...razor. Pricing and distribution where factors for the lack of sales for Gilletes mach-3 with the Mach-3 costing 50% more than the tradional double edged razor. Therefore, Gillette needs to figure how to get their mach three, not only their retailers they had been conducting business but into the smaller arena. Alternatives 1.)Emphasize Value Gillete new that they had to figure out a way to cut costs in production and packing and they made their mach-3 razor fit a competitive price to its double edge razor counter part. An alternative they could have used instead of cutting cost as much as they did was they could have emphasize the products value. Since the stubble had become neccesarry if men were to avoid cuts and rashes while shaving, promoting such positive results by using the mach-3 they could along with cutting costs postion a since of need for a mach 3 razor. 2.)Promotion In the introductory phase of Gillettes common marketing strategy usually consists of rapid skimming strategey when considering price and promotion extremes, Gillette being a leader in the industries market share they usually can set prices high for a larger return. “Gillette, being faced with competition derived from men in...
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...its advertising and the song was played over and over again. Your attitude is likely to a) become ambivalent b) become more negative c) become more positive d) remain the same If the word pink is followed by negative words and frowns from his mother, the toddler learns to respond negatively to the word pink. This is an example of a) classical conditioning b) operant conditioning c) social learning d) verbal learning Jake wasn’t sure whether he was in favour of capital punishment (death sentence) or not. However, after receiving an ‘A’ grade for an essay that denounced capital punishment, he decides that capital punishment is ineffective and inhumane. This is an example of a) classical conditioning b) operant conditioning c) social learning d) verbal learning After a 3-year-old boy sees his dad shaving, he covers his own face with shaving cream. This is an example of a) classical conditioning b) operant conditioning c) social learning d)...
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...Peri operative nursing care includes nursing care given before (preoperative), during (intraoperative) and after surgery (post operative) (Crisp J &Taylor C 2005:1660). Peri operative nursing is a fast paced, changing and challenging field. Skin preparation is one of the important peri operative procedures. Evidence based practice provides a helpful framework for health care providers in peri operative settings to use research in practice settings (Beyea S 2004:97). In this essay exploration of research evidence around skin care preparation will be discussed. Based on the findings from the research material, conclusion will be drawn. Surgical site infections are reported to be the third most frequently occurring nosocomial infection among hospitals patients. It can increase the length of stay up to 7.3 days, and increase the cost by prolonged postoperative stay as well as increase morbidity & mortality ( The impact of Preoperative 2003:1). SSIs can occur both peri and postoperatively, and skin is a potential source of microbial contamination. Therefore, it is important to prepare peri operative skin preparation. Skin preparation is a pre-operative procedure, which is performed to reduce the risk of postoperative wound infection and to prepare patient for surgery by removing soil and transient microorganisms from the skin. Peri operative skin preparation involves two processes- the first is physical cleansing, the physical removal of bacteria and dirt by washing with soap, detergent...
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...that are supposed to control her moods-and she swallows them” (p.214). The caretakers and the family members in this case are the ones with a harder time with dealing with the disease. Ignatieff talks of fear that was “her mother’s secret”. This fear comes from her childhood air raid experience where she watched a mother sheltering a baby and thinking that she was all alone. (p.215).This shows that childhood experiences have strong ramifications on later life. The author’s relationship with his mother is cordial and close. He is doing all the caring work for his mother, once or twice a year. However, the mother used to do these things for herself when she was young. The author tells us “Now I shave her. I soap her face and legs with my shaving brush. She sits perfectly still; as my razor comes around her chin we are as close as when I was a little boy” (p.215). The author makes a comparison between his mother...
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...Rehtorical Analsysis of “The Ugly Truth About Beauty” There is a cliché quote that people say, “Beauty is in the eye of beholder.” But in the essay “The Ugly Truth About Beauty” (1998) Dave Barry argues about how women who spend countless hours on their so called “beauty” whereas men seem not to care. Barry uses juxtaposition and exaggeration to poke fun at men and women behavior and shed light on the harm that the beauty industry is doing. When Barry argues his point of his essay he addresses both genders, but more specifically teenage to middle age men and women, but he writes about it in a humorous and light-hearted manner. In the essay, Barry juxtaposes men and women views of beauty by using the famous supermodel, Cindy Crawford, as the standard of apperance that women strive to achieve, even though that the women could never exactly look like Cindy Crawford, no matter how much or the way you apply the make-up. As for the men Barry uses the famous actor Bradd Pitt, as the strandard that men, not necessairly try to achieve, but as how a man is not suppose to be or act. He claims that men look at Brad Pitt as a pretty boy and that he would be ignorant to the tasks of a real man. Barry uses a different examples to juxtapose men and women view about beauty using Barbie and Action figures. He uses action figures for, of course, the men and that men not strive to look like the action, but how men uses action figures as a model of how a man is supposse to act and carry himself...
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...Analytical Essay Boy in the Striped Pyjamas January 13th, 2010 Nathan Harder Shaving Bruno’s hair is a focal point in the novel and a main contribution to his death at the end of the book. It also illustrates how we are, ultimately, all humans. Through Bruno, we improve our understanding of just how equivalent and identical we truly are. When Bruno is infected with lice from nearby Auschwitz, his father shaves his son’s head, much like the prisoners must undergo upon entrance. “It turned out that both Gretel and Bruno had lice in their hair,…..then Father decided that the best thing was for him to start afresh and he got a razor and shaved all Bruno’s hair off, which made Bruno cry.” (p.183) “…there were crowds of people sitting together in groups….they all had one thing in common….they all had shaved heads, which Bruno thought must have meant there had been an outbreak of lice here too.” (p.206) Not only does this make Bruno resemble the prisoners, but it condemns him to his ultimate demise when, upon entering the camp, he is mistaken for a prisoner. He would have been easily recognized by his full head of hair and would have been returned to his father. Perhaps, had his father been more attentive towards his son, Bruno may have escaped his horrible fate. Bruno’s shaven head contributed in making him look like all the other children in the camp. This...
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...Strategy Essay – Week 2 This week’s essay focused on finding a company that seems to be following a ‘parallelism’ strategy and assess whether it is working for them in terms of profit and response to environment. Beinhocker describes Parallelism as having multiple experiments allows you to take risks without ‘betting the farm’. The company I researched is called Grace Manufacturing, they took a radical step in changing their industry and product but a remarkable stroke of luck opened a new market for them and they managed to move and adapt to maximise the opportunity presented to them and taken on board this strategy moving forward. Grace started out in the 1966 as a contract manufacturer of etched steel parts, such as printers. They had developed a proprietary process for making precise steel shapes, which meant the edges of the steel being razor sharp and patented the process. However, sharpness was a liability and workers had to be careful handling the parts. With the emergence of dot matrix printers in the 1980’s, they realised their cash cow business was under threat and so looked into different areas. Grace didn’t take the natural progression to looking at adjacent areas such as dot matrix printers or other high volume complex machine pieces. Instead they realised they were good at making things sharp, so went into woodworking tools and developed the microplane in 1985. Grace had some success with the woodwork tools but in 1995 a new product category opened up for them...
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...I haven’t always identified as a feminist, I previously conflated feminism with misandry, and that prevented me from embracing the term. After researching the topic I realized it was about the equity of the sexes, and any political or social actions based in that belief. I realized I wanted to be a feminist, but I wasn’t sure how to as the only ideas I had of what a feminist should be like were based upon stereotypes. Do I have to stop shaving and throw away my bras? Do I need to become an extrovert? I have decided is that being a feminist woman consists of knowing yourself, being excepting of individual differences and practicing female solidarity. No one can tell you how to identify. For example I remember being in middle school when...
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...Body Ritual Among the Nacirema The observation of the Nacirema society as presented by Horace Miner was enlightening in its reflection of our own societal norms. At first I did feel a sense of culture shock upon reading the essay. After further contemplation, I felt that the cultural relationships and practices were not all that different from my own. I found it very interesting that the social and economic structure of the Nacirema society is the same as that in which we live in. As with our culture, goods and services are the pinnacle of the economy and each person has their place or purpose within the society. The cultural universals of the Nacirema seem to parallel those of our own culture. The shrine that is the location for private rituals to take place is what our society considers the bathroom. The socialization of the Nacirema children to these rituals can be equated to potty training and personal hygiene in our culture. The daily body rituals that the Nacirema men perform may be viewed as a masochistic but in our society that is the same as shaving. It is not uncommon for a culture to view the natural body as ugly and seek to modify it to be esthetically pleasing. Even though the language used to describe the body rituals preformed in these shrines may sound unusual or even barbaric, the rituals described are the same as in our culture. The obsession with the mouth and visits to the “holy-mouth-men” are folkways that our culture participates in as well. We may...
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...Government. Fines, suspensions, and even banishment from ones chosen craft are becoming more and more common. Students plagiarize, songwriters steal copyrighted work, and politicians all over the world are rigging elections. But why cheat? Is cheating ever justified? I personally believe that cheating is never justified, because at the end of the day the biggest victim of cheating is the cheater himself. The conscience is a very powerful thing. Even if the cheater is never caught, he will still live the rest of his life knowing he has been anything but genuine to those around him. For the purpose of this essay I will focus on cheating in professional sports, as these incidents tend to be the most well known and widely reported. There’s a saying in sports, “if you’re not cheating, you’re not trying.” We’ve all heard the stories - performance enhancing drugs, point shaving, deflated footballs, the pumping-in of additional crowd noise - all have become commonplace in the world of professional sports. But what is the incentive to cheat in sports? Winning, of course. Winning brings fans through the door. Winning puts money in the owner’s pockets, which in turn puts money in the athlete’s pockets. Sure, the records are nice, but only in the now. Just ask Mark McGwire, Lance Armstrong, Marion Jones, or countless others what those records mean to them now. All were caught cheating, and all have been apologetic, but they haven’t been forgiven. Not by the fans, or the powers-that-be...
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...Body Essay # 1 In this chapter we had learned the narrator’s name, Esperanza, which means “hope” in English. “It was my great-grandmother’s name and now it is mine/ She was a horse woman too, born like me in the Chinese year of the horse_ which is supposed to be bad luck if you’re born female-but I think this is a Chinese lie because the Chinese, like the Mexicans, don’t like their women strong.”(p110) this quote meaning that the narrator, Esperanza, explains that she was named after her grandmother and they share the Chinese birth year of the horse, so she expressed a requirement to have known her grandmother. She also expressed her belief to deflect her fate. So that they want to be strong. The quote “the way so many women sit their sadness on an elbow." this also shows her grand mother who was physical and spiritual being was defeated by an unwanted marriage. She explained her grandmother is the one of the others who spend their lives looking out window and trying for escape in her hole life. Esperanza wonders if her grandmother made the best of her situation or she turned her anger at her husband; therefore, hurt herself more than her husband could have. Esperanza would like to change her name to one that expresses true for herself, but she does so in a random way that we are not meant to take seriously. “In English my name means hope. In Spanish it means too many letters. It means sadness, it means waiting.” (p109) This quote from the chapter “My Name,” which...
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...was the world’s worst event in human history. Colonisation is one of the reasons as to why World War II was the most horrific. Many Asian nations such as Korea, Vietnam and the part of China and so on were colonised by the European powers and Japan during World War II. And it had been raging for more than four years. Although several Asian nations were decolonised by the European powers and Japan after World War II, the wounds of the war were too serious; millions of people died and women raped and killed. Survived people still have suffered permanent injury from disease, psychological trauma of the war and social ostracism. Now, today’s Asian cinemas have been portrayed as traumatic memories of military terror to remind the history. This essay shed light on the significance of trauma in both films; The Flowers of War and The White Silk Dress in connection with the history of Korea. The Flowers of War In 1937, Nanking (today more commonly called Nanjing) Massacre was enforced for 6 weeks by Japanese troops. Millions of Chinese people cruelly died regardless of age or sex. It is also called as The Rape of Nanking, because the Japanese troops raped and killed a great number of Chinese women (Chambers 2010). The Chinese movie, the Flowers of War shows the bald historical fact of Nanjing Massacre in 1937. It is a remake of the Chinese novella, 13 Flowers of Nanjing. Then China’s Nationalist party developed friendly relations with the Nazi Germany in order to be provided military...
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...Everyday life can be a difficult and amorphous concept to grapple with. This essay will consider the various aspects of Scott's definition of what "Everyday life" is and to what extent I agree with it. In its most simplistic and stripped down form, Scott's suggests that it's a study of 'people doing little things in local places' or more succinctly 'the wider picture' (Scott, 2009, p1). Everyday life can also be viewed as a person seeking solace in the familiarity of repetitive and rhythmic routines (Scott, 2009). Scott's final assertion is that everyday life exists in the realm of a person's individual and private choices, which have a bearing on that person's patterns of behaviour (Scott, 2009). Scott specifically touches on seven ways in which a person engages in everyday life in a small and local way; emotions can be viewed as a relationship between self and society, Scott makes a correlation between home and familiarity or a place to derive comfort and privacy, time is a rhythmic and cyclic repetition of experiences, eating a ritualised and rule-governed social practice, health issues which delve into social processes and stigmatization, shopping is seen as vacuous and trivial with sexist overtones and leisure in its most simplistic form is escapism from the everyday (Scott, 2009). In comparison Moran supports this view with his work on "quotidian spaces" and break's everyday life down slightly differently into categories of; work spaces, living spaces, getting around...
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...Running the economy TMA 2 (Part 1, 5 questions – 1000 words) (Part 2, essay question – 1600 words) PART 2 Making use of the chart in Figure 1, and the two extracts below, and illustrating your arguments using the IS diagram, discuss some key advantages and disadvantages of using fiscal and monetary policy to tackle the situation facing the UK in spring 2013. Source: Bank of England (2013) Figure 1 UK base rate January 2000 to March 2013 Fall in manufacturing fans UK triple-dip recession fears (Reuters, 12 March 2013) British manufacturing output fell in January at the fastest pace since June, reinforcing fears that the economy has tipped into its third recession since the 2008 financial crisis. The decline in manufacturing, and downbeat GDP estimates from a respected think-tank, will add to pressure on Chancellor George Osborne to come up with measures to revive growth in his annual budget next week. Britain’s economy contracted in late 2012, endangering the government’s plans to bring its spending in line with its earnings and contributing to the loss of the country’s prized triple-A credit rating. If economic activity shrinks again this quarter – as looks increasingly likely – Britain will be back in recession. The National Institute of Economic and Social Research (NIESR), which last month predicted that Britain would avoid a triple-dip recession, said on Tuesday it was now a close call. It estimated the economy shrank 0.1 per cent in the three months...
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...The major effects of Alzheimer’s disease The former liberal party leader, Michael Ignatieff said in his essay, “Deficits” (2010) “Sometimes I try to count the number of times she asks me these questions but I lose track” (p.108). Ignatieff is expressing his own feelings towards his mother’s Dementia of Alzheimer’s disease. Dr. Alois Alzheimer, a German physician discovered a patient that suffered from a severe dementia due to brain abnormalities. Alzheimer’s disease is the second most-feared irreversible illness in America, following Cancer. It affects as many as 5 million Americans, a number that could soar to 16 million by 2050 (Hoffman, Froemke, and Golant, 2009, para 1). These numbers are due to the fact that there is no cure. The major effects of this specific disease can be depicted by Ignatieff (2010) in “Deficits” and also scientific studies that create a clear picture of how an individual is affected through the brain, how the individual does not have that sense of security and those caregivers who are trying to cope with the disease to that individual. The brain is a vital organ in the human body, when the brain is affected; the entire functions of the body are affected. In most individuals affected by Alzheimer’s, memory loss is usually the first sign. The individual begins to lose memory of recent events and later the ability to complete regular tasks declines as nerve cells break down. In the book, “The Everything Health Guide to Alzheimer’s...
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