...I. INTRODUCTION – RISK MANAGEMENT The technique of risk assessment is used in a wide range of professions and academic subjects. Engineers "risk assess" bridges to determine the likelihood and effect of failure of components, and social welfare workers "risk assess" their clients to determine the likelihood of the reoccurrence of anti-social behavior. Risk assessment has become a commonly used approach in examining environmental problems. It is used to examine risks of very different natures. Definitions in risk assessment are all-important because of the wide range of uses of the approach, and different meanings of terms used by different groups of experts and practitioners. Hazard is commonly defined as "the potential to cause harm". A hazard can be defined as "a property or situation that in particular circumstances could lead to harm" Risk is a more difficult concept to define. The term risk is used in everyday language to mean "chance of disaster". When used in the process of risk assessment it has specific definitions, the most commonly accepted being "The combination of the probability, or frequency, of occurrence of a defined hazard and the magnitude of the consequences of the occurrence". The distinction between hazard and risk can be made clearer by the use of a simple example. A large number of chemicals have hazardous properties. Acids may be corrosive or irritant to human beings for example. The same acid is only a risk to human health if humans are exposed...
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...M560 Marketing Excellence – Red Bull November 5, 2013 1. What are Red Bull’s greatest strengths and risks as more companies (like Coca-Cola, Pepsi, and Monster) enter the energy drink category and gain market share? Although Red Bull is a fairly young brand, it is currently the worldwide market leader in energy drinks. Originally conceived in 1982, the drink was founded in Austria in 1987 and then went international in 1992 with its introduction into Hungary (“Red Bull SWOT Analysis”). Today, Red Bull sells more than 4 billion cans of energy drinks each year in more than 160 countries (Kotler & Keller, 2012). Red Bull’s success over the past ~20 years can be attributed to the company’s ability to highlight its strengths and minimize its weakness. Understanding these strengths and weaknesses are important for Red Bull to maintain its current position as the market leader. In addition to being the current market leader, Red Bull’s strengths include its marketing strategy and its alliances with distributors. Red Bull’s marketing strategy is vastly different from other companies in the beverage industry. Rather than employing traditional marketing techniques, Red Bull has adopted “anti-branding” and “anti-marketing” strategies. They have used no print, billboards, banner ads, or Super Bowl spots, and minimal television ads. Instead they focus on viral marketing based on word of mouth and a “seeding program” focused on getting Red Bull products into trendy shops,...
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...populations that were shown to be vulnerable. These vulnerabilities are in part due to lifestyle choices of some residents as well as the access to health care due to job opportunities. The purpose of this paper is to address some of the community concerns raised as well as narrowing down to one priority issue. Interventions, expected outcomes and supporting documentation will be presented. Three priority community health and safety concerns Three priority community health and safety concerns are: risk for increased substance abuse among young adults related to municipal legalization of marijuana, increased access to drugs and drug paraphernalia, and wide acceptance of drug usage; risk for severe injury/trauma of young adults related to age and young male demographic, participation in extreme sports (skiing, snowboarding), accepted culture of risky behaviors involving gravity and hard, fixed objects. And, after completing the assessment of the Summit Community Care Clinic, risk for ineffective management of therapeutic regimen among uninsured and under-insured residents related to the inability to afford healthcare and preventative care due to lack of insurance offered along with employment in many service/hospitality positions. Since the municipal legalization of marijuana possession in ??? by referendum vote, Breckenridge has become a destination for drug usage by adults of all ages. According to Paramedic Chambers of the Summit County Ambulance Service (personal...
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...marketing, buzz marketing or in simpler words, marketing based completely on Below-the-line activities, word of mouth, endorsements etc. This unconventional marketing has been applied in Pakistan also where instead of executing Above-the-line promotions (which usually work very well in Pakistan and communicate to a larger audience), they have stuck to their unusual styles of marketing and have up till now sustained their position. But whether or not these unconventional strategies can carry on being effective with competitors like Sting and Speed emerging and keeping in mind the behaviors of the Pakistani consumers, is yet to be answered. The difference of Red Bull customers outside Pakistan and Pakistani consumers is vast and hence those extreme sports, club partying do not entirely relate to them. This needs to be addressed any marketing activities should be planned keeping in mind the different nature of the Pakistani consumer who are usually more susceptible to what they see on television, print and radio. The emergence of competitors like Sting and Speed means that Red Bull can now face a problem if they do not start extensive marketing campaign through not just BTL but also ATL methods too, just like its competitors are currently doing. If Red Bull remains in myopia, its downfall may soon be inevitable at the hands of big brands like Sting who are backed up by Pepsi and Speed who comes from the house of Shezan. Introduction of Red Bull in Pakistan Born in Thailand, developed...
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...Behaviour Assignment 1 (Case Analysis) 1. What is the nature of the market segment(s) served by AtlanticRider.com? Atlanticrider.com describes itself as “Atlantic Canada's most comprehensive online resource for the horse enthusiast: news, events, classifieds, forum, and directory!” Its market comprises primarily horse owners, along with the people who work with, ride and love horses. In terms of the demographics of the market segment AtlanticRider.com is targeting, the bulk of horse owners are mature adults aged between 40-50. This is the most frequent age to own a horse for two main reasons: this age group is more able to afford the cost of owning/maintaining a horse compared to younger generations and people between 40-50 are still physically fit, able to ride a horse, unlike the majority of the older generations. Also the majority of horse owners are women (77% of the market). Horses may be for personal use or use by children or other family members, however AtlanticRider is targeting primarily owners since this segment has the financial resources of interest to advertisers selling horses, horse gear or services. Most horse riders in Canada live in rural areas, e.g. Saskatchewan, BC, and Alberta. These provinces are filled with mountains and nature, which align with a horse’s natural habitat, more than provinces like Ontario and Quebec, although these provinces also have forests and open land. Further, the cost of owning, sheltering and taking care of horses is much less...
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...Introduction Pizza Hut was started in 1958, by two brothers in Wichita, Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother, and opened the very first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 locations. In 1970, Pizza Hut was put on the New York Stock Exchange under the ticker symbol PIZ. In 1986, Pizza Hut introduced delivery service, something no other restaurant was doing. By the 1990's Pizza Hut sales had reached $4 billion worldwide. In 1998, Pizza Hut celebrated their 40th anniversary, and launched their famous campaign "The Best Pizzas Under One Roof." In 1996, Pizza Hut sales in the United States were over $5 million. Out of all the existing pizza chains, Pizza Hut had the largest market share, 46.4%. However, Pizza Hut's market share has slowly eroded because of intense competition from their rivals Domino's, Little Caesar's and newcomer Papa John's. Home delivery was a driving force for success, especially for Pizza Hut and Domino's. However, this forced competitors to look for new methods of increasing their customer bases. Many pizza chains decided to diversify and offer new non-pizza items such as buffalo wings, and Italian cheese bread. The current trend in pizza chains today is the same. They all try to come up with some newer, bigger, better, pizza for a low price. Offering special promotions...
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...Ethical issues regarding the use of Performance Enhancing Drugs in Sports In the history of 20th century sports, specifically in the post World War 2 era, there has been an ever increasing use of performance enhancing drugs in all avenues of sport. Sports have become money making machine for both athletes and big business and the “win at all costs” attitude which has permeated itself into all aspects of professional and college level athletics. Winners make money, losers don’t. The temptation of fame, notoriety and million dollar contracts in all venues of sport is a lure for many athletes. Elite professional athletes are worshiped in today’s society. This paper will elaborate on the use of performance enhancing drugs in the sporting world and the associated sports ethical issues. It is a majority belief in all sporting circles that the “true” spirit of sportsmanship does not allow any aspect of performance enhancing drugs. There are several arguments both in favor and against the use of performance enhancing drugs which will be presented and discussed in this paper. While addressing this ethical issue, we need to define the term ethics. Ethics can be defined as the socially accepted norms and values. These norms and values are varied from society to society and are based on culture and tradition. Ethics also could be defined as the unsaid, un-written and understood laws that prevail in a society. Ethics also cover what is right and what is wrong in society and teaches...
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...Risk Management for Jingdong mall Background of Jingdong mall Jingdong mall is a Chinese electronic commerce company headquartered in BEIJING, and it is one of the largest B2C online retailers in China by transaction volume. Jingdong mall has been working to provide customers the world beyond reality-experience with pleasant and delightful online shopping. By means of luxuriant content, user-friendly website (www.jd.com) and mobile clients, it offers abundant commodity with rivalrous price and excellent quality, on the other hand, their services enjoy fast and reliable way, including flexible payment at any circumstance before headed to consumers. In addition, Jingdong mall also offer third-party sellers with online-selling platform carriers a series of value added services like logistics information, etc. Products of Jingdong mall JD provides abundant commodity, type includes computers, mobile phones and other digital products, home appliances, auto parts, clothing and footwear, luxury goods (such as: handbags , watches and jewelry) , home and household articles, cosmetics and other personal care things, food and nutrition , books, electronic books , music, movies and other media products , baby articles and toys, sports and fitness equipment, as well as virtual goods ( such as: domestic air tickets , hotel reservations , etc.). Process of Jingdong mall’s electronic commerce Order received Check availability Article available Procurement no Ship article ...
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...Mariela Torresmutt 6/20/2012 Under Armour: Case 1 The following is an environmental analysis of the “performance apparel” business sector of the athletic apparel industry, with an analysis on Under Armour, the 3rd largest athletic apparel company. The company is clearly rapidly growing, touching markets that have been dominated before, but continues to pride themselves on the performance of their products. The first section of this analysis will cover the trends in technology, economics, demographics, socialites and culture, as well as politics and legalities. It also includes coverage over Porter’s 5 forces and analysis’ of the industry and competitors. It will be concluded with strategies of success of the company as well as alternative strategies. Demographics In the terms of the overall athletic market, Under Armour claims 31% of the market share, Nike 36%, and Adidas and other athletic companies claiming the remainder. In their specific products, Under Armour claims 75% of performance apparel market share, with Nike and Adidas struggling to catch up. The company targets consumers of all ages and all demographics. Their consumers include men, women, and children; athletes, coaches, fans, active people, athletic staff, and anyone who lives an active life style. Their consumers can attain their products through their website, 15,000 retail stores across the country, regional retail chains like Academy and Dick’s sporting goods, and as of 2007, 17 retail outlet stores. Approximately...
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...| Product Analysis: Monster Energy Drink | Bill ClymerWednesday August 14, 2013Written by: Maira Khalid | PART A Situation Analysis Monster Beverage Corporation The Hansen Beverage company (recently changing their name to Monster Beverage Corporation on January 5th of 2012), was a family owned and operated company in the 1930’s, selling freshly squeezed juices to local film studios. In the 1970’s, one of the Hansen brothers decided to transition their beverage business into marketing ‘natural sodas’. This was the upturn of the company that led them to where they are today. Today, Monster Beverage Corp. has transformed into the largest energy drink company in Canada with sales of more than $ 2.1 billion in 2012. Monster beverages have always been, and still claim to be free of preservatives, caffeine, sodium, artificial flavours and colours. Although many people believe that all energy drinks contain high levels of caffeine and are not healthy, the company’s mission statement which has not changed since Jan 5th, 2012 when the company changed its name, states otherwise. The Mission Statement The mission of Monster Beverage Corp. is to satisfy consumers' needs for superior quality and great tasting, healthy, natural and functional beverages. Our beverages will be positioned as an upscale brand and will often be marketed at a premium to competitive mainstream products. This mission statement provides Monster Beverage Corp. with the information needed for...
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...Case Study: The Red Bull GmbH Marketing Strategy Prepared For: Prof. Dr. Christian Schuchardt GLOBAL MARKETING STRATEGIES IMBA 2014/15 International Graduate Center (IGC) Hochschule Bremen University of Applied Sciences Prepared By: Bakaa Chkeir Sahil Sabharwal Eric Branson Smith Khandaker Nazmul Alam Table of Content Part – 1: Introduction Part – 2: Red Bull’s General and International Strategic Approach By Sahil 1-2 3-6 Sabharwal 7-10 Part – 3: Red Bull’s Branding & Segmentation Strategy By Eric Branson Smith 11-15 Part – 4: Red Bull’s BCG & ANSOFF MODEL By Bakaa Chkeir By Bakaa Chkeir Part – 5: Market entry and distribution strategy By Khandaker 16-24 Nazmul Alam 25-26 Part – 6: Bibliography PART 1: INTRODUCTION A Brief History of Red Bull from Red Bull Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980's. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 166 countries and around 40 billion cans of Red Bull have been consumed so far. As of the end of 2013, Red Bull employed 9,694 people in 166 countries - compared to the end of 2012 when we had 8,966 employees...
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...Low back pain by young athletes; is practicing sports, prevention or a risk factor to develop low back pain? Ziva Tavcar, Msc Human Movement Science Clinique Valmont, Switzerland Introduction Low back pain is a common problem in a modern society and is present also among pre- and adolescents as well by young athletes. Relationship between low back pain and physical activity shows that physical and psychical factors of over active or inactive life-style lead among genetically predisposed individuals to a higher risk for low back pain. Thus better understanding of a problem, earlier diagnostic and right management prevent earlier apparition of recurrences and chronicity in adulthood. Spinal pain Spinal pain appears due to variety of symptoms, which are experienced at least once in a lifetime by approximately 80% of a general population [1]. Classification of spinal pain concerns affected region (cervical, thoracic, lumbar, or irradiation in the limbs), duration (acute, sub-acute, chronic), or level of functional disability [1]. Lumbar pain is determined as a pain, muscle tension or stiffness that occurs between the last thoracic vertebra and the lower gluteal folds, with or without leg pain [1–3]. Chronic low back pain appears more often by working population in adulthood [1] and fluctuates during time, appears at different occurrences with different intensities and disability [4]. The complexity of symptoms could be associated with physical, psychical and recently genetic...
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...all-time high in the sports arena. The need to succeed, be among the elite, financial gain, and the pressure to win are some of the many reasons that drugs are found in sports today. Drugs in sports range from therapeutic drugs, performance enhancement drugs, and recreational drugs. Drugs in sports are found on various levels of competition such as: high school, college, and professional sports. High school athletes' are using enhancement drugs so that they may receive a college scholarship, collegiate athletes' are using drugs so that they make it to the professional level, and professional athletes' are using drugs to make sure that they stay among the elite. Drug use in athletics have led to suspensions of players, athletes being banned from that particular sport, and ultimately death. There are many reasons for using drugs in sports, with performance enhancement being one of the top reasons, but no one will ever understand why athletes risk their career and lives. A concern for the public is the fact that athletes assume these risks just to be among the top competitors of sports. Drugs are a danger to the health of athletes. Drug use to enhance performance is unethical, and using drugs is illegal in today's society. Drugs in sports is unethical because the focus of winning and succeeding overshadows the real reasons for playing sports such as the love for a sport, natural talent and ability, and hard work to be among the elite. Athletes are thinking about winning, gaining more...
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... 5. Premise: humans act under free will and must be punished when they choose to violate society’s norms, backward-looking 6. Based on proportionality of punishment: the evil done to the victim is paid back to the perpetrator iii. Rehabilitation/Reform 7. Criticisms: 1)allocating resources to those who least deserve them 2) remaking humans with what society deems is the best 3) assuming that humans can simply be reconditioned iv. Incapacitation 8. Renders def unable to cause further harm to society 9. Criticisms: 1) too costly 2) ineffective in reducing recidivism 3) further criminal acts might occur in prison b. Legality v. Always begin analysis with legality: is there a legality issue? vi. Person cannot be punished unless that person’s conduct was defined as criminal before def. acted. Legislature defines the law, helps to solidify separation of powers. 10. The law also cannot be too vague. vii. Rationale:...
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...by projects, treats many aspects of ongoing operations as projects in order to apply project management to them. (A GUIDE TO THE PROJECT MANAGEMENT BODY OF KNOWLEDGE). Principles of project management: Projects are temporary: A project cannot be carried for a whole life time. In every project there is a timeframe scheduled which have certain milestones. Those milestones have to be completed on time. Most of the projects are endeavoured for their lasting results. Decide whether or not the project should happen: Project cannot be started without knowing about it. Project when taken should be determined first. What is the purpose of the project? Project planner should determine what are the resources needed and should consider the problems that can happen during a project. Consider risk: Risk management should be taken into consideration. Project manager should know how to tackle the problems and risk during the project. There should be a backup plan if anything goes wrong in a project. Cost, time and...
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