...The cultural resources route HISTORY OF THE BRAND "Boticário” (apothecary) is what pharmacists used to be called, and that was the name Miguel Krigsner chose for his new compounding pharmacy, which opened its doors on 22 March 1977 in the centre of the city of Curitiba, Paraná. The idea came to him after he attended a course in Porto Alegre on the revival of compounding handmade medicinal products. These types of products offered patients personalised treatment, particularly in the area of skin care. Krigsner wanted his new shop to be more than just a pharmacy; he wanted it to be a truly pleasant place where people would feel good. So, instead of counters full of remedies, the store had a carpeted waiting room with a sofa, magazines and coffee for people to enjoy while their prescriptions were being prepared. It was the beginning of the special customer care that the brand is still known for today. In a few short years, what started out as a small pharmacy had become the largest perfume and cosmetics network in the world with more than 3,600 shops in Brazil and approximately 600 points of sale in other countries. O BOTICARIO IS… A brand with attitude, a brand of closeness, self-esteem, happiness and beauty that inspires beauty! A brand that knows that happy women are the most beautiful women An upbeat brand that always sees the GOOD side of life A brand that offers its customers specialised counselling, invests in ongoing training and takes special...
Words: 771 - Pages: 4
...20th Century Since early on in its colonial history, Brazilian society has been dominated by explicit hierarchical constructs and staunch regionalism. The patriarchal system that is found in Brazil has its roots in the colonial government set up by the Portuguese in the 1500’s. The rugged terrain and dispersion of resources resulted in only certain areas, mostly along the coast, being developed early on, developing a lack of strong centralization leading to the emergence of deep-rooted regionalism. As Brazil advanced into the 19th century it usurped Portugal as the seat of their colonial empire, effectively gaining its independence. During this time Brazil’s institutions of patriarchy and regionalism further cemented themselves into the culture of the country, becoming part of its identity and can still be seen in Brazil to this day. These institutions were so deeply ingrained into Brazilian society as the country moved into the modern era and came under the rule of a military dictatorship, though they still exerted a lot of influence in terms of political and social decision making, patriarchy and regionalism underwent some alterations to adapt to the changes of the times (i.e. the abolition of slavery). In 1930 Getulio Vargas staged a military coup and seized control of Brazil for himself, beginning the dictatorship that would last until the 1980’s, with the exception of the countries brief experimentation with a democratic government. The modernismo movement, in the...
Words: 1773 - Pages: 8
...conventional definition of Hispanic identity. In order to fully understand how the concept of ethnicity has been constructed in Latin America it is important to start with some historic background. The formation of what will be known as “Hispanic Identity” started centuries ago when Portuguese and Spanish colonists arrived to the South America and started to oppress, enslave and exploit populations that had lived there for eons (Wade, 2003). In addition numerous African slaves have been brought in, especially in places like Caribbean and Brazil where today the significant part of the population is black (Ferreira da Silva, 1998). Because of the melting pot relationships a significant portion of populations got mixed and were called “mestizos”. This mixing occurred between ingenious populations, Europeans and of course African slaves (Wade, 2003). This mixing created a very interesting phenomenon when it comes to Latin America namely the fact that ethnic and racial composition of many countries is extremely diverse and not homogenous at all especially in places like Brazil, Chile, Mexico and others. However at some point even this has changed as the new approach was to define populations based on the culture rather than on ethnicity (De la Cadena, 2000). This was taking place first in Peru in regard to the ingenious populations. Another argument was that it was not very helpful to use racial/ethnic model of the US when talking about Hispanic identity mainly because it is so diverse...
Words: 1514 - Pages: 7
...Race and Struggle of Samba Samba exists throughout Brazil, peculiarly in the states of Bahia, Mahranhão, Minas Gerais, and São Paulo. Samba has two popular forms of expression: music and dance. A majority of people identify samba as the musical expression of urban Rio de Janeiro. Although samba is commonly identified with Brazil, the start of samba begins in Africa. According to Marc Hertzman, the origins of samba in Brazil can be trace back to the 1800s-a time when Brazil was still in the process of finding its own national identity. After Brazil freed the last of its remaining slaves, Brazil faced racial and economic divides, but with all this issues samba emerged as a building block of national identity. Samba is something unique that could be embraced by all Brazilians. Samba had an impact on Brazil as nation, but also it had an enormous impact on the individual and the African-Brazilian population. Throughout the world’s history, music has had the capability to tell the story of many slaves. Slaves in both the United States and Brazil had slave hymns. For example, the famous song Wade In the Water, which now commonly associated with the Underground Railroad. Once slavery ended, the sounds of those who were discriminated against changed. In the United States, slave hymns became the sound of jazz and the blues and in Brazil, samba was created. Samba is a word that is believed to come from the West African Bantu word, meaning “to pray” or “to invoke the spirits...
Words: 2502 - Pages: 11
...pencil. Friday: students will go to their scheduled discussion sections and take the second part of the exam. Format: 3 mini-essay answer; 40-60 multiple-choice questions; 5-10 fill-in-the-blank questions; and 5-10 two-sentence answers. Short-essay answer: concisely answer the following questions. Be prepared to answer all of them. ACTUAL QUESTIONS FOR THE EXAM 1) Consider what you learned in lecture and from the readings by Rohter, Guimarães, Goldstein, Vaughan, and Stout. Discuss how people are racialized in Brazil and Cuba. Be sure to cover the following issues: a. What historical conditions explain the high level of inequality in these countries? Why are socio-economic conditions connected to race? (10 pts) b. Provide one concrete example from the readings that shows how constructions of race in Brazil and Cuba are similar, and one concrete example from the readings to show how they are different (10 pts) c. Discuss why identities are mediated and how media is used as part of the process of racialization (10 pts). Use one example provided in class to explain your argument (10 pts). 2) Considering the movie “Even the Rain” and from the readings by Barron, Thomson, Spronk, and Monasterios discuss the connections between extraction process, natural resources and social movements in Bolivia. a. Explain what the connections are between the extraction process, natural resources and social movements in Bolivia? Use one example from the movie and one...
Words: 1467 - Pages: 6
...in her definition of the diasporic musical space. By properly appreciating the culture of Brazilian migrants, Canadians work with all members of their community to create a place that can be considered home. The first aspect of Pravaz’s research that I found to be particularly interesting was how she argued that the diasporic musical space should includes both those from Brazil and those who have a profound...
Words: 690 - Pages: 3
...Throughout this essay I will be addressing the social, cultural and economic impacts which affect Brazil community. Rio de Janeiro carnival dates back to 1723 it is one of the world’s biggest carnivals, it is a hallmark event. It is known to be one of the most interesting artistic celebrations it involves 4 days of continuous partying and having fun before Ash Wednesday. This event provides an insight into the true culture of Brazil it showcases their beliefs and moralities. It is considered to be a performance of farewell to the pleasures of flesh which is the absence of human temptation and food desires. This event is performed annually 46 days before Easter and the celebration involves dancing, singing, party and having loads of fun with one of the major highpoints being the "samba" music. The purpose of the samba is to signify hedonism also the true celebration of life. It is known in Brazil that 75 % of the population is Roman Catholic therefore the carnival demonstrates all the different cultures and their backgrounds. (Enjoy festivals 2013) Having the Rio de Janeiro carnival it benefits the community by improving social ties and it gives the opportunity for the community that they can pull it together for the greater good. (Perry, S 2010) Rio de Janerio carnival is classed as a hallmark event. A hallmark event is an event that takes place annually in the same place; this will then bring to mind the location of where the event was held. It is also where the event becomes...
Words: 1407 - Pages: 6
...The myths of “racial democracy,” the “the melting pot,” and “salad bowl” theories. The myths of “racial democracy,” the “melting pot,” and “Salad bowl” theories This paper will examine the theories of the “melting pot” and “salad bowl” and also look at “racial democracy” in Brazil. Secondly, this paper will look at cultural assimilation using these theories. Finally it will look at the myths of these theories and how they have affected the American and world societies. Have Americans really reached either the “melting pot” or “salad bowl” theories of cultural assimilation? Is Brazil really a “racial democracy” or is this also a myth and how does this differ with America? The United States of America is one of the most culturally diverse nations on earth. In 2009, Michael C. Lemay states, “the United States of America is arguably the most ethnically and racially diverse nation on earth”. Who is an American, I am using the term Americans to be defined as individuals who were native born, naturalized citizens, and individuals who consider themselves Americans from the United States of America. Generally speaking most Americans grow up, in ethnically homogeneous communities (Putnam, 2007) vice the differing theories of “melting pot” or “salad bowl.” While Americans live and work in communities that are ethnically and culturally diverse the issues of intolerance and prejudice against various ethnic and racial backgrounds has been a plague throughout...
Words: 4684 - Pages: 19
...Arrival: Brazil The main point the author is making under this topic “Arrival: Brazil” is that Brazil is the largest country in South America according to its geographical size and the population it holds. Amazon rainforest is very significant to Brazil because it covers up the vast portion of the country. Brazil’s largest cities are mostly found along the coastline. Brazil was colonized by the Portuguese and they discovered that Brazil is the land enriched with fertile soil (good to grow crops) and natural resources. Brazil was one of the center of triangular trade where the slaves from Africa were brought to work on plantations such as coffee, sugar and tobacco. African slaves were also brought to work when the gold mines were discovered. Getúlio Vargas is one of the important political figure in the history of Brazil who became president and started revolution with the help of military support, urban working and middle class resulting many social and economic reforms. (I)...
Words: 436 - Pages: 2
...------------------------------------------------- Religion in a Global Context For secularisation theory, modernisation undermines religion. The importance of science and technology in economic development, and the rational worldview on which they depend, are seen as destroying belief in the supernatural. On the other hand, religion may contribute to development, as Weber argued in the case of the protestant ethic (AO2 – Gordon Marshall and Peter Berger). More recently, sociologists have examined what role religion may play in development in today’s globalising world. Religion and Development Meera Nanda - God and Globalisation in India Globalisation has brought rising prosperity to India’s new middle class. Nanda’s book ‘God and Globalisation’ examines the role of Hinduism, the religion of 85% of the population, in legitimating both the rise of a new Hindu ‘ultra-nationalism’ and the prosperity of the Indian middle class. Hindusim and Consumerism Globalisation has created a huge and prosperous, scientifically educated, urban middle class in India, working in IT, Pharmaceuticals and Biotechnology sectors closely tied into the global economy. According to Inglehart and Norris, these are precisely the people whom secularisation theory predicts will be the first to abandon religion in favour of a Secular View (AO2). Yet as Nanda Observes, a vast majority of this class continue to believe in the supernatural. A survey by the ‘Centre for the Study of developing Societies...
Words: 2375 - Pages: 10
...Race: The Cultural and Political Power of an Illusion in Latin America Race has been the most arguable and controversial subject in Latin American history. Since 16th century it has created a great deal of prejudice among Latin American people, it has been referred, as biological characteristics later modified to a social statue such are education, wealth and language. It has been under a heavy influence of cultural and political power where people were classified from their biological characteristics to their wealth. Through the time race has become the main tool for state creation and regulation. Race has become a status, which has structured and organized the nation but the term “race” has never itself been stable. In today’s Latin America modern theory of “race” has meaning of a political power, status and regulation, it’s a states way of monitoring and controlling of the heterogeneous nation. Race gradually has become a political cultural and economic power for Latin American state. In this paper I will argue about the idea that race in Latin America gradually has became just an illusion, a tool by which people were controlled structured and manipulated. Various articles will be presented to support and illustrate the transformation of the word “race “ and its cultural and political influence on Latin America. I will talk about the colonial to republic period idea of “race “ In Latin America and how the meaning of the word was manipulated. I will discuss the colonial...
Words: 1875 - Pages: 8
...According to the New Dictionary of Cultural Literacy, Third Edition, “culture can be defined as the sum of attitudes, customs, and beliefs that distinguishes one group of people from another. It could be transmitted through language, material objects, ritual, institutions, and art, from one generation to the next.” However, in a society or country there have to be culture, because it is the way of life of people. Every society has to have its own cultural values despite to its population and location. Culture can also be seen as a relationship that brings different people together. Culture is of different types which include religion, socio-culture, dressing, language and greetings. The essay will be based on mainly the religion, language...
Words: 1584 - Pages: 7
...hierarchies, as seen through it’s lack of biological support and shifting societal views on race. Race is a social construction because it is constantly changing due to shifting societal views on race. First, it is important to note that a socially constructed concept is an idea that is defined as “a perception of a group, individual or idea that is constructed through cultural or social practice” (Dictionary.com). In other words, society creates an idea of what race is, and how races should be distinguished from one another. Race does not have a consistent definition, and can change based on the society that is being examined. In “Racial Formations”, Omi and Winant discuss the use of race as a social concept and conclude that the definition is not rigid, but is used to maintain domination. Omi and Winant believe that this domination is a result of racial formation”, or the “process in which race operates as a central axis of social relations, which then determine social, economic and political institutions and practices (Omi and Winant 19). Racial formation is subject to constant change because of contested identities, or because of rules created by the...
Words: 817 - Pages: 4
...cultures. Music acts like an intermediary that brings people together and offers a different way of communicating around the world. Music acts as a symbol and common ground for everyone to turn towards. Brazil has emerged as a country that holds music very highly. Although critiqued a lot of their way of living, Brazilian music has made a direct impact on its nation. Perrone and Dunne state, “Such critiques are part of a process that has generated models for engaging critically and creatively with the musical cultures of other nations, especially those that have exercised disproportionate influence in Brazil during the twentieth century,” (ix). Music has evaded many parts of Brazil’s culture, giving more meaning to national celebrations as well as dances. Most obvious is the nationalization of Brazilian samba, Brazil’s unification through music, and globalization of Brazilian music as a whole. I believe that samba is the greatest type of Brazilian music that has the ability to bring the world together. Samba is a specific type of music that is innovative in such a way no other type of music can. Its way to connect with so many different types of cultures is fascinating. Samba started in Rio de Janeiro where people thought nothing of it until it became a symbol of Brazil which then spread across the globe. Perrone and Dunn state in their book, “Festive occasions at private homes provided a haven for musicians to avoid police repression during a time when much of the Eurocentric...
Words: 950 - Pages: 4
...Management of Organizations in Brazil Brazil belongs to BRIC, which is a grouping acronym that refers to the countries of Brazil, Russia, India and China, which are all deemed to be at a similar stage of newly advanced economic development. According to Goldman Sachs, since the four BRIC countries are developing rapidly, by 2050 their combined economies could eclipse the combined economies of the current richest countries of the world. These four countries, combined, currently account for more than a quarter of the world's land area and more than 40% of the world’s population. Brazil is one of the countries, which are among the biggest and fastest growing emerging markets. It is now the 6th largest economy in the world after United States, China, Japan, Germany and France. This fast development is also accompanied by socio-economic changes, and more particularly to an evolution of social classes. Does Brazil really become a sustainable middle-class country? In order to answer to this problematic question, we are going to explain why the Brazilian middle-class can be qualified with the adjective « new », why it differs from middle-class existing in others developed countries and why there are some risks class C setbacks. Then, we are going to demonstrate, according to the definition of « middle-class », that Brazil owns every characteristics which allow to qualify her as a sustainable middle-class country. One of the most impressive results of Brazil's...
Words: 4150 - Pages: 17
