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Emergence of a Champion

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The Emergence of a Champion

By: Paul Heyman, Executive Vice President of Marketing To: Brock Lesnar, Client
Subject: The Next Move to Make… To Emerge
Date: August 18, 2012
Professor Allison Jones Table of Contents Page
Seeking The Best Results by Lining Them Up ........……………………………………………………………………………... 1
The Resume 1 Finishing Strong 2 • Current Obligations 2 • Potential Returns 2 • Stability in Scheduling 2 New-Found Notoriety 3 • The Return of The Big Man 3 • Steady Earnings 3 • The Home Front 3 Crunch Time 4 • Priorities 4
References 5
Figures
• Who You Are……………………………………………………………………………………………………………………... 1
• Brock’s Monumental Return to WWE 2 • UFC 146 Fight Card 3
• Company Logo 4
Seeking the Best Results
Mr. Lesnar, you are in quite the interesting stage in your life! Your current 1-year contract with World Wrestling Entertainment is coming to an end in April, & your former employer, the Ultimate Fighting Championships, is in need of a new leader. However, as it stands you aren’t in good standing with your former employer. The easy road would be to re-sign the current contract you are in with World Wresting Entertainment; but you’ve never been one to take the easy road. In addition, according to your own words prior to your UFC title defense, “Brock Lesnar is not a professional wrestler, Brock Lesnar is not a football player, Brock Lesnar is not an entertainer, Brock Lesnar is the UFC World Heavyweight Champion.” You spoke of it with such certainty and conviction! This is the industry you need to re-enter. While although you have mentioned the injuries your body has taken, I suggest you take a different route this time as a UFC Wrestling School Owner.
Lining Them Up
I’m going to take you on a brief journey Brock, through your career up until know and show you how I’ve come to the above conclusion. Reminding you of the things that you have already accomplished, in short amounts of time impressively! Weighing out the options you have currently enjoyed under this WWE contract, and how this progresses in the future. Utilizing these instances and balancing them off with your life goals, have allowed me to come to the conclusion that I am presenting before you now.

The Resume
Brock Lesnar, you entered a general field as an outsider unknown to the given realm, and emerged a dominant house-hold name to that industry. Making you what would be the Webster’s Dictionary and/or the Britannica Encyclopedia’s definition of The Man. In high school, you were one of the most feared amateur wrestlers in your district. Moving on to Junior College, you were the 1998 National Champion. Graduating to the University Level, you were the 2000 National Champion while at the University of Minnesota. Upon entering the Professional Level, you became the youngest World Wrestling Entertainment Champion at age 25. After leaving to enter the Ultimate Fighting Championship arena, he emerged as the most dominant Heavyweight the company had seen in years. Winning their coveted Heavyweight Championship and retaining it on three consecutive occasions. You are the only professional athlete in the wrestling industry to make the claim of having held both a WWE Championship, and the Ultimate Fighting Championship. As with every ladder we climb through life, there is always another step until the day we meet our Maker. You just retired from the UFC, so now what!?

Finishing Strong

Let’s be honest here. You’re exits from both sports with which you dominated have been legendary! However, history wasn’t made on your side. Your exit from World Wrestling Entertainment, went with a serenade of 20,000 people stating, “You Sold Out!” Next was your exit from the Octagon. In which a kick to the midsection left you cowering in the corner. Is this really the way you want to go out Brock? It’s time to change that. A 20,000 people serenade is just fine and dandy why… because you are a sellout Brock. You have sold out every arena & pay-per-view you have ever been a part of. Cowering in the corner however, this is not an attribute of The Man. Your current obligations are to finish out your 1 year deal with WWE. We both know that they want to re-sign you, but we also know that what you do best is hurting people. You can’t do that as effectively as you would like at WWE. There you’re scripted, and in the real business of entertaining not fighting. You didn’t scrap, claw, and bruise your way to the top of the cage just to go back to hitting people with the palms of your hands. You’re tank! A tank bulldozes over people and apologizes later. You’ve sold out another pay-per-view and while that’s great you had to do so in a losing effort. For these reasons, I say don’t re-sign. We like the future to be in our own hands, not in the hands of writers. It’s time to take it back to the Octagon!
Having just signed a 1-year, $5,000,000 deal your money is going to come & hang for a while and then leave. You’ve got kids to feed, and you need to think about a way to make your income residual. You don’t love the business, and there’s no legacy at the WWE. The lasting legacy is always going to remain with the McMahon family. You want your time of seclusion, and WWE is about anything but seclusion. You can work on & off schedules, but how long do you think WWE will let you remain on that schedule. At any moment they could pick up the phone & there you will go off on a plane. Whereas is you return to the Octagon & establish your own fighting gym and group of fighters, you can begin to build your own Legacy. Your income would be residual as fighters turn out to train at your facility. Your reputation would draw its own marketing attention in itself. It would be local to where you live so you wouldn’t have to leave to travel anywhere. Your credentials allow you to charge a hefty fee & you can get a large group of retention.
New Found Notoriety

The UFC for a while turned into a Welterweight to Light-Heavyweight Phenomenon. This was where all the money was & these were where most people considered the best fighters in the world to be. For the first time ever, the UFC put together an entirely Heavyweight Fight Card. The pay-per-view, UFC 146, was a huge success! This has brought the spotlight back onto the Heavyweight Division. The timing couldn’t be better especially since the guy who beat you, just got indicted for steroid use. You now have a chance to dominate again, when the Heavyweight Division is considered to be at its peak in popularity.

Your two sons are still in their toddler years, so it’s about to become that time when those big special moments are going to start occurring. The first steps & the first words. You want to be around for those moments. This will allow you to be there for those once in a lifetime experiences with your family. You & your wife worked extremely hard to re-establish and build upon your marriage. Wouldn’t it be great to feel the fruits of that labor over a really long period of time?

Crunch Time

Time is ticking Brock. It’s times like these we begin to put everything in its property perspective. You aren’t getting any younger, & your list of injuries is only going to continue to grow if you keep this up. You will forever battle diverticulitis for the rest of your life. High stress & intentional wear and tear compounded with the damage to your body in your line of work will only multiply the damages already present. The WWE has a harder grind that’s much more long-term in how it weighs on the body.
You’ve stated multiple times in interviews that what makes you the most happy is your simplistic lifestyle. Your most important things are your family, your friends, & your God. The things that most make you happy are to train, time with family, to fight, to sleep, and to laugh. You can do all these things should you make a return to the Octagon and begin your own fight school.
You already have your own brand name that’s also the title to your New York Times Bestseller, DeathClutch. You already have a market that can be branched outside of the mixed-martial arts genre. You could even possibly have your wife sell it off as a workout program as well. There’s so much you can do with this new opportunity right now, that you can’t really pass up on.

References http://bleacherreport.com/articles/1133742-brock-lesnar-reported-5-million-contract-will-be-worth-every-penny-for-wwe http://www.wwe.com/shows/raw/2012-04-02/brock-lesnar-interrupts-john-cena-photos http://bleacherreport.com/articles/1133742-brock-lesnar-reported-5-million-contract-will-be-worth-every-penny-for-wwe http://www.deathclutch.com/brocks-bio.html http://www.ufc.com/event/UFC146 http://daddydetails.com/2012/05/25/ufc-146-dos-santos-vs-mir-main-card-preview-and-predictions/
http://www.spike.com/articles/b7r7gc/sneak-peek-countdown-to-ufc-116

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