...AirAsia Case Study Abstract—This paper focuses on the company AirAsia. We will be talking about their strategy through out this paper and will also discuss their position in the global market. AirAsia’s strategy is to become the largest low cost airline in Asia; however, their coverage stays within south east Asia, which with our consultation and data presented in this paper we can analyze and seek a path towards a much larger coverage and becoming the leading largest low cost airline in the world. For the sake of this paper, we will be focusing on AiAsia’s partnership with Emirates in the middle east region. Keywords—AirAsia; Strategy; Sustainable Growth; Low-cost Airline; Alliance; Global Market Analysis; Introduction AirAsia, a successful global company based in Malaysia has been transporting people in Asian for over 15 years. The company is however thinking about expanding their coverage through out all Asia; currently they are covering and more focusing in East and Southeast Asia. Analyzing AirAsia’s strategy will help us understand any trends that is either helping them or decreasing their growth, hence, with proper recommendations we would be able to help AirAsia achieve its goal: Becoming the largest low-cost carrier in Asia. Having that said, by looking the global market and the growth rate of AirAsia; the company will be able to become the world’s largest low-cost carrier instead of only Asia. This requires the company to make a few smart modifications...
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...Competitive Dynamics in Emirates Airlines Quest for Global Expansion Paul Mugendi MBA 604 Embry Riddle Aeronautical University May 2014 Executive Summary In an industry beset by unpredictable geo-political factors and cyclical crises, only one international carrier has consistently managed to increase revenue and report a profit for the last 25 years. This carrier is Emirates airline (Riva, 2013). Emirates has managed to achieve in less than three decades what giant and well established global carriers like British and Lufthansa managed in about five decades, and that is to serve all five continents without any alliances or partnerships. The objective of this term paper is to analyze some of the competitive dynamics that Emirates, legacy airlines and regional rivals have had to contend with and how Emirates has managed to come out on top especially in some business-hostile territories like North America and Europe. The history and origins of the Emirates airlines are highlighted as this paper outlines the business strategy that has propelled the carrier to international stardom. Also articulated from the research is the ambitious expansion that has European rivals worried and in some cases like Canada, the government stepping in to protect local carriers. The paper concludes by examining the viability of the carrier maintaining the growth and profitability curve and the expected rebound from regional carriers who seem to be currently languishing in losses as Emirates...
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...Examination Paper of Aviation Management IIBM Institute of Business Management Examination Paper MM.100 Aviation Management Section A: Objective Type & Short Questions (30 Marks) This section consists of Multiple Choice and Short Note type Questions Answer all the questions Part one carries 1 mark each and Part two carries 5 marks each. Part One: Multiple Choices: 1. Which of the following is comes under „Air safety topic‟? a. Lightning b. Ice & snow c. Fire d. All of the above 2. JATO stands for _______ 3. Beam movement, location of beam related to airport and loser stability comes under which of the following of analyzing the hazard? a. Situational factor b. Operational factor c. Laser/bright factor d. Pilot/aircraft factor 4. Which of the following-is not the aviation standard? a. ARINC 429 b. ARIN 424 c. ARINC 653 d. ARINC 444. 5. The total weight of the passengers,: their luggage, and cargo is known as: a. Payload b. Ramp weight c. Brake release weight d. Landing weight 6. Which of the following are not the primary areas of concern? a. Eye damage b. Temporary flash blindness c. Glare & disruption d. none of these 7. STOL stands for_______ 1 IIBM Institute of Business Management Examination Paper of Aviation Management 8. A landing by an aircraft made under factor outside the pilot‟s control such as the failure of engine, system component or weather, is known as__________ a. Hard landing b. Forced landing c. Water landing d. Belly landing 9. De-crab is the technique of...
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...Examination Paper of Aviation Management IIBM Institute of Business Management Examination Paper MM.100 Aviation Management Section A: Objective Type & Short Questions (30 Marks) This section consists of Multiple Choice and Short Note type Questions Answer all the questions Part one carries 1 mark each and Part two carries 5 marks each. Part One: Multiple Choices: 1. Which of the following is comes under „Air safety topic‟? a. Lightning b. Ice & snow c. Fire d. All of the above 2. JATO stands for _______ 3. Beam movement, location of beam related to airport and loser stability comes under which of the following of analyzing the hazard? a. Situational factor b. Operational factor c. Laser/bright factor d. Pilot/aircraft factor 4. Which of the following-is not the aviation standard? a. ARINC 429 b. ARIN 424 c. ARINC 653 d. ARINC 444. 5. The total weight of the passengers,: their luggage, and cargo is known as: a. Payload b. Ramp weight c. Brake release weight d. Landing weight 6. Which of the following are not the primary areas of concern? a. Eye damage b. Temporary flash blindness c. Glare & disruption d. none of these 7. STOL stands for_______ 1 IIBM Institute of Business Management Examination Paper of Aviation Management 8. A landing by an aircraft made under factor outside the pilot‟s control such as the failure of engine, system component or weather, is known as__________ a. Hard landing b. Forced landing ...
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...EMIRATES AIRLINE EXPANSION STRATEGY DUBAI-VANCOUVER About Emirates Airlines: Our Vision & Values The principles which propel us forward A strong and stable leadership team, ambitious yet calculated decision-making and ground-breaking ideas all contribute to the creation of great companies. Of course, these have played a major part in our development, but we believe our business ethics are the foundation on which our success has been built. Caring for our employees and stakeholders, as well as the environment and the communities we serve, have played a huge part in our past and will continue to signify our future. Emirates flies to more than 100 destinations in over 60 countries and has been fundamental in establishing Dubai as the Middle East’s commercial center and aviation hub. It operates more than 1,000 flights per week across six continents from its base at Dubai International airport, which has the capacity to handle 70 million passengers per year. Emirates was launched in 1985 with two leased aircraft from a rudimentary airport. It’s phenomenal growth is reflected in the 160-plus aircraft in its rapidly expanding fleet – a mix of the latest wide-body Airbus and Boeing aircraft - as well as Dubai’s state-of-the-art Emirates Terminal 3, which is used solely for the airline's flights. Its fleet is one of the youngest in the skies, with an average age of under 80 months, and this figure will fall further as it takes delivery of the 200-plus aircraft it has...
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...I. GLOBALIZATION: OPPORTUNITIES AND CHALLENGES A. NEW FORCES DRIVING GLOBALIZATION any people consider globalization nothing new – societies have been interconnected for years. But globalization took different forms in the past and the contemporary conjuncture is new.1 The world has never experienced globalization at this level of intensity before or the speed at which it is transforming and integrating societies. There is no single, all-encompassing definition of globalization, notes Sen.2 Instead, it has become a broad heading for a multitude of global interactions, ranging from the expansion of cultural influences across borders to the enlargement of economic and business relations throughout the world. For the economist, globalization is essentially the emergence of a global market. For the historian, it is an epoch dominated by global capitalism. Sociologists see globalization as the celebration of diversity and the convergence of social preferences in matters of lifestyle and social values. To the political scientist, it represents the gradual erosion of State sovereignty. But disciplinespecific studies explain only a part of the phenomenon. From a multidisciplinary angle, globalization may be treated as a phenomenon, a philosophy and a process which affect human beings as profoundly as any previous event.3 Several factors have been responsible for this phenomenon. This study confines its attention to four growthenhancing facets of globalization that have been among its...
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...Airterm – Airport Tenancy 2011 Company Plans: International Expansion to the United States of America International Business – BBB 4M1 Submitted to Mr. Nephin June 15th, 2011 By: Emily Smiley TABLE OF CONTENTS Page 3 Executive Summary 2 I. Company Profile 4 The company Background Current Situation Future Plans Airterm’s Services The Firm’s Potential Principal characteristics of the Current Canadian Market Major Industry Competitors Industry Trends Rationale for Expanding Internationally II. Host Country profile 6 Potential Host Country Background Needs and Wants of Foreign Market Consumers Target Market and Existing Market Conditions Sociocultural Factors to Consider Economic Factors to Consider Government and Political Factors to Consider Legal Factors to Consider Transportation Factors to Consider Necessary Modifications to the Service Existing Competition III. Distribution and Cost Profile 10 Distribution Plan Mode of Delivery Cost Factors Development Plan IV. Conclusions...
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...MASTERPLAN ACCELERATION AND EXPANSION OF INDONESIA ECONOMIC DEVELOPMENT 2011-2025 R EPUBLIC OF I ND ON ES IA Doc. Wijaya Karya Masterplan for Acceleration and Expansion of Indonesia Economic Development © Copyright Coordinating Ministry For Economic Affairs, Republic of Indonesia Published by Editor Design by : Coordinating Ministry For Economic Affairs : Deputy Minister for Coordinating Infrastructure and Regional Development, Coordinating Ministry For Economic Affairs : IndoPacific Edelman First Published 2011 All Rights Reserved Coordinating Ministry For Economic Affairs, Republic of Indonesia Masterplan for Acceleration and Expansion of Indonesia Economic Development Jakarta: Coordinating Ministry For Economic Affairs, 2011 212 pages; 28 x 30 cm ISBN 978-979-3754-14-7 Masterplan aCCeleratIOn anD eXpansIOn OF InDOnesIa eCOnOMIC DeVelOpMent 2011-2025 Coordinating Ministry For Economic Affairs Republic of Indonesia 6 Masterplan P3EI Abstract Doc. Astra Otoparts Doc. Wijaya Karya Doc. Wijaya Karya Table of Contents Preface from The President of Republic of Indonesia Abstract Historical Breakthrough in the Making of MP3EI 1. The Self-Sufficient, Advanced, Just, and Prosperous Indonesia A. Preface B. Acceleration and Expansion of Indonesia Economic Development C. Indonesia’s Position Within The Regional and Global Dynamics D. Indonesia’s Potential and Challenges E. Acceleration of Economic Transformation - A New Way of Working...
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...company is not only rent the aircraft, but also outsourced its pilots, flight attendants, and other employees. It will sell tickets through agents and use service from company doing aircraft maintenance and services. And to ensure the profitability, it is critical that the operational costs, which is the main source of expenses, to be as low as possible. Therefore, it is typical that companies using this business model to use old airplanes which are close to end of the service-life. This will cost them much lesser than new airplanes. 1.2. Low Cost Airlines BusinessDictionary.com defined low cost airlines as “charter and/or scheduled flights to offer bargain-basement fares. Budget airlines usually land at and take-off from secondary airports, do not provide inflight meals or refreshments, and may not even offer numbered seat allocation. Their ticket prices...
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...movement of individuals, vehicles as well as goods so as to make good use of routes competently. When put into practice, transportation systems try to ease transport costs as well as develop delivery times via route management and effective timetabling. Intermittent re-evaluations and the expansion of other routes allow for well-timed changes to the transportation system so as to maintain effectiveness (Gerdes, 2008). Features An ordinary transportation system will mostly feature several timetables intended to inform the client of where each means of transportation in the fleet is anticipated to be at a given point in time. These schedules are developed along with a collection of route plans designed to organize vehicle movements in a manner that puts a stop to bottlenecks in a particular location (Gerdes, 2008). Advantages of a transportation system The major benefit of employing a transportation system is delivery of personnel as well as goods to their intended destination in an appropriate way. This in turn improves the effectiveness of vehicle utilization, as the same car can be utilized for “multi-drop” work, for instance home delivery networks or bus services, far more successfully when their courses are designed in advance instead of being created at that particular time. Size...
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...shows ten global ports that have been chosen in consideration of size, gross tonnage handled and the role that these ports play in the import and export capabilities not only of the nations they serve but also the international imports and exports. 10. Port of Felixstowe, United Kingdom - Area of 1.4 square miles - Accounts almost half of Britain’s container trade - 3.4 million TEU’s every year - Connection to more than 360 global ports 9. Port of Hamburg, Germany - Third largest port in Europe - 130.9 million tons of gross tonnage cargo processed in 2012 8. Port Hedland, Western Australia - Natural deep anchorage - In 2011, the port handled 199 million tons of cargo - Largest handler of iron ore in the world. 7. Port of Jebel Ali, United Arabs Emirates - Largest man-made port in the world and the Middle East’s biggest port - Epicenter for international imports and exports in the Middle East (links to the Dubai International Airport Cargo Village) - Transit time between ship and plane of just four fours (unrivalled by any other port) 6. Port of South Louisiana, United States - Largest port in the United States located along the mammoth expanse of the great Mississippi River - Top spot in the world largest shipping ports and the largest in America - One of the biggest bulk cargo ports in the world - Accounts for up 70 percent of the nation’s grain exports, including wheat, soy and corn. 5. Port of Hong Kong, China - Natural port and accounts for the...
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...Starbucks Developing International Expansion Plan Starbucks Starbucks Corporation is a publicly traded company that was established in Seattle in 1971 and is now one of the fastest developing coffee retailers in the world. The company now has over 8,000 company operated stores and 7,803 licensed stores in 49 countries. Starbucks has been in a steady state of development since CEO Howard Shultz in a franchise with a group of investors in 1987. Starbucks is the largest coffee bar chain in the U.S. In actual fact, they are the largest in the world, with some 2,600 stores globally. These stores all have like products that are similar in appearance. Starbucks seeks to provide the same experience to coffee drinkers in Seattle, New York, London, Kuwait City, and Taipei. Starbucks also offers services to companies to supply coffee and related items to their employees, owns a supermarket channel run by Kraft Foods, and sells its coffee and other items directly to customers through catalogs and its website. Ahead of these items, the company has an agreement with Pepsi-Cola to develop and produce bottled coffee drinks like the "Frappuccino" drinks and an agreement with Dreyer's Grand Ice Cream to produce different flavors of ice cream. Moreover, the company provides coffee service to customers like airlines and hotels. To put all this in perspective, in fiscal year 2009, Company operated retail stores accounted for about 84% of revenues...
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...“Turkish Airlines experiences rapid expansion”. This is the title of an article appeared on November 14, 2013 in the Financial Times. In the decade 2003-2013 the company expanded enormously, from 65 to 233 aircrafts, the passenger numbers have more than quadrupled and the number of international destinations grew surprisingly from 76 to 199. (See Exhibit 1) At present, Turkish Airlines appears to be one of the most extensive airline companies with 106 connected countries (the last was added in April 2014). It was also acclaimed as the best European company in the last four years consecutively at the Skytrax World Airline Awards, being the third most profitable carrier after Ryanair and Easyjet. The expansion continues: with the project of the third Istanbul’s international airport and the announcements of new destinations to countries like Mexico, Philippines and South Sudan. (See Exhibit 2) How a small Turkish state-owned company became so huge and successful? What are the main challenges it had to face and how did it tackle them? What are the main actual and future issues for a company that is expanding quickly and widely? We will try to give an answer to these questions in the paper: starting from an essential and short presentation of Turkish Airlines historical evolution, making a synthetic overview of its main strategies and analyzing the past and the future challenges in developing countries such as India. Turkish Airline historical steps towards internationalization...
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...Political 6 4.2. Economic 6 4.3. Socio-Cultural 7 4.4. Technology 7 4.5. Environment 8 4.6. Legal 8 5. Industry Analysis 9 5.1. Porter's Five Forces 9 5.2. Competitor Analysis 9 6. Internal Environment Analysis 10 6.1. Financial Performance 10 6.2. Value Chain 11 6.3. Key Success Factors 12 6.4. Core Competencies 14 6.5. SWOT Analysis 15 6.6. Objectives 16 6.7. Key Issues Identified 17 7. Development Strategies 17 7.1. Strategies base on SAVED 17 7.1.1. Strategy One: 17 Venture into tourism by providing two-way transport services to Johor Premium Outlets, Legoland and Hello Kitty Land from Singapore for families and schools 17 7.1.2. Strategy Two: 19 SMRT to provide transport services mainly for tourists to send them to their hotels from airport and partnership with budget hotels chains and hostels. 19 8. Selection of alternatives 21 8.1. Chosen Alternative 21 8.2. How is the chosen alternative superior to the rejected alternative? 21 8.3. Weakness of the chosen alternative and how to overcome 22 9. Implementation 22 10. Evaluation and Control 23 11. Conclusion 23 12. References 24 13. Appendix 27 13.1. Appendix 1: SMRT Operating Metrics 27 13.2. Appendix 2: Porter’s Five Forces 28 13.3. Appendix 3: SMRT List of subsidiaries companies 29 1. Executive Summary SMRT provides transportation to 5.5 million people (Department of Statistics Singapore 2015) and tourists and is one of the two major players in the transport network in Singapore. It offers a safe and reliable network...
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...commercial flights from Dubai to Los Angeles, San Francisco, Dallas/Fort Worth, and Houston. Ahmed bin Saeed Al Maktoum is the Chief Exercutive Officer (CEO) of Emirates Airline. The main competitors of Emirates Airline are British Airways, Qatar Airways Group, Etihad Airways, Deutsche Lufthansa AG and Air France –KLM S.A. The company start its operation with the first flight EK600 departs from Dubai International Airport to Karachi. The first 3 destination of Emirates Airline were Karachi, New Delhi and Mumbai. Currently, Emirates Airlines flies to 128 destinations with a fleet size of 199 aircrafts. Emirates Airline cabin crew is training at the Pakistan International Airlines Academy. In October 2008, Emirates moved all operations at Dubai International Airport to Terminal 3. The aim of Emirates Airline is quality and not quantity. It tries to provide the highest level of service to its customers. Emirates follow and encourage the open-skies policy. This open policy, has brought more than 100 foreign airlines to Dubai's airport and become the busiest airport in the Middle East. Emirates Airline has expanded its business into different streams like international cargo division, full-fledged destination...
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