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E-Commerce Activities

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Submitted By kaksrocks
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The EC trading activities are divided into six categories where each has a few corresponding EC mechanisms. (Turban, 2012). They are as mentioned below:
• Presence and Discovery, which includes finding information, comparing and analyzing it. It has Electronic Markets, Storefronts, malls, Portals, E-catalogs, Search Engines, Shopping Carts, Directories, E-maps as a few of its mechanisms.

• Trading, Buying, Selling and Exchanging whole means and mechanisms are Electronic markets, E-catalogs, Search Engines, Shopping Carts, Directories, E-maps, E-auctions, Web 2.0 Tools and Social Network Services.

• Communicating, Collaborating and Learning has E-catalogs, Search Engines, Shopping Carts, Directories, E-maps, E-auctions, Web 2.0 Tools, Social Network Services and Virtual Worlds as some of its mechanisms.

• Entertainment is an EC activity with E-catalogs, Search Engines, Shopping Carts, Directories, E-maps, E-auctions, Web 2.0 Tools, Social Network Services and Virtual Worlds as few of its mechanisms.

• Improving performance includes E-catalogs, Search Engines, Shopping Carts, Directories, E-maps, E-auctions, Web 2.0 Tools, Social Network Services and Virtual Worlds as few of its mechanisms.

• Few other activities like recruiting and customer services use mechanisms like Web 2.0 Tools, Social Network Services, Virtual Worlds, Payment, Order Processing, Security and Support.

E-retailing:
The sale of goods and services through the Internet. Electronic retailing, or e-tailing, can include business-to-business and business-t-consumer sales. E-tailing revenue can come from the sale of products and services, through subscriptions to website content, or through advertising.

Role of Intermediaries:
Markets (electronic or otherwise) serve three main functions, which can be further divided into a number of sub-functions (Bakos, 1998). In a traditional (i.e. non-electronic) centralized market, the first two functions are typically performed by intermediaries, while the third usually is divided among the intermediary and regulatory bodies or governments (Hanker, 1990).
• Matching Buyers and Sellers
• Facilitation of Transactions
• Institutional Infrastructure
Market Function Sub-Functions The Role of Intermediaries
Matching Buyers and Sellers -Determination of Product Offerings
-Searching
-Price Discovery -Monitoring, Alerting

-Reducing search costs
-Facilitating (but decreasing price)
Facilitation of transactions -Logistics

-Settlement
-Trust -Shipping, Distribution, Warehousing
-Facilitating, monitoring
-Rating, Guaranteeing
Institutional Infrastructure -Legal
-Regulatory -Monitoring, Protecting
- Monitoring, Protecting

References:
Bakos, Y. (1998). The Emerging Role of Electronic Marketplaces on the Internet, Communications of the ACM. http://www.investopedia.com/terms/e/electronic-retailing-e-tailing.asp http://www.eicstes.org/EICSTES_PDF/PAPERS/The%20Role%20of%20Intermediaries%20in%20Electronic%20Marketplaces%20(Giaglis).pdf
Efram Turban David King (2012). Electronic Commerce: Managerial and social networks perspectives.

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