After watching the video and reading Chapter 3 from the textbook, I came to understand information technology has become very important in health care that it has actually become a profession on demand nowadays (Thomas-Brogan, 2009). The video discussed the topic of how reimbursement and recordkeeping have become along to play such an important role within the medical field. For instance, there are some emerging trends that the video addresses regarding the healthcare consumer, which is the emergence of patient portals that consists of a virtually tool patients can use to become more adknowledge in their respective healthcare plans. This particular patient-portal serves as a way for the patient to track their test results, follow treatment directions, and keep up with their doctors online via these portals. Moreover, Eric Dishman and three more experts from GE healthcare, which consists of an online health exchange that has the potential to benefit every aspect of healthcare from the patient, to the physician or provider, to the respective expenses (Channelintel, 2013). In addition, consumers has also found a way to get health information (blogs, tele-medicine, new researches and evidences) by surfing on the web, which is frequently known as self-diagnosis and self-treating. Through this video I could understand more the power of technology and how it has become an important tool not only in the healthcare field but in each individual nowadays.

There are definitely some emerging trends that are becoming more and more common in today's world. For instance, healthcare consumers, which include virtually all of a community's population, are more frequently self-diagnosing and self-treating today. This is owed to the abundance of readily available information found on the internet and other sources. In addition, consumers are now purchasing and downloading health and lifestyle applications to their smartphones, iPads, computers, and other techy devices. They are using these to monitor, track, and improve their own health. Also, patients are using patient-portals to see their test results, guage their health outcomes, and follow treatment directions posted by their physicians online via these portals. GE Healthcare's Michael Friguletto was elaborating about Cloud, which is an online health exchange that has the potential to benefit every aspect of healthcare from the patient, to the physician or provider, to the expenses (channelintel, 2013).

References
Channelintel. (2013, April 24). Health IT Trends for Doctors. Retrieved October 5, 2013, from YouTube: http://www.youtube.com/watch?v=3l_5zr8sCe0

Thomas-Brogan, T. (2009). Health Information Technology Basics: A Concise Guide to Principles and Practice. Sudbury, Massachusetts, United States of America: Jones & Bartlett Publishers.