...Internship Report on | | A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES By Vivek Kumar 149010108 (BIM BANGALORE) To Bharathidasan Institute of Management Period (March 2009 –30th May 2009) Declaration I hereby declare that that the dissertation titled “A Study of BRAND REPOSITIONING STRATEGIES AND BRAND PERCEPTION OF CITIZEN ECO DRIVE WATCHES” is done for partial fulfillment of internship which is a part of study “under the guidance of Sharon Andrew and I have invested my earnest effort to accomplish the task and it has not been submitted anywhere for any other award. Where ever I had made any references I have furnished the source of information and they have been acknowledged. Vivek Kumar PGDBM BATCH-06 Bharathidasan Institute of Management ...
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...English 122 Nature vs. Man In the world now there are views of what can or should be done with the environment, use what is available to save any animal/plant/bug for the future. Then there are the options that go between those two extremes. Looking at some of the views from our readings as well as other sources, we’ll see what is looked at as right and wrong ways to use and preserve nature. There are many views on how the Earth should be used or preserved, but the how to do it with the world’s increasing population makes the answer so important to those that will come after us. While not about nature, Aldous Huxley’s “Time and the Machine” talks about time and how man has made himself a slave to time. Knowing that we have a limited amount of time in our lives, many want to do as much to fill that time as can be done. Most in the western world view time as something that needs to be taken advantage of, that there’s always a deadline for creating or making something. In some eastern cultures, there isn’t the hurry seen like we have. They aren’t as concerned for man-made time as they have “not been made conscious of the existence of minutes.” (Huxley, 366) He goes on to say that people living in large cities can live “without being aware of the daily march of the sun across the sky; without ever seeing the moon and stars.” (Huxley, 366) This goes to show that people are too into the passing of time and don’t look at taking time to relax and exist with nature. ...
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...Eco Terrorism Eco-terrorism is the term used to describe the violence in the interests of environmentalists. There have been cases when environmentalists have inflicted damage to the industrial factories, due to the fact that, they cause pollution and other environmental problems. According to Manning (2012), “Eco-terrorism can be defined as the act of violence or sabotage against person and property commits and support animal right activist.” There are some organizations that participate in it, such as, Earth Liberation Front (ELF) and Animal Liberation Front (ALF). These organizations managed to burn down a ski resort and blow up a laboratory among other things. On the other hand, some groups such as the Sea Shepherd Conservation Society are labeled as eco-terrorists although they do not commit such acts of violence against humans- they do not attempt to injure or kill people, but only provoke people through property. This has led to a debate that touches on whether or not to classify these actions as "terrorist" or not. The FBI has given the environmentalists a definition ‘the use or threatened use of violence of a criminal nature against innocent victims or property by an environmentally-oriented, sub national group for environmental-political reasons, or aimed at an audience beyond the target, often of a symbolic nature.’ John Lewis, a top FBI official says, ‘The number one domestic terrorism threat is the eco-terrorism, animal-rights movement.” Eco-Terrorists...
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...Mercedes Davis English 091 March 11, 2011 An Open Reader Reading is the foundation of our life. Without reading we would be like lost souls in the world. Everywhere we go and anything we do we have to read; at work, school, driving, etc. People who do not know how to read are limited in life, they cant get a job, and the everyday life would be a struggle. Someone who knows how to read has no restrictions, the sky is the limit for them, they are our lawyers, doctors, and teachers. In Moody’s article “The Joy and Enthusiasm of Reading”, he expressed his love for the unpopular selections, and how he learned how to dissect his readings. Moody also states that nobody will ever be able to tell him how to read, and also believes there is no right or wrong way to read. In Moody’s article “The Joy and Enthusiasm of Ready”, he explains his high school and college reading experiences. He tells us how his, Mr. Buxton, taught him how to analyze Shakespeare’s Macbeth. Mr. Buxton did not give him his own interpretation and made sure Moody noticed how Shakespeare repeated somethings to help Moody come to a conclusion. In eleventh grade Moody’s teacher Mr. Flanders encouraged Moody to develop his own relationship with the Gospels, in his religious studies. Then Moody continued onto college where he read Umberto Eco’s Role of the Reader, where he was introduced to Eco’s “Open Text” philosophy. He also read some of the great European and Latin Americans articles. After his...
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...individual. It is these causes that set a precedent for what consumers will purchase and the amount of products to be produced by manufacturers and farmers. This is known as economic consumption patterns, and these patterns are thoroughly reviewed by economists. Economists use the results of the evaluation to provide the economy with information regarding the supply of products and services, and the demand for those products and services. In review of recent consumption patterns, the coffee market has experienced many changes according to an article written by Daniel Harrington. The article was titled “Coffee Prices 2011-2012 – Coffee Price Increase – Coffee Shortage”, which detailed the various aspects that are altering the standard consumption patterns in the economy for coffee. Coffee has a reliable and growing economic utility. In other words, the level of satisfaction received when people drink coffee has remained elevated over the years. In addition, there are more consumers in our economy that are broadening the types of drinks they ingest with coffee, and the wide variety of coffee drinks that are offered. This has aided in the increase of coffee’s utility in the marketplace. In recent years, the demand, or desire, for coffee has increased as well as the sustained and overwhelming demand in countries like the United States and Britain. For example, China’s population has traditionally been considered consumers of tea, but in the most recent years this has changed. “The...
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...responsibility efforts. Due to the reduce its Eco-friendly mark and as became involving with the community. Being Eco-friendly is important to the Starbucks because of their ethical beliefs. Due to these actions Starbucks should improve greatly within the next few years. The company’s encourages their consumers to feel worthy about conveying business to social responsible companies and the organizations. They encourage good vibes and good work work ethics. Each company encourages their organization to provide highly good services for their consumers. 2. Is Starbucks unique in being able to provide a high level of benefits to its employees? Starbucks is unique in being able to provide a high level of benefits to its employees. They are irreplaceable in actually able to offer a high level of benefits to their organizations. Not all businesses deliver organization with as much profitability’ as do Starbucks. The company understands the important of its organizations. They understand that each of their organizations are the face of the bigger corporation. Starbucks understand that pleased organizations creates good services and goods. Creating good environments for their organizations creates good outcome profits. Doing this repeatedly creates a healthy chain of businesses. 3. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that consumer want? Starbucks have grown rapidly...
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...Business Proposal ECO/561 May 11, 2015 Business Proposal Introduction Transportation has evolved tremendously in today’s world. If someone does not have a way of transportation, there is a taxi service available and now a business called Uber. Uber is a company that is available to consumers to request a ride and pay via the mobile app. Uber is available in more than 50 countries and is expanding. This seemed to be very convenient to the consumers because they can go anywhere and even reserve a driver for a day for an individual price. Market Structure There are four basic types of market structure. They are as followed; Perfect Competition, Oligopoly, Monopoly, & Monopsony. Uber is fundamentally a marketplace, where supply is controlled not by the company but by the legion of independent contractors and transportation providers with whom they work. (Gurley, n.d.) That being said, their market structure is an Oligopoly because Oligopoly has to do with several large sellers who have some control over their prices. Elasticity of the product Price elasticity is imperative. Uber’s analysis and research have shown that both the supply curve and the demand curve are highly elastic (Gurley, n.d.). Uber lets the customers do the talking since the goal is to please them. Price elasticity tells how much of an impact a change in price will have on the consumers’ willingness to buy that item (Tuck, 2015). If the price is too high for the consumer, then they will most likely...
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...mission statement is important to a company because it gives information about the business and its goals to the consumer. Our goal lies with the environment first allowing for our customers to have purchase our product knowing that the lemonade they are drinking was made as eco-friendly as possible. The pricing strategy I chose to use with the lemonade stand will be dynamic pricing. Dynamic pricing will enable the company to adjust the pricing levels to gain the most profits while still thinking about the customer. It will also let the company to keep making profit even if the market for lemons or sugar changes. Although this will allow the company to change the prices whenever they want they should not change it too often to avoid customers getting upset because you used to be cheaper yesterday than you are today. I chose to pick this strategy since it is the best choice for the business and the consumer. In order for a company to go global and have an online presence they must first conduct proper research in the marketplace. One example of this would be to check for direct competitors as well as indirect competitors and see what they are offering and what their presence is like. Along with this, research will also need to be done in order to find out if the profits outweigh the costs. Additional research should also be done to find out if consumers would be interested in ordering a beverage like lemonade online or if they...
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...Case study: GIVING AND RECEIVING ON FREECYCLE.ORG Consumer Behavior Newcastle University 1.Why do you think Freecycle.org has achieved such high levels of growth in such a short period of time? Freecycle is an electronic forum that enables people to recycle items they might otherwise throw out. Started in Arizona in 2003 to promote waste reduction, Freecycle members see themselves as part of a "worldwide gifting movement that reduces waste," making used items available to others free of charge, www.freecycle.org. Freecycle.org has achieved very large success as can be seen from its millions of members in countries across the world. Our society is gradually turning in to a disposable society. Meanwhile, people tend to be more conscious of environmental protection. Freecycle.org meets the needs of people as they want to find others to take their old junk off hands. Additionally, Freecycle organization has provided the remedy for many people who care for the safety of their environs since dumping electronic gadgets and creating landfills is a bother to people who care for their ecosystem. Moreover, the website is totally free of charge. Freecycle.org offers free membership opportunities; hence any one can join regardless of their financial status. In addition, the free exchange of old junk properties is another catalyst of Freecycle swift growth. It is not only social media which provide a way to exchange, but also becoming...
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...Situation Analysis: Syntonizoun’s ( what is the significance of the name? ) is in the beginning stages of its first year as an event coordinating company, headquartered in Glendale, AZ. By utilizing technological advances Syntonizoun’s will be able to reach a vast consumer base. With an explosive growth in population, the market in Glendale is flourishing. There is an increased demand for project managers. By implementing contracting operations with vendors across the Phoenix area, Syntonizoun’s will be able to integrate multiple product services such as wedding, reception and graduation coordination’s for people of all ethnic backgrounds. Market Summary: Syntonizoun’s business is structured under sole proprietorship with an EIN of 12-3456789. Located in the vicinity of West Glendale, AZ, home of the Phoenix Cardinals Stadium, Syntonizoun’s operates out of the multi-tenant office building, Westgate Garden Offices. Syntonizoun’s is tailored to coordinate and organize nearly any occasion. As the city continues to develop, the demand for event planners is increasing. By contracting with local organizations across the greater Phoenix area, Syntonizoun’s can expand their versatility to target a broader demographic. Also, with the rise in cultural pride and recognition, event management is experiencing an escalation of ethnic-focused celebrations. Target Markets: • Weddings • Birthdays • Receptions • Graduations • Funerals • Corporate Events Market...
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...perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes beyond a web site on the Internet to affect all aspects of business, from strategy and process to trading partners and the ultimate consumer. It combines the resources of traditional information systems with the global reach of the Web. E-business enables organizations to accomplish the following goals: 1. Reach new markets. 2. Create new products and services. 3. Build customer...
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...Human Resource Roles and Responsibilities Human resource roles and responsibilities are changing because business trends are changing. Technology, e-business, ethics, and globalization are changing the way companies do business and therefore, the human resource management need to make changes to keep up with the new trends. Globalization and Technology During the past century companies have made changes to the way human resource department’s run. Many companies created jobs overseas, which slowed down the hiring in the United States (Noe, R., Hollenbeck, J., Gerhart, B. & Wright, P., 2004). Companies are finding to survive they must compete in international markets and fend off their competitors. Companies are also outsourcing and offshoring the workload in order to compete and pay employees lower pay. Technology is constantly advancing forward. In today’s business world technology is changing rapidly and human resource department find they need to move with it. These days few companies use paper for job applications now businesses rely on the internet which combines data from several sources into a single site. Shared service centers consolidate different human resource functions into a single location (Noe, et al, 2004). Diversity and E-Business Diversity in the U.S. labor force is growing in racial, ethnic, and gender terms. Many U.S. companies have already committed themselves to ensuring they recognize the diversity of their internal labor force and use it to gain...
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...H-E-B grocery store https://www.heb.com/ fits the category of a non – news organization that utilizes social media feeds alongside traditional media feeds. Mixed media is the best way to describe H-E-B online communication (i.e. identified as a mixture of owned media, paid media shared/social media and earned media). The organization has its own website (owned media pg. 175) that allows the company to have control over information disseminated out to both its internal and external publics (pg. 118). When it comes to paid media (pg. 176), H-E-B paid to have control over 60 seconds of air time during the 2018 super bowl. Its commercial in this case demonstrated corporate advertising (pg. 176) as it promoted its annual contest Quest for Texas...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...in technology and way of life. One of the most significant forces driving this development is the ability to record and deliver information across distances and at rates expanding exponentially. This is also referred to as the information age. Digital technology has changed the economy. The new terminology being used is e-marketing where the primary source of value creation for consumers has shifted from physical goods to services and information. This does not mean that everything we previously knew about business becomes irrelevant and obsolete, but it does mean that significant changes in business environment justify new approaches to thinking of the best marketing strategy and management. In summary E-commerce can be defined as an exchange of goods and services between parties, individuals and organizations as well as the electronically based intra and inter organizational activities that facilitate such exchanges.(Dave.C.,2007,p,4) There are four categories of E-commerce:- a) Business to business b) Business to consumer c) Consumer to business d) Consumer to consumer Most business still carries out the traditional ways of conducting business. This is by having a physical address where they have their products and services and translations are made there. Due to the new dot com community and ways of doing business many businesses have taken up the opportunity of conducting business online. This is because of the benefits brought about by...
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