...Women, Girls and the Media 18 August 2014 The Disney Princess Effect on Young Girls and Their Gender Role Perception The Disney Corporation has been around since 1937 when it released the first Disney Princess movie, Snow White and the Seven Dwarfs. Since then, millions of young girls have fallen in love with these characters and often see them as role models. From the dresses to the tiaras, the beauty to the fairy tale, Disney Princesses have a direct effect on young girls and their behavior. The media has been a powerful resource through which many young girls develop their identity and come to understand gender roles in society. Research indicates that watching televised gender portrayals has an effect on individuals’ gender based attitudes, beliefs, and behaviors (Mastro & Morawitz 131). These are the attitudes and beliefs that young girls who watch Disney princess films would inherit. Girls enjoy watching these films and see the beautiful characters overcome difficult trials, as well as fall in love with a handsome prince in the end. The overall message is not a realistic one, leaving many girls feeling self conscious and unhappy. The idea that beauty equals good and ugly equals evil can negatively impact the way a girl looks at herself or others. Girls will ultimately learn that what is beautiful is good. Snow White and Cinderella were attractive and charismatic while the witch and two stepsisters were unattractive and vile. And in the end, the princesses...
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...An Analysis of Gender Roles in Disney Princess Films Jasmit Singh 213749361 Traditional and Popular Culture – 1900 9.0 Susan Niazi – Tutorial 6 Whether it’s the colours they wear, the activities they engage in or how they behave, men and women are known to play different roles in society. These established gender roles “are not innate or natural but a product of society”. Children, adolescents and adults all learn gender roles through the environment they’re surrendered by. One of the many huge influencers that help shape gender roles is media. Although “there has been a lot of change over the years in terms of what is considered appropriate societal roles for men and women, this change is not reflected in contemporary film”. The ideology of mainstream media continues to focus on the males being the heads of society, which in result, shows an unequal representation of the females. From an early age, media puts an image into young minds, informing them how males and females should think, act, behave and appear. In many television shows and films, one can easily see the distinct difference between the role of a male and a female. Often films are enforcing stereotypical gender roles where the male is seen to holds more importance in society than the female. Amongst many film producing companies, Walt Disney Pictures for decades have been enforcing stereotypical gender roles in their princess films. Though it may not be outright obvious, Disney productions play a huge role in...
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...Matt Williams Splitting Hairs in Disney’s film Tangled Cinderella tells us that a dream is a wish that your heart makes, and following suit dreams play a large part in the newest Disney princess film, Tangled. In the end of the film Rapunzel holds Flynn and they admit their deep secret that they had become each other’s dream, and an “awww” moment ensues. The question to ask is “Where do these dreams come from?” and “What do these dreams mean?” Taking this second question, the implications of Rapunzel and Flynn’s dream impact more than just the world of the film. The Disney Princess films have been studied within an inch of their lives by a great number of scholars in a great number of fields. One common study takes the ideas of gender development and combines them with the Disney Princess films. However, the implications of gender do not stop here as gender identity can still be impacted as the viewers age. Interpretation of the princess films has been a huge aspect of their scholarly application as the behavior of the princesses, and princes, can be interpreted and compared with gender stereotypes and norms to assess the impact their portrayals can have on the viewing audience. The film Tangled is often seen as Disney’s take on a modern princess, and Rapunzel and Flynn have a great deal to contribute to both gender development study and media interpretation of gender. Gender development is a field of study which has been impacted in a number of ways by modern theorists...
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...Megan Woodrow December 10, 2012 Human Symbolic Activity Final Paper Gender and Communication: Disney Princesses Evolve Over Time Women have been around since the beginning of time, and have been stereotyped towards having “weaker natures and bodies” and “silly and emotional desires”. The women in the classic Walt Disney films are no exception to this criticism. But there is a saving grace. As women in real life have changed over time, our counterparts in fantasy film animation have also changed. The classic Walt Disney Princesses have therefore evolved through, and with, the media. After thinking back on what made Disney such a huge hit and major part of all of our lives, one answer came to mind: The Disney Princesses. Walt Disney and the Disney Company started out with young and beautiful Snow White, and then eventually moving onto the long line of famous Disney heroines such as Cinderella, Aurora, Belle, Ariel, Jasmine, Mulan, and many more to recent date. There have been so many princesses (and other strong heroines) added to the Disney list, but has anyone ever thought of how these princesses have changed over time, or how they have evolved due to how women in real life are represented in the media today? Before I go into any more on the Princesses themselves, I first need to explain what events and stereotypes have made the basis for the Disney Princesses of the past, and even the for the women of the past, due to how the media and others have portrayed...
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...Gender Roles in Disney Movies It is undeniable that the company that is leading to many generations in their child age is Disney. Who does not remember Mickey and Minnie Mouse?, Who has not thrown a tear when Snow White was poisoned by the evil witch?, Who did not want to ever be in the place of handsome John Smith or Pocahontas herself to revive their love story?, that tender these films, is not it, for example the Little Mermaid and Sebastian the crab song, who does not remember that song from "under the sea”? Has anybody ever wondered why the dwarves themselves did not do the housework when they came home once Snow White "moved in" with them? Or why an Indian as Pocahontas, falls for a murderer of thousands of his countrymen as was John Smith? Or why witches are always bad? Or why women are always in the background in these films (Hubka, Hovdestad & Tonmyr, 2009)? The world of Disney Princess began in 1937 when Snow White entered the world with the Seven Dwarfs (McRobbie, 2008). Since then it continued to add princesses in this world and the most recent movie was Tangled (Rapunzel) in 2011. In the past years, due to the lack of portraying ethnicity, Disney movie makers were highly criticized by their audience. Therefore, Pocahontas appeared in 1995 and after three years in 1998 came Mulan, which created a racially diverse collection of Disney princesses. After a decade The Princess and the Frog was released in 2009. It is important to understand that Disney plays an important...
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...REPRESENTATIONS OF FEMININITY IN DISNEY CARTOON PRODUCTION: An Analysis of Selected Examples The purpose of this essay is to explore how media, especially Disney cartoons, affect gender, particularly young girls and how the representations of females within the media affect the viewers through stereotypes or ideals to live up too. THE INTRODUCTION (the explanation of media influences and basic notions of women representations in Disney Production) A good deal of feminist writing in the field of culture has been concerned with the representations of gender and of women in particular, and it is claimed that these representations of females reflected male attitudes and constituted misrepresentations of “real women”. Meehan (1983) analyzed the stereotypes into which women are commonly cast on television and the analysis showed that “good women” are, or are expected to be submissive, domesticated and home-centered while “bad women” are rebellious and independent. She concludes that “American viewers have spent more than three decades watching male heroes and their adventures, muddied visions of boyhood adolescence repete with illusions of women as witches, bitches, mothers and imps “. All researches about the media influence give the same conclusion that the mass media is a powerful resource through which viewers develop their identity and come to understand the role that gender plays in the real world. Disney is one of the largest...
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...Walt Disney was a man of many enchanted ideas. His imagination was the main characteristic of his career. However, his imagination became tied in with his real beliefs, which ultimately caused problems within his multimillion-dollar empire. Whether he did this subconsciously or not it has become a major issue in our present day society. Critics have begun to investigate his movies because of suspicion that there are undoubtedly inappropriate concepts within the story lines, they seem to be absolutely correct. However, Disney did create a “dream” world for children, he taught them that they could be whatever they wanted, and that they will live happily ever after even in the worst of situations, but he did not make the best choices as to...
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...Angel Pelaez Mrs. Larsen AP Language, Period 3 21 November 2014 Disney Research Paper In society, gender roles (a set of social and behavioral norms that are widely considered to be socially appropriate for individuals of a specific sex) are everywhere. For a long time men and women had to do certain things throughout their lives. It was expect that men would be the ones that had to work, while their wives had to stay home to take care of the house, the kids, bills, etc. Over time, these gender roles have changed. Females now take on tasks that only men were supposed to do. Gender roles appear in places that one wouldn’t expect: Disney movies. Disney movies do a great job at showing how gender roles were portrayed at the time the movie came out. Most notably, in these movies, males fulfill a certain appearance stereotype (tall, muscular, handsome, etc.). The same stereotype applies to females as well (makeup, being slim, posture, etc.). In Disney movies, the male protagonist is almost always good-looking, muscular, tall, etc. An example of this is Prince Eric from the Little Mermaid movie. In the movie, he’s tall, light-skinned, muscular, and handsome. He’s almost “perfect”. In the essay ....Happily Ever After (Or What Fairy Tales teach Girls about being Women) Alice Neikirk states “the hero, often a prince, is generally described as brave and handsome.” Over time, the appearance of the male protagonists have changed. For example, Flynn Rider from Tangled is just a slim, not...
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...Abstract The purpose of this research paper is to examine the marketing segmentation and positioning approaches of the cruise line industry. The paper focuses on the four different types of cruises and their characteristics and the positioning approaches cruise lines use to attract their customers. Marketing Segmentation Market segmentation is the process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs, wants, or demand characteristics. Its objective is to design a marketing mix that precisely matches the expectations of customers in the targeted segment (Dowling, 2006). In pursuing a market segmentation strategy, brands most focus its efforts on a discrete group of consumers to the exclusion of other groups (Elliot, 2007). The cruise industry is segmented into four types of cruises based on certain characteristics that define the on-board lifestyle and the overall vacation experience. The first two types of cruise line classifications are the first-class cruise lines (also known as the mass market lines), and the premium cruise lines. These lines are resort-style vacations offering a board base of services, destinations and amenities that are affordable to most travelers (Hernandez, 2012). The first-class lines focus on the client’s lifestyle rather than using the price or the client’s age. Examples of first-class and premium cruise lines are Royal Caribbean and Princess Cruises. General Characteristics of the...
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...The Walt Disney Company Danjel Lessard & Lauren Northcutt Business 308: Principles of Marketing Professor Simpson The Walt Disney Company Description What started out to be nothing more than a dream of Walter Elias Disney, with the release of Alice in Wonderland, a series of short film comedies, the beginning of a world renowned global corporation Walt Disney had evolved. Walter and his brother Roy were equal partners in what was originally the Disney Brothers Cartoon Studio in 1923 and with the suggestion of Roy, it soon was renamed The Walt Disney Studio. After four years of success and profit, Walter and Roy experienced a business set back when they found their film distributor M.J. Winkler had stolen their cartoon characters and animators in attempt to undercut them. With the help from their chief and loyal animator, Ub Iwerks, Walt created Mortimer Mouse, which was renamed Mickey Mouse by his wife. The first cartoon with synchronized sound was released at the Colony Theater in New York, November 18, 1928. Walt Disney won its first Academy Award for Best Cartoon in 1932 and continued to be honored with an Oscar every year for a decade. Walt Disney consumer products started when Walt and Roy accepted $300.00 from a man that insisted Mickey should be applied to paper towels for school children. The company became public in 1940 and followed with the release of five successful feature films, including Snow White, Fantasia, Pinocchio, Bambi and Dumbo. In turn...
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...corrections to my work prior to submission”. NB: I also understand that under no circumstances should any part of this assignment be published, including on the Internet, or publicity displayed without receiving written permission from the school. Signature: Giuseppe Napoli Date: 16.11.2015 Executive Summary The Walt Disney is an American diversified multinational mass media and entertainment company, founded in Burbank, California in 1923 by two brothers Walt and Roy O. Disney. The companies success can be attributed to the ability exceed customer’s expectation and deliver magical moments to the audience. The main core value of the company can be identified in the cast members, who are considered the main bridge to deliver the company’s core values. As well to support cast members the company equipped the park with new technologies, the process not only reduce waiting time but also increase customer’s satisfaction. However the company initially face some globalization issues due to the lack of communication between corporate and regional offices. Walt Disney today in order to avoid culture clash has enabled local office globally distributes to compare and contrast the local customs and demands. The company in order to financial grow and reaming the leader in this...
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...Assignment 2: Case Analysis Elizabeth Chan Professor Jung Wan Lee MET AD655 ABSTRACT The Walt Disney Company (NYSE: DIS) is a diversified and worldwide family entertainment company with operations in five distinct business segments: Parks and Resorts, Studio Entertainment, Media Networks, Interactive, and Consumer Products. For almost 90 years, the company has used its creative content to inspire, enchant, and entertain its global audience. The company operates in more than 40 countries, employs approximately 156,000 employees, and hires cast members from around the world (Global 500, 2013). Its top three industry competitors are Time Warner, Viacom, and CBS. The company reported revenues of $42.3 billion in 2012 and ranked 66th on the Fortune 500 list that year (Walt Disney Co/The, 2013). As a multinational company, the Walt Disney Company has become a popular name in many households around the world. This paper will analyze Disney’s international business environments and its global strategies, and explore other opportunities the company should take advantage of in order to strengthen its title of being a world leader in family entertainment. COMPANY OVERVIEW What is the business? The company was founded on October 16, 1923 by Walt and Roy Disney and was originally known as the Disney Brothers Cartoon Studio. The company started off as animation and production company, and became a leader in the American animation industry when it introduced Mickey Mouse to the world...
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...Annals of Tourism Research, Vol. 27, No. 2, pp. 345±370, 2000 Pergamon 5 2000 Elsevier Science Ltd. All rights reserved Printed in Great Britain 0160-7383/00/$20.00 PII: S0160-7383(99)00073-0 CARIBBEAN CRUISE TOURISM Globalization at Sea Robert E. Wood Rutgers University-Camden, USA Abstract: Caribbean cruise tourism provides a particularly illuminating vantage point for understanding the processes of globalization in the world today. After documenting the rapid expansion of this business, the paper explores three central manifestations of globalization at work in the Caribbean cruise industry: the restructuring of the industry in the face of global competition, capital mobility, and labor migration; new patterns of global ethnic recruitment and strati®cation, including their incorporation into the product marketed to tourists; and deterritorialization, cultural theming, and simulation. The paper asserts that this ``globalization at sea'' illustrates the contradictions, ambiguities, and unchartered course of contemporary globalization processes. Keywords: globalization, tourism, cruise industry, Caribbean, migration, ethnicity. 5 2000 Elsevier Science Ltd. All rights reserved. ReÂsumeÂ: Le tourisme de croisiÁere aux CaraÈõbes: la globalisation en mer. Le tourisme de croisiÁere aux CaraÈõbes fournit un point de vue particuliÁerement appropriÂe pour comprendre le processus de globalisation dans le monde d'aujourd'hui. AprÁes avoir passÂe en revue la rapide expansion de ce...
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...Globalization through the lens of The Walt Disney Company 2. Using a single case study (for example select one of these: transnational corporations – Microsoft, McDonald’s, cultural products – film, I-pods, international financial institutions and policies – World Bank, Structural Adjustment Policies) indicate what reasons might there be for supporting and rejecting the idea of globalization as ‘Westernization’, Americanization’, and/or ‘McDonaldization’? Which arguments are more persuasive and why? Name: Amy Christofferson Student #: C05694091 Course: INS201 Due: Tuesday, November 23, 2010 "Unfortunately, all this success creates the ever-greater demand for more success." Quotes Bob Iger, The Walt Disney Company’s CEO since the death of Bill Isner in 2005. He speaks of Disney’s constant growth in economic and societal terms. Iger has focused the company’s growth on the different franchises, such as the Jonas Brothers, and on acquiring Pixar Films. Other than its branching out into other age groups, the success in the box office, along with online games and products based on both, Disney also owns many other successful businesses. Among these are ABC and ESPN as well as blossoming local Disney movies, shows and products in many different countries. Iger’s executive decisions have brought much success to Disney and have further added to the global impact of Disney and failure does not seem to be anywhere in sight. Steve Jobs, a co-founder and...
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...Carnival Corporation Module 8 Assignment 2 Martha Anne Alvis Argosy University Abstract Carnival Corporation (CCL) has been examined as to the nature of the industry. This paper studies the organizational structure from the Chief Operations Officer to the crew. Looking also into the global locations and the organizational work at several sites in which CCL operates. This paper examines the flow of information and the methods of resolution. Further offering information on strengths, weaknesses, threats and opportunities in the industry this analysis offers a strategic plan in which CCL could continue to grow its international opportunities through the purchase of another cruise line. A leader in entertainment, CCL remains vigilant for the future. Continuing to seek opportunities is one way to maintain leaderaship in this industry. Carnival Corporation and Carnival PLC Carnival Cruise Lines is an American Dream come true. Started by Ted Arison, the company began operation in 1972 with a single secondhand ship, the Mardi Gras, and barely enough fuel for a one way trip from Miami to San Juan. The level of enthusiasm, Arison relied on to get his vision sailing, was barely adequate to start building the company into a full-fledged cruise line; and in two years, Carnival was still struggling. Arison remained focused on his goal and in 1974, he purchased full ownership of Carnival for $1 in cash and he assumed a debt of $5 million. Arison spent the rest of his life investing...
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