When a group of people get flooded with and influx in population the identity can be lost. In Cote d’Ivoire there is a sense of a need to show national pride by creating an identity by imitating American pop culture, more specifically hip hop pop culture. Although this is an implantation through transnational values there is a whole system of classification where the men and women have to immolate in a specific way. Through conspicuous consumption and waste the true yere are able to establish an identity within the busy urban city. Yere have the ability to spot outsiders (gaou) based on the way they dress, how they consume how they waste, and where they work. Yere spend time in maquis and spare no expense from bottle of alchohol to food and would leave it on the table to show how much they spent. These yere who …show more content…
2). The ones who were still able to exist normally were the gaou or outsiders. It is important to be a true yere, rules and regulations have been put in place to help with various aspects of urban life. Dressing is specific clothing with designer labels and brand names gives a yere access to certain social networks that gives them opportunities. I found it interesting that the jobs that are more revered are the ones of illegal channels. Typically in urban cities is to have a nice stable job that contributes to the city and is conducive to you lifestyle.
This book in name “The Modernity Bluff” it tells a lot about how transitional ideas through globalization has effect on urban city. The Ivoirians emulated and copied behaviors and appearances as to what it meant to be modern. Thinking about it when exactly did this western ideals of success become what it means to be modern? Modernity to the yere is an American culturally specific conception. They