...study of Netflix, Inc. an American-based company that provides the streaming of online media to consumers in North America, South America, and parts of Europe. This case study will provide a brief overview of the company’s history along with four present-day challenges that the company will face as it tries to stay ahead of the competition. In its discussion of the present-day challenges that Netflix, Inc. faces the discussion will also relate the proposed challenges to the managerial challenges of globalization, diversity, and ethics. After each of the four anticipated challenges have been addressed then this paper will provide an analysis of the steps that Netflix, Inc. has already taken to keep the company on the frontline of online media streaming. This paper will also provide suggestions as to what can be done in order for Netflix, Inc. to become the number one competitor and innovator in the market. Keywords: Netflix, challenges, analysis Past to Present In 1997 Netflix, Inc. was founded in Scotts Valley, California by Reed Hastings and Marc Randolph initially offering weekly DVD rentals online. Within two years Netflix, Inc. transitioned from offering weekly rentals to offering a subscription service that allowed consumers to rent movies as frequently as they pleased for a monthly fee. In a matter of ten years Netflix, Inc. began to offer the online streaming of media for a subscription fee and ended the year with 7.5 million members. Since 2007 Netflix...
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...this assignment we will take a look at special issues that can affect communication. Diversity It seems that there has been a lot of focus and energy spent on educating people about the concept of diversity. This is a good thing. At its core diversity can be looked at as simply a form of enlightenment. It’s a way of looking at the differences in other people in a positive way. When you objectively examine varying cultures it makes it possible to learn from those differences helping to advance your self and maybe even your own culture. When you have the ability to look past biases it becomes easier to communicate more effectively. Diversity training helps to identify those biases and countermand them. Technology affects diversity just as diversity affect communication according to Shachaf (2008). “Results suggested that cultural diversity had a positive influence on decision-making and a negative influence on communication. ICT mitigated the negative impact on intercultural communication and supported the positive impact on decision-making. Effective technologies for intercultural communication included e-mail, teleconferencing combined with e-Meetings, and team rooms. Cultural diversity influenced selection of the communication media”(page 1). All is not lost. If used correctly and ethically, technology can help communications as much as diversity may harm communications. Ethics The philosophical study of right or wrong, creating recommendations on how to apply the...
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...Internal and External Factors MGT/230 Internal and External Factors Introduction To be successful organizations rely on the four functions of management: plan, organize, lead, and control. However, implementing these functions is not easy when other factors come into play. External and internal factors such as, globalization, technology, innovation, diversity and ethics all affect the four functions of management. If an organization wants to be successful they must adapt to these different factors. One company that has been able to do so is Starbucks Corporation. The adaptation and utilization of these many different internal and external factors has helped to make the company very successful. Globalization Globalization is the integration and exchange of worldwide cultures and resources. “Corporations operate worldwide, transcending national borders” (Bateman, & Snell, (2011), pp. 4). Advancement technology has led to advances of transportation and telecommunication, and these advances have led to connections and interactions between people that may not have encountered each other. Globalization has also led to an increase of available resources to companies around the world. When it come to the four functions of management and how globalization affects them, an organization must plan a companies goals and mission according to whether or not they want to globalize, export or import, then they must organize their company and departments to help implement...
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...Factors Normally when someone thinks of diversity, he or she will usually think that it is only about race and gender. When it comes to the four functions of management, it is much more than that. Diversity in Starbucks incorporates ethnic group, age, personality, thinking style, religion, job position, education, sexual orientation, and personal background. These are just some of the types of diversity that Starbucks faces on a daily bases and must deal with in to implement a successful management system. Diversity not only affects a Starbucks internally but also externally in the sense that it must protect its public image to customers and creates a higher standard of competition with other businesses. Leading in any business also can be considered as a practice for diversity management because it gives the understanding that in order to fix external diversity problems; it must start by working with the internal diversity problems. (Starbucks Blog, 2011) A perfect example of this is when allegations surfaced in June 14, 2011 of a Long Island Starbucks being anti-gay after a customer posted a blog on her personal website of a manager yelling at a gay employee that they are not interested in in his politics or beliefs and his thoughts were down right offensive to his co-workers and that they are not welcomed in Starbucks. (KIROTV, 2011) This caused thousands of customers to post angry comments on Starbucks Facebook wall and news media outlets to report the story. The next day...
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...Internal and External Factors MGT/230 May 12, 2014 Michael Goldberg Internal and external factors affect the four factors of management. Internal factors affect a business from within itself without any outside factors. External factors come from an outside environment. There are many functions to an effective management, but the most important factors are planning, organizing, directing, and controlling. These factors can affect how a business is maintained. The organization we will be covering is Google. Globalization, technology, innovation, diversity and ethics play key roles in the corporation. Globalization Globalization means worldwide integration and development (dictionary.com). Internal factors of globalization are production, development, customer service and marketing. Over the past decade, Google has positioned itself so that their name, software, etc. appears on every laptop, tablet, phone, etc. across the world. Google has to make sure that internally it evaluates the capabilities of its employees. Sometimes it is necessary to move people around so that the right people are responsible for the right areas. Because they have done such a good job at this. They provide superior customer service in every part of the globe and their marketing strategies requirements of the people using their products and the laws that come along with doing business in another country. An example of a huge external factor that affected Google was an incident that...
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...strength and weakness that displays their success or downfall. The internal factors reveal the company’s strength on how well it can meet their goals. The internal factors of an industry are factors of good or poor planning because it exposes their ethics, diversity, globalization, and so forth. On the other hand, the external factors may involve with their outside competition, social legal, technology changes, political, and economic environment. The external factors show their duties to the society, and the way consumers or customers view their company. Moreover, external factors are factors that can affect the company. Within the four factors of management, we discuss the ways it incorporates or affects the company’s globalization, innovation, technology, diversity, and ethics. Those factors are planning, organizing, leading, and controlling. Internal and External factors There are many different companies in the world with their own unique set of goals and rules. There are factors that can affect and change a company and how it functions, there are even more factors that can change the management within a company. This paper will attempt to explain how factors like: globalization, innovation, technology, diversity, and ethics change the management with a company such as Google. These are big factors in any company across the world, and they affect each company differently. Google also a large globally recognized company that almost any individual would know what it is and...
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...The Internal and External Factors Affecting Starbucks Decision-Making By Deryl McKnight June 29, 2014 MGT 230 / Prof. Ronald Sprague Globalization’s Effect on Starbucks’ Management Functions In 1987, Starbucks started as a single coffee shop on the corner of Sixth Avenue and Pine Street in Seattle, WA (Business Week, 2002). In the following fifteen years, the company grew to nearly 5,700 outlets in 28 countries. In order for this to happen, many changes needed to take place in both thinking and management strategies. Globalization affects the four functions of management in many ways. When reaching out to a global market, Starbucks needed to make changes to how they planned and organized their strategies; they also needed to take the many different business cultures into account when leading and implementing these new management strategies. When analysts gave Starbucks two years at most before it saturated the U.S. market, they needed to formulate a plan to branch out to international markets. Using the first function of management, planning, Starbucks’ managers came up with plans to expand into other countries by working with local partners in those areas. By hiring managers and workers from the local workforce, Starbucks gave foreign stores a local face for their respective areas and also allowed for each location to be managed by someone who would know that culture and be able to adapt the Starbucks ideology into it. Letting local managers handle the everyday workings...
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...Business Ethics and Employment Name: Course: Tutor: Date: Business Ethics and Employment Every business needs to have moral guidelines that govern its operations. These moral guidelines are referred to as ethics. Businesses have an obligation to behave ethically, that is, doing what is morally right. Behaving ethically in the business environment is widely considered to be a good business practice. Werhane (2015) sums it when she says “being good is good business.” Ethics in business cover almost every aspect of business for example, in finances, in handling customers, in waste disposal and also in staff recruitment. This paper will discuss why discrimination in hiring, retaining and remunerating staff is unethical in business. Discrimination in the workplace was such a serious and frequent occurrence that the government developed the affirmative action policy. Affirmative action requires that business when hiring recognize the fact that all people to need be accorded equal and full consideration on the basis of their qualifications and merit. Affirmative action was created in order to promote the hiring of individuals in protected groups especially minorities and women (Rowland and Loury, 2010). The policy allows for active measures to be taken in order to avoid the non-discrimination of women and minorities in the work place. Rowland and Loury (2010) explain that affirmative action is the banning of discrimination against disadvantaged people. It requires that equal...
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...external forces that affect the four functions of a business in management includes political, economic, technological, and sociological. Sociological is the demographics status in which helps management to plan for the future and design products for different aspects of people. Political and Economic includes all essential factors such as competitors and suppliers and customers as well this allows them to study their suppliers and competitors. Technology has a big effect on businesses, and the market could change overnight at any time so it is up to management to be able to adapt and be in potion to make decisions to adjust the company up to standards. The internal and external factors such as: Globalization, Technology, Innovation, Diversity, and Ethics all affect the four functions of management in Verizon Wireless. Globalization is an important aspect for success growth and...
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...today, media has become as necessary as food and clothing. It has played a significant role in strengthening the society. Media is considered as a "mirror" of the modern society, in fact it is the media which shapes our lives. The media has claimed to be governed by righteousness and equity,but greed and self-aggrandizement has poisoned its virtues. Media has responsibilities, and these responsibilities need to be made clear and upheld by society. Unfortunately media today does not abide by moral standards, this sends mixed messages to our society. Most times these messages are daunting, callous and untrue. I will attempt to apply the classical theory of virtue ethics and the contemporary perspective of emotovism to this topic. Virtue ethics is the study of the virtuous character of a person.(Mosser 2010) Emotovism is basing ones moral decisions on ones feelings and emotions. (Mosser 2010) The constitution gives us the freedom of speech, however we must know that exercising these freedoms includes duties and responsibilities. The media has become an integral part of everyday life and has become a leading player and influence of our society. The basic role of the media is to basically and formally update a person on everything that is happening around them by informing them through the various communication channels. The media therefore has moral responsibilities, social responsibilities, and ethical responsibilities, with all working to form a responsible media fraternity...
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...2014 ACA Code of Ethics As approved by the ACA Governing Council AMERICAN COUNSELING ASSOCIATION counseling.org Mission The mission of the American Counseling Association is to enhance the quality of life in society by promoting the development of professional counselors, advancing the counseling profession, and using the profession and practice of counseling to promote respect for human dignity and diversity. © 2014 by the American Counseling Association. All rights reserved. Note: This document may be reproduced in its entirety without permission for non-commercial purposes only. Contents ACA Code of Ethics Preamble • 3 ACA Code of Ethics Purpose • 3 Section A The Counseling Relationship • 4 Section B Section Confidentiality and Privacy • 6 C Professional Responsibility • 8 Section D Relationships With Other Professionals • 10 Section E Evaluation, Assessment, and Interpretation • 11 Section F Supervision, Training, and Teaching • 12 Section G Research and Publication • 15 Section H Distance Counseling, Technology, and Social Media • 17 Section I Resolving Ethical Issues • 18 Glossary of Terms • 20 Index • 21 • 2 • ACA Code of Ethics Preamble The American Counseling Association (ACA) is an educational, scientific, and professional organization whose members work in a variety of settings and serve in multiple capacities. Counseling is a professional relationship that empowers...
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...This is what I am expected to do. Assignment 2: Ethics Review In this assignment, you will explore professional counseling ethical codes. You will examine multiple codes of ethics to assist in practicing CMHC in an ethical manner. You will also familiarize yourself with the sections of the codes that govern your responsibilities as a counseling student. Tasks: * Compare and contrast the ACA's, the AMHCA's, and the NBCC's codes of ethics. * Describe your responsibilities as a student as per the ACA's and the AMHCA's codes of ethics. Your final product will be a 3- to 5-page Microsoft Word document written in APA format, utilizing at least three scholarly sources. Your paper should be written in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; and display accurate spelling, grammar, and punctuation. This is the grading rubric Assignment Components | Proficient | Max Points | | | | Compare and contrast the American Counseling Association (ACA), American Mental Health Counseling Association (AMHCA), and National Board for Certified Counselors (NBCC) codes of ethics. | Thoughtful and insightful understanding of the parallels and variations between the ACA, AMHCA, and NBCC codes of ethics is reflected. Accurate analysis and synthesis of the ethical codes reflects an appropriate connection between the three codes. | ...
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...Responding to Internal and External Factors; Wal-mart Analysis Abstract; this report examines the ways in which Wal-mart responds to internal and external factors such as globalization, new technology, innovation, diversity, and ethics. Wal-Mart is a successful industry giant, so it stands to reason that they are proficient at responding to internal and internal factors and thriving . In this essay we explore Wal-Mart’s programs and initiatives and access if we could use their examples to learn from and grow as managers and business owners. There are various internal and external factors that affect the four functions of Management positively or negatively. Organizations need to pay close attention to these factors because it can enhance the company’s success when used appropriately. The most prevalent factors that management has to be concerned with in this era are globalization, new technologies, innovation, diversity, and ethics. Wal-mart is a big player in the nation nal and global market and must stay reactive to these internal and external factors to stay on top. Wal-mart is addressing each of these issues directly. Globalization has raised numerous questions about the credibility, leading to perceptions. Wal-Mart is one leading store serving millions of customers globally and continues to do so by opening more stores worldwide. Globalization has a great impact on the company. It has broadened their market structure and also increased profit margin. Even...
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...Starbucks Global Management Marlene M. Christian American Military University Starbucks Global Management When you hear the name Starbucks, people around the world know that Starbucks is known for coffee. How did Starbucks become so well known globally? It’s all in its global management. According to Brown and Gutterman (2003), “Even the best product or the most talented group of product developers cannot succeed without good company management and an appropriate organizational structure” (p. 88). Management and organizational structure are demanding and should always be included in a global business plan (p. 88). Starbucks’ organizational structure is a vital part of its organization and is a critical area that determines its organizational success in the restaurant industry (Successful Application of Organizational Behavior: Starbucks, 2009). In developing a business plan for global operations, there are crucial decisions that must be made regarding the overall organization of the company (Brown & Gutterman, 2003, p. 91). Procedures must be put in place for the circulation of information (p. 91) and Starbucks’ communication behavior has made this corporation successful (Successful Application of Organizational Behavior: Starbucks, 2009). In addition, the organization must have a vested interest in management’s ability to make decisions that may arise in a specific region or country (Brown & Gutterman, 2003, p. 92). Communication in the Starbucks...
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...Diversity in the United States Calvin A. Goldsberry Ethics/125 10/27/2013 Sisay Teketele Taking this course in ethics has given me more knowledge and understanding of how to relate to people of different ethnicities and cultural backgrounds. I understand that I have to resist the temptation to accept stereotypes that people believe and are portrayed in media about different groups of people. Whether it is a specific race, ethnic group, religious group, gay, bisexual, lesbian and transgendered people everyone deserves to be treated as an individual and given proper and appropriate respect. As always I hold the utmost respect for people of color because of the background of suffering with oppression and discrimination in America. I also have new found respect for other races such as Hispanics and Latinos because they have also had to deal with discrimination in this country as well. I did research on Hispanics and Latinos for one of my previous assignments in this course and found that they also suffer discrimination in the areas of education and employment similar to African-Americans. This course reiterated to me how strong African American people are because we never stopped fighting to stop segregation and discrimination against ourselves in this country. Trends in immigration in the United States indicate that immigration growth will remain high because people love America for its values and freedom. These immigration trends will continue to shape the demographics...
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