: 702 - Pages: 3
...com/q/com-450-complete-course-com450-complete-course/22091 COM 450 Module 1 Assignment 1: Introduction to Classmates and This Course Begin this assignment by introducing yourself to your classmates—giving your name, current occupation, and areas of interest that might be covered by this course. If you would like, post a picture of yourself, your family or significant other, a pet, or your favorite place to visit. Write your responses in one to two paragraphs. COM 450 Module 1 Assignment 2: Personal Effectiveness in Communication In this assignment, you will evaluate the strengths and weaknesses of your communication based on your personal perceptions and the perceptions others have of you. Personal effectiveness begins with you and also includes views others may have of you as an individual. You will go beyond your personal viewpoint and seek feedback from others in order to achieve a more accurate understanding of self. To prepare for this discussion, research effective communication using your textbook readings and the Argosy University online library resources. Reflect on your personal effectiveness as a communicator, and then interview two to four people to find out how others perceive your communication. Be ready for a discussion based on the following questions. * Define what you consider to be your strengths as a communicator. Consider talking, listening, empathy, and so on. * Discuss what you consider to be some important areas for improvement in your communication. * Explain how different your...
Words: 2527 - Pages: 11
...[pic] Training Proposal Fundamental Communication Skills Training for Managers Prepared For: Institute for Children, Poverty, and Homelessness 44 Cooper Square New York, NY 10003 Provided By: Personnel Fusion Consultants Table of Contents ICPH Background: The Institute for Children, Poverty and Homelessness is an independent nonprofit organization that was founded in New York City in 1990. The organization was formed after the late 1980’s when family homelessness rates was increasing in the United States. (ICPH) is a research and development organization that studies the motives of family homelessness and as well, develops data to inform and help enhance public policy for family homelessness. During their past 25 years of service, the Institute of Children, Poverty and Homelessness has been committed to advance statistics as they believe this data is what interests the public and political provision to help with homeless families. Their mission is to study the impact of poverty on family and child well-being and to generate research that will enhance public policies and programs affecting poor and homeless children and their families. ICPH examines the condition of extreme poverty in the United States and its effect on educational attainment, housing, employment...
Words: 3670 - Pages: 15
...Coursework Coversheet Part 1 - To Remain with the Assignment After Marking Student ID: 11053024 | Module Code: MK1004N | Module Name: Introduction to Advertising (Marketing Communications) | Component: 001 | Description: Case study report of 1500 words | Module Leader: John Goodfellow | Due Date: 18/Nov/2011 | Group Number: S2 | Please enter tutor name: | Guidelines for the Submission of Coursework 1. Print this coversheet and securely attach both pages to your assignment. You can help us ensure work is marked more quickly by submitting at the Undergraduate or Postgraduate Office located where your module is taught. You are advised to keep a copy of every assignment. 2. An email receipt will be sent to your university email address on submission of the coursework at the Undergraduate or Postgraduate Office. 3. You may submit work through the out of hours drop-box at the Undergraduate or Postgraduate Office. A receipt will emailed to your university email address within 3 working days. 4. Coursework deadlines are strictly enforced by the University. Work may be submitted up to 10 working days after the deadline (NB – where the late coursework deadline falls within the University’s Christmas and Easter vacations periods, a generic deadline is set by the University), however please note - if the mark for the late work is required to pass the module, the module will be capped. See http://www.londonmet.ac.uk/coursework-exams. 5. You should not leave the handing...
Words: 1969 - Pages: 8
...Objective: The objective of the course is to acquaint the students with the language of Accounting and to develop in them the ability to evaluate and use accounting data as an aid to decision making. The main purpose is to assist the students in developing skills in problem solving and decision making in the financial area. Emphasis is laid on analysis and utilization of financial and accounting data for planning and control. 2. Course Duration: The course duration is of 36 sessions of 75 minutes each i.e. 45 hours. 3. Course Contents: Module No: Module Content No. of Sessions 70 Marks (External Evaluation) 17 I II Fundamentals of Accounting Basic understanding of accounting, Accounting Concepts, Conceptual framework of financial statements, Accounting Policies, Journal Entries and preparation of accounts - Trial Balance to Balance sheet and profit and loss Account, Recognition of Income and Expenses, Provisions, Contingent Liabilities Accounting Standards and Applicability: Disclosure of Accounting Policies (AS-1), Valuation of Inventories (AS-2), Depreciation Accounting (AS-6), Income Recognition & Accrual Income (AS-9), Accounting of Fixed Assets (AS-10), Accounting for Intangible Assets (AS-26), Accounting for Investments (AS-13), 7 7 17 III IV V Preparing and Understanding Financial Statements : Corporate Balance sheet, Profit and Loss Account Funds Flow Analysis, Financial Statement Analysis & Contemporary Issues Students should select a particular...
Words: 5698 - Pages: 23
... | |Sector: | |INFORMATION AND COMMUNICATION TECHNOLOGY | |Qualification: | |COMPUTER HARDWARE SERVICING NC II | |[pic] |Technical Education and Skills Development Authority | | |East Service Road, South Superhighway, Taguig City, Metro Manila | TABLE OF CONTENTS Page A. COURSE DESIGN 1-5 B. MODULES OF INSTRUCTION 6-73 • Basic Competencies 6 o Participating in workplace communication ………………… 7-10 o Working in a team environment ……………….... 11-13 o Practicing career professionalism .……………. 14-17 o Practicing occupational health and safety procedures 18-22 • Common Competencies 23 o Applying...
Words: 8633 - Pages: 35
