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Exxonmobil Study

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Exxon Mobil

• Multinacional americana

• ExxonMobil is the largest non-government owned company in the energy industry and produces about 3 percent of the world's oil and about 2 percent of the world's energy

• Resultado de la fusión de Exxon y Mobil en 1998, en un acuerdo de US$ 73.7 billones

• Ambas empresas son descendentes de histórica Standard Oil, fundada en 1870 por John D. Rockefeller

• Marcas:

o Exxon

o Mobil

o Esso

• Casa Matriz: Irving, Texas

• Divisiones:

o Upstream (extracción)

o Downstream (refinación)

o Chemical

o Salió del negocio de distribución en 2008 para enfocarse en los otros negocios.

o Las estaciones de servicio siguen ocupando la marca.

• Riesgos:

o Poca preocupación a cerca de medio ambiente

o No está clara su política sobre el cambio de clima. Ha opoyado organizaciones contra el protocolo de Kioto.

o La lenta acción de la empresa en el episodio del filtración del petrolero Valdez en 1989, unos de los mayores accidentes del género en el mundo fue criticado duramente en todo el mundo

Análisis de la Fusión

Exxon had better return on assets (6.75%) and return on equity (14.57%) ratios (Mobil’s were 3.95% and 9.01% correspondingly). This situation represented Exxon’s better efficiency at using investment funds (shareholder’s equity) to generate earnings growth. Exxon was more stable and effective in using its assets, while Mobil was more volatile and risky. During 1983–1999 Exxon was superior with the exception of 1989, when tanker Exxon Valdez disaster happened and cut profits of the company.

Companies had equal gross margin (38.7% vs. 38.52%), but Exxon had higher gross operating margin (7.9%) and profit margin (5.4%) ratios than Mobil (6.56% and 3.18%

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