...video content. Google wanted to make an easy search function so that its users could easily search television shows and also find when and where to watch them. The search function was in no way comparable to You Tube. You Tube’s design was more simplistic and searching was much easier. Google’s video service overall missed the mark in the small details as well. The Google video service did not incorporate the small details that users liked such as the number of views. This information was only available to the uploader and not the viewer. Google’s service allowed the user to search captions from a video, but the search would produce only related information such as broadcasting dates and not the actual video. Once Google began allowing user contributed content, it required special version of Video LAN to view the videos, making it inaccessbile to the average viewer. Google also offered a new flash technology which made it a lot quicker to upload a video, but viewing the video took considerably longer. Youtube was a smaller company and there was no real threat or fear of lawsuits for copyright infringement. With Google, their pockets seemed endless and were a prime target for such lawsuits. This made Google more inclined to remove any copyrighted content and to sell premium videos, when the average user would not even consider paying for online video content (Cool, p4.) You Tube’s appeal was more of a user controlled site where anything was allowed and the content waas not...
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...WHAT IS YOUTUBE YouTube is a website designed for sharing video. Millions of users around the world have created accounts on the site that allow them to upload videos that anyone can watch. Every minute of every day, more than 35 hours of video is uploaded to YouTube. Video files can be very large and are often too big to send to someone else by email. By posting a video on YouTube, you can share a video simply by sending the other person a url ‘link’ – that is, the 'address' of the relevant internet page. When YouTube was created in 2005, it was intended for people to post and share original video content. But since then it's also become both an archive for storing favourite clips, songs and jokes, as well as a marketing site for companies to promote their products. Nowadays the term ‘viral video’ is common. This refers to a video clip that people have liked so much that they've shared its link by email with millions of others around the globe – in effect, it's spread like a virus. Companies have realised that they can harness this ability to reach potential customers and have created their own YouTube accounts for posting advertisements and other marketing videos. Film and television companies maintain a tight control over their own content and block illegal sharing of their programmes. However, several now use YouTube to allow fans to see high-quality trailers or repeats of recently aired shows. ADVANTAGES OF USING YOUTUBE i) Huge video database ...
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...roomful of other hopeful YouTubers, many of whom called themselves “beauty gurus.” A “beauty guru” is a person, male or female, that has a passion for an aspect of beauty, whether it is makeup, hair, nails, fashion, or skincare. They create informational blog posts or YouTube videos, sharing their personal experiences and knowledge with a largely female audience. Ever since my exposure to so many passionate creators, I have been fascinated with their content and its affect on their target viewers. In my study, I aim to examine how watching YouTube beauty gurus affect adolescent females’ self-image and self-esteem. To narrow the study to a specific age range, female viewers from the ages of thirteen to twenty-one will be studied. I plan to collect survey answers, personal interviews, and observations from YouTube comments. In addition to YouTube viewers, I also want to interview beauty gurus to better understand their motives and content. YouTube turns ten years old in February, 2015, but the amount of research done on the impact of social media networks, like YouTube, on teenagers and adolescents is still an ongoing project. The results from research conducted on beauty gurus could affect not only the content they produce, but also the sponsorships they accept from partnering companies. Their adolescent viewers are developing a sense of identity as they grow up, which makes their self-esteem particularly at risk. I think it is vitally important to understand...
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...2012 Content 1 What is Social Media 2 2 Classification of social media 3 3 How does social media work 4 4 Why is social media so popular 5 5 Social media and marketing 6 6 Old Spice – the Company 7 7 Marketing Strategy 8 8 The beginning of “Smell like a man, man!” campaign 9 8.1 It’s not about Social 10 8.2 Define the right strategy before defining the digital agenda 11 8.3 Leave room for experimentation, even failure 11 9 The Post-Old-Spice principles of social media marketing 11 9.1 Create a persona that is strong and on point 11 9.2 Seed social networks with invitations to interact 12 9.3 Engage the engaged, the famous and the influencers 12 9.4 Personalize the response and people will compete for inclusion 13 9.5 Make it episodic and easy to share 13 9.6 Keep the videos simple and short 13 9.7 Promote it with tie-ins offline 14 10 Conclusion 14 11 Sources 15 What is Social Media It is a revolutionary way of communicating with the audience. It includes web based and mobile technologies, making communities, organizations and individuals interact. Social media is defined by Michael Haenlein and Andreas Caplan as: "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content." What about Web 2.0? It is a new generation of internet information and entertainment where the user is not just receiving content but he or...
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...How Has YouTube Changed The Music Industry? The people in control of the music business have always been threatened by new media. When the phonograph record originally emerged it was feared that it would kill off live music. In the early ‘80s the music industry campaigned against the cassette tapes, claiming that, “home taping is killing music.” Retrospectively, in both cases, quite the opposite proved true. The most recent example of this would take shape in the form of the internet, and more specifically one of it’s most visited mediums, YouTube. YouTube has become the third most visited website in the world behind Google and Facebook. Since its creation in February, 2005, YouTube saw rapid growth; sixteen months after its creation, 100 million clips were being viewed per day. YouTube users have developed a community in which technology has enabled new kinds of musical creativity. The internet and YouTube have now become technology that challenge the way we perceive music, musician and audience. Teens evidently don’t see computers as technology. It’s as if they have developed an innate ability for text-messaging, iPodding, gaming, and multitasking on multiple platforms. They can share their life story on Facebook, entertain each other on YouTube, muse philosophically in the blogosphere, contribute to knowledge on Wikipedia, and create cutting-edge art on Flickr. (Hartley, 2009) Lange (2008), an ethnographic researcher, discussed a number of misconceptions people have...
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...The YouTube Effect How a technology for teenagers became a force for political and economic change. BY MOISÉS NAÍM | DECEMBER 27, 2006 A video shows a single line of people slowly trudging up a snow-covered footpath. A shot is heard; the first person in line falls. A voice-over says, "They are shooting them like dogs." Another shot, and another body drops to the ground. A uniformed Chinese soldier fires his rifle again. Then, a group of soldiers examines the fallen bodies. These images were captured high in the Himalayas by a member of a mountaineering expedition who claims to have stumbled upon the killing. The video first aired on Romanian television, but it only gained worldwide attention when it was posted on YouTube, the popular video-sharing Web site. Human rights groups explained that the slain were a group of Tibetan refugees that included monks, women, and children. According to the Chinese government, the soldiers had fired in self-defense after they were attacked by 70 refugees. The posted video seems to render that explanation absurd. The U.S. ambassador to China quickly lodged a complaint protesting China’s treatment of the refugees. Welcome to the YouTube effect. It is the phenomenon whereby video clips, often produced by individuals acting on their own, are rapidly disseminated throughout the world thanks to video-sharing Web sites such as YouTube, Google Video, and others. Every month, YouTube receives 20 million visitors, who watch 100 million video clips...
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...Beside using traditional promotion methods ad like print ads or broadcast ads (which will still be used after this specific campaign is over), the main content of this campaign is heavily emphasized on social media platforms, specifically YouTube and Facebook, which is also what I will focus on. This content is designed, proposed and operated by a local marketing agency instead of in-house department, which is a common practice for big organization. Since the method being used in the campaign is rather new, uncommon and is intended to work specifically for Vietnam market, I will describe the campaign (along with background information) so that it is easier to understand what the campaign is and why the company choose to do this, as well as to answer the discussion question (also because it’s impossible to find and understand what the campaign is about if you don’t speak the language) Background information: Facebook is currently the most popular social network platform in Vietnam, with over 20 million users over the population of 90 million. YouTube, while not having any details data, also seen improving in term of users and user engagement. This is contributed by 2 factors: 1- Internet connection quality in the country (especially in large cities) as a whole is rapidly improving and 2- the amount of Vietnamese user generated content has also increased, under forms of music videos, short films, comedy sketches and vlogs. The most popular one is vlog, which started during late 2011...
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...Disclaimer: This work may not be copied, sold, used as content in any manner or your name put on it until you buy sufficient rights to sell it or distribute it as your own from us and the authorized reseller/distributer. Every effort has been made to be accurate in this publication. The publisher does not assume any responsibility for errors, omissions or contrary interpretation. We do our best to provide the best information on the subject, but just reading it does not guarantee success. You will need to apply every step of the process in order to get the results you are looking for. This publication is not intended for use as a source of any legal, medical or accounting advice. The information contained in this guide may be subject to laws in the United States and other jurisdictions. We suggest carefully reading the necessary terms of the services/products used before applying any activity which is, or may be, regulated. We do not assume any responsibility for what you choose to do with this information. Use your own judgment. Any perceived slight of specific people or organizations, and any resemblance to characters living, dead or otherwise, real or fictitious, is purely unintentional. Some examples of past results are used in this publication; they are intended to be for example purposes only and do not guarantee you will get the same results. Your results may differ from ours. Your results from the use of this information will depend on you, your skills and effort, and...
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...two distinct, non-concurrent phases. Agility Marketing LLC will provide strategy, development, consulting and execution to bring all aspects of Client’s social media marketing efforts into alignment with unified goals and purpose. Phase I – Increasing the number of on-site customers In support of Phase 1, Agility Marketing LLC will provide social media consulting and execution services in the following areas: 1) General analysis of current customers and local competitors. a. Define target customer(s) with Client either before or in conjunction with the analysis 2) Analysis of Client’s online presence on the following platforms: Platform Twitter Facebook Blog YouTube Email Marketing Website Examples of Analysis Tools (but not limited to) Google Analytics; SocialBro; Bit.ly Facebook’s Insights; EdgeRank Google Analytics YouTube Insights Email Marketing Provider’s reports Google Analytics, Alexa 3) Through consulting, strategy and executing in cooperation with Client, Agility Marketing LLC will direct the proper implementation of Social Media channels that will further build the brand, loyal customer base and community. Some of the activities that will be included in the program are: a. Recommending a posting schedule for Twitter and Facebook b. Social Media cross pollination and marketing integration...
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...what is youtube? YouTube is a video sharing website that has changed the way we share and receive information, entertainment, education and advertising across the globe. YouTube was founded in February 2005 by Chad Hurley, Steve Chen and Jawed Karim, ex employees of net banking system "PayPal."Within one year of its launch, in November 2006, YouTube was sold to Google for $1.65 billion. http://news.bbc.co.uk/2/hi/business/6034577.stm Since then it has become a worldwide phenomenon. Four billion hours of video are watched each month with 72 hours of video uploaded every minute. http://www.youtube.com/yt/press/statistics.html YouTube has become embedded within our culture. How does it work? what does it have to offer YouTube is designed to let people share videos with the world. According to the websites own definition: "YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Users create an account and can start uploading any video file they may own. It offers the ability to browse videos based on channel and popularity, giving a central location to search videos on the internet. YouTube helped pave the way for video blogs . Giving people the ability to record and upload their opinions and/or information on a regular basis with extreme ease. In terms...
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...Q 1. What seems to be the business’ goal with their social media marketing? Plated was founded on the belief that “Individuals want better, more nutritious, less greasy food, and they’re willing to put in 20-30 minutes of work in order to get it-if given the choice.” Plated’s unique outlook on creating time and budget friendly meals for all of it’s customers every night paired with a dynamic social media campaign covering mediums such as Pinterest, Twitter, YouTube and Facebook create an experience for its customers unparalled by many other companies in America. Plated strategically uses its social media campaigns in order to create brand awareness across the internet, engage its customers through the sharing of personal takes on recipes, recipes success and failures, and the asking of questions to the chef whom designed a specific recipe, explore untapped consumer markets through social media analytics, build brand loyalty and drive sales. Plated successfully uses social media to gain fan feedback and suggestions, create discussions that engage consumers about their food related opinions, for creating brand engagement and loyalty, and to embrace the consumer and position its brand. Plated is able to successfully gain critical insights into its target audiences wants, needs, likes, dislikes, which in turn enables Plated to adapt its company to its target audience thus increasing customer satisfaction, loyalty, and revenue. In terms of what Plated could improve on, the company’s...
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...Social Networks Personal Use Purpose This allows for individuals to share private images and videos with your friends along with family, this will allow for you to connect with old school friends that you may not see everyday or could live in a different location than you, this allows for your family and friends to still keep in contact with you and see what activities you’ve been up to. Business Use Purpose Facebook is a great tool for the likes of businesses or public figures, as it allows for them to connect with customers, fans. To hear their thoughts on their work or products. Businesses commonly make Facebook pages, where their customers can follow. The business would post new content, along with provide organizational news, offer deals and introduce products. This is an important marketing tool as they can reach a large number of people with targeted advertising, creating ads specifically for Facebook that are tailored to appear on the pages of specific groups of people they hope to reach. Examples Facebook is the most commonly used social media website, it’s a great way to post status of your thoughts or sharing exciting news, of a new job, new car or even the fact you’re getting married. This allows for allow your accepted friends to hear about your news, Facebook allows friends to comment on your photos and status to congratulate you or share their thoughts. Opportunities Provided to Individuals There is a wide range of opportunities available for individuals...
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...The Technologies of Google For this case study I will go over five technologies by the mega search giant that is Google. I will cover the Android OS, Maps, Glass, Chrome OS and YouTube. Android OS The Android OS is Google’s premier and vast reaching technology. What started out as a more or less a BlackBerry clone from a search engine company turned into the most popular OS in the world from one of the biggest titans in the tech industry. It is have reach a chart topper as the most popular OS in some of recent devices out there today. As of 2013 study Android devices have out sold more than other including Windows, iOS, and Mac OS X devices combined. Android's source code is released by Google under open source licenses which is popular with technology companies which require a low-cost, customizable operating system and is ready-made for high-tech devices. The rest of the industry by comparison is behind the power curve for example Microsoft updates its desktop OS every three to five years and Apple is no better as they update on a yearly cycle for OS X and iOS which has one major design revision in seven or so years. The Android is a lite mobile operating system that is based on the Linux kernel and. The operating system user interface is based on direct input manipulation, Android is designed primarily for touchscreen mobile devices such as smartphones and tablet computers, The OS uses touch inputs that loosely correspond to real-world actions, like swiping, tapping, pinching...
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...Ever wonder how YouTube came about? This paper will explain how and why multimedia is what it is today. How it started and how sites like Netflix and Hulu and other sites like these are thriving because of someone that wanted to use multimedia online. I can honestly say I do not remember the first time I used or watched multimedia on the internet. When I was in high school the internet was still relatively new and we were still learning on DOS and on Windows. That was my eighth and ninth grade years back in 1997 and 1998 respectively. Those days are long gone and it’s much easier to get videos or other forms of multimedia onto your computer and onto the internet. The term "multimedia" was first used in 1965 to describe a performance that combined music, lights, cinema, and performance art. In the history of multimedia development, technological advances have expanded the definition, and people have argued about how exactly the term should be used. Most people agree that the term multimedia should be used to describe a product that contains several types of media. For example, a multimedia website might feature text, graphics, and clickable sound files. (educationcenteronline.org) I can see how people could argue about something like this but at the same time, I think the arguments are invalid. In my opinion, multimedia is just about any video. It has picture, sound, and most can be clickable for sound. With the advent of the Internet and its growing prominence as news, entertainment...
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...Assignment 2 Description | Marks out of | Wtg(%) | Due date | Assignment 2 (MIS Project) | 100 | 35% | 9 September 2013 | Activity A is to be electronically submitted through the EASE system in the CIS8000 StudyDesk. Email submission will NOT be accepted.It should contain a link to Activity B – your video presentation on YouTube, you must test the link to ensure it works effectively. | Learning objectives This assignment specifically addresses the following learning objectives of the course: LO5 Demonstrate effective communication by composing writing that communicates ideas, meaning and/or argument in a format that broadly follows conventions in the information systems field. LO6 Apply technology and online skills to locate relevant information for the assignments, analyse the presented problems and data, and engage in the use of the resources provided on UConnect. Individual submission Students should complete this assignment individually. You are encouraged to discuss the assignment with others to improve your understanding and clarify requirements but you should develop the solution to the assignment on your own. Case Study You are the CIO of a successful accounting firm with offices in cities across the nation. You recently attended a technology seminar on BYOD (Bring Your Own Device). It occurred to you that this would offer potential benefits to your organisation and would be well-received by staff. At the seminar you learnt there were many issues to consider...
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