...Table of Contents 1.0 BACKGROUND 1 2.0 MARKET CONDITION 2 2.1 Global Market 2 2.2 Local Market 3 3.0 BRAND STATUS 3 4.0 TARGET AUDIENCE 4 5.0 MARKETING OBJECTIVES AND ROLE OF ADVERTISING 5 5.1 Brand Promise 5 5.2 Creative Idea and Assess Its Campaign Ability 6 6.0 CONCLUSION AND RECOMMENDATION 7 6.1 Title 7 6.2 Body 8 6.3 Graphic 8 6.4 Artwork 8 6.5 Colour 8 6.6 Contact 9 7.0 BIBLIOGRAPHY 10 1.0 BACKGROUND Nippon Paint was founded by brothers Haruta and JujiroMoteki as Komyosha in 1881. In 1898, Nippon Paint was established as Japan’s first true paint manufacturing company. It spread quickly across Japan. In 1914, having secured domestic market, Nippon expanded its business globally to China, India and South Pacific. Then, Nippon Paint made its way to Taiwan and North China. In 1963, it established the Pan Malaysia Paint Industries which is known as Nippon Paint Singapore today. Four years later, Nippon Paint Thailand and Malaysia were established. Nippon Paint was built on a heritage of over 130 years dating back to 1881 in Japan. It is currently Asia’s No. 1 coating manufacturer spanning 15 countries. Nippon Paint is also Malaysia’s No. 1 Total Coating Solutions provider, enjoying its market leadership position since 2008. It was established in 1967 as Nippon Paint (Malaysia) Sdn. Bhd., which now emerged as a significant regional player within the coatings industry in countries like the Philippines, Bangladesh, Thailand, Pakistan, Indonesia...
Words: 3193 - Pages: 13
...The subject of physical discipline, or spanking, has been debated by parents and mental health professionals for generations. Researchers, along with parents, frequently differ in opinion on whether spanking truly causes permanent, negative psychological impact, or whether it results positively, in a more disciplined and successful child. But what does the research say? Interestingly, there have been studies that support both sides. The research to discredit the effectiveness of spanking is plentiful, while research in support of spanking is scarce; however, both arguments merit equal and thorough examination in order to form an informed opinion. In an effort to prove or disprove the effects, Elizabeth Gershoff of the University of Michigan conducted a meta-analysis in which she reviewed 88 studies conducted over a period of 62 years (Gershoff, 2002). During her research, Gershoff found that there was indeed one desirable outcome which prevailed as a direct result of spanking - immediate obedience. For example, if a child is using a...
Words: 1033 - Pages: 5
...the water and to look like water as well. There is a white boy wearing swim trunks face-down on top of the blue, sprawled across the advertisement. It is apparent that he is a drowned child. On the bottom of the image, partially covered by the dead child’s foot are the words “Where’s Your Child?” Under this is the logo for the Watch Around Water campaign. The ad makes it personally when it asks “Where’s Your Child?” It further insinuates the question of “Are you watching them?” and makes the viewer feel responsible, as they should, for their child’s whereabouts. The purpose of the ad is to make parents hyper-aware of the location of their child at all times at a public pool. The “O” in the Watch Around Water logo contains the image of a big person and a little person reaching out to each other. This is clearly supposed to be a parent and child, and shows protectiveness. The parent is doing what they are supposed to do, staying close to their child around the...
Words: 1077 - Pages: 5
...The defective version of the gene results in malformed huntingtin protein which makes it prone to clumping in the brain causing the death of nerve cells. Symptoms include poor memory, lack of coordination, uncontrolled movements, difficulty walking, speaking, and swallowing. The pattern of inheritance for Huntington's Disease is autosomal dominant, meaning that just one copy from either parent is required to develop the disease as the defective gene will suppress a non-defective gene. A child of one HD parent will have a 50/50 chance of inheriting the HD gene. A child with two HD parents has only a 25% chance of being clear of the condition. TAQ 4.2 Sickle cell anaemia is an inherited disease caused by a mutation in a gene on chromosome 11. It results in abnormally shaped red blood cells that get stuck in blood vessels and are unable to transport oxygen effectively, causing pain and damage to the organs. It is inherited in an autosomal recessive pattern which means that a child will not inherit the disease unless both parents pass down a defective copy of the gene. If one good copy of the gene and one mutated copy are inherited individuals are carriers and will be clinically normal, but can still pass the defective gene to their children. TAQ...
Words: 1877 - Pages: 8
...DISSIMILARITY The word diversity has been used to refer to so many types of differences or dissimilarities among people. It can be any attribute that a person can use to detect individual differences. Categorization based on factors such as race or gender or based on proportions such as the size of the minority have been used to define the diversity in teams. But diversity or dissimilarity has a mixed effect. It can lead to greater creativity and quality of team performance or it can negatively impact the performance of the team as well. Self-categorization, and social identity approaches tend to be a pessimistic view of diversity because similarity on attributes such as attitudes, value and beliefs facilitate interpersonal attraction and liking, since similarity in nature, tends to predict affiliation and attraction, and thus causes individual to experience more cohesion and social integration in homogeneous groups. And if this kind of cohesion or social integration are formed within the group, it brings division among the group and leads to weak and poor performance of the group. No room for creativity or innovation. Information processing approach in contrast offers a more optimistic view of diversity because it allows individuals in diverse groups have access to other individuals with different backgrounds, networks, information and skills. This added information should improve the group outcome even though it might create coordination problems. But never the less...
Words: 1559 - Pages: 7
... Genetics helps to explain how traits are passed from parents to their young. Parents pass traits to their young through gene transmission (for example hair and eye color, shape of ears, cheek bones, and mouth shape). Genes are located on chromosomes and consist of DNA (A chromosome is a long, stringy aggregate of genes that carries heredity information (DNA) and is formed from condensed chromatin). They contain specific instructions for protein synthesis. A protein synthesis is the process in which cells build proteins, and a protein is a dietary component that helps with things such as building strong muscles and other parts of the body. Genetic Inheritance of Single Gene Disorders The genetic inheritance process can be useful in predicting what sorts of disorders or mutations that an offspring will have in the future. This can basically be explained and shown in a punnett square. A punnett square is a tool that helps to show all possible combinations of an offspring in a cross of parents the DNA with known genotypes in order to predict the probability of their offspring possessing certain sets of traits. It makes a grid using letters, capital letters to represent dominant traits and lower case letters to represent recessive traits. With this tool, the known genotypes of each parent are shown to help predict the possible genotypes of their offspring. It shows how traits are passed on to offspring from their parents. The Body Immune System Disorders Inherited immune...
Words: 2506 - Pages: 11
...Demonstrative Communication Paper Soraya Taylor BCOM/275 May 4, 2015 Dr. Linda Vallejo Demonstrative Communication Paper Communication is an integral part of the interaction between people on a daily basis. When individuals meet, they exchange information that will create some form of understanding and an opportunity to learn. It is, therefore, important to note the definition, effectiveness and ineffectiveness, positive and negative, and listening and responding through demonstrative communication. Definition of Demonstrative Communication Communication is a way of interaction between two or more individuals, and it involves the exchange of information or messages. According to Cheeseboro, O’Connor & Rios (2010), communication involves sending and receiving messages through different channels (p. 4). Demonstrative communication requires the use of nonverbal and unwritten interaction such as eye contact, facial expressions, tone of voice, body language and gestures. The key to demonstrative communication is to be active through feedback. The Effectiveness and Ineffectiveness of Demonstrative Communication Demonstrative communication can be both effective and ineffective for the sender and receiver involved in an interaction. This effective or ineffectiveness depends on the way in which the sender delivers the message they wish to communicate and how the receiver decodes the information received. In order for demonstrative communication to be effective...
Words: 1044 - Pages: 5
...literacy for the disadvantaged and minority students while initiating school reform required by the NCLB. The CLCRT model examines pedagogy very carefully and informs school leadership about the effects of the pedagogy theory on students’. A PDS model (Professional Development School) was developed to help school leadership with the education reform strategies. We look at the PDS model and see that when teachers, school leadership and parents work together students’ grades improve. This study shows the importance of school leadership and teachers working together to implement new programs like the CLCRT education reform model. Horwitz, F.M., Bravington, D., & Silvis, U. (2006, June). The promise of virtual teams: identifying key factors in effectiveness and failure. Journal of European Industrial Training, 30, 472-494. Retrieved December 10, 2009, from the ProQuest database. (Doi: 10.1108/03090590610688843) This paper is an investigation into the key factors in effectiveness and failure in virtual teams. Virtual teams have become more important in today’s age and...
Words: 782 - Pages: 4
...not only utilized to discover the existence of RAD, but to test the validity of the methods. Additionally, treatment studies including holding, narrative therapy, parenting skills training, Eye Movement Desensitization and Reprocessing, psychodrama, and/or neurofeedback (Wimmer, et. al.,2009) and cognitive-behavioral therapy (Cone, et. al.,2009) are examined. The Diagnostic and Statistical Manual of Mental Disorders (DSM-IV-TR) lists Reactive Attachment Disorder (RAD) as a serious, directly linked outcome of early infant–mother attachment difficulties (American Psychiatric Association 2000). According to the DSM-IV-TR, Reactive Attachment Disorder is ‘‘the psychological disturbance of the relationship between a child and his parent(s) or primary caregiver based on pathogenic care’’ (American Psychiatric Association 2000, p 128). It is characterized by ‘‘markedly disturbed and...
Words: 3238 - Pages: 13
...Measuring the Effectiveness of Business Practice Laws Jennifer Torres Fuentes DeVry University Measuring the Effectiveness of Business Practice Laws In the world of business, laws that are intended to protect and ensure fairness amongst competitors and consumers have their ups and downs when it comes to how effective they really are. There are various policies and procedures that are put in place in an attempt to promote fair, balanced and competitive business practices, whose effectiveness suffers because of a lack of enforcement to their terms. Until society as a whole owns up to how badly we have reverted into unethical and demoralized behavior, the effectiveness of laws put into place to encourage us to practice socially responsible behavior will not be effective. When the needs of the many supersedes the needs of the few, only then will these laws, policies and procedures put in place to encourage socially responsible behavior being to have any real effect. The Federal Trade Commission (FTC) enforces federal consumer protection laws that prevent fraud, deception and unfair business practices. The Commission also enforces federal antitrust laws that prohibit anticompetitive mergers and other business practices that could lead to higher prices, fewer choices, or less innovation. The Commission has enforcement or administrative responsibilities under more than 70 laws. They are grouped in three categories: (a) Statutes relating to both the competition and consumer...
Words: 930 - Pages: 4
...how to prevent it. It also provides information on how to respond to those problems and the importance of teaching and reinforcing new skills. According to Neitzel Positive Behavior Support is used currently as a mode tool to reduce interfering behaviors of individuals with ASD and has been noted to be effective in reducing interfering behavior (Neitzel, 2010). The individual’s environment is to be modified to allow ease of transition and application of new skill to reduce any interfering behavior exhibited by the individual. Characteristic of the Individual Trisha is a nine-year-old girl living with her parents and three siblings in their country house in the outskirt of the city. Their home is large and each of the children has his/her own rooms. She is the only daughter and the last child therefore received full attention from brothers and parents. The parents were not aware of the condition early enough and assumed the development delay was normal since she was a healthy and had not been attacked by any major illness. The father works full time leaving the mother to handle Trisha and her other siblings. At...
Words: 3906 - Pages: 16
...Managing a Quality Curriculum Outcome 2 & 3 Yvonne Norval Contents Page 1 - Title Page 2 - Contents Page 3 - Introduction/Develop and plan Page 4 - Cont.… Page 5 – Evaluate effectiveness of adult contribution Page 6 – Cont.… Page 7 - References Introduction Throughout this project I am going to demonstrate my ability to take a lead role in the development and planning of a quality curriculum. My project will include evidence of the planning process, equality issues, Samples of children’s work, photos and Materials used for evaluation and proposed developments for the future. I will evaluate the contribution made by the practitioner, Manager and other adults, and identify any strengths and weaknesses. Develop and plan for a quality Curriculum Using Pre Birth to Three curriculums, myself and my staff meet to discuss and plan for the month a head, using a form called improvement plan, Record of consultation (Appendix1). Due to various children’s interests i.e. looking out the window at the different flowers, stories, songs and parent information (Parent had told us they had been out with their child doing the gardening); we decided to build on this, as Maria Montessori said that “the child can only be free when the adult becomes an acute observer. Any action of the adult that is not a response to the children’s observed behaviour and interests limit the child’s freedom”. Pound, L (2006) she believed children learned best through their senses and in an environment...
Words: 2116 - Pages: 9
...scientifically known as Bordetella pertussis as that is the name of the bacterium which causes the disease. Pertussis is a highly contagious disease that infects an individual’s respiratory system and causes, irritation, inflammation, and severe coughing as the individual must take in deep breaths to produce their coughs, creating a “whooping” sound. Pertussis is caused by the bacterium Bordetella pertussis, the bacterium attaches to the walls of various cilia within the respiratory system and then releases toxins in the epithelial cells of the walls, which then disable the function of the cilia and causes inflammation within...
Words: 1416 - Pages: 6
...Managing a Quality Curriculum Outcome 2 & 3 Yvonne Norval Contents Page 1 - Title Page 2 - Contents Page 3 - Introduction/Develop and plan Page 4 - Cont.… Page 5 – Evaluate effectiveness of adult contribution Page 6 – Cont.… Page 7 - References Introduction Throughout this project I am going to demonstrate my ability to take a lead role in the development and planning of a quality curriculum. My project will include evidence of the planning process, equality issues, Samples of children’s work, photos and Materials used for evaluation and proposed developments for the future. I will evaluate the contribution made by the practitioner, Manager and other adults, and identify any strengths and weaknesses. Develop and plan for a quality Curriculum Using Pre Birth to Three curriculums, myself and my staff meet to discuss and plan for the month a head, using a form called improvement plan, Record of consultation (Appendix1). Due to various children’s interests i.e. looking out the window at the different flowers, stories, songs and parent information (Parent had told us they had been out with their child doing the gardening); we decided to build on this, as Maria Montessori said that “the child can only be free when the adult becomes an acute observer. Any action of the adult that is not a response to the children’s observed behaviour and interests limit the child’s freedom”. Pound, L (2006) she believed children learned best through their senses and in an environment...
Words: 2116 - Pages: 9
...Freedom is never more than one generation away from extinction. We didn't pass it to our children in the bloodstream. It must be fought for, protected, and handed on for them to do the same.” - Ronald Reagan. Ronald Reagan was the 40th President of the United States. He was President from 1981 to 1989. He played a major role in ending the Cold war. He strengthened the military. To defeat the Communists he used force where as many former presidents had used appeasement. One of his speeches helped influence the destruction of the Berlin Wall. Through his domestic affairs he stimulated the economy. He enacted many tax and budget cuts. Unemployment also dropped. Both Ronald and Nancy Reagan started an anti-drug campaign. This led Ronald Reagan to pass an act with tight enforcement on drug laws that backfired. The...
Words: 1051 - Pages: 5