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Constructive Intercultural Conflict

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Submitted By novietahs
Words 1368
Pages 6
Present by
Novieta Hardeani Sari, ST, M. Si (Lecturer of Strategic Communication from Universitas Nasional, Jakarta)

For the 10th Biennial Convention of PACA 2014 on June 24-26, 2014, at UNPAD, Bandung

Backgrounds


The understanding of creating an applicative and qualitative public policy products need revealed the phenomenon of the democracy implication that will represented in dialectic communication (public sphere) by “Political Community”(Habermas, 1992). MARKET
[Civil Society (Organizations) & Private Sectors]

Political Organization
(Legislative)

Product Organization
(Government)

Data of Civil Society Organizations (CSO)


These platforms came from the several problems that causes the CSO development did not go well. Those issues related to the large numbers of CSOs in Indonesia, according to Kesbangpol (Nation Union & Political) of Ministry of Home Affairs Data showed that CSOs number in Indonesia reached to 139.957 CSOs, which are:
Number of CSO 65.577 25.406 Registered at: Ministry of Home Affairs Ministry of Social Services

48.866
108 (Foreign NGO)

Ministry of Justice & Human Right
Ministry of Foreign Affairs

Backgrounds
Civil Society Organizations represent majority of society voices.  Civil Society Organizations as a social control power in policy, in regulation, in the life of democracy.  Parallel activities among Civil Society Organizations and Media can provide the transform of the social politic condition (to reach the civil society independency and the elites as well).


CSO Problem Definitions
The problems that interface Indonesia CSOs related with low capacity, low payment and high risks of CSO human resources; the result of IGI (Indonesia Governance Index) Survey in 2012 for Auditing of Good Governance Index in Indonesia shown that:

Problem Definitions




The comprehensive social sufficient mobilisation that facilitate the development and maturation, and also the orientation of key groups within - the civil society organizations, as a differentiation of manpower to maintain legitimacy of value symbols and norms of the system (Eisenstadt, 1963:246) while insisting, nonethless to their own political goals and interest of mobilizing and controlling rules were always mediated by overarching cultural patterns (Eisenstadt, 1963:222-250). These condition emerging the new concept that the public sphere that sees by Habermas (1992) eventually not creating dialectic communication only but it also exerted mechanism, social movements, political conflict that would effected the consequences of structural functionalism.

Objectives (to Reform the CSO)

Evolution Theories of Social & Modernity
(Haferkamp & Smelser, 1992)








Triggering Mechanisms for change Smelser suggests that "intersocietal relations“; Eder focuses on contradictions and treats. Sustaining Mechanisms of change Hondrich considers differentiation and segmentation (dynamic, innovative, expanding and risky aspect of evolution), the latter standing for preservation, stability, and a reduction of risks; Eder works out an elaborate classification of mechanisms (variation, selection, and stabilization), involving learning processes within groups, classification struggles, and conflicts between society and environment. Directionality, Respect to the determinacy of the end states of change. Eder consider an ongoing stream of communication being in flux, as something always in change to the level of moral consciousness which was evoked by the initial dissolution of the religious basis of morality (1985, 10). Overall Process Hondrichsees an increasing homogeneity in society and points to various threats posed to society by functional differentiation; Eder also points to pathologies in the evolutionary process that generally lead to higher level of morality.

Contemporary Theory of Change (Herman Strasser & Susan C. Randall)
Identified the following atributes for changes, "magnitude of change, time span, direction, rate of change, amount of violence involved" (1981, 16) that must contain three main elements that must stand in definite relation to one another:
1. 2.

3.

Structural determinants of social change, such as population changes, the dislocation occasioned by strains and contradictions. Processes and mechanisms of social change, including precipitating mechanisms, social movements, political conflict and accommodation, and entrepreneurial activity. Directions of social change, including structural changes, effects, and consequences. Graphically, these may be arranged as follows:

Proposed Action




The concept of Deliberation Democracy Model that enshrined in the 4th Pancasila Principle that clearly said about “deliberations among equals to achieve consensus” means “through deliberations (discourses) aimed at reaching a consensus — a win-win solution”. It permeates many spheres, including law and contracts which holds no ethic dominance but an equal vote for each member of the council to settle amicably. The process of the deliberation need to integrating to the Program Plan of Strategic Communications by creating “The ISCPP Program Equity” to produce an effective dialectic communication and social mobilisations.

Deliberative Democracy
Habermas express assertions on deliberative democracy as a “political choice, to deliberation among free, equal, and rationale agents” (Elster 1998, 5) by dialetic communication discourses to gain a consensus understanding and policies as a outcomes.  The implied of deliberative democracy “rests on argumentation, not only in the sense that it proceeds by argument, but also in the sense that it must be justified by argument”(Elster 1998, 9).  The expectation is manifestly to tie the exercise of power to the condition of public reasoning (Habermas, 1992: 446, 452): a discursive formation of will and opinion, and to generate communicative power. In short, deliberative democracy realizes “the full and equal membership of all in the sovereign body responsible for authorizing the exercise of that power, and establishes the common reason and will of that body (Elster, 1998: 222).  Human empowerment essential in deliberative discourses, which emphasizes awareness of modernization, critical and deliberation without eliminate the culture values and the local wisdom to reaching the consensus.


Framework of Communication Program
Strategic communication is a blueprint for communicating to stakeholders which set up by an evidence-based, results-oriented process and undertaken in consultation with the participant group(s) – Community Involvement Plan (CIP) to gain a win-win solutions. It is intrinsically linked to a various of communication approaches that cognisants to local contexts ranging from mass communication and entertainment education, interpersonal communication, participatory development communication, advocacy and social mobilisation that used to stimulate positive and measurable behaviour and social change (Manoncourt, E; Scandlen, G, 2004)

Social Realistics
Lack of Problem Definitions
No Programmes Values(Necessary Conditions)

Couldn’t Fulfill Public Needs Low Awareness Messages not Delivered Low Information No Message Equity

No Social & Behavior Change

Not Interested No Actions Low Solidarities No Positioning

Missed Segmentation & Media Target Low Social Mobilisations

No Identity (of Message)

Communication Terms






Communication linkage to political Community (GovernmentLegislative-Market: Community & Private Sectors) Communication Problems need to define by ‘Gap’s Formula’: 1. The Definition Gap; 2. The Objectives Gap; 3. The Achievement Gap; 4. The Reality Gap-capability to adapted w/ an external factors; 5. The Credibility Gap; 6. The Action Gap; 7. The Resources Gap; 8. The Power Gap; 9. The Measurement Gap The programmes need to apllied by SMART (Specific-MeasurableAchievable-Realistic-Time Bound) Concepts to providing information, increasing awareness, encouraging action, building consensus, changing behavior, promoting community participation, resolving conflict or asking input.

Integrated Strategic Communication –Discourses Program Plans (ISCDPP)
Media Campaign Program Plan (ISCPP) Equity (Kellar, Kevin Lane, 2001, which involves: (1) establishing the ISCPP identity;(2) creating ISCPP associations; (3) eliciting positive, accesible responses, and; (4) forging ISCPP relationships with users (society) Community Involvement Plan (CIP) by discourses method among Political Community to give the information, understanding, argumentative (deliberative theory) that based on freedom, equality, and rationality in discourses interactionist and communication mechanisms (books, video, film, literacy) (Evolution Theories of Social & Modernity)

Recognize the systemic problems & a sense of injustice ⇨ Find Public needs

Conclusions
The nation-state government is not a monolithic structure, it needs an elaboration among Government – Legislative and Market. Therefore we recommended a creative program plan that linkage the Community Involvement Plan (CIP) and the Strategic Communication Plan:

Recommendation Program
Assesment (by social mapping)
• Identifikasi kebutuhan dan pemetaan masalah. Integrated Strategic Comm Program Plan & CIP
• Socialization of UU Ormas No.17/2013 article 39-42 through education dan advocacy based on “Nationality & Ideology” to build AIW cultures among CSO.

• Membangun Budaya “ORMAS BERSIH, MANDIRI & KARYA”.

Media Center

• In 3 area (Jawa-Bali, Luar Jawa-Bali, East Area of Indonesia).
Capacity Building – Discourses; Research Funding; Rewards

• Governance & Human Capital; Finance Empowerment, based on CSO Index Performance. • Program of Research dan Social Works Funding, from Litbang Kesbangpol Depdagri, CSR, and G2G funding. • Program of Rewards for CSO Accountability, Independence & Work.

NGO-WATCH
• Build social networking between CSO & Society as a NGO-Watch

Thank You

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