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Coop

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Submitted By seb12991
Words 1999
Pages 8
Corporate
Indentity

Slogan : Coop pour moi et pour toi

Sommaire

Introduction d’entreprise page 3 Corparate identity page 4 * Corporate Behaviour page 4,6 et 6 * Corporate communication page 7 * Coporate design page 8 Perception de 10 personnes sur l’image de l’entreprise page 9 Seuil de crédibilité page 9 Corporate communication page 10,11,12 Conclusion 12

Introduction :

Les premières sociétés coopératives ont vu le jour au début du 19ème siècle en Angleterre. L’idée a été repris et implanter en suisse dans les années 1850. De nombreuse société ce sont ouverte dans tout le suisse sous le nom de « unions de société suisse de consommation ». L’union devient une coopérative en 1895. La société ne cesse pas de prospérer d’année en année surtout après les deux guerres mondiales. En 1969, l’union de société suisse de consommation prend alors le nom de coop. Et ne cesse de s’accroitre au moyen d’une forte publicité.

Coop est aujourd’hui une coopérative de grande distribution, deuxième en suisse avant son concurrent direct « Migros ».
Cette entreprise n’est pas uniquement dans le secteur de l’alimentaire, elle est présente entre autre dans les secteurs ci-dessous : * La restauration, avec ces restaurants « Coop restaurant »

* L’électronique avec ces entreprises Fust et Interdiscount

* Le mobilier (toptip)

* Le bricolage (Coop brico+loisir)

* Station-service (Coop pronto)

* Banque coop

Cette société nationale possède environ 54'000 collaborateurs et plus de 1900 points de vente. Son chiffre d’affaire s’élève à 19,73 milliards en 2009 une hausse de 2,4% par rapport à 2008.

Corporate identity

1. Corporate behaviour :

Les valeurs de l’entreprise
Voici ci-dessous les lignes directrices de ce leader :

Grace à cette pyramide, nous pouvons apercevoir la mission, les lignes directrices ainsi que la vision de l’une des plus grandes coopératives alimentaires suisses.

Structure d’entreprise

Afin de fonctionner correctement et avec la meilleure efficacité, il est nécessaire d’avoir une excellente structure, voici ci-dessous la structure de Coop :

L’ambiance de travail

Concernant le personnel Coop, celle-ci reconduit la convention collective de travail (CCT) et offre ainsi les conditions de travail les plus équitables du commerce de détail suisse. Elle octroie, en outre, de généreuses augmentations de salaire à ses collaborateurs. Chaque année une étude est faite au sein de l’entreprise, celle-ci se renseigne sur les collaborateurs et leurs conditions de travail. Cette enquête est toujours positive, l’année dernière la note donnée sur l’entreprise par les salariés était de 4.81. de ce fait, nous pouvons constater que cette coopérative prête une particulière intention à son personnel.

La philosophie d’entreprise Pour ce qui est de la philosophie la coopérative est largement inspirée par le travail de l’Union paysanne qui depuis 2001 défend nos fermes ainsi qu’une autre vision de l’agriculture ou le biologique prend une place importante. Coop essaye au maximum de privilégier les produits bio (coop est numéro un en suisse concernant les ventes bio) et fait tout particulièrement attention aux achats de produit qu’elle fait à l’étranger. Coop n’achète qu’eu des produits provenant d’une source sur dont les travailleurs ne sont pas exploité (exemple : les bananes Max Havlaar)
Et bien sûr coop avantage les produits suisses.

Les méthodes de production et de vente des produits

Coop essaye de produire elle-même le maximum de produit possible, bien évidemment afin d’avoir un maximum de bénéfice. De plus, cela lui permet d’avoir une certaine indépendance et un contrôle sur les produits quelle met en vente. Coop possède neuf entreprises de production:

* Bell, transformation de la viande suisse * Swissmill, transformation de céréale * Pasta Gala, pâte + produit Naturaplan (produit bio) * Chocolat Halba, chocolat, branche caillé etc… * Reismühle Brunnen, riz * Nutrex, vinaigre * Sunray, transformation de marchandise de base (sucre, huiles, comestible, fruit ä coque, fruit sec etc. * CWK-SCS, cosmétique, ménager, lessive, produits d’entretien et produit d’hygiène * Pearlwater Mineralquellen, eau

Pour le reste coop achète ces produits, et achète aussi de produits de marque afin de satisfaire au maximum la demande du client.

Pour le vente coop utilise beaucoup son image d’entreprise « seine », produit bio, provenance de ces produits etc. . et bien inévitablement au biais d’énorme compagne publicitaire, promotion etc.

Le travail

Coop à une excellente formation et plan de carrière pour ces employés, stagiaires et apprentis.
Pour commencer, il y a l’apprentissage chez Coop, qui propose une formation dans tous les secteurs ainsi que des cours personnaliser. Pour les carrières professionnel, cette coopérative s’investit énormément pour la formations continue de ces employer, ceux-ci peuvent très vite grader dans l’entreprise, si ceux-ci ont de la volonté. Il y a aussi des formations pour la reconversion professionnelle.

2. Corporate communication

Marketing :

Coop étudie son marché en permanence, celle-ci s’adapte tous simplement à l’envie, demande de ses clients. Celle-ci réalise parfois des sondages auprès de sa clientèle. Et bien sûr celle-ci utilise la publicité, promotion etc. afin d’influencer au maximum son client. Par exemple grâce à la carte coop, celle-ci peut avoir énormément d’informations sur vous, telle que votre e-mail, lieu d’habitation, nom, prénom etc. et aussi savoir votre consommation exacte et ou vous faites vos course coop. Et par la suite avoir des prix spéciaux sur des tickets pour aller voir un spectacle par exemple ou encore des objets gratuits tels que des casseroles grâce au point qui seront accumulé sur ces cartes. Les points ce font bien sûr grâce au achat à la coop.

Relation publique :

Afin de véhiculer une bonne image, cette société se sert beaucoup du sponsoring, de ces produits bio, de l’achat de la plupart de ces produits sur le sol helvétique et son achat des produits ä l’étranger sous contrôle. Ou encore de nombreuse chose telle que tous ces camions qui fonctionne uniquement selon les normes européenne d’émission Euro.

Actions de communications

Coop utilise pratiquement tous les moyens possible pour communiquer ces promotions, rabais, faire de la publicité etc. les moyens utilisés par coop sont les journaux, la radio, la télévision, les événements, le sponsoring, les concours etc.

3. Corporate design :

Logo

Tout le monde connait ce logo de quatre lettres, les deux premières en orange et les deux dernières en jaune. Celui-ci a été créé en 1869, lors de son changement de nom de l’U.S.C en COOP. Ce logo n’a pas vraiment changé au fil des années.

L’architecture des bâtiments coop

L’architecture intérieure des magasins coop sont pratiquement tous identique. Les rayons et les produits sont placés au même endroit de manière à faciliter la tâche de ces clients qui n’iront pas toujours à la même coop. Afin qu’il se sente comme « chez eux » dans n’importe quelle coop. L’architecture extérieur est bien évidemment différente, il n’est pas possible d’avoir partout les mêmes bâtiments, par contre à l’entrée de chaque infrastructure coop on peut y apercevoir une grande insigne marqué COOP.

Les véhicules, les uniformes

Tous les véhicules qui servent à transporter de la marchandise du groupe coop est revêtu d’un logo coop.
Dans les magasins, tous les collaborateurs, même les responsables sont habillés avec une chemise bleue avec le logo coop et leur nom inscrit avec une plaquette métallique. Ceci permet ä la clientèle de pouvoir les reconnaitre facilement si celle-ci à un renseignement à demander.

Le packaging des produits

Pour le packaging de coop, tous les produits vendus par coop possède le logo sur leur emballage ä par les produits de marque. Les cornets qui sont distribué gratuitement aux caisses portent aussi le logo en grand.

Perception de 10 personnes sur l’image de l’entreprise

Afin d’avoir une perception de l’entreprise COOP, une petite enquête a été entrepris auprès d’une dizaine de personne.

Voici les questions qui leur ont été posé :

1. Connaissez-vous le logo Coop ? Si oui comment est-il ?

2. Quand vous entendez le mot coop à quoi vous fait-il tout de suite penser ?

3. Dans quelle secteur/branche est-elle intégré à part l’alimentaire ?

4. Pour vous quelle image véhicule la Coop ?

5. Mentionner quelques activités, évènements, produits etc. que coop fabrique, fait, vend afin d’avoir une bonne image, une certaine éthique. (Si vous en connaissez)

En dépouillant cette enquête, nous pouvons constater que le logo coop et sa couleur et connu par tous. Le mot coop fait penser instinctivement au gens les mots suivant : coopération, supermarché, gros groupe alimentaire, nourriture, leader sur la marché.
Les gens ne connaissent pas beaucoup les différents secteurs ou coop opère, ils connaissent principalement les suivants : banque, électronique, jardinage, bricolage et station essence.
Pour les gens interrogé coop véhicule l’image suivant : entreprise familiale, produit suisse de qualité, grande surface etc…
Pour la dernière question, très peu de gens savent ce que coop effectue pour façonner son image, son éthique. Uniquement quelque personne ont répondu le sponsoring et le sport.

Après cette petite étude, nous pouvons nous apercevoir que coop est une entreprise connue qui véhicule une très bonne image. Mais par contre peu de personnes connaissent ces autres secteurs d’activités et tout leur autre moyen entrepris pour façonner son image.

Les questionnaires susmentionnés sont joints en annexe à ce dossier.

Seuil de crédibilité

La coop est-elle une entreprise crédible ?

La réponse et oui, c’est une entreprise très crédible dû à la qualité de ces produit et de son service auprès de la clientèle. Nous pouvons d’ailleurs s’en apercevoir en lisant les questionnaires en annexe.

Corporate communication

Nous allons voir ci-dessous en détail tous les moyens de communications coop :

La publicité

Coop fait énormément de publicité dans les journaux et possède même son propre journal qui contient des actualités et des publicités, promotion et rabais.

Voici ci-dessous une publicité institutionelle de coop :

Cette pub démontre que les produits coop sont pour tout le monde et à la portée de tous le monde.

Maintenant, voici une pub produits :

Coop réalise aussi des publicités télévisées sur les chaines suisses telles que tsr1 et tsr2.

Le sponsoring
Coop participe à des projets qui véhiculent les valeurs dont elle se réclame : dynamisme, enthousiasme et à l’ouverture à la thématique du développement durable. Ces valeur font partie de la mission coop et sont définie dans ses lignes directrices.
L’entreprise soutien des projets nationaux qui contribuent à consolider l’image de la marque coop et participe à de nombreuses manifestations régionale de manière à être le plus proche possible de ces clients.

Coop sponsorise les sports suivant : * Les Beach volley * Le ski de fond * Le skicross * Le cyclisme * La Gymnastique * Et d’autres engagements sportifs.

Coop sponsorise divers événements culturels, elle se veut le plus proche possible de ses clients, ils ne soutiennent pas seulement les grandes productions nationales, mais aussi une multitude de petites manifestations. Coop privilégie notamment le cinéma en plein air, les comédies musicales, les spectacles d’humour, et les événements musicaux et culturels régionaux.

Sponsor pour l’homme et l’environnement :

Coop soutient un grand nombre de projets écologique et sociale. Dans le domaine de l’environnement, le sponsoring Coop s’attache à sensibiliser les consommateurs à un mode de consommation durable.
Dans le domaine social, la priorité est donnée aux projets visant à réduire la pauvreté en Suisse, notamment lorsqu’ils sont en lien avec l’alimentation.

Voici ci-dessous les projets que coop « sponsorise » :

* Table suisse (distributions de denrée a alimentaires à plus de 500 institutions sociale) * Table couvre-toi (distributions de produit alimentaire aux personnes dans le besoin) * Fondation bioRe (Coop soutient divers projets de la fondation bioRe) * Budget-conseil (coop soutient « budget conseil Suisse » * Aide à l’étranger COOP (Coop offre de l’aide en cas de catastrophe naturelle à l’étranger. * Autres dons (coop soutient divers organisation) * Parrainage pour les régions de la montagne (coop œuvre pour l’amélioration des conditions de vie)

Et pour finir coop soutient de nombreux projet pour les enfants et familles tel que le Festkids Openair, la marche de l’espoir, kindercity (un centre ludoéducatif pour les enfants) etc.

Conclusion

En conclusion, Coop a encore beaucoup d’avenir et ne va cesser de prendre des parts de marché et prospérer dans le secteur de l’alimentation et les autres.
Pour finir, nous pouvons dire que Coop est une entreprise « modèle » par rapport à son éthique, son sponsoring, son personnel, ces produits bio etc.

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...To review: > the tax exemption provisions of COOP Code vis-à-vis the NIRC and the LGC; and > the COOP BIR compliance requirements. To present and clarify > recent tax rulings, RR and court decisions > problem areas affecting COOPs AIT “Learning through Quality Training” Presentation Outline Part I Review 1) Legal Bases of Exemptions 2) Classification of Coops 3) Tax Exemption/taxability of Coops 4) Taxability of COOP Members & Directors Part II Recent Development 1) CTA Decisions: Final Tax on Interest 2) RMC 34-2008 on Director’s fees 3) RR14-2007 on Microfinancing 3) BIR ruling on CTE AIT “Learning through Quality Training” Legal Bases of Exemptions AIT “Learning through Quality Training” Legal Bases of Exemptions 1. Cooperative Code of the Philippines Article 61 Article 62 2. Bureau of Internal Revenue Section 109 of NIRC RR No. 20-2001 3. Local Government Code of 1991 Section 133 Section 234 AIT “Learning through Quality Training” Article 61 and 62, RA 6938 apply to Art 61 Coops transacting with members only Art 62(1) Coops transacting with members and non-members with Reserves of P10M & below Art 62(2) Coops transacting with members and non-members with Reserves of over P10M AIT “Learning through Quality Training” Local Government Code Section 133(n) exempts all duly registered COOPs from taxes, fees and charges Section 234(d) exempts from real property taxes all real property owned by duly registered COOPs AIT “Learning through Quality Training” Local...

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Marketing

... “The Daisy” Chicken Coop Plan Property of CleanCoops.com Page 1 of 41 Daisy Plan (4’ x 8’) www.CleanCoops.com INTRODUCTION When designing our Daisy Coop Plan we designed it with the following features and criteria in mind: MAXIMIZING FLOOR SPACE / QUANTITY – This coop will house up to 12 laying hens comfortably. We have designed plenty of space for roosting, nesting and roaming. CLEANLINESS / EASY TO MAINTAIN – We have designed it in such a way that it is easy to maintain, requiring only occasional cleaning that can be done VERY quickly and easily. All corners of the coop can be reached for cleaning without bending over or going inside. ATTRACTIVENESS – As you can see from some of the included photos, we have designed and built a coop that actually adds to the aesthetics of your property! Your friends and neighbors will appreciate and adore your new coop while adding charm and character to your landscape. QUALITY – This is a sturdy, solid, long lasting and quality design. You want your work to last for years to come. You don’t want to build something that you will have to constantly fix and repair. Our durable design will withstand the elements of your climate. PROTECTION FROM PREDATORS – The entire coop was designed keeping in mind that there are critters out there that would like to get to your chickens. This design is virtually critter-proof! COMFORTABLE CHICKENS – This design will keep the inside of the coop dry from the rain or ...

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United States Emergency Management System

...needs. It is an extremely useful tool because it flexible and adaptable. It can be scaled up or down and be used for man-made or natural disasters. Probably the most important aspect of the United States Emergency management System has bee the development and requirement of the Continuity of Operations Plan (COOP) (United States: Department of Homeland Security, 2008). According to the video posted by the...

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