...Chrysler The company I selected to research is Chrysler. My husband drives a Dodge Ram and I drive a Dodge Journey, so I was intrigued to write about a company that my husband and I support. In the following business brief, I will inform you of Chrysler’s history, the industry, and the organizational structure. History Chrysler was founded in 1925. The company was founded by Walter P. Chrysler in Detroit. In 1928, Chrysler bought Dodge Brothers and also Plymouth and DeSoto Lines. The same year, Walter P. Chrysler was named Man of the Year (Wilson, 2011). In 1934, Chrysler introduced the first aerodynamically designed vehicle. They were praised for the forward design, but the commercial was a failure. In 1940, Walter P. Chrysler died. From 1942 to 1945 the Chrysler plant was shut down due to World War II, so the plant made Sherman tanks and other military vehicles (Wilson, 2011). In 1973 the first OPEC oil embargo drives up gas prices, which devastated full-size car sales (Wilson, 2011). In 1979, Chrysler was saved by Congress and President Carter from bankruptcy, and the following year the President signed the Chrysler Loan Guarantee Act, providing $1.5 billion in loan guarantees. In 1983, sales soar as Chrysler introduced the first minivan and fuel efficient cars they called K-cars. This enabled Chrysler to pay off their government loan seven years early. In 1987, Chrysler bought American Motors Corp, which gave them possession of the Jeep brand. In 1998...
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...DODGE DURANGO 2014 DODGE DURANGO 2014 MARKETING II Name: Tran Thanh Long ID: 1357030 Class: Tuesday Morning MARKETING II Name: Tran Thanh Long ID: 1357030 Class: Tuesday Morning Content: I/ EXECUTIVE SUMMAR II/ SITUATION ANALYSIS: 1. Dodge’s history 2. Product history 3. Describe Dodge Durango 2014 4. Product evaluation A. Industry analysis and Industry trend B. Product differentiation C. Sale history D. SWOT 5. Target market 6. Marketing objectives A. Need satisfying objective B. Long and short term sale market III/ ADVERTISING OBJECTIVES: 1. Product concept 2. Target market - Detailed description of target audience: Relationship between target market and target audience 3. Communication media 4. Advertising message I/ EXECUTIVE SUMMARY: Have you ever felt the power of a horse when you rode it? Imagine a herd of horses as they run through an open plain. You do not want to ride a herd of horses on the street, now you just need the new 2014 Dodge Durango. In this planner, you will be seeing, imagining and experiencing the unique way Dodge advertises using lower cost but still attracting more potential consumers of Dodge brand and Paramount Pictures, also you will get the information about the new Dodge Durango. "But for the most part, the Durango remains a stylish, aggressive-looking truck with available V-8 power, plenty of towing ability, and some new fuel-economy technology lurking...
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...UNION PACIFIC INTRODUCTION In any industry a company must have a Sustained Competitive Advantage (SCA), something that differentiates them from their competition. When determining what a companies SCA is, we need to consider what it is that they do that is rare, valuable, non-substitutable and costly to imitate. In evaluating Union Pacific (UP) we were able to establish that their SCA was in their operations. Since there are limited competitors railroad operations are considered rare and without a doubt one of the most if not the most valuable part of running a successful railroad. In this industry there is no substitute for having an efficient and profitable operations and the reason there is limited competition is because it is very costly to imitate. When you put it all together having well running operation in place allows you to be successful; it allows you to make timely deliveries, increase volume, lower terminal time, repairs and most importantly make a profit. HISTORY UP was founded in 1862 and in that same year President Abraham Lincoln signed the Pacific Railroad Act, which chose UP as one of two companies to construct the first transcontinental railroad. UP was to build westward up the Platte River Valley from Omaha, Nebraska and the Central Pacific (CP) Railroad of California was to build eastward from Sacramento, the two met in Promontory Summit, Utah and upon completion in 1869 commemorated the...
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...The Mediterranean basin in the 3rd century BC politically was a very fragmented world, divided among a host of nations, few of which possessed more than a modicum of territory—with Rome and Cartage being the most prominent exceptions. From a modern perspective, this division had great repercussions as it prohibited the fertile exchange of ideas and commerce, holding back intellectual and cultural progress—though, it probably also helped check the spreading of pandemics. At the same time, however, Rome and Carthage were growing in prominence and, soon or later, a conflict of interests were bound to come up. Looking at the astonishing growth of Rome, one might be tempted to think that her great success was due to some meticulous master plan;...
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...began with Ford, GM, and Chrysler in an expanding cubic inch and horsepower war. C. Thesis statement: Although there were many American Muscle cars created in the 60’s only three were widely recognized. D. Credibility statement: 1. I have worked and studied American muscles since I was 11 years old. 2. I have read and have done further research to develop this speech. E. Preview of main points: 1. Today I will discuss the muscles cars of Ford, 2. GM 3. and Chrysler Transition: “Now let us start our engine with Ford in the American muscle race.” II. Body A. Ford motor company 1. History I. Ford motor company was created in June 16, 1903 when some investor decided to sign article of incorporation for Ford motor company. II. The company was founded by Henry Ford Sr. III. Ford had the very first moving assembly line in Michigan 2. The very first car that Ford had was the Model T and rapidly became Very popular. 3. Mustang I. Henry for had innovative for the things he created and had many cars in the muscle car race but it most popular came in 1964. In 1964 ford came out with the mustang. II. The early mustangs did not...
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...Chrysler: A Short History On June 6th, Walter Chrysler founded THE CHRYSLER COMPANY. It appeared as the Detroit’s third largest auto company after the World War 2. The Chrysler car was developed as a 6 cylinder automobile, which was designed with advanced engineering and sold to customers at a more affordable price than competitors. Chrysler Corporation reached second position in sales during 1936 because of advanced testing and engineering that went into developing Chrysler cars. Chrysler Crisis: Chrysler was on the verge of bankruptcy in 1979 and was in desperate need of 1.5 billion dollars from the federal government. Chrysler’s problem started back in 1960’s when the company expanded in the American and other global...
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...-Introduction…………………………………………………. -Chrysler Total Quality management………………………. -Chrysler SWOT Analysis…………………………………… -Chrysler service Quality…………………………………….. -Chrysler service and dealership Problems (Middle East)… -Chrysler Service solution……………………………………. -Conclusion……………………………………………………. -Work Cited…………………………………………………… INTRODUCTION: DaimlerChrysler AG with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world. As it can be seen above that the integration of the two different companies with similar line of production makes the company stronger, reliable, and caters the best for its customer needs and satisfactions. As a result, we chose this company to discuss further on its Total Quality Management and other related issues. Total Quality Management is a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement. TQM views an organization as a collection of processes. It maintains that organizations must strive to continuously improve these processes by incorporating the knowledge and experiences of workers. The simple objective of TQM is "Do the right things, right the first time, every time". TQM is infinitely variable...
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...comes to your mind: Dodge Ram Truck, Sam Elliott or the unstable financial investments made by management at Chrysler? Several eras at Chrysler have had ups and downs, mostly influenced by ownership and troublesome economic times. The company has experienced the most trying times in the ladder of its existence. Encountering financial turbulence in the late 1970’s prompted a Congressional bail . This was all accomplished under Lee Iacocca, President and CEO of Chrysler in 1978. Iacocca stabled the near bankrupt company, allowing paying back the loan seven years earlier than expected. In 1987, the No. 4 automaker, American Motors, was bought by Chrysler and the consolidation was yet another financial crisis that lead to restructuring of the company . Chryslers 1990’s were a comeback with its Jeep lineup and vehicles like the powerful Dodge Viper. The company was acquired by Damler Bentz of Germany in 1998, and with inconsistent financial results the shareholders prompted Damler to seek a buyer in 2007. The company was sold to Cerberus Capital Management, an investment fund, which instilled Robert L. Nardelli as chief executive, formally CEO of Home Depot. Nardelli vowed a comeback for Chrysler being yet again an American owned company but suffered a deep sales slump and the recession took hold. In September 2008 sales were down 32.8 percent and prompted Chrysler to search for a merger partner, potentially with GM . Talks were halted while both companies sought funds from...
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...The Transcontinental Railroad was the first railroad that spanned the nation from east to west. The railroad was comprised of the Central Pacific and the Union Pacific railroad companies. Together these two railroads were able to bring the nation together, and the railroads contributed to the economic success of a growing nation. In 1839, the Corps of Topographical Engineers was created as a unit of the United States Army.[1] The purpose of this branch was to explore the continent with the hope of achieving the concept of manifest destiny. In 1853, Congress sent out a group of people to explore the west and to find a suitable route for a transcontinental railroad. However, there were other groups that went out on private expeditions. One of the members of this group was John C. Fremont, who made five major expeditions into the west.[2] Once California became a state in 1850, the government wanted to ensure that California did not break away from the Union.[3] One way to ensure this was to build a transcontinental railroad to provide transportation and communication between the eastern and western states. Since an effective route for the railroad had not been officially decided Congress appointed this job to Jefferson Davis, who was the Secretary of War, on March 3, 1853. Congress gave Davis the task of finding the potential route along four different lines of latitude. The people involved in the expeditions faced many problems including Indian attacks, long journeys...
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...most popular car manufacturers in the world for over 100 years. In this report we will dive deep in to the roots of the Ford Motor company and analyze the overall health of the company over the past 15 years. We will study how the financial crisis of 2008 impacted Ford and how they managed to make it through. Ford pioneered many of the techniques other car manufacturers use to make cars today lending to their great success. If it wasn’t for Ford the automotive industry would probably be very different today. Ford: Ride the Mustang On June 16, 1903 the Ford Motor Company gets incorporated. With only twelve investors owning 1,000 shares and empire is born. At 9:30 in the morning on this day, June 16, 1903, Henry Ford and other prospective stockholders in the Ford Motor Company meet in Detroit to sign the official paperwork required to create a new corporation. Twelve stockholders were listed on the forms, which were signed, notarized and sent to the office of Michigan’s secretary of state. Henry Ford (255 shares), Alexander Y. Malcomson (255 shares), John S. Gray (105 shares), John W. Anderson (50 shares), Horace Rackham (50 shares), Horace E. Dodge (50 shares), John F. Dodge (50 shares), Chrles T. Bennett (50 shares), Vernon C. Fry (50 shares), Albert Strelow (50 shares), James Couzens (25 shares), Charles J. Woodall (10 shares). The company was officially incorporated the following day, when the secretary of state’s office received the articles of association. Ford had...
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...Fiat and Chrysler Merger: An Analysis of the alliance of Fiat and Chrysler Taneka Littlejohn Sonya Merrill August 29, 2011 1 Table of Contents Project Outline I. Executive Summary II. Introduction III. Company Profile and Environment (Context) IV. Strategic Issues and Reverence V. Stakeholder Impact VI. Conclusions and Recommendations VII. Bibliography 3-4 5-6 7 8-9 10-12 12-13 13-14 15 2 Project Outline I. Discuss history of Chrysler Group A. Discuss Chrysler’s start within the automotive industry B. Discuss some of the automobiles that Chrysler makes C. Discuss Chrysler’s position within the automotive market II. Discuss history of Fiat SPA A. Discuss Fiat’s start within the automotive industry B. Discuss some of the automobiles that Fiat makes C. Discuss Fiat’s position within the automotive industry III. Discuss how both automobile firms have had past reputations in America. A. Discuss when Fiat first came to the United States B. Discuss why Fiat suddenly left the United States C. Discuss Chrysler impact within the American market and how America’s past look on their automobiles shaped its future. IV. Discuss some of the competitors of Chrysler and Fiat A. Discuss how competition affected both firms B. Discuss how Chrysler and Fiat at one point were competition for one another V. Cultural Context A. Culture aspects of the Chrysler- Fiat alliance B. Discuss how society and positioning have affected both automobile firms C. Discuss some recent news about the...
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...ago More Email Print 5 One of the most successful trades at Atticus Capital LP, where Nathaniel Rothschild was co-chairman, was an investment in U.S. mining company Phelps Dodge Corp. The future 5th Baron Rothschild says he now plans to build one of the world’s largest coal producers. Wheat Surges as `Panic Brewing' on Australian Crop Amid Rising Global Use Updated 8 minutes ago Obama Reverses Decision to Allow Drilling Off Atlantic Coast, Eastern Gulf Updated 15 minutes ago More News » Nat Rothschild plans to create a global mining company by leveraging his name, hedge-fund experience and a personal network that reads like a Who’s Who of the commodities world. Source: Finsbury Ltd. via Bloomberg A member of the Rothschild lineage that helped bankroll Britain’s war against Napoleonic France, he’s leading a $3 billion takeover that will create the biggest exporter of coal to China. Advertisement Rothschild is leveraging his name, more than a decade of hedge-fund experience and a network that reads like a Who’s Who of commodities. He’s friends with Ivan Glasenberg, head of the biggest commodity trader Glencore International AG; advises Russian aluminum billionaire Oleg Deripaska; and is on the board of Peter Munk’s Barrick Gold Corp., the largest gold miner. “There’s no global coal company today,” Rothschild, 39, says in an interview. “There’s not a Barrick Gold in coal....
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...African-American president, the American public has had much to be excited about and to fear. In more recent history, the American economy has been the main topic. From the Fall of Wall Street, crashing of the housing market, to the fall of the American Automakers. The government has stepped in to save the private market and attempt to restore life to what was once a corner stone in America. Chrysler was one of many companies to be bailed out by the government during 2008. This is a look at where Chrysler started to where they are today. The Chrysler name doesn’t mean much to residents of Kenosha. The auto plant has been called by many names since 1900, when Thomas Jeffery bought a bicycle factory and started mass-producing vehicles. These vehicles had two groundbreaking innovations: steering wheels and front-mounted engines. Historians say it was in Kenosha, not Detroit that cars began “to look like cars.” Vehicles jokingly referred to as Kenosha Cadillacs, were small, inexpensive, and sometimes, homely looking Ramblers. (Nichols, 2009) The company originally started out as the Thomas B. Jeffery Company, then as Nash Motors, next as the Nash-Kelvinator Company, and then the American Motors Company (AMC). AMC partnered with the French firm Renault in the 1970s. They sold out to Chrysler in 1987. (Nichols, 2009) In 1987, American Motors Company was the number four automaker. After the...
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...activities of independent PAs when acting as auditors of financial statements. Since financial statements are prepared by managers of an entity who have authority and responsibility for financial success or failure, an outsider may be skeptical that the statements are objective, free from bias, fully informative, and free from material error--intentional or inadvertent. The audit opinion of an independent-PA auditor helps resolve those doubts because the auditor's success depends upon his independent, objective, and competent assessment of the conformity of the financial statements with GAAP. The auditor's role is to lend credibility to the statements, hence the outsider will likely seek his independent audit opinion. 1-3 Client: the company, board of directors, agency, or some other person or group who retains (hires) the auditor. Usually the party who pays the fee. Auditee: the entity (e.g., business firm, hospital, city government) whose financial information is under audit. Auditors: report to the client on the auditee's financial or control information. Three party accountability consists of...
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...Adarsh shikshan prasarak mandal Govt.Regd.No.Mah – 5653 ADARSH MANAGEMENT INSTITUTE OF INDIA MARKS: 100 COURSE: MBA SUB: BUSINESS MANAGEMENT N.B.: 1) Attempt any Four Questions 2) All questions carries equal marks. NO. 1 THE FORECAST IS SUNNY FOR THE WEATHER CHANNEL When The Weather Channel, the first 24 – hour all – weather network, began broadcasting in 1982, it quickly became the object of mockery. “Many in the industry ridiculed us, suggesting that the only type of advertiser we would attract would be a raincoat company or a galoshes company,” remembers Michael Eckert, The Weather Channel’s CEO. Besides pondering where advertising support would come from, critics questioned what kind of audience was going to tune in to a channel that boasts wall-to-wall weather, a topic that sounds as interesting as staring at wallpaper. So far, the answers to these questions have been quite surprising. In its over twenty years of broadcasting, the channel has gained support from a cadre of deep-pocket advertisers, which include Buick, Motorola, and Campbell’s Soup. In 2003, the Weather Channel reached more than 83 million U.S. households in Latin America under the name, El Canal del Tiempo. According to The Weather Channel’s Vice-president of strategic marketing, Steven Clapp, “There might have been a time when...
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