...INDUSTRIAL PROFILE Man’s urge to communicate with ones neighbours led to the development of languages as well as newspapers. In the past new stories were revealed by word of mouth than through the written materials. An American Dramatist Arthur Miller says, "A good newspaper is a nation talking to itself”. The earliest version on a newspaper was a daily sheet published in 59 BC in Rome called 'Acta Diurna' (daily even). The earliest known printer newspaper was in Beijing in 748 AD. The 1700 were a century in which market elements were created that encouraged the development of daily newspapers. The first daily newspaper was 'The Daily Courant' in London 1702. Newspaper and Newspaper advertising have been the most important tools in shaping the growth and development of the modern society. More than anything, they have been very instrumental in bridging communication gap between people and contribute to the air of awareness in a society. One of the most crucial tasks of the newspaper industry is to contribute towards the economic and industrial development of a country through the assimilation of people's thoughts and opinions. WORLD SCENARIO The first newspaper in the world of which there is a record was 'Pecking Gazette' published between AD 600's and 900's China. It was printed by wood block, the kind of printing invented by the Chinese in the year 594. Less than* 100 years after Johannes Guttenberg developed printing press in year in 1447, there appeared...
Words: 6356 - Pages: 26
...AN ORGANISATION STUDY REPORT ON RASHTRA DEEPIKA. LTD. KOTTAYAM, KERALA SUBMITTED TO MAHATMA GANDHI UNIVERSITY, KOTTAYAM in partial fulfillment of the 3rd semester requirements for the award of the degree of Master of Business Administration of the Mahatma Gandhi University, Kottayam SUBMITTED BY Ms. KELEN JAMES REG.NO. 21942 UNDER THE GUIDANCE OF Prof. Siby Joseph Faculty, BIMS 2010-2012 DECLARATION I, Kelen James hereby declare that this project report entitled “ORGANISATION STUDY AT RASHTRADEEPIKA.. LTD.” has been prepared by me during the year 2010 – 2011, under the guidance of Mr. SIBY JOSEPH, Department of Management Studies, BIMS, Changanacherry. I also hereby declare that this project report has not been submitted to any other University or Institute for the award of any degree or diploma. Changanacherry Kelen James 13 - 06 - 2011 Acknowledgement First of all I would like to thank God Almighty for His love, mercy and abundant grace that he has showered upon me during my project period and preparing the report. I would like to thank the Principal of St.Berchmans College, Fr. Tommy Padinjareeveetil for all his support and encouragement. I express my gratitude to Head of the Department Dr. Mathew Joseph and my project guide Mr. Siby Joseph for helping me for helping me and guiding me throughout the course of work and for having helping me...
Words: 13382 - Pages: 54
...Message decision for Close up Close Up began as a revolutionary brand. It’s very first formula was the bright red, spicy cinnamon-flavoured gel. At a time when white toothpaste was indicative of good toothpaste, Close Up introduced the gel quality which slowly and steadily gained popularity and prominence worldwide. Close-Up toothpaste was different in other ways from its inception. It was also the first U.S. toothpaste to combine mouthwash and toothpaste into one product. Close-Up toothpaste debuted in 1967. From the beginning, Close-Up has been marketed with a sexual undertone. Advertisements for Close-Up gel toothpaste always included cuddling couples with bright white smiles. Today's Close-Up toothpaste advertisements promise to give you "the confidence to be playful during close encounters". In the earlier times, Close Up also focused on competing with the white toothpastes and therefore focused more on telling their consumers that their product has more of fluoride content, telling which makes the consumers think that the toothpaste has that essential component which is required for healthy teeth. As an extra, Close Up focused on making it a one for all toothpaste, so the commercials focused on telling them that the toothpaste can also function as a mouth wash which was something unique that they were offering over the other products. From the very onset, Close Up had focused on being a brand of toothpaste which has been responsible for the increased confidence...
Words: 749 - Pages: 3
...1887 witnessed a rare moment in the history of publishing in Kerela when Deepika, (Nazrani Deepika- as it was initially named) India's first Malayalam Newspaper was first published. A marvel at that time, it was the realization and fulfillment of a long-cherished dream of many, which its Founder Editor Fr. Emmanuel Nidhiry (Nidhirikal Mani Kathanar), a renowned priest and perceptive, creative thinker of those times, initiated and shaped.The newspaper was initially printed on a crude, hand-made wooden press built by the legendary and far-sighted visionary Carmelite Monk, Fr. Kuriakose Elias Chavara (now Blessed Chavara) at Mannanam; a remote hamlet near the town of Kottayam in Central Kerela over a quarter century before then. This event further marked the epoch-making but humble dawn of organized, elite, free press journalism in Kerela. The Carmelites of Mary Immaculate (CMI) congregation managed the newspaper till 1989, when it was converted into a Limited Company with public participation named Rashtra Deepika Ltd.; with a view to giving it fresh impetus, added professionalism and new ethos. The newspaper's founders had high and noble ambitions for this unique project that served as a major milestone in the evolution and advancement of literacy in Kerela. Under the dynamic leadership of Fr. Emmanuel Nidhiri, (a versatile genius and renowned philosopher of those times) and his team of thinkers, Nazrani Deepika marched unflinchingly over the years into the 20th Century, growing in...
Words: 3512 - Pages: 15
...Outline Abstract- Deepika Introduction- Definition- Mir Methods-Models- Deepika Problems-Deepika,Mir Solutions-Deepika, Mir Current Research- Deepika Stats On Behaviour Modification- Mir Conclusion Informatics For Behaviour Modification Abstract: Health-related behaviors are among the most significant determinants of health and quality of life. Improving health behavior is an effective way to enhance health outcomes and mitigate the escalating challenges arising from an increasingly aging population and the proliferation of chronic diseases. Although, it has been difficult to obtain lasting improvements in health behaviours on a wide scale, advances at the intersection of technology and behavioural science may provide the tools to address...
Words: 984 - Pages: 4
...Shah Rukh Khan: n 2005, Shah Rukh Khan came onto the brand to feature in a memorable TVC with Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. This time, the product he endorses has a fragrance created by world renowned perfumer Didier Gaffet. Inspired by the perfume Kenzo Flower and keeping in mind the sensory preferences of Indian women; this Master Perfumer has created a fragrance that’ll make Indian woman feel elegant and polished. In Shah Rukh Khan’s own words, “The fragrance of Lux reminds me of being happy and being in love.” At the shoot, Shah Rukh Khan also said, “I’m happy to be associated with Lux yet again! The fragrance of Lux will captivate you just as it has made me ‘Bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me.” Katrina Kaif added, “Lux for me is a very special and iconic brand; it symbolizes beauty. When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality. Lux’s amazing fragrance makes the whole experience of bathing fun!” Product Definition Navratna: The most trusted brand in the category. Navratna is a force to recon with cool oil category. It commands a holding of 50% of Market Share of the cool oil market. Amazingly, it has a virtual monopoly in the southern states with a market share of 98 %. We do believe that Navratna will do wonders in the FMCG category in near future. Navratna:...
Words: 1778 - Pages: 8
...Declared Word Count: 2748 TABLE OF CONTENT PART A A1.1 | INTRODUCTION | A1.2 | CULTURE | A1.3 | U.K. ADVERTISEMENT | A1.4 | DESCRIPTION OF ADVERTISEMENT | A1.5 | INDIA’S ADVERTISEMENT | A1.6 | DESCRIPTION OF INDIA’S ADVERTISEMENT | A1.7 | HOFSTEDE MODEL | PART B B1.1 | NEW ADVERTISEMENT | B1.2 | MASLOW NEED HIERARCHY THEORY | B1.3 | MASLOW THEORY APPLIED IN ADVERTISEMENT | B1.4 | HOFSTEDE LAW APPLIED IN ADVERTISEMENT | B1.5 | RECOMMANDATION | B1.6 | CONCLUSION | B1.7 | REFERENCES | PART A CULTURE A 1.1 Introduction Nescafe was established in 1930. Brazil government asked Nescafe company to produce coffee cubes. Their aim was to use their coffee surplus. Soluble coffee was introduced to the world on April 1,1938. Its popularity spread with the U.S. military during world war II. The product was named NESCAFE-a combination of NESTLE and café. “nes” means miracle and café mean coffee; miracle with coffee. In the next ten year(2011-2020) NESTLE will be investing £213 million globally in the Nescafe plan. Nescafe has a brand value of $17.8 billion and is on rank #29 of world most valuable brands. It has an annual sale of about $10.5 billion across the world. Nescafe’s biggest launch of 2013 was its gold blend barista style which is intended to appeal customer who want a coffee outlet experience at their home. Nescafe has divided its product into two catogories * Premium Nescafe gold Nescafe alta rick Nescafe gap colombie Nescafe...
Words: 2984 - Pages: 12
...Experiencing Bollywood: An Avant-garde Attempt Introduction Bollywood has been characterised for its larger than life plots, elaborate song and dance sequences, melodramatic acting which underpins the Indian social framework. With the advent of globalisation, it has paved way for a wider variety of film genres and has managed to reach out to audiences beyond the Indian diaspora. Constantly pushing the envelope at various junctures, the Bollywood phenomenon has become prominent in the world today. The primary mode in which Bollywood is encountered is through cinemas. Cinema has the unique ability to interact with its audiences with such intimacy and immediacy that gives filmmakers the access to communicate their work, creativity and ideas to the audiences with such ease. It has been a medium where social frameworks and modernity has been successfully transmitted to its audience thus far, standing testament to Bollywood’s popularity. Sprinkling magic dust and constructing fantasy through spectacle, Bollywood has managed to merge the reality with fiction for the audiences’ gaze. Moreover, this sensory experience of ‘watching’ Bollywood movies has managed to dissolve and reconstruct the boundaries of the cinema as a public place of consumption. In so doing, the cinema-going element has defined Bollywood and how audiences experience it – association of cinematic practices and cinematic image. This paper aims to textualize this experience, as observed and understood by...
Words: 2812 - Pages: 12
...Deepika et al. Microbial Cell Factories 2012, 11:116 http://www.microbialcellfactories.com/content/11/1/116 RESEARCH Open Access Influence of fermentation conditions on the surface properties and adhesion of Lactobacillus rhamnosus GG Gurjot Deepika1, Esther Karunakaran2, Claire R Hurley3, Catherine A Biggs2 and Dimitris Charalampopoulos1* Abstract Background: The surface properties of probiotic bacteria influence to a large extent their interactions within the gut ecosystem. There is limited amount of information on the effect of the production process on the surface properties of probiotic lactobacilli in relation to the mechanisms of their adhesion to the gastrointestinal mucosa. The aim of this work was to investigate the effect of the fermentation pH and temperature on the surface properties and adhesion ability to Caco-2 cells of the probiotic strain Lactobacillus rhamnosus GG. Results: The cells were grown at pH 5, 5.5, 6 (temperature 37°C) and at pH 6.5 (temperature 25°C, 30°C and 37°C), and their surfaces analysed by X-ray photoelectron spectrometry (XPS), Fourier transform infrared spectroscopy (FT-IR) and gel-based proteomics. The results indicated that for all the fermentation conditions, with the exception of pH 5, a higher nitrogen to carbon ratio and a lower phosphate content was observed at the surface of the bacteria, which resulted in a lower surface hydrophobicity and reduced adhesion levels to Caco-2 cells as compared to the control fermentation (pH 6.5...
Words: 9434 - Pages: 38
...History of Media in Kerala Malayalam journalism is only 163 years old. ‘Rajya samacharam’ started in June 1847 was the first published journal from Kerala. This was a publication of the Christian missionaries. In 1864 ‘Paschima Tharaka’ (Western star) started from Kochi. In the last decades of 19th century so many Malayalam dailies were started – Keralan (1866), Sandishtavadi (1867), Travancore Herald (1867), Keralopakari (1874), Sathyanada Kahalam (1876) Malayala Mithram (1878), Travancore Abhimani (1878), Kerala Deepakam (1878), Kerala Chandrika (1879), Kerala Mithram (1881), Kerala Pathrika (1884), Nazarani Deepika (1887), Malayala Manorama (1890) etc. (Vilanilam 1998). In 1865 Devji Bhimiji started ‘Kerala Mithram Press’ at Kochi.. On January 1, 1881 a...
Words: 1385 - Pages: 6
...S. N |ROLL NO. |NAME |FATHER NAME |PHONE NO. |DOCUMENT RECEIVE SING | | |1 | |KIRTI |SATISH |9212397553 | | | |43141171 | | | | | |2 |43141174 |ANKITA |SATBIR SINGH |9910525282 | | |3 |43141180 |MANISHA |AMARJEET |9013231830 | | |4 |43141181 |KULDEEP SINGH |SATISH SINGH |9818464749 | | |5 |43141182 |KUSUM LATA |SURAJ BHAN |9315666399 | | |6 |43141183 |ANU GREWAL |ANIL KUMAR |9555934568 | | |7 |43141184 |GEETU |VIJAY SINGH | | | |8 |43141185 |NISHA |KULDEEP SINGH...
Words: 527 - Pages: 3
...professors. Thus, this can help us in getting a detailed view of the culture and also enables us to observe Australian culture at close proximity. Team Member Contribution As a team, we worked together. It took us two weeks to finalize this report on culture visit. All of us contributed equally. Our contributions are as follows: Xiao: She is good at researching, therefore she did all the material collection and online research work. Huizi: She has a good communication skill in which she did all the communication with the localites which is essential for us to understand the culture. Wenao Sun: He has an ability to plan. Therefore, he took the responsibility of holding all the team member together and distributed work to each team member. Deepika: As her English speaking skill is outstanding, she did all the grammar correction and editing work which helps us a lot. She also contributed in finding some ideas based on the theories learnt during lecture sessions. Preparation to Enter the Culture Before entering the cross culture, it was imperative to conduct some research to accustom ourselves well and not embarrass ourselves or the Australian people whom we were observing. We used the online sources which described the Australian culture and talked to our peers and fellow classmates about their culture. Also, we observed the Australian people in the market and other public places to understand their attitude and behavioral patterns. Our Expectations of the Culture Post Research When...
Words: 3508 - Pages: 15
...CHAPTER II HISTORY OF ADVERTISING - - AN OVERVIEW This chapter is devoted to give an overview of the history of advertising in general, in lndia and in Kerala. Section I of this chapter makes a brief review of the history of advertising in general. Section II gives a resume' of the history of advertising in lndia while Section Ill gives a brief account of the history of advertising in Kerala. SECTION - I ORIGIN OF ADVERTISING The origins of advertising lie thousands of years in the past. One of the first known methods of advertising was an outdoor display, usually an eyecatching sign painted on the wall of a building. Archaeologists have uncovered many such signs, notably in the ruins of ancient Rome and Pompeii. An outdoor advertisement excavated in Rome offers property for rent, and one found painted on a wall in Pompeii calls the attention of travellers to a tavern situated in another town. As much as some three thousand years ago Papyrus sheets were used in Thebes in Egypt for announcing the reward for return of runaway slaves .The first advertisement was somewhat in the form of stenciled inscriptions. which were found on earthen bricks prepared by the Babylonians 1 Prepared by BeeHive Digital Concepts Cochin for Mahatma Gandhi University Kottayam about three thousand years before Christ. The bricks carry the name of the temple in which they were used and the name of the king who built it, just as a modern public building which contains a corner stone...
Words: 13986 - Pages: 56
...Checkout of a costumer and releasing the room 4. Packages available. 5. Feedbacks and to create a standard compliance website that will demonstrate the following qualities; 1. Proper organization. 2. Very informative. 3. User friendly. 4. Data Integrity 5. Students can store his or her information Literature Survey and overview of the project: Manual hostel management system is a very tedious process, this is because it involves work load and time comsumption. This new system is to create an easy way to manage the hostel details, room details, student records, mess expenditure, easy way of room allocation and hostel attendance. Thus a lot of repetition can be easily evaded which has reduced the data redundancy. (M Deepika, A. Chitra 2010) The proposed system for Online Hostel Management System is a computerized system that runs a day to day activities in a hostel. This system is designed in favour of the hostel management which helps to save their records of the students about their rooms and other things. It saves them from the stress of manual work...
Words: 1311 - Pages: 6
...government shouldtry to reform people who commit crimes. There should be some changes in the laws. Capital punishment should never be given. Varinder Deep Singh, Law student Capital punishment should be given to the terrorists and every criminal . They can not improve themselves as they have a criminal tendency in their heart and mind . After getting released from prison they repeat the same mistakes should be given deathpenalty for killing innocent people and heinous crime such as rape. Shelly, Psychology student Being a psychology student I am against giving capital punishment. It is better to modify the behavior of the people who commit crime instead of killing them. There are several psychological therapies which can change them. Deepika, Physciatry Department, P.G.I Capital punishment should necessarily be given to all those who commit crime. If punishment for harsh and serious crime will be liberalized then many other will be encouraged and such misdeeds in ourcountry will continue. Parminder Singh Toor, President, District Bar Association Criminals should be given a chance toprove themselves whether they are right or wrong . Proper counseling should be done such that they do not repeat their mistakes. No problem can be solved by giving criminals, thedeath sentence...
Words: 294 - Pages: 2
