...|Publisher: |Pearson Education Limited 2014 | |No. of pages: |152 | |Components: |Student`s book, Language builder | |Physical characteristics: (size, color, illustration) |Classical size, A4 (blue). | | |Each unit has two pages. | | |Each page has variety of illustrations. | | |1/3 part of the unit is picture. | |Length: |9 months | |Units: |12 units (A,B,C,D) | |Lessons/sections: |About...
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...business aims at providing content for users who generally have an issue articulating their thoughts on several occasions. The content could stretch over different areas like Professional resumes, application letters, important emails, board room speeches, and even informal write-ups like birthday notes, wedding toasts, and condolences. The business model would be a partnership start-up. Every partner would specialise in generating a particular kind of content. TARGET AUDIENCE The target user group can be broadly divided into two groups Fresh graduates seeking employment and seasoned professionals For personal occasions, the audience would majorly be well educated, wealthy individuals consciously wanting to maintain a particular public image and standard. ABOUT THE PROBLEM/ISSUE India is a country with a diverse culture and innumerable languages. Even though English has been a secondary language, it is now used all over the country as the language of official conduct. Though English language education is gaining momentum, people are still grounded and find it easier to think and express them in their mother tongue/regional language. When it comes to public expression of oneself, the language barrier become even more prominent inspite of clarity of thoughts. Our job would be to bridge this gap by articulating their thoughts. ABOUT THE PROJECT Have a one –to-one telephonic conversation to get a detailed understanding and idea of what the...
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...English Wine Week Direct and Digital Marketing Plan Team Sunflowers - Team code 2114-03. Team code 2114-03. Executive Summary For English Wine Producers we propose the following objectives to get the most out of their English Wine Week: • • • • Increase the number of visitors attending the vineyards during the week To sell at least 65,000 bottles throughout the week To create a functional database upon which consumer data can be used in the future Increase awareness of the week through promotional activities A specific action plan is set to meet the objective targets. All activities will be through off-trade retailers and targeting consumers in the ABC1 categories predominately in the South East of England. Due to targeting these consumers we aim to create a premium perception of our product to take advantage of slumps in sales of Champagne. We aim to generate a vibe of interest from our campaign, advertising and events in which people want to get more involved with wine and events orientated around it. For instance through our created app GPS will locate local wine events, vineyards and merchants that sell English wine, and customers will be able to use this at will. Currently English wine have 1785 consumer details from details given to them from vineyards. Database software will be purchased so that EWP can collect data from their consumers so that in the future they are able to retain the consumers. The media which will be used has been selected as we feel that...
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...review, or a competition entry, with a focus on advising, comparing, evaluating, expressing opinions, hypothesising, justifying and persuading. Candidates are expected to demonstrate the ability to apply their knowledge of the language system by completing a number of tasks. Test focus Candidates are expected to show understanding of attitude, detail, implication, main idea, opinion, purpose, specific information, text organisation features, tone and text structure. 1 READING 1 hour 15 minutes Part 2 Part 3 Part 4 Part 1 2 WRITING 1 hour 30 minutes Part 2 Candidates choose one task from a choice of five questions (including the set text options). Part 1 Part 2 Part 3 A modified cloze test containing 12 gaps and followed by 12 multiple-choice items. A modified open cloze test containing 15 gaps. A text containing 10 gaps. Each gap corresponds to a word. The stems of the missing words are given beside the text and must be changed to form the missing word. Five questions, each one containing three discrete sentences. Each sentence contains one gap, which must be completed with one word which is appropriate in all three sentences. Eight separate questions, each with a lead-in sentence and a gapped second...
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...Essay #2: Critical Response of an Image 15% of final grade 3-4 pages, double-spaced Far from being a passive mirror of society, advertising is an effective and pervasive medium of influence and persuasion, and its influence is cumulative, often subtle, and primarily unconscious [….] It is both creator and perpetuator of the dominant attitudes, values, and ideology of the culture, the social norms and myths by which most people govern their behavior. At the very least, advertising helps to create a climate in which certain attitudes and values flourish and others are not reflected at all. (Kilbourne 120-21) As Jean Kilbourne notes in her article “’In Your Face . . . All Over the Place’: Advertising Is Our Environment,” advertising serves as a form of mediation that not only presents us with products and information, but also influences our behavior, our beliefs, and our choices. For this assignment, you will work to understand the messages advertisements send by analyzing an advertisement of your choice, keeping in mind the ploys that advertisers use to manipulate and exploit consumers. The important question here, as Kilbourne says, is not ‘Does this ad sell the product?,’ but rather ‘What else does this ad sell?’. For this assignment, you will select one advertisement from a newspaper, magazine, or website that contains graphics and written text and analyze it according to the criteria that follow. Your reading of the assigned essays for this unit, our class discussion...
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...Strengths and weaknesses Opportunities and threats Choice of segment target and course ideas References Introduction In phase 2 we were making a Apollo project with new members of group 8 ,called Blink Blink with 5 members in it. In this project we are required to make a research about English courses of Apollo language center. More clearly, we had to assess the Apollo history and its strongest competitors, determine its market segmentation and weigh pros and cons of its courses. In addition to that, our group had to propose an idea for a new course by relying on the questionnaire data we made in the previous phase. Therefore, by choosing a segment of target, we made up a course, which is the main aim of Apollo project. Before offering an idea for a new course, the first thing that has to be done is reviewing the Apollo history, its service, rewards, strengths and weakness. We searched the information in the in the web service and came straight to the center in order to get information. Besides we searched the data about all other language centers and conclude Apollo's strongest rivals by estimating and comparing the service they offer and their reputation. About Apollo Apollo Vietnam, founded in 1994, is the first fully foreign owned English language training company in Vietnam. We are proud to be an affiliate of International House– a well established and trusted name in English teaching. Apollo's slogan...
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...Resource Center Introduction: The British American Resource Center is TRULY a resourceful place for learner of all ages who want to learn and share. British American Resource Center (BARC) is a leading provider of world-class English language courses in Bangladesh. We take great pride in confirming that our students have the opportunities and tools to succeed and our teachers offer reliably high standards of teaching. Part of the BARC experience is making new international friends. Types of Business: This business actually the coaching center especially (IELTS, Types of Industry: British American Resource Center (BARC) is the education service industry. Executive Summary: BARC handles spoken English training across a spectrum of institutions ranging from schools and colleges to businesses, companies and associations. Each section requires a different style and a different content. The division is skillfully supported by a strong resource team that verbalizes the content, selects the trainer and provides them to deliver their brief in a concise and acceptable manner. We boost personality and leadership while perfecting the communicative skills of participants. We can help school teachers by training their faculty to empower the children to use English as an effective communicative tool. We equip students with the power of confidence and language so that they are employable and ready for prolific careers. For these we use demanding assessment procedures before, during and...
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...(0110111) 3) Nor Azeriah Aida Bt Awang (0107003) 4) Kwang Yuk Ching (0100919) 5) Shawn Khoo Kay Keong (0106679) 6) Chong Po Yeng (0103069) Assignment Due Date: 27th July 2015 TABLE OF CONTENTS TITLE PAGE …………………………………………………………………...…….I 1 BACKGROUND Current Skincare Trend in Malaysia…………………………………...….1 Latest Value Perceptions toward Skincare…………………………..…....3 Top 4 Trends in Skin Care in Malaysia……………………….……..……4 Brief about L’Oréal Paris……………………………………..……….…..5 Current Direction of L’Oréal………………………………..……….……6 Skincare Products under L’Oréal Paris………………………………...….7 Prospective Consumers……………………………………………..….….7 Competitor Analysis…………………………………………………....….8 2 MARKETING OBJECTIVE …………………………………………….…11 3 ADVERTISING OBJECTIVE…………………………………………..…..11 4 TARGET AUDIENCE ANALYSIS AND RECOMMENDATION……..…12 5 SWOT ANALYSIS ……………………………………………………..…..14 6 MEDIA OBJECTIVE………………………………………………..………16 7 MEDIA STRATEGY………………………………………………..………16 8 MEDIA MIX……………………………………………………...…...…….17 9 MEDIA PLAN Thematic Media Plan………………………………………….…….20 Event Media Plan…………………………………………...…..…...25 Media Flowchart…………………………………………………….28 II 10 CONCLUSION.……………………………………………………..……...33 11 REFERENCES………………………………………………..…………….34 12 LIST OF TABLES Table 1.0………………………………………………………………5 Table 1.1………………………………………………………………9 Table 1.2……………………………………………………………. 10 Table 1.3……………………………………………………………..17 13 Appendices Appendix 1…………………………………………………………...
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...Ad on a Magazine I have chosen Newsweek magazine, I’m not the target customer of this market because it is completely out of my comfort zone. I don’t have a lot of options among the magazines to choose one which is out of my comfort zone. I have chosen “Newsweek” from the available ones. Readership of NEWSWEEK: Newsweek is an American weekly news magazine published in New York City. It is distributed throughout the United States and internationally. It is the second largest news weekly magazine in the U.S., having trailed Time in circulation and advertising revenue for most of its existence. Newsweek is published in four English language editions and 12 global editions written in the language of the circulation region. The key trends in news magazine readership, according to Mediamark data, are affluence and age. News magazines are a graying habit. Despite the occasional hiccup in the data, the age gap is quite noticeable. It is also a fact that the target audience for news magazines is probably male compared to female. It is clear that the target audiences for Newsweek are the male of age group between 35 and above irrespective of race and lifestyle. One ad that is Effective: I have chosen the “ iPhone 4 – FaceTimeVideoCalling.Smile”. This ad is placed on the last page of the magazine which is considered to be one of the expensive pages of the magazine. I have chosen this ad because; it has drawn my attention even before opening the magazine. This particular...
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...1 CHAPTER I INTRODUCTION 1.1 Background of the Study Figurative language has been widely examined by linguist in the study of literature in recent years. It is because figurative language has the essence of style and beauty. Figurative language often provides a more effective means of saying what we mean than direct statement. In the specific sense, figurative language may take the form of figures of speech. Figurative language is used in any form of communication, such as in daily conversation, articles in newspaper, advertisements, novels, poems, etc. The effectiveness of figurative language in four main reasons, Perrine (1982) First, figurative language affords readers imaginative pleasure of literary works. Second, it is a way of bringing additional imagery into verse, making the abstract concrete, making literary works more sensuous. The third, figurative is a way of adding emotional intensity to otherwise merely informative statements and conveying attitudes along with information. And the last, it is a way of saying much in brief compass. She divides figurative language into seven types, namely metaphor, simile, personification, metonymy, paradox, overstatement, understatement, irony and illusion. 2 Keraf (1998: 129) divided majas (figures of speech) into two classifications, namely majas retoris (rhetoric) and majas kiasan (analogy). The first classification covers illiteracy, assonances, anastrophe, apophasis, apostrophe, asyndeton, polycyndenton, chiasmus, ellipsis...
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...and Grimalda Line (Grimalda White, Grimalda Red). Aside from their wines, they offer visiting unique vineyards and a tour of their cellars with guided wine tastings. On online marketing strategy are working general manager, Ivica Matosevic itself, and three external associates. All relevant information can be found on Matosevic official website (http://matosevic.com/), established in 2010 and managed by Ira Payer (layout) and Zoran Vodopija (main web administrator). Beside website, they use Facebook (465 likes) and RSS for online advertising. Social media they do not use,and we highly recommend it, is Google+. Using it will alleviate visitors finding Matosevic's wine cellars thanks to Google Places, that has changed to Google Plus Local pages. Even though Matosevic wines can be found in most restaurants in the region and wine stores, they still do not use online sales which could also be one way of improving sale. Market analysis Every adult person, which means older than 18, is treated as a potencial customer. But the main focus is on constituency from 30 to 60 years old, because they are in good financial position and can recognize good quality. Croatia, especially region of Istria, is famous in wine producing. That is the reason Matosevic wines have a lot of competitors such as Kozlovic wines, Belje wines, Laguna wines, etc. Although the competition in „real world“ is big, in „virtual world“ of Google AdWords...
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...Personal Development Plan Template |Name: P’ng Hui Yin |Student number: SIB15034 |Date plan created: 30/9/2015 | Module leader’s name: Miss Gwee Sai Ling | |Performance goal or competency addressed |Development goal |Activities |Resources needed |How will you measure progress or |Key learning and application | | |Do (verb) + What + Why (Desired |Do (verb) + What + Why (Desired Outcome) | |implementation of the development goal? | | | |Outcome) | |(Lecturer coaching, other people,| |(What insight did you gain and how | | | |(How will the learning be acquired, e.g.,|tools, funding) |(Demonstrated behaviours, follow-up |did you apply it on your studies?) | | |(Describe current and desired skill or|special assignment, training, | |meetings, debriefing after activity, | | | ...
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...AP Physics Lab Reports 1. All lab reporting will be done on binder paper or graph paper as the lab is being conducted. You may use the front and back of each page. If you want to delete something, simply cross it out. All work should be neat and legible. 2. Prepare as much as possible prior to the actual lab day (such as title, problem or purpose, materials, and background information) ---just to give you more time to work with the equipment. 3. October 12, 2014 Jamie Smith P1 Partners: Roy Rogers Dale Evans October 12, 2014 Jamie Smith P1 Partners: Roy Rogers Dale Evans In the upper corner of the first page of each lab, write your name, the date, period, and names of lab partner(s). Example: 4. Give your lab a title. (Creativity is appreciated, but a subtitle should be more descriptive of the procedure.) Example: “Shooting Hoops” (Projectile Motion to a Raised Target) 5. State the problem or purpose of the lab. Example: Purpose: To determine the air drag coefficient for a falling coffee filter. 6. List the materials needed. 7. Provide a brief description of the procedure and/or diagram of the set-up. A labeled diagram is often the quickest and easiest way to do this. 8. Provide a background with necessary equations, derivations of equations, safety comments, and notes about procedure that will reduce error….anything that is important in preparing, setting up...
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...Lafayette. At the present time, Wiley C has 200 consulting agents servicing our clients. SUBMISSION OVERVIEW You are invited to submit a proposal for Wiley C Insurance Co. for a two(2) day training on the use of Microsoft Office programs to our new entry-level sales agents. Proposals will be accepted from professionals with an expertise in work force diversity. Our sales agents will need training in the following Microsoft Office Programs: Word, Excel, PowerPoint, and Outlook 2007. TARGET AUDIENCE Wiley C is planning to open 6 new officethroughout the state. Approximately 100 new entry-level consulting agents will be trained. The training will take place at our main branch on 230 Wiley Dr., Lafayette, LA from 8:00 a.m. to 5:00 p.m. in two-hour increments for each program beginning Monday, June 24, 2010. AGREEMENTS Vendor’s bids may not exceed three thousand dollars. Training course materials loaned to the vendor and produced by the vendor will be in standard American English. The vendor shall warrant that on delivery, all medial containing the instructional content of the program are free of material faults and processing errors. PROPOSAL GUIDELINE AND REQUIREMENTS Proposals should be submitted by certified mail to Sally Smith, Administrative Assistant, 302Wiley Lane, Lafayette, LA 70501. If further assistance is needed, you may contact her via email at ssmith@usa.com or by phone at (337) 555-2255. Length and Font Size: Please use fonts no smaller...
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... Sirojiddin Hamdamov - 209110230 and Sirojiddin Nomozboev – 209110259 Albukhary International University, Alor Setar, Malaysia July 22, 2013 Advisor Miss Vino Thini, Introduction to Civil Society Albukhary International University, Alor Setar, Malaysia Table of Contents: Summary 3 Introduction 3 Background of proposal 3 Statement of problem 3 Urgency of problem 4 Scope of the Proposed Solution 5 Original Elements 5 Products and Beneficiaries 6 Potential Benefits of Implementation 6 Methods And Procedures 7 Implementation Plan 7 Project Timeframe and Estimated Cost 8 Sourced Information and Sustainability 10 Conclusion 11 References 12 Appendices 13 Healthy Civil Society against Plastic Bags (Persuasive Action against Plastic Bags by Online Media) A Project Proposal Outline by Sirojiddin NOMOZBOEV, Dilmurod ALLABERDIEV and Sirojiddin HAMDAMOV 07 July 2013 1. SUMMARY This is a project proposal that aims to develop the knowledge of the people of Central Asia and the students of Albukhary International University (AIU) about plastic bags by showing disadvantages of the plastic bags. This proposal is realistic and can be completed within 24 days and maintain in the future. This proposal aims to produce the following: o Promotion posters to show the disadvantages of the plastic bags , o Translated...
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