...1.0 MATERIAL REQUIREMENTS PLANNING (MRP) DEFINITION Material requirements planning (MRP) is a production planning and inventory control system used to manage manufacturing processes. It is the process that helps companies makes volume and timing calculation. Most of MRP is based on the software, sometime company use the existing software and make the new software based on the company wants. The objectives of MRP system are to: • Ensure materials are available for production and products are available for delivery to customers. • Maintain the lowest possible material and product levels in store. • Plan manufacturing activities, delivery schedules and purchasing activities. • Required goods are available when required at a right place and time. • Reduce storage and inventory holding cost and improve customer service. MRP system typically requires certain data records which the MRP programs checks and update. The chart below shows the information required to perform MRP and some of the output. Customer order record exactly what each customer has ordered, how many they ordered and when they required delivery. Forecast demand using historical data to predict future trends, cycle and seasonality is always difficult. This process is more to predict of the orders. Inventory record in MRP is to know how some of the required items already in stock. This stock may be in the progress or in raw of material. Bills of the material contains detailed...
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...COCA-COLA: CASE STUDY 1. Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. 2. What is the relationship of collaboration and knowledge management to Coca-Cola’s business strategy? 3. How is Coca-Cola using knowledge management systems to execute its business model and business strategy? 4. Why is Coca-Cola’s relationship with its bottlers so important? What is Coke doing to improve its ability to collaborate with its bottlers? 5. What are Coca-Cola’s prospects for success in the future? Will information systems make a difference? Why or why not? Question-1: Analyze Coca-Cola and its business strategy using the value chain and competitive forces models. Answer: Firm Level A value chain is a chain of activities for a firm operating in a specific industry. The business unit is the appropriate level for construction of a value chain, not the divisional level or corporate level. Products pass through all activities of the chain in order, and at each activity the product gains some value. The chain of activities gives the products more added value than the sum of the independent activity's value. Activities The value chain categorizes the generic value-adding activities of an organization. The & quot; primary activities & quot; include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). Coca –Cola is doing their business throughout the...
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...Coca cola The concept of system thinking is “the process of understanding how things, regarded as systems, influence one another within a whole. In an organisation systems consist of people, structures, and processes that work together to make an organisation healthy or unhealthy”.(Ideasresearch, Systems Thinking, viewed 5 September 2012, http://youtu.be/pEIXE9DI9e4.) System thinking is useful to global supply chains because it is an approach to problem solving, by viewing “problems” as parts of an overall system, rather than reacting to specific part, outcomes or events and potentially contributing to further development of unintended consequences. System thinking is not one thing but a set of habits or practices within a framework that is based on the belief that the component parts of a system can be best understood in the context of relationships with each other and with other systems, rather than in isolation.() The company that this analysis will focus on is Coca Cola company, in particular it will focus of the challenges they face in globalisation, industry specific challenges, some risk and failure points, system thinking and the product life cycle. The coca cola enterprise is a globalised company with an iconic brand name that is known around the world. It is a global business with “17 manufacturing facilities spread out around the world, it produces 11 million bottles and cans per year and employs over 13,500 employees”.(http://cokecce.com) The risk associated with...
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...Change Acceleration Process Usage at Coca Cola When Coca Cola Enterprises, the executive bottler in the Western Europe area for Coca Cola decided to focus on remaining the top beverage maker, the company realized that it must update its systems and modernize platforms across markets to create a cohesive view of metrics and streamline processes (Sapardanis, 2012). The organization recognized that it needed to establish a uniform IT program across all business units to expand its footprint across Europe. Coca Cola Enterprises begin working with Genesys which help to implement a SAP Enterprise Resource Planning (ERP) solution that would help the organization to replace its old system. The new system would allow Coca Cola Enterprises to shorten the cycle times in process such as, order to cash, requisition to payment, and record to report; making the company more productive and bringing in more visibility and improved decision making (Sapardanis, 2012). The introduction of the change management and version control software for all the industrial programmable devices helped Coca Cola Enterprises to avoid costly delays and disrupted delivery schedules since it production time had now been minimized (Pendrous, 2008). To do this Coca Cola improved it change management and software version control with a variety of different programmable logic controls (PLC) which assisted in making changes to the PLC codes. PLC codes are necessary when new equipment is has been installed. Mass AutoSave...
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...The Coca-Cola Company The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages. While Coca-Cola is widely known as only a soft drink company, it is less known how the company uses the massive amount of technology for innovation, rebranding and keeping sales consistently high. In one of the interviews made with Ed Steinike, CIO of Coca-Cola, he stated as “Coke is spending hundreds of millions of dollars a year on digital marketing, and that number will, no doubt, continue to rise. Almost all of that spending is IT-related. This development calls for a broader CIO role. It’s not enough to be an operational back-office CIO running the systems. It’s also not enough to be a process CIO reinventing the supply chain and transforming support functions. We created mobile applications tailored for over 100 countries and available in the Android and iPhone stores, in order to create a digital-marketing event around the globe that boosted our impact well beyond our traditional sponsorship and television advertising channels. The IT department built some of the applications and managed others created by external agencies or our consumers.” (Levin, R. 2013) To gain competitive advantage over the competitors, lower the costs and green environment manufacturing purposes, the company uses the technologies such as; • SAP...
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...Peran Teknologi Informasi dalam Supply Chain PT Coca Cola Amatil Indonesia Virhanty Ernita Sukma P. Industrial Engineering Department, Institut Teknologi Sepuluh Nopember ABSTRACT Dalam meningkatkan daya saing, pola kompetisi mulai berubah dari persaingan antar perusahaan menjadi persaingan antar supply chain. Dalam Supply Chain Management (SCM) mengalir sejumlah material dan barang, informasi, dan jasa. Informasi merupakan salah satu hal penting dalam berjalannya supply chain management yang efektif. Peran teknologi informasi dalam mendukung supply chain akan dibahas pada artikel ini. PT Coca Cola Amatil Indonesia yang merupakan produsen dan distributor terbesar diIndonesia untuk produk minuman berkarbonasi menjadi contoh kasus yang akan dibahas. Keywords: Information technology, supply chain management, Coca cola Amatil Indonesia 1. Introduction Persaingan bisnis saat ini semakin ketat seiring dengan berkembangnya teknologi yang mendukung kegiatan bisnis. Penting untuk mengetahui apa yang menjadi keinginan konsumen dalam rangka memenuhi kebutuhan dan memuaskan konsumen. Untuk memenuhi kebutuhan konsumen yang bersifat dinamis, harus ada kerjasama yang baik antara perusahaan dengan rekanan bisnisnya yaitu supplier, distributor, retailer, hingga ke konsumennya sendiri. Teknologi informasi dibutuhkan untuk mendukung komunikasi yang baik antar supply chain, sehingga pemenuhan kebutuhan konsumen tercapai. Tidak hanya dari segi kebutuhan konsumen yang dicapai, namun...
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...1. Business strategy is a long-term plan for the company. Coca-Cola’s business strategy includes: 1)bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs; 2)be a highly effective, lean and fast-moving organization; 3)be a responsible citizen that makes a difference by helping build and support sustainable communities; 4)maximize long-term return to shareowners while being mindful of our overall responsibilities; 5)to continue to be an organization providing the quality products to the valuable customers; 6)be a great place to work where people are inspired to be the best they can be. Collaboration and innovation play the major roles in achievements of Coca-Cola‘s business strategy. Coca-Cola has operations in over 200 countries worldwide. This requires Coca-Cola development of collaboration technology in order to help them get access quickly and given a structured form of information. Coca-Cola is using a standardized platform web for knowledge sharing. One way in which Coca-Cola was able to innovate in its collaboration was to create a digital asset management system, in which Coca-Cola and its bottlers could actually make use of a pit of information containing demographics, historic performances, as well as previous marketing strategies, and lessons learned. They were able to make use of this information by creating an online Content Management System which allowed them to tag and catalog what information was available...
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...Coca Cola Global Success Coca Cola Global Success The supply chain begins with extraction of raw materials, to manufacturing of product, to the distributors on to the end product user, the customer or consumer. Supply chain management is the management of processes a from the raw material suppliers to the final customer (Wisner, Choon & Leong, 2012). There are many strategies used because a break in the supply chain can cause financial havoc for a company or even destroy a company. A company must meet the customer demand and get the product out to their customer in order to stay competitive in the market and financially afloat. Distributing to a global market can bring even more risk to a company. The Coca Cola Company uses strategies that have minimized the risks including the creation of Bottling Investments Group (BIG), set up in local markets, uses a SAP integrated program, involved with environmental concerns, and employs risk management planning. Coca Cola began in 1886 by Atlanta pharmacist, Dr. John Pemberton when he created the soft drink that could be sold at soda fountains. Coca Cola is a mixture of syrup and carbonated water. It expanded to soda fountains outside Atlanta. In 1894 due to growing demand the beverage was made portable and put in bottles. In 1899, three businessmen purchased the bottling rights and developed a bottling system large scale (Coca-Cola). Coca Cola Company owns and manufactures the concentrates, beverage bases and...
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...A Modern Supply Chain for a Classic Beverage When it comes to the world’s most powerful brands, Coca-Cola is still number one. The iconic beverage maker, which has dominated the global soft drink market for more than a century, continued its 12-year reign at the top in 2011, according to Interbrand’s latest global rankings. For Coca-Cola, achievements like this are byproducts of a vision and an operating framework that is built on excellence. At Coca-Cola Enterprises (CCE), the exclusive Coca-Cola bottler for its territories in Western Europe, the company’s goal is to be the number 1 or strong number 2 choice in every category it competes in. But on the road to long-term, sustainable growth, CCE faces similar challenges to many other manufacturing and logistics businesses. A top priority is replacing dated systems with a modernized platform across markets to create a cohesive view of metrics and streamlined processes. Bottling iconic brands in Europe CCE is one of the world’s largest marketers, producers and distributors of Coca-Cola products. CCE buys concentrate from The Coca-Cola Company and combines it with other ingredients to create some of the most popular beverages in Belgium, Great Britain, France, Luxembourg, the Netherlands, Norway and Sweden. In 2010, CCE completed a significant transaction with The Coca-Cola Company, selling its North American operations, while retaining its European territories and acquired new bottling rights for Sweden and Norway. CCE’s...
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...CONTENT PAGE 1. INTRODUCTION..................................................................................................3 1. Information System: An Overview............................................................3-4 2. Brief history of Coca-Cola.........................................................................4-5 2. Analysis of Internal and External Forces............................................................5 1. The Coca-Cola SWOT Analysis...................................................................5-7 1. Internal Forces.......................................................................................8-9 2. External Forces.....................................................................................9-10 3. Information System Incorporated.....................................................................11 1. Value of Information System......................................................................12 1. Value Chain Analysis...........................................................................12-13 2. Competitive Advantage..............................................................................14 4. CONCLUSION....................................................................................................15 5. REFERENCES..............................................................
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...COCA-COLA SUPPLY CHAIN MANAGEMENT The Coca-Cola Company is selected for this project because it has one of the largest supply chain systems in the world. The Coca-Cola Company is a beverage retailer, manufacturer and marketer of non-alcoholic beverage concentrates and syrups. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves 1.6 billion servings each day. The company is best known for its flagship product Coca-Cola. The Coca-Cola Company headquartered in Atlanta, Georgia is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Coca-Cola is the best-selling soft drink in most countries. The Middle East is one of the only regions in the world where Coca-Cola is not the number one soda drink. SUPPLY CHAIN GRAPHIC The generic supply chain graphic of the beverage industry is generally the same as any other industry with manufacturers, distributors, retailers and end consumers playing their respective roles. We will further delve into Coca-Cola’s customized and somewhat complex supply chain model in the proceeding diagrams. SUPPLY CHAIN MANAGEMENT Due to the vast nature of the company’s operations and its several product...
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...ENVIROMENT Consists of the factors close to the company that affect its ability to serve its customers This include a) The company b) Suppliers c) Marketing intermediaries d) Customer markets e) Competitors The company In designing marketing plans, marketing management takes other company groups into account—groups such as top management, finance, research and development (R&D), purchasing, operations, and accounting. All of these interrelated groups form the internal environment. Top management sets the company’s mission, objectives, broad strategies, and policies. Marketing managers make decisions within the strategies and plans made by top management. CASE: the marketing manager of Nairobi bottlers Limited (Coca Cola bottler in Kenya) can’t promise low prices on its products until production department delivers low production costs this is done by producing its products at an efficient and effective manner. Suppliers Suppliers form an important link in the company’s overall customer value delivery network. They provide the resources needed by the company to produce its goods and services....
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...0 Competitor Profile 9 4.1 Competitive Framework 9 4.2 Competitor Analysis – Offerings and Communication 9 4.3 Completive Advantage 10 5 Campaign Development 11 5.1 Competitive Consumer Benefit Statement 11 5.2 Message Strategy Statement 11 5.3 Message Strategy Approach 11 6.0 Media Strategy and Testing 12 6.1 Company Contacts 12 6.2 Customer Contacts 12 6.3 Intrinsic Contacts 12 6.4 Unexpected Contact 13 7.0 Reference 14 1.0 Message Review 1.1 Current Message Strategy Coca-Cola Company, the giant in world-wild beverages market, mainly uses the concept planned messages. More details, they use the advertising and public relationship spread their brand image, as well as the related information. In 2011, they built strong momentum toward their 2020 goal of doubling their business over the course of this decade. Since then, “Inspire creativity, passion, optimism and fun” is their main tagline (Coca-Cola, 2011.). In addition, they did many activities to help coordinated with it, they have made “share a coke” summer campaign to help board the image. In the traditional one-way communication approach, the company with its dominant hue spreads an enthusiastic and vivid image to consumers. Using...
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...Campaign Development 11 5.1 Competitive Consumer Benefit Statement 11 5.2 Message Strategy Statement 11 5.3 Message Strategy Approach 11 6.0 Media Strategy and Testing 12 6.1 Company Contacts 12 6.2 Customer Contacts 12 6.3 Intrinsic Contacts 12 6.4 Unexpected Contact 13 7.0 Reference 14 1.0 Message Review 1.1 Current Message Strategy Coca-Cola Company, the giant in world-wild beverages market, mainly uses the concept planned messages. More details, they use the advertising and public relationship spread their brand image, as well as the related information. In 2011, they built strong momentum toward their 2020 goal of doubling their business over the course of this decade. Since then, “Inspire creativity, passion, optimism and fun” is their main tagline (Coca-Cola, 2011.). In addition, they did many activities to help coordinated with it, they have made “share a coke” summer campaign to help board the image. In the traditional one-way communication approach, the company with its dominant hue spreads an enthusiastic and vivid image to consumers. Using young idols as advertising spokesperson, from singers to athletes, Coca-Cola use this...
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...STRATEGIC PROFILE ONGC is not only the number one Exploration and Production Company in Asia today, but is also the number 3 E&P Company in the world. It is in the Oil and Gas Drilling and Exploration Industry. In the oil and gas industry ONGC does a lot of research and development as well as refining and marketing. In 2007 they entered the energy field researching and developing alternative fuels. The company is currently recognized as the “Best Oil and Gas Company in Asia”, by the ‘Global Finance’ magazine. In 2007 it was ranked 369th by the Fortune Global 500 list of largest corporations by turnover. This is only a small measure of their performance thus far. By looking at this and many other achievements it is obvious that ONGC is not slowing down any time soon. When taking into account that it is doing business in what will soon be the most populated country in the world, they will only be growing from here. Our analysis will look at the internal and external factors that affect the business. It will show how strong they are in the Oil Industry but also focus on what they need to do to stay competitive. Strategic Profile ONGC is not only the number one Exploration and Production Company in Asia today, but is also the number 3 E&P Company in the world. It is in the Oil and Gas Drilling and Exploration Industry. In the oil and gas industry ONGC does a lot of research and development as well as refining and marketing. In 2007 they entered the energy field...
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