...describes ‘deep smarts’ as business expertise gained through years of experience that makes the individual able to make wise, quick strategic and tactical decisions. Deep smarts cannot always be easily attained as most experts that possess them don’t always realize they possess this expertise. Deep smarts consist of skilled ways of thinking, decision making, and behaving that consistently result in success for the individuals that possess them. They are more than just facts and information that anyone is privy to; deep smarts go beyond the surface level and mainly come from experiences. Not everyone can possess these skills. Deep smarts are usually only found in select individuals. Deep smarts are almost more valuable because of the fact that they cannot necessarily be developed on one’s own without observing and shadowing an individual that already has them. No person with deep smarts is exactly the same because their deep smarts are a result of their individual life experiences, education, and mind-set. Because deep smarts are not just consistent of your typical knowledge that anyone could obtain through a degree or minimal experience, it is rare to come across employees that posses this expertise. Deep smarts are developed through experiences, and most individuals don’t know that they have them. These skills result in the natural ability to respond quickly and tactfully to situations that individuals might be presented with, and make the person with deep smarts an asset to...
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...Student name: ________________________________ Student ID _______________________ York University Faculty of Liberal Arts and Professional Studies School of Administrative Studies AP/ADMS 4250 Marketing Strategy, Fall 2013 Instructor: A. Rusetski, Ph.D. EXAM 1: Case AP/ADMS 4250 Marketing Strategy Exam 1 Page 1 of 7 FIAT RETURNS TO CANADA1 A.RUSETSKI, PH.D F IGURE 1: A 2011 FIAT 500 On March 18, 2011 two hundred strange looking tiny cars lined up on the streets around the Quebec Business Centre. FIAT, a major European car manufacturer, was celebrating its return to Canada after 28 years of absence. This comeback became possible thanks to a partnership with one of the Detroit Big Three car manufacturers – Chrysler. From Montreal, columns of FIAT 500 cars paraded to designated Chrysler dealerships where FIAT opened its “FIAT Studios”. A number of important and at times sad developments led to this celebratory moment. Once a powerful player in the North American market, in early 2000s Chrysler Corporation was struggling with declining demand and decreasing market share. In 1998 the company “merged” with German Daimler Benz to form DaimlerChrysler AG. In fact, the German automotive giant took ownership of Chrysler, but after nine years the new owner acknowledged that the “marriage” was not successful and it could not improve Chrysler’s financial ...
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...companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing. The main idea here is to identify change and its associated opportunities in order to become the competitive one and the only one. I am very much agreeing with change and how one can change the rules and not compete head-on. We have to take a look at case by case models of change and understand the quantifiable rate of production. Let’s take for example: the smart car or electric car. If we all agree, it makes sense for the environment to accept a smaller “smart car”, and we achieve 100% adoption as consumers, what happens to the tracking industry and the delivery of our consumptive goods? Are we now willing to transport goods because we have to transport them into smaller containers with less power? Can you imagine a smart car next to a diesel 18 wheeler? Are we willing to sacrifice the safety of our families for the cost of the maintenance of the environment? People are fundamentally selfish and will not voluntarily create a sea change unless they are forced to do so or unless there is no choice. Companies can identify the need to change with the associated opportunities to become the only competition but without government intervention to drive the change at a local global effort, the results are depressing. Blue Ocean is a fantastic way to look at familiar environments in...
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...Chapter 8: Use What You’ve Learned 1. Have you seen the new Smart car? If you have, you are probably part of the buzz that has been heard recently about this new concept car that has made it to the streets. The car seats two, is available in three different models, and costs between about $12,500 and $17,000. The most significant fact about the Smart car is that it gets about forty-five miles per gallon. That fact alone has become central to Smart car’s initial introduction to the driving public. Has “small” finally become better than “large, extralarge, and supersize”? The manufacturer of the Smart car is betting on it. Investigate the Smart car. Once this is done, construct a SWOT (strengths, weaknesses, opportunities, and threats) analysis for the Smart car. Evaluate the car’s likelihood of success. Strengths: The Smart car has many • Economically priced, beginning at just $12,500 • Small enough to park anywhere • Up to 45 mpg- good for the environment and your wallet • Customizable • 2. Is there a Chick-fil-A in your neighborhood? If there is, you’ve probably eaten at one of the fastest-growing food franchises in the southern United States (seehttp://www.chickfila.com). Chick-fil-A has a unique approach to running their business. Using the company’s Web site and search engines, your task is to investigate the Chick-fil-A organization in order to conduct a situation analysis. During your investigation be sure to comment on the perceived competitive situation...
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...CASE STUDY 3 CASE 10-2 The Smart Car by B. Renea Kosino 1. What is Smart’s competitive advantage? Its brand image? The Smart Car, made by DaimlerChrysler, offers a cost focus and focused differentiation. It brand image is very narrowly focused. Smart appeals to single people (or families with no children), who primarily do city driving and want a no frills automobile that is economical and eco-friendly. Some advantages that Smart brings to the table are as follows. First, the vehicle has an exceptional look that appeal to those who want to be unique. Next, this very small, but roomy vehicle makes city driving and tight parking easier. Subsequently, crash testing and safety experts consider Smart as an extremely safe vehicle. Moreover, its models are very fuel efficient at 35 mpg on average. In addition, this automobile’s low exhaust emissions earned an Ultra Low Emission Vehicle (ULEV) classification. These condition were essential in Smart being one of five automakers to receive Greenopia USA’s highest environmental rating (see attach1). Finally, the vehicle is very economical with the most basic vehicle starting at $12,000. 2. Assess the U.S. market potential for the Smart. Do you think the car will be a success? Why or why not? Smart Car is economical, unique, and eco-friendly. Generation Y (Gen Y) is a target market, which should be pursued because Gen Y’s, those born from 1977 to 1994 (1980-1995, depending on who you ask), is demographically...
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...overall. Explain your rationale. · From the e-Activity, asses the barriers to entry you foresee as the Smart for two EV expands into foreign markets to determine which will be the most difficult to overcome. Support your answer with examples or evidence. The cultural and social differences are factors that should be taken into consideration when deaing with issues of trade. Social and cultural differences brings the aspect of trade on a more personal level. Cultures are constantly changing and evolveing but few things stay the same such as lanuage, religion, and values. For a company to stay economically ahead of the curb they need to make sure that thier employees are familiar with international cultures. Empolyees will not only need to understand the culture but they will also need to be able to communicate in order to do business buiness internationally. The rules are duffult and there to protect, and it is the businesses responsiblity to have the proper people in place to understand how these rules affect thier business and the cultures they will be conductiong business. Barriers to entry for theSmart for two EV as it expands into different markets is the economic baarrier the product will face. The product has a lot of great features and well dsigned, however the price of an electric car versus a vechile that runs on gas is much more expensive. The frist model of the smart car did not result in high market sales. For example the US economy today is very unstable and with...
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...Sheena Estelle B. Lovitos QUESTION: Are valuables (people and the rest of the world): anthropogenic (comes from man) anthropometric (man is the center of all things in the world) ecocentric (world is at the center and man is just one of the things in the world) ESSAY: In order to attack this essay, we will first define the three elements http://www.academia.edu/1476524/Environmental_Ethics_Between_Anthropocentrism_and_Ecocentrism Introduction Environmental ethics is defined as the moral relationship between humans and the natural environment (Buzzle 2011). It is an area of environmental philosophy that faces a lot of conflict due to the various subdivisions in terms of ethical perceptions. For traditional and religious views, some people believe that they were given dominion over nature’s plants and anima ls to serve their needs. The idea of a human- centered nature, or anthropocentrism, explicitly states that humans are the sole bearers of intrinsic value and all other living things are there to sustain humanity’s existence (MacKinnon 2007, p. 331). The ‘ecological footprint’ (Gaston 2005, p. 239) that resulted from humans ’ greediness has lead over the decades to massive alteration in nature’s balance , as well as to many recognizable environmental crises the world is facing today. By contrast, ecocentrism recognizes a nature-centered system of values, and extends the inherent worth to all living things regardless of their usefulness to...
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...ecommerce businesses. What Is The Buzz On Smart Grids? The Smart grid is a class of technology that people are using to bring electricity delivery systems to the 21st century using computer based remote control and automation. Two way communication technology and computer processing make it possible and has been used by other business for years. The “grid” is the network that carries the electricity from the plant to the consumer. The grid is made up of transformers, substations, wires, switches and more. The “smart” entity is pretty much the same as the new “smart phones” and it basically saying that the grid is computerized. It includes a 2-way digital communication technological device. (Energy.gov, n.d.) Smart grids differ from the current electricity infrastructure because of the way the electricity is delivered to the consumer. The current grid does not explain how the power is distributed or used. The smart grid was developed to digitally save the consumer money by increasing ways to save energy, reducing cost and increasing reliability. With these new smart grids the energy company will be able to send information from the electrical provider to the consumer and back to the grid allowing the consumer and the provider to get a better deal when it comes to energy consumption. (Laudon and Laudon, 2012) The smart grid will show when and how much to raise...
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...choice of system depends on a variety of factors including soil type, groundwater, retained height, deflections, propping arrangement, design life, etc. Advantages • Maximum underground space; with minimum bulk excavation • Adaptable to complex wall layouts • Control of ground movements and groundwater • Wide range of wall thicknesses and capability • Can be installed in restricted working space. • Can be designed to carry long term vertical loads • Cost and time saving plus health and safety benefits when combined with patented Cementation precast guide/capping beam. Large and small diameter bored cast-in-place piles are often used to construct efficient and economic temporary or permanent retaining walls. These walls are suitable for deep basements, underpasses, tunnel portals and other underground structures particularly where working space is limited and adjacent structures require support. They minimise bulk excavation and help to control ground movements and groundwater ingress. Three distinct bored pile wall systems are in current use: • Contiguous pile wall • Secant pile wall – hard/soft or hard/firm • Secant pile wall – hard/hard The choice of system depends on a number of factors. These include soil type, ground water profile, retained heights, available construction time, propping arrangement, cost and design life. Piles can be constructed using cased rotary or continuous flight auger (CFA) methods. Where working space is limited, minipiling techniques 24/09/09 Rev...
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...a Washington, D.C. office building named Watergate. Their work, under editor Benjamin C. Bradlee, became known for being the first to report on a number of political "dirty tricks" used by the Nixon re-election committee during his campaign for reelection. Their book about the scandal, All the President's Men, became a #1 best-seller and was later turned into a movie. The 1976 film, starring Robert Redford as Woodward and Dustin Hoffman as Bernstein, transformed the reporters into celebrities and inspired a wave of interest ininvestigative journalism. The book and movie also led to one of Washington, D.C.'s most famous mysteries: the identity of Woodward's secret Watergate informant known as Deep Throat, a reference to the title of a popular pornographic movie at the time. Woodward said he would protect Deep Throat's identity until the man died or allowed his name to be revealed. For over 30 years, only...
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...History Of Chocolate The first recorded evidence of chocolate as a food product goes back to Pre-Columbian Mexico. The Mayans and Aztecs were known to make a drink called "Xocoatll from the beans of the cocoa tree. In 1528, the conquering Spaniards returned to Spain with chocolate still consumed as a beverage. A similar chocolate drink was brought to a royal wedding in France in 1615, and England welcomed chocolate in 1662. To this point "chocolate" as we spell it today, had been spelled variously as "chocalatall, "jocolatte", "jacolatte", and "chockelet.11 In 1847, Fry & Sons in England introduced the first "eating chocolate," but did not attract much attention due to its bitter taste. In 1874, Daniel Peter, a famed Swiss chocolateer, experimented with various mixtures in an effort to balance chocolates rough flavor, and eventually stumbled upon that abundant product -- milk. This changed everything and chocolate's acceptance after that was quick and enthusiastic. Growing Cocoa Beans Cocoa beans are usually grown on small plantations in suitable land areas 20 degrees north or south of the Equator. One mature cocoa tree can be expected to yield about five pounds of chocolate per year. These are planted in the shade of larger trees such as bananas or mangos, about 1000 trees per hectare (2,471 acres). Cocoa trees take five to eight years to mature. After harvesting from the trees, the pods (which contain the cocoa beans) are split open, beans removed...
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...Mobile Food Carts Thesis statement: Food Carts are the Future Works Cited “Andrea Juarez”- interview. "Certification 101 Workshop | AustinTexas.gov - The Official Website of the City of Austin." Certification 101 Workshop | AustinTexas.gov - The Official Website of the City of Austin. City of Austin, n.d. Web. 11 Dec. 2013. Gaar, Brian. "Food Trailers Bloom into Key Piece of Austin's Economy." Austin News, Sports, Weather, Longhorns, Business. Statemen, n.d. Web. 11 Dec. 2013. "Story - Hey Cupcake!" Story - Hey Cupcake! Hey Cupcake, n.d. Web. 11 Dec. 2013. "Torchy's Tacos — Torchy's Story." Torchy's Tacos — Torchy's Story. Torchy's Tacos, n.d. Web. 11 Dec. 2013. http://www.austintexas.gov/sites/default/files/files/Health/Environ http://www.austintexas.gov/sites/default/files/files/Health/eh_mobilefoodvendor_english__6_23_11.pdf http://www.statesman.com/news/business/food-trailers-bloom-into-key-piece-of-austins-econ/nSLPx/ https://www.heycupcake.com/story Food Carts the Future Food Carts have always been around in countries like Mexico, Honduras, and Italy. Some of the best food in other countries are often sold at a food cart or stand. It wasn’t until recently that the fascination with food carts began in the U.S. more specifically in Austin. Austin is becoming one of the fastest growing cites in America, so it is only natural that the food cart industry is growing as well. Food carts are going to be large part of the future of the food industry...
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...just beginning their career for The Washington Post. Through the use of good reporting, investigating skills, and with the help of a secret source known at the time as “Deep throat,” Bernstein and Woodward we’re able to unravel the biggest presidential scandal in the history of the United States, The Richard Nixon Watergate scandal. Without the investigation of Bernstein and Woodward, The Watergate Scandal may have never been brought to light. The book chronicles everything from when Bernstein and Woodward were given an assignment to cover a burglary at the Watergate complex in Washington DC, to the events that led up to Nixon’s State of the Union address about one year from when the Watergate Scandal started to unravel. The book starts off with Bernstein and Woodward getting assigned to a story about a burglary at the Watergate Office Complex in Washington DC. The two were not overly excited to be assigned to the story, as it was meant to be a filler story for the paper, but something in particular struck the two of them about the story (Bernstein, 14). The burglary took place at the Democratic National Convention at the Watergate Complex. The burglary resulted in the arrest of five men who were charged with breaking and entering. Bernstein and Woodward went above and beyond their reporting duties and thought that there was something up with the burglary, especially because it occurred at the Democratic National Convention, so they continued to investigate the story. As...
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...Ecologism: Core themes | Ecology | * Ecology developed as a distinct branch of biology through a growing recognition that plants and animals are sustained by self-regulating natural systems (i.e. ecosystem) composed of both living and non-living elements. All ecosystems tend towards a state of harmony or equilibrium through a system of state regulation. Biologists refer to this as homeostasis: Process where food and other resources are recycled and the population size of animals; insects and plants naturally adjust to the available food supply.Eco systems interact with other ecosystems.E.g. A lake may constitute an ecosystem, but it also needs to be fed fresh water from tributaries and receive warmth and energy from the sun. In turn, lakes provide water and food for species living along its shores. The natural world is therefore made up of a complex web of ecosystems – the largest of which is the global ecosystem: the “ecosphere” or “biosphere”.Ecologists argue that humankind currently faces the prospect of environmental disaster because of material wealth.Material wealth and consumption upsets the ‘balance of nature’ and endangered the ecosystems that make human life possible. * This is all a result of the growth in human population * The depletion of finite and irreplaceable resources such as: Coal, Oil, and Natural Gas * The eradication of tropical rain forests * The pollution of rivers, lakes and forests and air itselfEcologism presents a radically different...
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...war long and so haven’t experienced what the English have. Following on from this, the use of semantic field in the Albert Smith letter denotes a feeling of how bad the conditions were for the Americans, ‘wettest’ ‘muddiest’ ‘raining’ ‘wire entanglements’ ‘up to my waist in mud’. This evokes a feeling of empathy from the audience as we usually complain about the weather and these men dealt with it night and day whilst fighting for us and their own lives. Furthermore, in the Albert Smith letter, the war is described as ‘slaughter’ which is a very optimistic view to take compared to the Frank Earley letter where he describes his friend being killed ‘in a moment’ and that it was ‘God’s will’. Exploring this point further, Frank Earley has a deep connection with religion as he mentions ‘Our Lady’ which refers to the Virgin Mary and the ‘Sacred Heart’ which a Roman Catholic term. He also states that it was God’s will for a Catholic man to be killed in the war and that he is putting himself and his life in God’s hands. This contrasts quite well with the Albert Smith...
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