...and people go to any measure to make ourselves more readily acceptable to others. For everyone, one of the easiest ways to improve confidence and self-image is the use of cosmetics. Cosmetics are products you apply to the body to clean it, make it more attractive, or change the way it looks. A powder, lotion, lipstick, rouge, or other preparation of beautifying the face, skin, hair, nails, and other parts of the body. Cosmetics products are today part of our regular culture and fashion, but that was not always the case. The first human made cosmetics appeared in early modern civilizations some six thousand years ago as the way to enhance the appearance and odor of the human body. In the ancient Egyptian time they use to create the world’s first cosmetics to the scientifically advanced products of today that can do everything from hide pores, smooth complexions, and turn pale green of your eyes a vivid shade of emerald. Make up has been an integral part of human kind for thousands of years. Over the centuries, women used burnt matches to darken their eyes, berries to stain their lips and young boy’s urine to fade their freckles. They even swallowed ox blood in some misguided attempt to improve their complexions. Women throughout history put their health at risk with many of their homemade cosmetics. In some cultures, for example, women used arsenic, lead, mercury, and even leeches to give themselves the pale appearance deemed beautiful in the old days. Thankfully, people...
Words: 354 - Pages: 2
...customers really need because this is the most important key to success. Oriflame offers natural cosmetic products which helps them to build the main core competence of the company. 2. Price Why is Price so important? Price is the only element of mix that generates turnover and profits and this is the first choice criteria for consumers (especially in times of economic crisis). The price allows consumers to compare and make decisions, it directly influences demand (price elasticity) and gives an indication of the product’s positioning and quality. Other influences which affect consumer demand is psychological price -> fix your price according to two points: the pricing floor (too cheap) and the pricing ceiling (too expensive). We can say that Oriflame keeping its prices between this two levels. This fact is an advantage for them because people can afford the products and choose them instead of more expensive brands, considering that in cosmetics industry are a lot of competitors. 3. Place The positioning of a product or a brand, it’s making the great choice to put forward the product, to show the best aspects of it regarding competitors. The offer must be attractive and different to the consumer spirit. When a brand is less similar than another, the consumer will more remember of it. Oriflame’s products are not so different from Avon’s products or from another cosmetics company. The only aspect that make them special is providing of natural products. A...
Words: 494 - Pages: 2
...premise: that every woman can be beautiful. Principles: We are dedicated to working together with uncompromising ethics and integrity. We encourage our people to create, to innovate, to be entrepreneurs and to strive for the best, always. To ensure the long-term success of our Company, we integrate the “High-Touch” aspect of our business –our best quality– into all our day-to-day business activities. Our workplace culture fosters a unique spirit of teamwork, innovation, passion and a shared mission of "Bringing the Best to Everyone We Touch and Being the Best in Everything We Do." We clearly post the following commitments in our offices throughout the world for our employees to live and work by: • Provide customers with innovative cosmetic products of the highest quality. • Deliver outstanding service by treating each individual as we ourselves would like to be treated. • Create an environment that fosters personal growth and well-being. • Build partnerships with our suppliers, retailers and colleagues based on fairness and trust. • Enhance our reputation of image, style and prestige. • Pursue profit, but never at the expense of quality, service or reputation. • Eliminate waste and reduce inefficiencies in order to provide maximum value to our customers. • Be responsible citizens in...
Words: 3650 - Pages: 15
...AVON -STUDY CASE- Analiza contextului global al afacerilor prin prisma factorilor de impact asupra industriei cosmeticelor The cosmetic industry is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008 were certified organic, ethical or natural. There are concerns that the global economic climate will stifle new product development, innovation and sustainability programs in 2009. An economic slowdown usually curbs companies from investing in research and development and it is that research that has brought forth a wealth of green cosmetics. For example, retailers such as Wal-Mart are increasingly requiring more ecofriendly supply chain. There are forecasts that consumers are unlikely to give up their commitments to organic products just to save a few pennies. 68% of consumers will remain loyal to a company that has a social and environmental commitment. Many consumers are now ‘voting with dollars’ for organic products and supporting brands that support values similar to their own. Economic factors mainly affect the purchasing power of customers. The more customer demand for the product the more profit to the organization, at the same time if there is no customers demand...
Words: 5529 - Pages: 23
...CHAPTER 1 Introduction In our today’s time, money increases its importance to every individual. Each one of us has different lifestyle, lifestyle that will dictate our need for money. Money is the main source of all our basic needs, without these it would be hard for each individual to compete with the world’s growing aspiration. Filipinos are known to be resourceful in terms of building a business. They are usually after its profitability and its ability to satisfy the needs and wants of the customers. Business is defined as an activity which involves exchange of goods or services for the benefit of both the owner and the customer. In our own perspective, we think of a business that will establish a new trend of Beauty Salon. A Beauty Salon combined with a massage spa open for 24 hours. The beauty salon is where a woman goes to have their hair and nails done. Through this study, we want to change every woman’s concept about beauty salon. Our beauty salon is not merely about transformation, we can also offer new relaxing services. Beauty and make up are like the wheels of a cart or the two sides of a coin. Women are naturally beautiful in themselves, but a little make-up does help a lot in removing the stress mark. Speaking of stress mark, we decided to improve the ways on how we remove our customers’ strains through offering different massage services. Every woman and man wants to be presentable regardless of their age, so the beauty salon is the place to go. Beauty salon...
Words: 301 - Pages: 2
...BEAUTY SALON Business Plan BEAUTY SALON Business Plan Contents 1.0 Executive Summary 2 1.1 Objectives 3 1.2 Keys to Success 4 2.0 Company Summary 4 2.1 Start-up Summary 5 2.2 Target Customers 6 2.3 Management 6 3.0 Services 7 4.0 Industry Analysis Summary 7 5.0 Market Analysis 9 6.0 Strategy and Implementation 9 6.1 Competitive Edge 10 6.2 Marketing 11 6.3 Promotional Strategy 12 7.0 Financials 13 7.1 Sales Forecast 13 7.2 Personnel Plan 14 7.3 Start-up Funding 14 7.4 Profit & Net Worth 16 7.5 Projected Profit and Loss 17 7.6 Projected Cash Flow 18 7.7 Projected Balance Sheet 19 1.0 Executive Summary ________ will be a full-service beauty salon. The business is being developed to consistently provide high customer satisfaction through unparalleled service, quality products, and furnishing a friendly atmosphere at a reasonable price/value relationship. We will also maintain a positive, fair, and creative work environment, which respects diversity, ideas, and hard work. The business founder believes that hair should not only compliment one’s lifestyle, but stand out as a main focal point of an individual’s personal style. The ambitions of the founder to one day start her own salon, and the procurement of all the elements necessary to support a salon, has made this business one of great potential. The company's founder, ________________ has been in the beauty industry for the...
Words: 3719 - Pages: 15
...their cosmetics shopping behavior? Answer: The behavior that the cosmetic consumers display in searching, purchasing, using, evaluating and disposing a product that they expect will satisfy their needs is very important to create a market. It mainly focuses on how individuals make decisions to spend their time, money and effort on that cosmetic. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and the impact of such evaluations on future purchases, and how they dispose it. 1. Cultural Factors: Culture has a profound influence on all aspects of human behavior. Culture is a pervasive influence which underlies all facets of social behavior and interaction. It is embodied in the objects used in everyday life and in modes of communication in society. Different cultures react differently to a new product, as the meanings, values, ideas and beliefs of a social group are articulated through various cultural artifacts. One’s own personal culture guides the selection of cosmetics. The language and the symbols used on the package influences the selection of cosmetics and the ritual which we perform has an effect on the use of cosmetics too. While selecting cosmetics, culture influences their selection. For example, complexion of Asians is darker than Europeans and as a result most of the people here try to find the whitening elements in the cosmetics. On...
Words: 1908 - Pages: 8
...Personal Essay: Twenty and Serious I was 19, and it was my first week on the job as marketing director for a leading financial services organization in North America. Our awkward exchange was one of many I've experienced as a young woman in a big job. People expect a much older-looking person, not a girl who could pass for a college sorority sister, to be speaking to them about life insurance or finance. I guess I have always looked young for my age. When I was a freshman at a community college, people mistook me for 16. Now that I am almost 21, bouncers still eyed my ID suspiciously checking for validity even at an 18 or older event. Looking younger than your years is a bonus when you're over 40 (or so I hear) but a bummer when you're a 20 year old kid like me, especially a kid who landed a dream job and is trying to command some respect. Before I started my career, being mistaken for someone younger was no big deal. But during my first job as a Marketing Director, I quickly realized that looking "too young" could be a curse for me at work, one that would keep fueling my insecurities even when I landed a position of authority. In my first marketing director job, I had an encounter that scarred me for years. An older woman I was meeting with about our finance services looked me up and down and squealed with amusement: "Well, don't you look all of 12?" Her voice dripped with snobbery. It was hard enough being the lowest person on the totem pole in the office, but having my...
Words: 1063 - Pages: 5
...1. Introduction In the 21st century, beauty and make up are like the wheels of a cart or the two sides of a coin. Women are beautiful in themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she’s young or old so the beauty salon is the place to go. The beauty parlor has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done. As such, choosing a beauty salon is a process most women (and even men) will undergo. The first thing to start in choosing a salon is to evaluate what needs to be done. A woman who just wants her hair trimmed might go to a beauty parlor than women who wants a permanent coloring, or more extensive services. If a woman wants her hair cut promptly and that day, she might be better off visiting to a walk-in salon, more willingly than trying to find her regular stylist. For other kind of services, a woman might want to think about a full-service in by-appointment-only beauty parlor. This signifies that she will have a stylist who is expecting her and definitely knows what she wants to be done. Genesis Beauty Parlor has been established by six individual people who have formed partnership under the Partnership Act 1932. According to the agreement all the partners will invest equal amount of money as well as bear the equal amount profit/losses which...
Words: 7190 - Pages: 29
...Our Lady of Fatima University College of Business and Accountancy PROJECT REPORT ON CONSUMER BEHAVIOR TOPIC- THE EFFECTS OF NEARBY SALONS IN THE BUSINESS ADMINISTRATION STUDENTS OF OLFU QC CAMPUS MKTG3A1-2 Cabriana, Sharmaine A. Catubig, Jessica M. Dulguime, Dhonna L. Maniquis, Jerica F. ACKNOWLEDGEMENT First of all, we give honor to Our Almighty God for giving us knowledge, patience, strength and motivation to create this research. We give thanks to our classmates and friends for giving us information and we give thanks to our family for moral support, financial support, and endless guidance and love they given us. Nonetheless, we thank Ms. Edith Laurente our subject professor who always helped give concern and provided guidance during the course of our project. God Bless You All and Mabuhay! THE RESEARCHERS CONTENTS I. Executive Summary II. Introduction III. Growth of Retail Sector IV. History of salons V. Review of Literature VI. Research Methodology VII. Analysis & Interpretation VIII. Findings IX. Complaints X. Recommendations XI. Questionnaire XII. References I. Executive summary The project is about the consumer behavior towards the nearby salons in schools or universities. This project report is the study of the effects of these nearby salons in the students A questionnaire has been drafted, to try and understand the psyche of the nearby salons to its customers and to know their...
Words: 4101 - Pages: 17
...Analyst: Katy Hernandez SIC: 2844 Date: September 22, 2011 Business: Perfumes, Cosmetics & Other Toilet Preparations Established: 1960 TAX ID: 59-0914138 ______________________________________________________________________________ Company Overview Elizabeth Arden, Inc. was founded in 1960 and is headquartered in Miramar, Florida. It’s a beauty products company, engages in the manufacture, distribution, marketing, and sale of fragrances, skin care, and cosmetic products to retailers and other outlets worldwide. The company sells its fragrance products under the Red Door, Elizabeth Arden 5th Avenue, Elizabeth Arden green tea, Pretty Elizabeth Arden, Curve, Giorgio Beverly Hills, PS Fine Cologne, White Shoulders, Juicy Couture, Kate Spade New York, John Varvatos, Rocawear, Alberta Ferretti, Halston, Geoffrey Beene, Alfred Sung, Bob Mackie, and Lucky. Its skin care products comprise moisturizers, creams, lotions, and cleansers under the Ceramide, Prevage, Eight Hour Cream, and Visible Difference. The company’s cosmetic products consist of foundations, lipsticks, mascaras, eye shadows, and powders in various shades and colors under the Elizabeth Arden brand name. Elizabeth Arden, Inc. sells its products primarily to department and specialty stores, mass retailers, perfumeries, boutiques, distributors, and travel retail outlets, as well as to independent fragrance, cosmetic, gift, and other stores. It also markets and sells its products through its e-commerce...
Words: 3098 - Pages: 13
...Description of the business The name of the business is Jheanell’s House of Glamour. It is a beauty salon that caters for both men and women. Jheanell’s House of Glamour is a sole trader business owned by Jheanell Senior and has a total of 15 employees. Jheanell’s House of Glamour is located at 16 Victoria Avenue, St.Andrew. The main purpose of the business is to provide quality beauty services such as airbrush make-up, hair extensions, barbering services, spray tanning, and wedding hair and make-up as well as other beauty services at reasonable prices. Organizational structure of The marketing department DATA ENTRY CLERK SALES REPRESENTATIVE ADVERTISING/PRODUCT DEVELOPMENT PERSONNEL MARKETING MANAGER Marketing Manager – the marketing manager Christina Thompson is responsible for planning promotions, road shows and to liaise on with the public to inform them about future events and supervise persons working in the department as well. Product development/advertising Personnel – Cheanell Senior is responsible for introducing new hair care products. Designing T-shirts and making the office layout, the inside as well as the outside of the workplace as attractive and marketable as possible. This person also set up workshops and design strategies of how to attract new customers and maintain loyal customers. Cheanell Senior has two employees who work with her in this area of the business. Sales Representative – Nickala Mcbean as...
Words: 1662 - Pages: 7
...ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) Helene FOLEY Helene FOLEY BUSINESS STRATEGY BUSINESS STRATEGY Industry of French Luxury perfumes Industry of French Luxury perfumes ------------------------------------------------- Table of contents Executive Summary 3 I. Industry Overview 4 II. PESTEL Analysis 9 1. Economical& Social 9 2. Legal 12 III. PORTER 14 1. Rivalry among existing competitors 14 2. Threat of new entrants 14 3. Threat of substitute products or services 15 4. Bargaining power of suppliers 15 5. Bargaining power of buyers 15 IV. Individual Part – DIOR 16 1. Company Background 17 2. SWOT Analysis 19 3. Company Analysis 20 4. Competencies and resources of the firm 22 5. Conclusion and Recommendations 24 V. Individual Part - CHANEL 27 1. Company Background 28 2. Financial aspect 31 1. SWOT of the company 32 3. Company Analysis 33 4. Competencies and ressources 34 5. Conclusions and Recommendations 35 VI. Individual Part – Yves-Saint-Laurent 37 1. Company Background 38 2. SWOT Analysis 41 3. External Environmental factor 42 4. Competences and resources of the firm 42 5. Recommendations 43 VII. Bibliography 45 IX. Appendices 47 1. PESTEL 48 2. Survey 51 3. Results 52 ------------------------------------------------- Executive Summary ...
Words: 11078 - Pages: 45
...1.1 Introduction Consumer behavior is the act or process that been taken by buyer before purchased any kind of product or goods. According to Solomon, 2006 consumer behavior is the study of the process involved when individual or group select, purchase, use product or services to satisfy they need and wants. (p.6) Even though Solomon said that consumer behavior is the process of purchasing but Schiffman ANDKanuk (2007) agreed that consumer behavior its not only about the process itself but it also about method and approaches that been use to evaluate the decision making. Blakewell, 2001 also agreed with Schiffman and said that consumer behavior has responded to the modern marketing. Consumer are viewed as rational decision maker by Zinkhan 1992 always concerned with their self interest before purchase but due to modern marketing approaches their have five different aspect including advertisement give a huge impact to decision-making (Foxall, 1990). On consumer behavior theory, buyer will consider price as one of the aspect that will evaluate before purchased product but in modern marketing consumer will buy whatever product even though the price was higher as long supplier know how to attract the consumer to buy the product. Market strategy affect attitudes towards the products and services and ability to attract customer for future growth. It assesses the role of articulation of marketing strategy to fine tune business trends in promoting the product image and attractiveness...
Words: 1702 - Pages: 7
...an increased inclination of new product testing and rising disposable incomes have largely contributed to an overwhelming increase in the organic beauty products and cosmetics. However, this does not fully justify as to 1) why the consumers buy organic cosmetics, 2) where do they buy and 3) how they come to the decision to test, buy and continue to buy these products. Perhaps an answer can be found by raising several questions: a) How much is the market for organic cosmetics? b) Where is this market? c )Is it increasing in numbers or decreasing in numbers? d) Do the rising inflation, current depressed economic situation and rapid levels of technological enhancement has an effect on the growth and development of this market for organic cosmetics? e) What lies behind the motivation to buy these products? f) How are the attitudes and behaviour changing towards organic cosmetics? An investigation in to the size of the organic cosmetics market, does not give a clear picture though broad individual countries trends are available (see, Hennessey 2007, Armstrong 2009) and very limited published data for this industry sector. Mathew Hennessey (2007) in the article “Organic Cosmetics Break Out” raises a very vital issue by asking, “Is the makeup counter poised to go green? May be. What's certain is the global cosmetics industry is enjoying an unprecedented boom and the organic market is the next frontier. ” Hennessey wrote this in July 2007 when the Hain Celestial Group, a leading...
Words: 4092 - Pages: 17
