...Hollywood Revival While the generation of today is more focused on who wore what on the red carpet, some tend to forget the origins of modern fashion and how much of it has evolved from ideas that will soon be a 100 years old. Many actors nowadays neglect the common standard and look towards a unique style they can call their own, whereas many rely on commercial endorsement. Almost all the benchmarks followed by directors, actors and studios alike, come from, as most critics would agree, the golden age of Hollywood. Lasting from the 1920s-1960s, films produced between these years gave true recognition and uniqueness to US cinema. Also known as Classical Hollywood, these years provided the public with a sense of fashion like no other. We...
Words: 1879 - Pages: 8
...ESTABLISHING A BUSINESS : FINANCE TABLE OF CONTENTS Acknowledgement iii Executive Summary iv Purposes for which finance is needed v Organizational Chart vi Cost of producing goods vii Capital Goods vii Sources of finance viii Collateral viii Capital Instruments ix Implication of capital mix selected ix Projected Performance x Use of technology to enhance a business xiii Government regulations impacting the business xiii Ethical Issues ...
Words: 1520 - Pages: 7
...Market Research On Fashion & Sustainability Submitted by Ishita Bhatia Under the supervision of Jagriti Mishra Submitted to Department of Fashion Management Studies (FMS) National Institute of Fashion Technology (NIFT) (Ministry of Textiles, Govt. of India) GH-0 Road, Behind Infocity Gandhinagar 382007. Gujarat http://www.nift.ac.in December, 2013 Fashion & Sustainability BackGround Myth: Sustainable Fashion is just wearing natural, organic or green fashion. Truth: Sustainable Fashion is about being * Eco friendly * Socially-Responsible * Commercially feasible * Animal-Cruelty Free Sustainability and responsibility are two sides of one and the same coin. Today Apparel Industry stands as a big medium of innovation and smart up cycling. Sustainability becomes more crucial if one has to deal with it in the apparel sector in order to manage excess and wastage. This systematic research aims to find out about all the sustainable measures practiced by companies producing such articles. Acknowledgement I would generously like to thank my Mentor Jagriti Mishra for her continual support, feedback and constructive discussions. I owe my secondary research to Ebsco, DELNET Google Scholar, Nift Resource Center and Library and the whole FMS department of NIFT, Gandhinagar. table of contents Background study 3 acknowledgement 4 table of contents 5 1 INTRODUCTION 7 1.1 Statement of the problem 8 1.2 Objectives 8 ...
Words: 6742 - Pages: 27
...----------------------- Ten New Creations of The 1950’s So today I am going to tell you about the top ten inventions made in the 50’s, in order from least favorite to favorite (at least in my head). And staring at last place is the Barbie Doll that was invented in 1959, come on man no one cares about a stupid doll. But right in front of Barbie we have the Microchips invented in 1959 also, mico means small now why would you want something small? It’s like I always say bigger is better. Now in 8th place we have the Laser made in 1958, sure there really isn’t any point to it right now but I belive it has pointless. Right after 8th place we have 7th place and claming that spot is a way to prevent babies! It’s the Oral Contraceptives, or in other words birth controle, made in 1954. Clamming the spot right before Oral Contraceptive is the Bar Code, I have a fealing that’s going to be something big in the future. Now in 5th place and made in 1958 is the Hula Hoop , keeping children occupied so you can have some alone time with the wife. Now in 4th place is this thing called McDonalds Corp. invented in 1955, and you can just tell it is going to be big. Next is something to keep you skinny it’s the Diet Soft Drink made in 1952. Then in 2ed is the Hover Craft invented in 1956 now who doesn’t want a flying car? Last but not least in 1st place is MR. POTATO HEAD from 1952. [pic] THE BEATNIKS The beatniks are people those people that are changing the 50’s. They are the people that are rejecting...
Words: 843 - Pages: 4
...05 The Positioning Matrix 05 Boston Box Matrix 06 Chinese Market Audit 07 Ansoff Matrix 08 Porter’s 5 forces 08 Chinese Customers 09 Chinese Competitors 10 My Strategy 11 More explanation 12 Conclusion 12 Recommendations 13 Bibliography 14 Executive Summary: The aim of this paper is to talk about a French fashion house which is named Caroll, that’s why we will study the company by internal and external audit. What is she doing now how she is doing it? Then, we have to try entering the Chinese market with a study of China’s risks, Chinese habits, competitors… all the market. Then we will try to build a strategy to help Caroll being on the textile market in China. My first part will talk about the current strategy of Caroll; what is the target of Caroll, competitors which market are focus… with some figures, analyses and personal point of view. Then we will take care of the Chinese market with a PESTEL analyze, 5’s forces of Porter, some matrices and tools to get a clearly view of China and specially the textile market. The last part of this study will concern the new marketing strategy to enter this market with a SWOT analysis and concrete action to be as efficient as possible. To conclude we will have some result and recommendation for this strategy and for Caroll. Introduction: Caroll is a French textile brand created in 1963 by Raphael...
Words: 3956 - Pages: 16
...Task 10 Task 10 To: Shareholders of Hot Fashions From: Naina Mushtaq 10/11/2013 HOT FASHIONS BUSINESS REPORT Return On Capital Employed= 53.18% Return on capital employed (ROCE) is the ratio of net operating profit of a company to its capital employed. It measures in percentage terms whatever the net profit is generated to overall value of the company in terms of capital employed. In the case of hot fashions, they have managed to generate a return on their capital employed of 53.18% net profit in one year. The business had a great strength as their return on capital employed is over 50%. For a business to gain more than 50% in one year is a could sign. This is due to bigger businesses such as next had a return of capital of 68% in a year and Hot Fashions is a small business and nearly reached to Nexts PLC’s return of capital employed. As well as, the return of capital employed for a clothing sector is 15%, and Hot Fashions business had a massive increase than that which displays they have done very well. However, the business should try a bit harder and aim to reach next percentage of 68%, although they’re a small business. Gross Profit Margin= 38.88% Gross profit margin measures how well a company controls its cost. The business looks at the proportion of money left over from revenues after accounting for the cost of goods sold. It shows us; every £1.00 made in sales how much is left...
Words: 2379 - Pages: 10
...British fashion consumers, how they have developed and their impact on retailers, there is recognition of the decrease in demand for disposable fashion and investigation into competitor brands and ranges who are responding to the market. The plan discusses the different pricing strategies that River Island can use to differentiate the collection from their existing product offering and to a different consumer base. There is also investigation into the company’s opportunity to penetrate the market and win a share of the British manufactured garment industry. The plan offers consideration of corporate social responsibility, the impact of fashion products on the environment, ethical sourcing and the effect of British manufacture on the UK economy and particularly the individual communities, as well as suggestions of promotional marketing techniques that could be adopted by the brand to evoke excitement within the customer base. Business Plan The Business Opportunity River Island is established as one of the biggest British fashion retailers on the high street and is becoming one of the UK’s key retail exports. There are almost 300 River Island stores across the globe, including Europe, Asia and the Middle East, thus the brand represents a unique and original, British style internationally. The brand is a fast fashion retailer, reacting almost instantly to trends, however SWOT analysis has shown that this may be weakness of the brand (See Appendix 1). The fast fashion trend...
Words: 3177 - Pages: 13
...1970’s Fashion Americans celebrated the first Earth day in 1970. Earth day is now celebrated on April 22 in the United States. Hippies primarily were the ones who got Earth day passed by the government. Nightclubs of the 1970’s were called discos. Strobe lights and mirror balls reflected the dancers while disk jockeys were playing the 70’s latest hits. In the 1970’s fashion was affected by the Vietnam War, Battle of Civil Rights, and music. The Vietnam War started in the 1960’s and continued on in the 1970’s. The Battle for Civil Rights was also occurring at the same time. Protests from left to right was thought to never end. In 1972, an athletic company called Nike was launched. Its logo became world famous and well known soon after it was launched. 50 percent of all the shoes sold in the United States were running shoes....
Words: 489 - Pages: 2
...Rajashree Gopinath 25/02/2013 Principles of marketing Prof John O’Malley THE AMERICAN BABY BOOMER More babies were born in 1946 than ever before in the United States of America. Statistics indicate that 3.4 million people were born, which is 20 percent more than in 1945. This was the beginning of the so-called “baby boom.” In 1947, another 3.8 million babies were born and more than 4 million were born every year from 1954 until 1964. By then, there were 76.4 million “baby boomers” in the United States. They made up almost 40 percent of the nation’s population. So by definition baby boomers are the large number of people born worldwide between 1946 and 1964. History The Great depression and the World War II had just ended. This was the time when two of the most dreadful events of the world took its break. People who had postponed marriage during the Great depression and World War II had begun to consider starting a family. According to statistics between 1940- 1945, only 8% of women opted out of having babies. They started doing so because they began to think that the future holds comfort and prosperity. In a way they were rite. The then “American dream” was met by the passing of the GI bill on June 1944. Due to this, loans for homes and farms were made available to GIs at low interest rates, and low or no down payment was provided, which meant that it was cheaper to buy houses in suburban areas than to rent an apartment in the city. Hence people began...
Words: 1895 - Pages: 8
..." " " " " " " " " The Liberation Of Women Through Fashion by Hubert de Givenchy " " " " " " " " " " " " " " " " " " " " Selvi Thangarajah Arth 701: Contemporary Art Professor Holly Goldstein Spring 2015 Thangarajah 2 " In the 1950-60’s when WWII had just come to an end and the men were returning home from war, the women were being forced out of their industrial jobs. The baby boom was at an all time high and women were expected to quit their jobs and be full time homemakers1. It was during this time that Hubert De Givenchy was just starting out on his own as a couturier in Paris and was know to have a minimalistic and unconventional style. His aim during the 50’s and into the 60’s was to help empower women through their clothes and break down the feminine ideals of grace and beauty, abandoning the stereotypes associated to them. He allowed for the flexibility of the female identity through his multiple creations of contrasting silhouettes that were rather rebellious and unconventional at the time that it was being made. Hubert De Givenchy was born on 21st february 1927 in Beauvais, France. Hailing from a very prosperous family, Hubert went on to attend college at Beauvais before moving to Paris to pursue his dreams of being a couturier. In 1944 he joined the couture house of Jacques Fath while attending school at Ecole Des BeauxArts2. Later in the 40’s he took a series of jobs as an assistant designer—first with...
Words: 3328 - Pages: 14
...Name of course: MAN 2021-Management Title: Managing the EGO Company. Introduction: EGO Fashion is a privately owned clothing company located in Orlando, Fl. EGO Fashion provides unique high-end fashion for a more reasonable price that satisfies any ego big or small. I have been in business for 5 years started out as an internet company first, after two years of building cliental and reputation I opened my first store September of 2008 in the downtown Orlando area. My annual revenue is $150,000 after paying all the bills. I currently have 50 employees working for me in six different departments: Marketing Management Sales/ fashion Guru Research and Development Accounting and payroll Distribution Definition of Management: The definition of management is the way managers are able to motivate and lead employees to the pursuit of company’s goals effectively and efficiently. To be a successful company you must have a very organized and happy management team, because managers set the tone and mood for employees. In my company managers had to be able to follow before they can lead, as well as be people oriented, honest, outgoing, and disciplined. My company perceives management as both an art and science. The art side is the creative and stylish ways my company caters to your EGO we rely on our customers to provide feedback and there business. And the science behind EGO Fashion is the ability to use the scientific method to figure out if the company financially is going...
Words: 1620 - Pages: 7
...INTERNATIONAL MARKETING CASE STUDY ZARA: THE SPANISH RETAILER GOES TO THE TOP OF WORLD FASHION Professor: Jennifer Stack Student: Martina Sekuloska San Sebastian October,2014 International marketing [ZARA:THE SPANISH RETAILER GOES TO THE TOP OF THE WORLD FASHION] INTRODUCTION Inditex is a fashion retailer which dates back to 1963 when it started life in a small workshop making woman’s clothing. Today it has more than 6.460 stores all over the world (Inditex, 2014). Officially it all started with the launch of the first Zara store in La coruña, north-west of Spain in 1975. At that time the textile maker Amancio Ortega decided to open his own store after years of work in the textile industry. This was followed by the brand’s internationalization at the end of the 1980s and the successive launch of several another retail concepts: Pull&Bear, Massimo Duti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. Today, Inditex is considered to be the greatest fashion retail group, and its founder Amancio Ortega, the richest person in Spain. Zara is the flagship chain of the Inditex Group which generates nearly 65% of the net sales of the group (Inditex annual report 2013). It encompasses many different styles, from daily clothes, to more formal elegant clothes for women, men and children. This case study tackles the challenges of being the world’s fashion retailer, the sustainability of the competitive strategy, and the group’s internationalization process. ...
Words: 3109 - Pages: 13
...FOSSIL , INC.: EVOLUTION OF THE BRANDED FASHION WATCH On an April morning, 1993, Tom Kartsotis woke up worth over $42 million on paper and owner of a considerably stronger company. The previous day’s initial public offering of 2.4 million shares had returned $18.7 million to Fossil. Starting from modest beginnings, Fossil had emerged as a major competitor in the highly-competitive branded fashion watch industry. Tom’s months of hard work had resulted in a successful initial public stock offering (IPO). He faced the welcome challenge of making effective use of these new funds. FOSSIL’S CREATION AND GROWTH After he dropped out of Texas A&M, Tom set up business outside Texas Stadium in suburban Dallas. He worked as a ticket-broker, or as some would say, scalper, and sold enough hard-to-get tickets to sporting events and concerts to build his savings to over $200,000. In 1984, at the age of 24 and not looking forward to a future as a ticket scalper, he sold out to his partner and began a search for new opportunities. Tom’s older brother, Kosta, 31 at the time, was a merchandise executive at a large Dallas department store chain, Sanger Harris. Kosta had noted the recent success of Swatch fashion watches and was aware that watches and other goods could be imported from the Far East at very low cost. On a visit to Hong Kong, Tom studied a number of potential products for import including toys and stuffed animals before following Kosta’s advice and returned to the...
Words: 5867 - Pages: 24
...Fashion is something we deal with everyday. Even people, who say they don’t care what they wear, choose clothes every morning that say a lot about them and how they feel that day. What influences our choice of clothes is an interesting question. I believe that most of the people do not follow the fashion displayed on the catwalk. That kind of clothes is the product of famous high-class designers’ work, it is more often very extravagant and extremely expensive. It is also not designed to be worn every day, but it is suitable some special occasions. However, we definitely get fashion ideas from music clips, videos, books and television. Movies also have a big impact on what people wear. For example it is known that more sunglasses were sold in America after the movie Man In Black. Sometimes a trend is world-wide. Back in the 50-s teenagers everywhere dressed like Elvis Presley. Musicians and other cultural icons as well as political and royal figures have always influenced what we are wearing. Newspapers and magazines reported on what Hillary Clinton was wearing when she was the 1st lady. The death of Princess Diana was a severe blow to the high fashion world, where her clothes were daily news. Depending on their attitude towards clothes and fashion, people can be divided in three groups: fashion slaves, spending all their money on the latest clothes even if they don’t look good in them; fashion fans, who enjoy wearing modern clothes but not obsessed by them and people...
Words: 455 - Pages: 2
...The Fashion Industry Thrives on Social Media What Makes Social Media the Hottest Trend in the Fashion Industry? Despite having arrived only recently onto social media scene, the fashion industry is definitely making its presence felt. Big brands like Burberry, Urban Outfitters, Louis Vuitton etc, are shedding their „exclusive‟ tags and are becoming more accessible to the general public via social networking. Billboards are being replaced with blogs and marketing activities are centered on social advertising. Moreover, brands and retailers are not only using social media to communicate with their customers, but are also listening to them. According to stats from a GSI Commerce survey, 45% of consumers prefer shopping for clothes online. Prior to making a purchase, 64% consult a retailer‟s website, the survey states. Websites are being used as virtual shop windows, with customers „checking-out‟ a brand online before visiting the actual store. The Cotton Incorporated 2010 Lifestyle Monitor survey shows that 73% women and 60% men browsed the internet for apparel in 2009, while 70% women and 59% men did the same in 2010. The initial reaction by luxury brands, to the general public‟s interest in apparel shopping via websites and social media channels, was apprehension. However, brands soon understood that social media is where the revenue was, with some of their biggest customers thronging popular networking sites. Time and geographical constraints, which had so far prevented fashion-conscious...
Words: 2518 - Pages: 11
