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Darden Case Solution

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Submitted By jakesmelker
Words 610
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Productions & Operations
October 23rd 2013
Darden Restaurant Case #2 Competitive advantage is gained by being the lowest cost competitor or by differentiating. However within supply chains a competitive advantage is gained by reducing costs and increasing responsiveness. Darden utilizes four different supply chains, in turn, reducing costs and increasing responsiveness to customers needs. Darden has a “smallware” distributor direct from their headquarters to ensure the highest quality is shipped to each restaurant. Darden strategically places 11 distribution centers throughout the United States to provide the quickest delivery to each of Darden’s unique restaurants. The 11 distribution centers allow Darden to have a quick response time to customer’s needs. Darden also has a fresh food supply which is measured in days to ensure the freshest food is delivered in the right amount of days. Darden also developed independent suppliers for the seafood component of their restaurants. Having multiple seafood suppliers is an advantage because the seafood industry is extremely volatile, in having multiple suppliers it ensures a steady inflow of inventory regardless. The Darden management team has taken their supply chain and created a competitive advantage, something most businesses would not utilize. Darden effectively manages four supply chains creating a competitive advantage. However four supply chains can create some complications. If one supply chain fails or has some sort of lag the company can greatly suffer. The companies Toyota and Honda had experienced a lag in production when their plants in Japan were halted because of flooding. The lag greatly affected their companies in a negative way. If one of Darden’s supply chains happens to have a lag an entire restaurant can experience negative customer experiences. Another complication of having four supply chains is

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