...E-Marketing Assignment - Websites comparison - Table of contents I/ Introduction Page 3 II/ Company profile Page 4 III/ Mission and vision of both companies Page 7 IV/ Internet presence of both companies Page 8 V/ 6Is of the E-marketing mix Page 18 VI/ Conclusion Page 20 VII/ References Page 21 I/ Introduction The development of Internet is certainly the most striking economic phenomenon in recent years. This new media has changed the established rules of traditional marketing strategies and finds its audience among a population who is tired of aging commercial techniques such as TV, newspaper advertisement or radio. Internet is currently the symbol of a digital revolution and most companies are aware that this is a precious tool. Indeed, local and global competition is becoming tougher and companies need to increase continuously their brand awareness to subsist. For this reason, numerous companies are modifying their communication strategy by investing massively in the worldwide network. The creation of an online presence through their website allows them to complement their media channel and to reach...
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...ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) ERASMUS Manon LAGARDE (20061333) Antoine PETERS (20061286) Helene PIED (20061239) Helene FOLEY Helene FOLEY BUSINESS STRATEGY BUSINESS STRATEGY Industry of French Luxury perfumes Industry of French Luxury perfumes ------------------------------------------------- Table of contents Executive Summary 3 I. Industry Overview 4 II. PESTEL Analysis 9 1. Economical& Social 9 2. Legal 12 III. PORTER 14 1. Rivalry among existing competitors 14 2. Threat of new entrants 14 3. Threat of substitute products or services 15 4. Bargaining power of suppliers 15 5. Bargaining power of buyers 15 IV. Individual Part – DIOR 16 1. Company Background 17 2. SWOT Analysis 19 3. Company Analysis 20 4. Competencies and resources of the firm 22 5. Conclusion and Recommendations 24 V. Individual Part - CHANEL 27 1. Company Background 28 2. Financial aspect 31 1. SWOT of the company 32 3. Company Analysis 33 4. Competencies and ressources 34 5. Conclusions and Recommendations 35 VI. Individual Part – Yves-Saint-Laurent 37 1. Company Background 38 2. SWOT Analysis 41 3. External Environmental factor 42 4. Competences and resources of the firm 42 5. Recommendations 43 VII. Bibliography 45 IX. Appendices 47 1. PESTEL 48 2. Survey 51 3. Results 52 ------------------------------------------------- Executive Summary ...
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...All the information I need is there (measurements, pictures, etc) and goods were delivered on time and undamaged” and another stated that they enjoy the “convenience of Shopbop”. Online consumers are more sensitive to practical factors such as delivery time, cost of delivery and whether the product pictures displayed online are an accurate representation of the actual product. A respondent commented - “I chose a bag on the Stella McCartney website and when I travelled to England was able to tell them the exact name and colour and I found that it looked entirely different in person.” – these are factors that inhibit online consumption. Earlier in the survey, question 12, respondents were asked what stops them from purchasing online - over 40% stated that they needed to check the physical goods for quality and to see if the products have been accurately represented online before they are comfortable to make a...
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...In this task I would be selecting six different types of products from different organisations and I would also be talking about my choosing products segmentations. Segmentation refers to a process of dividing a large unit into various small units which have more or less similar or related characteristics. Market segmentation is a marketing concept which divides the complete market set up into smaller subgroups involving consumers with a similar taste, demand and preference. One market segment is totally distinct from the other segment. A market segment contains of individuals who think on the same lines and have similar interests. The individuals from the same segment respond in a similar way to the fluctuations in the market. Basis of Market Segmentation Gender The marketers divide the market into smaller segments based on gender. Both men and women have different interests and preferences, and thus the need for segmentation. Organizations need to have different marketing strategies for men which would not work in case of females. A woman would not purchase a product meant for males. The segmentation of the market to include gender is important in many industries like cosmetics, footwear, jewellery and apparel industries. Age Group Division on the basis of age group of the target audience is also one of the ways of market segmentation. The products and marketing strategies for teenagers would be different than kids. Age group (0 - 10 years)...
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...To: Jess From: Michelle Subject: Advise on SOGA and SOGASA Date: 26/01/2012 Dear Jess, I am sorry to hear about your bad shopping experience. I am writing this email to give you some advice regarding your case on the individual items. You mentioned that the jeans you bought have come apart and also the sole of one shoe has come off. According to the Sale of Goods Act 1979 (SOGA) and Supply of Goods to Consumers Regulations 2002, all goods sold whether new or second–hand must be: * As described * Of satisfactory quality * Fit for the purpose for which they are intended The amended Sale of Goods Act 1979 requires the seller to supply goods of satisfactory quality. This includes that the goods must be durable and fit for their general purpose. Therefore you are able to take the jeans and shoes back either for a full refund or a replacement. Regarding the Dior perfume which your mother has come out in a rash after using it. According to the Consumer Protection Act 1987 and the law of negligence, there must be: * A duty of care * A breach of the duty of care * This breach must be the direct cause of damage (physical, financial or emotional injury) to another and could also be foreseen The Dior perfume company has breached the law of negligence because a duty of care was not carried out. Also this breach was the direct cause of damage which was the rash came out after using the perfume. Therefore under the Consumer Protection...
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...When going to a department store to pick out a perfume fragrance I go back in forth between Miss Dior and Daisy by Marc Jacobs. Sometimes I end up purchasing both because I can’t make up my mind but why do these two type of fragrances stick out to me? Why not Axe or Polo by Ralph Lauren? As a female I’m naturally drawn to Miss Dior and Daisy due to the scent, the appearance, and also the advertisement that goes into these products over the more masculine scents. When it comes to advertising fragrances there are very different approaches when trying to reach out to either the male or female population. Male fragrance commercials usually involve females swooning over a man, or driving a race car or motorcycle with a woman riding shot gun or on the back of a bike. These scenarios make the men in these commercials seem desirable to women and masculine which is appealing to the crowd it is marketing to. When marketing to the female population, commercials are often softer and daintier or they show women empowerment. Some fragrance commercials involve meadows and flowers with light pastel colors while other involve a strong, beautiful woman strutting into a room with all eyes landing on her. This is appealing to females because these advertisements reach out to both the more reserved and dainty woman, and also the strong, powerful woman as well. The appearance of fragrance bottles also has an effect on what scent we choose as well. The shape, color, and print design of the bottle...
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...fragrance categories. "Sensuous by Estée Lauder, Sycomore from Chanel's Les Exclusifs range, A Velvet Hour by Kate Moss, Sweet Lime & Cedar by Jo Malone and Thierry Mugler's Miroir de Vanities are all very different interpretations of this new take on a woody theme for feminine fragrances," says Edwards. A floral bouquet for men In a similar shift away from the traditional or expected, Edwards says there are more and more fruity and floral notes in masculine perfumes. "For me, a couple of the standout fragrances leading this trend include Dior Homme which brings an iris note to the forefront, and Fleur de Male which with its strong orange flower has turned this male fragrance into a floral oriental," says Edwards. Estée Lauder Sensuous EDP (100ml), $100 Notes good enough to eat What was considered a revolution 15 years ago — the chocolate gourmand notes in Thierry Mugler's Angel — is now becoming more mainstream. "There are two key ways I see gourmand notes being used right now. The first is in sweet fragrances, featuring notes such as vanilla, caramel or fudge, which are...
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...Charlize Theron Breach of Contract Lawsuit Professor Navarro - LS311: Business Law I Unit 5: Contracts: Part II By: Monique Dallas-Upshaw January 10, 2013 In this case, Charlize Theron has a $20 million breach of contract lawsuit against her. The suit was filed, when Swiss watchmaker Raymond Weil claimed that Theron had worn a Christian Dior watch during a press event in 2006, despite being paid "substantial funds" to exclusively wear Raymond Weil timepieces during the time in question. Even though Theron has settled the lawsuit (according to papers filed in Manhattan Federal Court), I intend to show how the contract was allegedly breached. Furthermore, I will explain what defenses that may be available to her and the remedies that may be available to the plaintiff. Theron actually breached her contract with Raymond Weil when she went against what she was paid to do, which was wear one of Weil’s timepieces at a press event in 2006. I am assuming that this was an endorsement contract that was to significantly advertise their product which would induce their revenues. Because she wore a competitor’s watch, the contract was breached and her actions gave Dior the advertising and potential revenues that were due to Weil. Now, Raymond Weil timepieces...
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...work for the Schiaperelli fashion house. Later in his life he met Christian Berard and Jean Cocteau, Jean was considered to be a genius for his multiple talents as an artist; not only he was a director, he was also a poet, writer, set designer, and a painter. In this period of his life, Pierre made costumes for several movies like La Belle et la Bête, also known as Beauty and the Beast, in 1946. After his work in the costuming industry was well received, he worked for Christian Dior in 1947 where he helped design Dior’s “New Look”. New Look was designed to free women’s bodies from earlier fashion of masculinity in women’s garments due to World War II. This line emphasized women’s femininity by showcasing their curves. Pierre Cardin eventually left Dior to build his own fashion house in 1950 on Rue Richepanse in Paris. He began the career of his fashion house by designing costumes for the stage. Not too long after he started, he quickly built his client base with some help from Christian Dior who sent his overflow of clients to Cardin’s house. In 1953 he launched his first collection, and in 1954 he opened EVE, his first boutique for women in Paris. Eve was later followed by ADAM in 1957, his first men’s boutique. He has been designing for his...
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...LVMH 2012 — ANNUAL REPORT BUSINESS REVIEW CONTENT — Group’s profile 03 06 09 10 11 CHAIRMAN’S MESSAGE FINANCIAL HIGHLIGHTS INTERVIEW WITH THE GROUP MANAGING DIRECTOR GOVERNANCE EXECUTIVE AND SUPERVISORY BODIES A coherent universe of men and women passionate about their profession and driven by the desire to innovate and achieve. An unrivalled group of powerfully evocative brands and great names that are synonymous with the history of luxury. A natural alliance between art and craftsmanship, dominated by creativity, virtuosity and quality. A remarkable economic success story with more than 100,000 employees worldwide and global leadership in the manufacture and distribution of luxury goods. A global vision dedicated to serving the needs of every customer. The successful marriage of cultures grounded in tradition and elegance with the most advanced marketing, industrial organization and management techniques. A singular mix of talent, daring and thoroughness in the quest for excellence. A unique enterprise that stands out in its sector. Our philosophy can be summarized in two words: CREATIVE PASSION. 12 22 36 46 58 WINES & SPIRITS FASHION & LEATHER GOODS PERFUMES & COSMETICS WATCHES & JEWELRY SELECTIVE RETAILING — The values of LVMH Innovation and creativity Because our future success will come from the renewal of our product offering while respecting the roots of our Maisons. Excellence of products and service Because we embody what is most noble and accomplished...
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...LVMH 2012 — ANNUAL REPORT BUSINESS REVIEW CONTENT — Group’s profile 03 06 09 10 11 CHAIRMAN’S MESSAGE FINANCIAL HIGHLIGHTS INTERVIEW WITH THE GROUP MANAGING DIRECTOR GOVERNANCE EXECUTIVE AND SUPERVISORY BODIES A coherent universe of men and women passionate about their profession and driven by the desire to innovate and achieve. An unrivalled group of powerfully evocative brands and great names that are synonymous with the history of luxury. A natural alliance between art and craftsmanship, dominated by creativity, virtuosity and quality. A remarkable economic success story with more than 100,000 employees worldwide and global leadership in the manufacture and distribution of luxury goods. A global vision dedicated to serving the needs of every customer. The successful marriage of cultures grounded in tradition and elegance with the most advanced marketing, industrial organization and management techniques. A singular mix of talent, daring and thoroughness in the quest for excellence. A unique enterprise that stands out in its sector. Our philosophy can be summarized in two words: CREATIVE PASSION. 12 22 36 46 58 WINES & SPIRITS FASHION & LEATHER GOODS PERFUMES & COSMETICS WATCHES & JEWELRY SELECTIVE RETAILING — The values of LVMH Innovation and creativity Because our future success will come from the renewal of our product offering while respecting the roots of our Maisons. Excellence of products and service Because we embody what is most noble and accomplished...
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...ysl is a french designer.he was born Yves Henri-Donat Matthieu-Saint Laurent on August 1, 1936, in Oran[->0], Algeria.At the age of 18, Saint Laurent moved to Paris and enrolled at the Chambre Syndicale de la Couture, where his designs quickly gained notice.He is also credited with having introduced the tuxedo[->1] suit for women and was known for his use of non-European cultural references, and non-White models. Created in 1966 by famous couturier Yves Saint Laurent[->2],[1] the Le Smoking tuxedo[->3] suit for women was the first of its kind to earn attention in the fashion world and in popular culture. It pioneered long, minimalist, androgynous styles for women, as well as the use of power suits[->4] and the pantsuit[->5] in modern-day society. Fashion photography[->6] echoes the influence of this suit in shoots that feature androgynous[->7] models with slicked-back hair in a mannish three-piece suit, a style that was first popularised in photographs by Helmut Newton[->8].[1][2] Yves Saint-Laurent was seen by many as having empowered women by giving them the option wear clothes that were normally worn by men with influence and power.[2][But one day in 1966, the Algerian-born designer Yves Saint Laurent[->9] dropped le bomb with le smoking, a tuxedo suit of velvet or wool—black-tie menswear reinterpreted for the female form. We’re talking about Le Smoking, the first tuxedo for women. It consisted of a classic dinner jacket in black grain de poudre wool or satin and trousers...
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...The success of luxury brands in Japan and their uncertain future Ronald Jean Degen International School of Management Paris 2009 Working paper nº 52/2009 2 globADVANTAGE Center of Research in International Business & Strategy INDEA - Campus 5 Rua das Olhalvas Instituto Politécnico de Leiria 2414 - 016 Leiria PORTUGAL Tel. (+351) 244 845 051 Fax. (+351) 244 845 059 E-mail: globadvantage@ipleiria.pt Webpage: www.globadvantage.ipleiria.pt WORKING PAPER Nº 52/2010 Janeiro 2010 Com o apoio da UNISUL Business School 3 The success of luxury brands in Japan and their uncertain future Ronald Jean Degen Ph.D. Candidate at the International School of Management Paris Vice Chairman of Masisa Chile Address: E-mail: degen@lomasnegras.com Phone: +55 41 9918 9000 Cabanha Orgânica Lomas Negras Ltda. Caixa Postal 95 Campo Alegre, SC 89294-000 Brasil Ronald Jean Degen is in the Ph.D. Program of the International School of Management in Paris, and the Vice Chairman of Masisa in Chile. He was a Professor at the Getúlio Vargas Graduate Business School of São Paulo where he pioneered the introduction of teaching entrepreneurship in 1980 and wrote the first textbook in Portuguese on entrepreneurship published in 1989 by McGraw-Hill. He just published a new textbook on entrepreneurship that was published in 2009 by Pearson Education 4 The success of luxury brands in Japan and their uncertain future ABSTRACT The Japanese are the...
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...Louis Vuitton is the world’s biggest luxury brand for bags and accessories. It was established in France, Europe in year 1854. Louis Vuitton brand and company is an international well-established firm named after the founder and designer Louis Vuitton. Following the death of Louis Vuitton in 1892, his son, Georges Vuitton took over the leadership of the firm. He was ambitious about taking Louis Vuitton to the next step — building a global brand and setting up a multinational corporation. In year 1885, LV opened its first oversees store in London. In 1936, Gaston-Louis Vuitton took over the direction of the company when his father, Georges Vuitton, passed away. He guided the brand into its modern age. The company expanded its product line by applying the craftwork and design of its leather to small leather goods. In the mid 1970s, Louis Vuitton had become the world’s biggest luxury brand in terms of market share. Louis Vuitton entered Japanese market in year 1968, and it came the most popular luxury brand in Japan. In year 1970, LV opened its first stores in Japan, which had revenue of $1 Million on its first day. By 1977, the company owned two stores in Japan with annual profits of US$10 million Until Louis Vuitton, the strategy for business in Japan for multinational companies was to send their products through Japanese distributors. LV was the first company that took different approach and strategy of opening its own store in Japan. LV also hired Japan’s top designer...
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...Elliott Brown Jr. Professor Deborah Willis Culture, History, Imaging, and Photography Studies December 6, 2011 Model as a Muse In my short career as a conscious photographer, which stems back to my junior year of high school, I have noticed a decisive pattern in my selection of models for my photographs, which lend their selves to fashion specifically, or at least attempt to. While I have not yet developed a particular favor for the aesthetic of one model over the next, it is my experience that the best models, the most responsive, self-aware, intelligent models, are the ones in which I was able to fall in love with. My models usually being women, I could not photograph her if I could not establish some relationship with her that transcended the superficial. I had to spend time with my models, grow with them in some way and understand them, and them myself, to the point where I only needed to provide them with the most minimal of direction during the shoot, and the rest they were able to guide independently. More generally speaking, the relationship between a photographer and those models who remain a distinctive presence in front of the camera amid the “make-up, hairstyling, and clothing being documented” (Koda and Kohle), is particularly fascinating in it’s ability to create additional layers of depth both within the assembled image and the ever-evolving idea of feminine beauty. Accordingly, photographers and designers have been able to portray their artistic visions...
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