...|ASSESSMENT DETAILS | |Unit Code |BSBMKG502B | |Unit Title |Establish and adjust the marketing mix | |Assessment No. |1 | |Assessment Title |Report – Evaluate and determine the marketing mix | |STUDENT DETAILS | |Student’s Name | | |Student ID No. | | |Group No. | | |Date of Submission | | |ASSESSOR DETAILS | |Assessor’s Name | ...
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...Assessment Task 1 BSBMKG502B Establish and adjust the marketing mix 1. Introduction! The Braaap organisation is a motorcycle manufacturing company driven by a vision of making motorcycling more enjoyable and more accessible. Braaap’s initial vision was to create “WorldClass” motorcycles that are high quality, unique and affordable. Braaap is an emerging company amongst an industry dominated by a few well-established brands.! This report will examine the products and services offered by Braaap, the key characteristics of the company’s operating system, their significance to the market, their pricing policy, pricing variables and their affect on demand. This report will also look into Braaap’s promotional methods, their channels of distribution, the level of customer service they provide and the components of their marketing mix and objectives.! ! 2. Key Characteristics! Braaap offers a variety of products and services to meet their demographic. Their motorcycle range consists of four main motorcycles. Superlite, kids, electronic and road. Braaap is a unique and significant company on the market as they are the only dirt bike manufacture on the planet that offers you the ability to choose the colour of your motorbike. Customers are also given the option of choosing from hundreds of stickers to place on their bikes as long as they do not interfere with the safety of performance of the bike.! The majority of products and services that Braaap offers are accompanied by a life-time...
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...BSB51215 Diploma of Marketing Queensford College COMPLETE ASSESSMENT DOCUMENT BSB51215 Diploma of Marketing BSBMKG502 Establish and adjust marketing mix Assessments are to be completed and then submitted in Moodle (ensure you “submit” – not just “save”) “Specifications” lists the only requirements ROLE-PLAYS Any student able to attend in class The assignment submission is to be done in the normal manner with the following statement completed for the relevant section about the role play>>> “Part .... I performed the role of ....................... in a role play on ..........(date) .......and it was assessed by ......................(name of assessor)......................” Any student UNABLE to attend in class May (a) use Skype conferencing (or any other video conferencing tool available to the candidate); (b) video the role-play and submit electronically; or (c ) Write out the ENTIRE DIALOG that would take place during the role-play eg Customer: “I work as a buyer for ...” Mary: “I understand ...” Customer “A few...” . PRESENTATIONS All presentations are to be made in Powerpoint. They should be presented in class. Any student UNABLE to attend in class May complete the Powerpoint slides as would be used and include in the assignment submission the following statement completed for the relevant section about the presentation: “Part .... I performed the presentation on ..........(date) .......and it was assessed by ...................... (name ...
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...complete the following information: Course no. BSBMKG502B Subject No: BSBMKG502B Subject Name: Establish and adjust the marketing mix LA No: *LA011200* LA011200 LA011200 LA Name: Establish and adjust the marketing BSBMKG502B - Assignment 1 OFFICE USE ONLY Stick your student barcode label here, or print your name and OTEN number below. Name OTEN no. If you have recently changed your postal address, check that your details are correct on the OLS www.oten.edu.au/ols or contact your teacher. This information needs to be correct so that we can return your assignment. Details checked and processed: Date: THIS PART TO BE COMPLETED BY TEACHER PLAGIARISM DECLARATION Mark: I declare that to the best of my knowledge and belief, this assignment/assessment is my own work. All sources have been acknowledged and the assignment/assessment contains no plagiarism. or Result: Student Signature: Resubmit Approved: (Pass, Fail, Satisfactory, Unsatisfactory) Request for Resubmit: I am claiming payment for this assignment/assessment. Tick ( ) to confirm that you have a copy (hard copy or electronic) of this assignment. Yes No (Teachers Signature) Teacher's Record (Please cut off this section for your records) Result Slip label: Subject No: BSBMKG502B Subject Name: Establish and adjust the marketing mix LA011200 LA No: BSBMKG502B - Assignment 1 LA Name: Mark: I am claiming payment for this assignment/assessment...
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... INSTITUTE OF AUSTRALIA | Naruemon Tongnum ID:1530 | BSBMKG502B Establish and adjust the marketing mix | | | Assessment_Task_1 | | Trainer: Asha Joshi Multiple-choice Questions: 1. Which one of the following is not part of the marketing mix? A. Purchasing B. Product C. Price D. Promotion 2. ‘Place’ in the marketing mix is concerned with A. Moving the products from the producer to the customer B. Moving the product from customer to producer C. The location of the factory D. The location of the head office 3. _____________ is about bringing your product/service to the attention of your target market, and reminding them or persuading customers to purchase that product/service. A. Production B. Promotion C. Budget D. Image 4. The ____________ you select to communicate your product/service to customers forms your promotional mix. A. Marketing B. Product C. Promotional methods D. Promotional budget 5. Which is the most likely marketing mix you would use if you wanted to increase your products market share? A. Promotion B. Place C. Price D. Product 6. Design is a A. Promotion decision B. Place decision C. Price decision D. Product decision 7. Giving retailer an incentive to sell your product/service is the responsibility of which marketing mix? A. Promotion B. Place C. Price D. Product 8. Which one of...
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...Literature Review International Marketing is the performance of business activities designed to plan, price, promote, and direct the flow of the company’s goods and services to consumers or users in more than one nation for a profit. (Philip R. Cateora et al, 2008). International marketer’s task becomes more complicated that of the domestic marketer as it operates entirely in different business environments. A firm operating in a domestic market undoubtedly feels comfortable in adjusting the business decisions in line with the environmental changes at domestic level. However, the process in an international marketing effort often involves substantial doses of cultural, political and economic shock. To adjust and adapt a marketing program to international market, marketers should be able to interpret the effect and the influence of the uncontrollable environmental factors on their marketing plan for each and every foreign market in which they intend to do businesses. The uncontrollable factors/ elements constitute the culture and the task of cultural adjustment is the most challenging and vital one confronting international marketers. International marketers are responsible for adjusting their marketing efforts to cultures to which they are not attuned. In dealing with unknown markets, marketers must be aware of the framework they use in evaluating the potential of a market. In any system of different people, their political and economic structures, religions and other elements...
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...Introduction ASOS is a global online fashion and beauty retailer selling over 65,000 branded and own-label products to fashion forward twenty-something through the website, Asos.com. On Asos.com there are 9,000 products available at any one time, with 450 new fashion items added every week. These include women’s fashion, menswear, accessories, jewelry and beauty products. Asos.com attracts 6 million unique shoppers every month and has more that 2 million registered users. This report is examining Asos.com through their marketing mix and the external environment that may effects the industry, in order to select the most appropriate mix for the organization. Moreover, we monitor the performance of the organization’s products and services in order to determine which components should be tested. Finally, we adjust components of the marketing mix in response to test results. Component of the Marketing Mix Key characteristics of products and services Products can be physical goods or services or a combination of both. For Asos.com, their main products include women’s fashion menswear, accessories, jewellery and beauty products. They have also recently introduced a new line of children clothes that is known as little ASOS. Here are some key characteristics of product of Asos.com: * Brand: Asos.com sells over 850 brands as well as its own range of clothing and accessories. This enables it to provide well-known brands such as Levis and Adidas, which appeal to s target market...
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...Ch 16: Global Marketing and Supply Chain Dominoz cast study While prices of Dominoz in china are slightly lower than in US, store sales volume is more than double the US average. Unlike in US, where home delivery is dominant, in china it accounts for only 10-15% of volume. The International Marketing Challenge As in case of Dominoz, the product completely deviates from local teastes and customs in china. International markets offer vast opportunities for firms with a product or service in high demand. Howeer globalization also brings about intense competition in markets that in the past have been domincated by domestic firms. Newness, cultural adaptation, attractiveness, and appropriate marketing strategies can help tremendously. Following are the factors for success in international markets: 1. Accurate assessment of market potential 2. Selection of right product mix 3. Appropriate adjustment in distribution 4. Pricing 5. Packaging 6. Advertising Assessing Market potential To assess market potential, firms seek to identify the aggregate demand for a product and estimate the costs associated with product introduction and distribution. Population growth provides a coarse estimate of future market potential and so do consumption patterns, which are dynamic. Accessibility, profitability and market size all play a major role in deciding market priority. Globalization and Localization in International Markets Striking a balance between globalization...
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...BSBMKG502B Establish and Adjust the Marketing Mix. T2-2014 |Student ID | Name | Group | |S62009 |Yuchuan Zheng(Ares) |marDip114a / marDip214a | BSBMKG502B LA 5 Learning Activity. Introduction to Price. Refer to the lectures slides, textbooks, the Internet and other sources and answer the following questions. 1. Price “P” is an important part of the mix, it is the only component that brings in income. As part of the marketing mix the price “P” must be consistent with the overall marketing strategy and desired positioning. Explain how price relates to the overall marketing strategy/positioning and the mix for these examples below: - Apple Computers /products/ Dell computers High price, prestige, bit price skimming, it’s exclusive, creative - Boost Juice commands higher prices than say Bubble cup –why can Boost do this? Boost juice has kind of followed the healthy style trend to make healthy ,green products. - Aldi offers very little customer service (staff on floor) how does this relate to positioning and pricing element of A ldi’s mix? Low cost, low price. Save money.Marketing change for Aldi. People do not have expect high quality things. Aldi is acceptable "good value". For example we don't argue for a 2 dollars...
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...company’s products and services in the general area. You have to ensure consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. You have to possess and identify objectives, strategies and action plans to improve short- and long-term sales and earnings. The following are the duties you will have to perform to the best to your ability. Sales Manager Job Duties: * •Determine annual unit and gross-profit plans by implement marketing strategies; analyzing trends and results. * •Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. * •Implement national sales programs by developing field sales action plans. * •Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. * •Establish and adjust selling prices by monitoring costs, competition, and supply and demand. * •Complete national sales operational requirements by scheduling and assigning employees; following up on work results. * •Maintain national sales staff by recruiting, selecting, orienting, and training e employees. * •Maintain national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results. * •Maintain professional and technical...
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...Assessment 1 Establish and Adjust the Marketing Mix Warso Sumarja Student ID: 1553 Diploma of Business Evening Class Braaap organisation is a motorcycle manufacturing company driven by motorcycling more enjoyable and more accessible. The Marketing Mix are many items or situations that require a well-balanced mixture in order to be successful. For instance, a cake mix requires a specified amount of each item, otherwise the cake might be too sweet or just not good at all if the ingredients aren't mixed right. The same is true with marketing. Marketing requires a good mixture in order to be successful in the final sale of the product at a profit. The following will discuss what the marketing mix is and a brief history of the marketing mix. It will also discuss further in detail the four P's of the marketing mix, as well as, show the relation of the marketing mix to a product offered by Verizon Communications. Research the marketing of Braaap The aim of Smith was to provide fun seeking customers with an ebullient bike riding. Evermore determined Smith set about designing his own bikes and researched the market extensively. He frequently travelled to mainland Australia where he participated in motocross events to build his reputation and accumulate knowledge from the best motocross riders. At the time Smith was a provisional driver and could not hire rental cars, so to overcome this limitation he sponsored riders to participate in the events he was...
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...This report undertakes an in-depth and extensive environmental analysis of India as it seeks to ascertain whether it will be a viable market for Wimpy to establish a base in that market. Wimpy is brand name of a chain of fast foods hamburger restaurants that are based in the United Kingdom. The franchise has been a successful venture in many countries all over the world and this report seeks to determine whether the restaurant will appeal to the Indian market. India has been chosen as the most favorable destination for marketing this restaurant because with over 1.2 billion people, the country has an attitude of embracing change whilst adapting to new themes all the time. An environmental analysis was conducted on the country largely focusing on the following critical factors, economic and financial environment, cultural environment and lastly the political and legal environment. In evaluating the economic and financial environment, it was established that the Indian economy is underdeveloped and therefore the biggest hindrance to economic development is poverty. The unemployment rate in India has the highest change in the past two years with an increase of 0.1% from 9.3% in 2011 to 9.4% in 2012 and this may affect Wimpy as the increase in the unemployment rate affects the restaurant as the more people start losing their jobs, the lesser the business for the restaurant. An analysis of the cultural environment will follow as the nation is divided up into 28 states, which consist...
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...Lecture Outline – CH. 1 (2012) I. Marketing is the process of creating, distributing, promoting, and pricing goods, services, and ideas to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. This definition is consistent with the American Marketing Association definition of marketing. A. Marketing Focuses on Customers 1. As the purchasers of the products that organizations develop, promote, distribute, and price, customers are the focal point of all marketing activities. 2. The essence of marketing is to develop satisfying exchanges from which both customers and marketers benefit. a) Both customer and marketer expect to gain something of value from the exchange. 3. Organizations generally focus their marketing efforts on a specific group of customers, or target market. B. Marketing Deals with Products, Distribution, Promotion, and Price 1. Marketing is more than simply advertising or selling a product; it involves developing and managing a product, making the product available in the right place and at a price acceptable to buyers, and communicating information to help customers determine if the product will satisfy their needs. 2. These activities—product, distribution, promotion, and pricing—are known as the marketing mix because marketers decide what type of each element to use and in what amounts. a)...
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...Company Marketing Plan Table of Contents Introduction 3 Mission Statement 3 Market Objectives 3 Target Market 3 Product Objective 3 Price Objective 3 Place Objective 4 Promotion Objective 4 Competitive Situation Analysis 4 Consumer Product Classification 4 Analysis of Competition using Porter’s 5 Forces Model 4 SWOT Analysis 6 Strengths 6 Weaknesses 7 Opportunities 7 Threats 7 Marketing Strategies 8 Product Strategies 8 Price Strategies 8 Place Strategies 8 Promotion Strategies 11 Tactics and Action Plan 12 Product Action Plan 12 Price Action Plan 12 Place Action Plan 12 Promotion Action Plan 12 Monitoring Procedures 12 Introduction Company “G” is an established electronics development company that intends to design, develop, and market a line of home-based medical devices related to Alzheimer’s /Dementia, Physical /Mental disabilities niche markets. The first device, “The Snuz-len” has already been developed with the participation of leading Physicians, Clinicians and Surgeons in special needs, disability and memory-support fields. Mission Statement Company “G”, endeavors to design, develop and market the highest-quality, most reliable and affordable home health care electronic appliances to individuals and families with loved-ones impacted by Alzheimer’s /Dementia, physical and mental disabilities. Target Market The number of Alzheimer’s/ Dementia patients and persons with disabilities in the United States is increasing, and more...
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...player in the distribution channel shares the same commitment to the success of the product. Each would focus on the same target market and share the responsibilities of marketing to this consumer group (Perreault, Cannon, & McCarthy, 2011 ). Marketing managers must consider how many channel outlets are needed to get the desired level of market exposure required to maximize profits. The key is making sure your products are in the right place at the right time – matching consumer need and demand. The most important decision in terms of the distribution channel a company will make is whether to handle the whole distribution process of their product themselves or if they should use wholesalers, retailers, or other specialists. Because of the nature of Apple products, Apple will choose direct and select distribution for the iSolar Battery product. It’s possible that wholesalers and retailers carry competitor’s products, and therefore may not give Apple’s product the pricing or promotional support to help maximize sales. Choosing direct distribution will allow Apple to maintain control of the entire marketing mix. Apple is in direct contact with its consumers and has a very loyal base. Apple knows what their customers want and when their attitudes shift. Apple is in the perfect position to adjust products and services quickly to match the need of the consumer base. In many cases, direct distribution requires a significant investment in staff, facilities, and information...
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