...faced with challenges of maintaining social responisibility through the enviroment while at the same time generate profits for their shareholders. Can a business achieve both goals without jeopordizing their economic value? In order to answer this we analyze three factors that directly affect green business strategies. Ethical consideration – Ethical consideration happens on four different levels: personal, economical, societal/enviromental, and technological. Throughly analyzing each level of consideration creates a much better understanding of different morals and values in our society. Ethical Theories – Can ethical theories be applied to help assist leaders to make more informed decisions towards developing eco-friendly principles? Based on the dentology theory and the four fundamental questions using Kantian ethics, we determined that establishing a eco-friendly principle could become a moral law. Ethical Decision-making process – Businesses that integreate a decision-making process revolving around eco-friendly core, will establish a interal company culture that will guide them to make the nessisary decisions to consistantly be enviromentally aware. Based on the findings in the report, we can conclude that it is possible for businesses to maintain a desirable level of profits and at the same time become a green business. Introduction Henry Ford once said, “Thank God men cannot fly, and lay waste the sky as well as the earth.” In today’s society, small businesses...
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...Enviromental Factors Paper Tamisha S. Lawrence MKT/421 June 28, 2012 Torrey Cloud Environmental Factors Paper In a matter of months, Team B has learned various aspects of marketing. First Team B had to select a marketing team that would have the interest of Augusta’s 19th Hole. The marketing team worked diligently to provide Team B with many creative ideas to help with the marketing success of Augusta’s 19th Hole. Augusta’s 19th is currently in the phase 3 of the marketing plan. Phase three is deals with the environmental factors that affect Augusta’s 19th Hole. The environment as a whole has a great effect on the establishment. Whether it is having clean air or clean landscaping, the environment indeed has a great effect on Augusta’s 19th Hole. This paper will analyze the influence of global economic interdependence and the effect on trade practices and agreements, examine the importance of demographics and physical infrastructure, and analyze the importance of cultural differences. Analyze the influence of Global Economic Interdependence and the Effect of Trade Practices and Agreements According to C.P. Chandrasekhar "Economic Interdependence And Instability In The Global Economy" (2005), “There is little disagreement among economists that economic integration and enhanced Interdependence have been the inevitable consequences of trade and financial liberalization since the late 1970s” One would think that the Augusta’s 19th Hole would not have an interest...
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...should try and emulate to be, which is a great idea because there is no cost for the books that they acquire, and at the same time turn around and make a positive impression on the earths environment and multiple communities around the world. They have taken their love for books and reading and found a way to be environmentally conscious while still creating a successful company that makes profits and bring literacy to people all over the world. Better World Books make many smart moves as a business; they invest well, and waste not. I believe that Better World Books have an ideal business blueprint that many companies can model and be financially successful while still being conscious about how you do business. 2. Analyze the ways in which BWB strives to achieve a triple bottom line. Is this business model sustainable in the long term? Why or why not? Better world books have achieved the triple bottom line approach; they have made a conscious effort to achieve a social, enviromental, and economic sustainability. It directly donated books and gave financial support to literacy initiatives worldwide. Moreover, a percentage of each sale was given separately to the individuals, libraries, or colleges as well as literacy partners chosen by them. BWB did not advertise in the media about collecting and selling...
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...BUSINESS ENVIRONMENT UNIT:1 Introduction Business may be understood as the organized efforts of enterprises to supply consumers with goods and services for a profit. The following essay contains some details about the business environment such as types of organisations, EU rules and regulations policies of the market control. 1.1 Identify the purposes of different types of organisation. 1. Sole traders The sole trader is a common form of business ownership and is found in a wide range of activities such as painter, plumber, cleaner. Business has only one owner who responsible for all the expenses and legal requirements. Difficult to raise finance, also owner has unlimited liability. 2. Partnership Partnership is a business with at least two or more owners up to twenty. Partnerships are particularly common in professional services such as solicitors accountant. Owners enjoy limited liability, share their skills, and work allowing them to raise capital more quickly than individuals. 3.Private Limited Company (LTD) The Company is an artificial person made by law, offers limited liability. The major private limited company’s restrictions are about the shares and shareholders. Shares cannot be sold or transferred to the public. Shareholders enjoy priority against others in buying shares within the company. Example J. Whitaker & Sons Ltd 4 Co-operative The co-operative is a group of people working together, making decisions together to reach common...
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... Positive functions of crime – it also performs two positive functions Boundary maintenance - produces a reaction from society, uniting members in disapproval of criminals and reinforcing their commitment to shared norms and values. Adaptation and change – all change starts with an act of deviance. There must be scope to challenge existing norms and values and this will seem deviant in the short run. Criticisms - Durkheim says society requires deviance to function properly but states no way of knowing how much is the right amount. - Functionalists see crime in terms of its function. Crime may not exist to fulfill these functions. - Functionalists look at how functions of crime serve society as a whole and ignore how it might affect different groups or individuals within...
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...Drive our growth. Inspire a generation. Show the high street how it’s done. Be part of one of the most exciting and visionary names in British Retail. Welcome to Debenhams. (Debenhams Careers,2015: Online) Type of Business Debenhams is a public limited company. The shares are traded on the stock exchange. These types of businesses are hugely varied in their characteristics and range in size from small to multinational, but they are all strongly commercial because they have to provide a return for their investors. (Martin 2014) Debenhams is an international retailer with products available either in store or online across the globe. Tracing its history back to 1778, Debenhams is headquartered in the UK and owns 200 stores in the UK, 11 in the Republic of Ireland and six in Denmark. There are a further 69 franchise stores operating in 25 countries. Debenhams products are also available online in over 60 countries. Debenhams gives its customers around the world a wide range of brands and product lines in womenswear, menswear, childrenswear, health and beauty, lingerie, accessories, gifts and home and furniture. Half of everything we sell is exclusive to Debenhams, including Designers at Debenhams which is a range of more than 20 diffusion brands from some of the UK’s leading fashion designers including Jasper Conran, Julien Macdonald, Ben de Lisi, Matthew Williamson, Star by Julien McDonald . Our own brands are complemented by some of the world’s best known international...
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...devices. Market in association with other things towards, its traditional focus intensely on personal computers. Apple has about 35,000 employees worldwide and had worldwide once a year event sales of US$32.48 billion in its money-related year ending September 29, 2008.For reasons as assorted different as its way of thinking of complete and thorough beauty-related design to its clear/separate advertising campaigns, Apple has decided on a unique reputation in the devices industry. This includes a customer predicate that sticks to the company and its brand, especially in the United States. Fortune magazine has chosen Apple, the most greatly respected company in the United States in 2008 and in the world in 2009. PESTEL POLITICAL Political factor gives a big influence to Apple for...
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...University May, 2014 ------------------------------------------------- An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry. Table of Contents EXECUTIVE SUMMARY 2 History 2 Industry 2 SWOT Analysis 2 Competition 3 Recommendations 3 HISTORY of DOMINO’S 3 Mission and Vision 5 DOMINO’S’ LOGO 6 PRODUCTS OFFERED IN DOMINO’S PIZZA 7 Menu 7 ENVIROMENTAL ANALYSIS OF DOMINO’S PIZZA 9 Remote Environment 9 Internal Environment Analysis 10 PIZZA’S MARKET SHARE 11 MARKETING STRATEGIES OF DOMINO’S PIZZA 11 SWOT Analysis 14 Strengths 14 Weakness 15 Opportunities 15 Threats 16 MARKETING MIX 16 CONCLUSION 18 APPENDIX 19 To: Doc.Dr.Zehra BOZBAY Subject: Domino’s Pizza Date: May 2014 EXECUTIVE SUMMARY History Starting in 1960, Domino’s Pizza, Inc. (Domino’s) was formed by two brothers from Michigan. The two started the business after purchasing a store named DomiNick’s. They converted the name to Domino’s five years later. In 1983, Domino’s went international. Today, Domino’s employs about 10,500 people between their 8,700 stores worldwide. The company has been traded on the NYSE as DPZ since 2004. Industry The pizza industry is a highly competitive and mature market. There are many pizza makers ranging from local pizzerias to international franchises such as Domino’s and Pizza Hut. With the current health...
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...and all of the other actors operate in a larger macroenviroment of forces that shape opportunities and pose threats to a company such as Barrick. Jobber and Ellis-Chadwick (2013) further imply that it is these actors and forces that affect the mining company’s capability to operate effectively in providing products and services to its customers. Its external environment is characterized by elements that do not have an immediate impact on its performance albeit their impact being felt over the long term. There are those that can influence the company marketing activities without management being able to control them hence the need to continuously monitor them or risk going out of business (Wilson, 2006). The framework that best discusses these elements is the PESTLE Analysis as it provides the strategic planning and environmental analysis that can be useful for Barrick to improve performance and ensure its long term existence as a going concern (Sanderson and Luffman, 2007). Note that though the acronym PESTLE can infer to the order the analysis is conducted, it is important for Barrick to identify which variables are most important for an opportunity and threat analysis. Political, Legal and Economical Though Political, Legal and Economic factors are autonomous discussed in literature,...
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...maturity, the rapid growth it saw leading up to this point will cease to continue. This will increase competition and make it increasingly difficult to operate an agency. This economic climate will cause further difficulties for online travel agents as consumers look to find value for their money, and spend time seeking the lowest price. In saying that there are enormous opportunities on the technological front with m-commerce beginning to come to fruition. In addition, the industry is beginning to see the benefits of marketing through social media and this should play an important role in the future viability of an online travel agent. Global View The online travel market in Asia is expected to be the most import driver that will affect the overall travel market in Asia in 2012. Estimated to grow 35.2% annually in 2012, the...
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...Exam Revision: 1a) Define and explain the concept ‘sustainability’. (20%) - Sustainability refers to the capacity to endure over the long term through renewal, maintenance and sustenance of natural and man-made resources. - From an organizational perspective, it includes stewardship for sustainability not just for the organization but for the various stakeholders it impacts. - Sustainability has emerged as a result of significant concerns about the unintended social, environmental, and economic consequences of rapid population growth, economic growth and consumption of our natural resources. - There are three dimensions to sustainability namely; environmental, social and economic. Environmental aspects relate to water, land, atmospheric impact (global warming); including energy and chemical use. - Social sustainability can include human and workers' rights and community issues. Economic aspects include financial transparency, accountability and corporate governance, for example, Starbucks' global policy involves close monitoring of and governing of sustainable practices within the organization. - These practices promote sustainable practices at every touch point; farms (where the raw materials are produced); distribution of raw materials, packaging of products and delivering of goods. - b) Outline and explain Marshall & Toffel’s (2005) hierarchy of ecological motivations model, including the implication of the model for marketers when discussing sustainability....
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...local and domestic details of our lives. Events are not restricted to festive celebrations but can include a variety of gatherings, serious or happy, and religious or cultural, including meetings and conferences, expositions and trade shows, private and public special events, art entertainment and sport events, media or corporate events, and events of various sizes. Events are given a lot of definitions but the most general one that characterizes events is “Temporary occurrence with a predetermined beginning and end. It is unique stemming from the blend of management, programme setting and people.” (Getz, 2005). On the following report there is a wide overview of the sport events sector, that will examine the history and development, the factors that support this sector, the impacts of these events, career opportunities that will arise through this sector and future trends. History and Development Sport reflects the country in which it is played, so inevitably the history of sport in Britain, as it developed in the twentieth century, illustrates a class system, particularly with regard to professionalism. During the late 19th century and early 20th century associations were created in Britain dedicated to each sport. Rules were set up and official leagues were formed. The players/competitors were amateurs. This means that they were not paid for providing their athletic...
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...Executive Summary Myanmar, the last frontier of Asia. With abundance of untapped natural resources and potential growth is the key to her future success. The recent signed “Telecommunication Law” makes Myanmar the last few untouched telecommunication markets in the world. Although sadden with poor infrastructure, the country will be abled to leverage on the “Telecommunication Law” to bring potential growth to other sectors. Although the country is seem as corrupted and with Corruption Perceptions Index (CPI) at rank 156th out of 175 countries, President Thein Sein has made many political reforms to improve the governing situation. Overseas investors are starting to gain confidence and build their businesses in Myanmar. Myanmars main exporting commodities includes natural gas, wood products, pulses, beans, fish, pulses rice, gems, jade and clothings. And its mainly being exported to Thailand,India, China and Japan . The opening of Japan's Bank of Tokyo-Mitsubishi UFJ (BTMU) is a new milestone achieved as it is the first foreign bank to operate in Myanmar for decades. In this report, we will analyse Myanmar’s recent developments and its new found global and evalute how Myanmar should prioritise over the next 5 years. Table of content 1 Introduction 5 2 Myanmar’s recent developments and its new found global status 6 3 Analysis of Myanmar 7 a. Political 7 i. Politics and issues 7 ii. Corruption 7 b...
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...Introduction This report will conduct a strategic analysis report on Hitachi Ltd. On a famous advertistment (advertisement) about Hitachi’s smart cities and its social innovation business it suggests the following: “Even apart, we are connected. Even in absence we are still joined. Past and present connect! thus； we see the future. IT connects with infrastructure to link the world to bring better quality of life, urban planning, transport, electricity, industry, the enviroment, Hitachi’s expertise, its people, its technology are all at the service of society..... Hitachi inspires the Next ” (Hitachi, 2012) 2.0 Vision statement and report structure “The Hitachi Group is active in various fields ranging from social infrastructures to home appliances, materials, logistics, and services. Our goal is to seek constantly to breathe new life into the next era, an outlook expressed in our corporate slogan: “Inspire the Next.” We seek to become a vigorous company that will grow throughout the 21st century, contributing to society by helping to build comfort and prosperity” (Hitachi, Hitachi ltd, 2012). Above is an extract from a Hitachi advertisement derived from the Hitachi Smart city concept, that the company seems to be centrally pursuing in its global strategy via a strategy called the ‘social innovation business’. The advertisement, vision and the corporate credo gives the audience a nutshell view about the firm's strategic orientation and its purpose. Furthermore the company's vision...
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...prohibited Christianity in 1600 and protected his country againt deforestation. The book takes us to a lot of places around the globe: Mayan cities, Rwanda, Viking colonies of Vinland or Greenland, Haiti and Dominican Republic, Easter Island and Polynesian colonies in Pacific, and the Chaco villages in New Mexico (United States). The time period was from 800 AC, when collapsed Mayan cities to 2005. Other locations are the Viking ships, isolated churches in Greenland, ghostly stone heads in Easter Island, sheep farms in Australia or the farmers of Montana (United States). The book is richly informative, with a lot of places of diferent peoples and cultures. All the characters were trying to build a wealthy society but they persued bad enviromental politics...
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