...Situationists, like Asger Jorn, sought to identify forms of resistence that were “appropriate to contemporary cultural conditions.” (Http://revolutionaryboredom.wordpress.com/31/1/2011) The situationists developed the concept of Psychogeography, a form of detournement used by artists such as Jorn, “that meant to move in defiance to the officially imposed routes, to unlearn the authoritarian version of the city and relearn it on one's own terms.” (Http://revolutionaryboredom.wordpress.com/31/1/2011) Jorn was one of many who believed that “everyday life should be transformed by creativity and experimentation.” (Http://www.notbored.org) This belief lead to the movement of an almost intellectual terrorism upon bourgeois society. “Art and culture should not just be for the elitists, but used as a way to convey a message to the everyday people. A message suggesting a growing dissatisfaction with and against established structures of authority.” (Http://www.notbored.org) Detournement was a way of conveying this message. For Jorn, “Detournement was a game made possible by the capacity of devaluation.” (Http://libcom.org) Examples of this belief can be clearly seen in Jorns usage of old paintings found in basements and flea markets. Jorn has modified and detourned these paintings and works of “bad taste and...
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...CULTURE JAMMING Culture jamming can be defined as modifying mass media to convey a conflicting message. Jams can be obvious or subvert depending on the context. The movement aims to expose cultural assumptions and political attitudes. EXAMPLE 1 India's Problem of Female Abortion and Infanticide Most Couples Abort their Female Child, and Some Commit Female Infanticide by Culture Jam for Life photo by agence france press http://www.culturejamforlife.com/articles/indias_problem_of_female_abortion_and_infanticide.php This article talks about widespread practice of killing girl babies and fetuses in the south Indian state of Tamil Nadu EXAMPLE 2 The Guerrilla girls They are a group of women who wear gorilla masks in public when they appear. They act to prevent sexism and racism seen within politics, the art world, film and culture at large (http://www.guerrillagirls.com/interview/faq.shtml) On the website for Guerrilla Girls they have a massive selection of posters and pictures that show culture jamming. In the picture I chose as an example, they poke fun at the design of the Oscar. The women are obviously speaking out about racism and sexism within the film industry. This poster was made in 2002 though, so these statistics may have changed, but its message is still clear. Tactics Culture jamming can be done by trying to bring about equality and outline certain aspects of culture that may seem unfair. I believe that culture jamming can prove to be an effective way...
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...Advertising and Consumer Culture Wednesday 10:00-12:00; SW 319 MDSB03H3 Instructor: Dr. Stacy M. Jameson Email: stacy.jameson@utoronto.ca Office Hours: Wednesday 12:30-2:30PM; HW411A (or make an appointment to visit my office on the St. George Campus) This course introduces students to the study of advertising as social communication and provides a historical perspective on advertising's role in the emergence and perpetuation of “consumer culture.” The course examines the strategies employed to promote the circulation of goods as well as the impact of advertising on the creation of new habits and expectations in everyday life. Required Course Texts: Juliet Schor and D.B. Holt (eds), The Consumer Society Reader Joseph Turow and Mathew Mcallister, The Advertising and Consumer Culture Reader *Additional PDFs posted on Blackboard Assignments and Grade Distribution: Participation, Reading Quizzes, and any In-Class Assignments 10% Essay One: Ad Analysis 15% Midterm Exam 20% Essay Two: Branding 25% Final Exam 30% Essay One: Ad Analysis This short essay (500-800 words; 12 point font, double spaced) will offer an analysis of a single print advertisement of your choice. You must situate your discussion of the ad within a historical context (what are some historical trends that set the stage for this form of commercial text?). You must then identify the central trope or strategy being used and explain its rhetorical function...
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...BRANDING VERSUS A CHANGING CONSUMER CULTURE By Polly Stone Submitted in partial fulfillment for the degree BA Advertising London College of Communication University of the Arts London Dissertation Tutor Dr. Adrian Sledmere April 2014 ACKNOWLEDGEMENTS As this work represents the culmination of my education so far and three years of personal development and growth in ways I could have never foreseen, I would like to firstly thank my incredible family for their unwavering love and tenacious support. Secondly, I thank my dear friends whom I embarked on this journey with in September 2011, our share of challenges and triumphs have built characters of us all. I am proud of each and every one of us for remaining sane in the times of adversity and having the courage to finish what we started. I must also thank my creative partner Kim Svanström, for bequeathing me with his design genius, for the patient hours he spent helping me in the digital space and oftentimes, making me laugh harder than I worked. Lastly I would like to thank Dr Adrian Sledmere, for being the stable one and also if unbeknownst to himself, a truly inspiring educator. ABSTRACT The growing disillusionment and scepticism of brands is now a fact in society but where does it stem from and where does it leave brands? This journey started when I read Klein’s (1999) ‘No Logo’ but wanted to explore further why the anti-capitilist protests and movements were happening, what was it inside...
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...language and organisational discourses are presented from the empirical data on “Aspects of Organisational Culture and Change” in Lincolnshire and Nottinghamshire to demonstrate the epistemological and ontological dilemmas faced by researchers in organisational analysis. Symbolic interactionism and stories are also used to highlight the importance of speech actors within an organisational change context in order to surface some of these dilemmas in business studies in general and management research in particular. These two provide alternative positions to Strauss and Quinn’s “maintained” analysis of how organisations and managers implement change interventions and employees’ reactions to these. Amongst some of my principal objectives is to demonstrate what can be contributed when researchers focus on what can be considered credible and valid knowledge that can be generalised in organisational and management studies. Keywords: language, methodological dilemmas, epistemology, theory and practice. 1. Introduction This paper focuses on the exploration of some of the philosophical and practical dilemmas faced by researchers in business and management sciences. I examine Strauss and Quinn’s (1997) methodological approach to the study of organisational and management practices to point out some of these dilemmas especially in the context of how employees experience organisational culture change. I question the rather...
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...[Abstract] During the 5000-year-old glorious history, China has got rich and profound food culture. In the other hand, western nation has created its self-system food civilization as well. Nowadays, high-level restaurants and cafeteria here and there are the place that white collar get together, and the popular KFC and McDonald’s becomes children’s favourite. Under the globlization, the diet structure and the eating habit of mankind has been converted with the expansion of culture.The paper aims to make an analysis to the differences of food culture between the Chinese and Western as well as the mutual supplementation and combativeness of these food cultures under the globlization. It also can promote the mutual understanding between the people of the East and West. A thorough analysis with the contrasting methods of the differences of these different food culture has been made. [Key word]: Chinese and Western food cultures; Cross-cultural communication; Differences [摘要] 5000年的历史使中国早已有了博大精深的饮食文化；而另一边，西方国家的逐渐崛起也使它们拥有了自成体系的饮食文明。 然而今天除了中国传统的小吃外，西方的食品在中国也随处可见了，高级的西餐厅﹑咖啡馆成了白领的聚集地；更明显的是那些肯德基、麦当劳，几乎已经成为小朋友的最爱。在全球化的条件下，人类的饮食结构甚至是习惯开始随着文化的发展而逐渐变化着。本文旨在通过分析中西方饮食文化的差异以及在现代社会的影响下这些饮食文化的互补和兼容来了解饮食文化的方方面面。这样做的目的同样还能增进中西方人民的相互了解，促进交流。这份报告通过对比的方法深入说明饮食文化的差异，并进行了分类分析。 [关键词]： 中西饮食文化；跨文化交际； 差异 [Introduction] Qian Mu, the master of Chinese culture, has once said:Different culture leads to different science.Chinese take a fancy to ensemble while the west choose separation.[1]...
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...The problem to be investigated in this assignment is the ethics of institutions. Are businesses operating in an ethical or unethical manner? Goldman like many other operations use behaviors that were unethical and grossly unfair to clients. Shaded areas are areas to be defined by the individual interpretation itself. Many say money is the root to all evil and as this case dictates, true. Ethics should always be at the forefront of any organization. Operating a business requires adequate consideration to a number of issues outside the traditional scope of making money, of which ethics is mostly certainly one. As a business grows, so does its significance. Businesses impact lives and the environment in which they strive to exist. Jobs, wealth and inspiration of entrepreneurship is created when businesses are birthed. This is why business ethics are important because they not only affect the business itself but its employees as well; individual names and faces are linked to businesses and how they are ran. There are many benefits to operating a business in an ethical way: long-term success, profitability, good client relationship, corporate growth, competitive edge and trustworthiness. The initial intent of Mr. Goldman was to be trustworthy and build his company with good business ethics but mishaps set in. Discussion Question 1: Go back through the case and make a list of each action or practice that could be called a gray area: 1. Goldman’s initial investment strategy...
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...define membership in that group. Another example is the style of clothing (e.g., A & F, Hollister) worn by young people to define their group membership. • Consumer behavior is a process involved when individuals or groups select, purchase, use, or dispose of products, services 1-3 Chapter Objectives • Marketers need to understand the wants and needs of different consumer segments (product usage, demographics, and psychographics- redneck bank) • The Web is changing consumer behavior: a problem is the loss of privacy and the deterioration of traditional social interactions • Consumer behavior relates to other issues in our lives-public policy issues (e.g., ethical marketing practices) and the dynamics of popular culture • Consumer activities can be harmful to individuals and to society (terrorism-poisoning, drug and gambling addiction, and compulsive consumption-excessive shopping) • Many different types of specialists study consumer behavior (micro vs. macro). • There are two major perspectives that seek to understand and study consumer behavior (positivist vs. interpretivist perspective) 1-4 Aspects of Consumer Behavior • Segmented by marketers by demographics •...
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...learn from inventions and innovations in other industries. owhere is innovation more essential to survival than in the banking industry. In the payments domain, for example, nonbank competitors less constrained by bank regulations and therefore more agile are changing the banking industry’s grip on the public perception of banks as the only trusted brand for holding and moving money. However, innovation is challenging for banks. Many products, like payments, are a commodity. A vast number of products and a complex infrastructure require continual upgrades to keep apace with technology advancements and comply with evolving regulations and security requirements. This article describes how Bank of America fosters a culture of innovation. Pivotal to an innovative culture is the direct engagement of clients in the innovation process. We highlight some of the ways that Bank of America achieves this. But first we’ll look at the role of innovation process in building brand loyalty. N Build Brand Equity Through Progressive Transformation Change can occur by redefining a problem or redefining a solution. According to Robert Sternberg, a leading creativity expert,1 creativity is the ability to redefine a problem. Innovation can be viewed as the ability to redefine a solution. Successful innovation is a process over time—one that typically happens in increments rather than leaps. Rarely is a single innovation a game changer. In banking, 90 percent of innovation focuses on core competencies...
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...Read the posts of your peers and respond to two The Operations Improvement Plan feedback at hand is two both by Sarah Ndagire. The first feedback is the quality post by Ndagire in which she discuss the strategic issues of quality and ethics in Toyota Motor Corporation in line with the recall crisis at Toyota and its overall impacts to the brand as revealed by (Greto, Schotter & Teargarden, 2010) in their study titled, “Toyota: The Accelerator Crisis.” In her process identification, Ndagire introduces us to the drivers of the Toyota accelerator crisis and in her response, she contends with the fact that nonfamily members who were obsessed with quantity influenced the crisis in quest. In addition, the author says that the reason behind the recall crisis at Toyota was the nonfunctional management structure. Ndagire goes on o mention that failure by the top management to involve the employees in decision making especially concerning the TPS system demoralized the employees hence they could not support the corporate brand while the stakeholders would only do so upon invitation and satisfaction of the model quality. Also to not from the process identification is that Toyota did not manage public relation in U.S in the verge of the accelerator crisis thus need for crisis management. According to Ndagire, for the CEO to restore Toyota‘s reputation, he should change the management structure by ensuring flow of information among different units as well as minimizing on cost...
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...How Society Works – Lecture Notes Sep, 11, 2012 Introduction to Classical Social theory * “Theories in sociology are abstract, general ideas that help organize and make sense of the social world” (attempt to link idea’s with actual events) * Classical social theory (1840s – 1920s) – The enlightenment, political revolution (American revolution, French revolution), the industrial revolution * American and French revolution inspired more widespread adoption of democratic principle and rights of citizens * Industrial revolution caused dramatic, rapid urbanization, changes in family relations, gender relations, increased secularization * Classical social theorist and macro and micro theorists – macro are interested are in social theory that can explain huge social phenomenon’s (past and future), micro are interested in smaller scale phenomenon’s * Emile Durkheim was a positivist, saw society as analogous to a body, concerned with social solidarity, and developed the idea of the ‘social fact’ * Social Solidarity: division of labour Organic: present in modern societies, high dynamic density, high degree of labour specialization (works like a human body, everything works together with high specialization) Mechanical: present in traditional societies, low dynamic density , low degree of labour specialization (works like gears, works together to complete society) * Similarities of Social Solidarity: Conscience collective similar ideas...
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...ideas via personal webpages by providing easy-to-use publishing tools and free or inexpensive webspace. Some communities - such as Classmates.com - took a different approach by simply having people link to each other via email addresses. In the late 1990s, user profiles became a central feature of social networking sites, allowing users to compile lists of "friends" and search for other users with similar interests. New social networking methods were developed by the end of the 1990s, and many sites began to develop more advanced features for users to find and manage friends.[12] This newer generation of social networking sites began to flourish with the emergence of SixDegrees.com in 1997,[13] followed by Makeoutclub in 2000,[14][15] Hub Culture and Friendster in 2002,[16] and soon became part of the Internet mainstream. Friendster was followed by MySpace and LinkedIn a year later, and eventually Bebo. Attesting to the rapid increase in social networking sites' popularity, by 2005, it was reported that MySpace was getting more page views than Google....
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...Medicare Fraud: The History, Incidence, Costs and Institutional Remedies John H Everett Wayland Baptist Medicare Fraud: The History, Incidence, Costs and Institutional Remedies What is Medicare fraud? ("F&A," 2011, p. 1) states “Medicare fraud happens when Medicare is billed for services or supplies you never got. Medicare fraud costs Medicare a lot of money each year.” What is Medicare abuse? ("F&A," 2011, p. 1) defines this as “Abuse occurs when doctors or suppliers don’t follow good medical practices, resulting in unnecessary costs to Medicare, improper payment, or services that aren’t medically necessary.” In reviewing the definitions of fraud and abuse by Medicare it may be hard for some people to understand if they do not live in the healthcare world daily. In an effort to help shed some light on this, we will look at the history of Medicare fraud. It has been around since the Civil War, when the False Claims Act (FCA) was created. It was also called the Qui Tam Statue meaning “he who sues for the king as himself.” ("FCA," 2011, p. 1) “The law was targeted at stopping dishonest suppliers to the military Union military at a time when the war effort made it all but impossible for the government to investigate and prosecute the fraud itself. Today it serves a similar purpose because of the enormous size of the federal government and the variety or programs under which it expends taxpayer funds.” In 1986 the FCA has been revised over the...
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...Our updated Terms of Use will become effective on May 25, 2012. Find out more. Social networking service From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the type of service. For the concept of relationships between people, see Social network. For a list of services, see List of social networking websites. A social networking service is an online service, platform, or site that focuses on facilitating the building of social networks or social relations among people who, for example, share interests, activities, backgrounds, or real-life connections. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks. The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages), and a recommendation system linked to trust. Popular methods now combine...
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...68 3 LEARNING OBJECTIVES After reading this chapter you should be able to: LO1 Scanning the Marketing Environment WEB 2.0 IS ALL ABOUT YOU! The Web is changing at an extraordinary pace and each new change provides more customization and convenience for you. If you use Myspace. com, Del.icio.us, Secondlife, or any one of hundreds of new products on the Web you are already part of the new world of the Web! Not long ago the Web simply provided a modern channel for traditional businesses. Music led the way with file-sharing services such as Napster and eventually online stores such as iTunes. The entire entertainment industry followed by offering books, movies, television, radio, and photography on the Web. The digital revolution allowed all of these businesses to benefit from the technical aspects of the Web. Now the term Web 2.0 is used to describe the changes in the World Wide Web that reflect the growing interest in collaboration, open sharing of information, and customer control. Many products and services such as podcasts, weblogs, videologs, social networking, bookmarking, wikis, folksonomy, and RSS feeds are already available, and many more are in development. As the focus moves from providing a new channel for existing businesses to empowering individual consumers with customized products, suddenly the Web is all about you! You can create your own video and post it on YouTube, sell your photos on iStockphoto, build a social networking site on Ning, and publish...
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