...Company in World. TITAN has now become Titan Company Ltd. The company operates in five areas - Watches, Jewelry, Eyewear, Fragrances/Perfumes and Precision Engineering. Some of the well-known brands of Titan include Fastrack, Sonata, Raga, Edge, Octane, Xylys, Titan Eye+ and Tanishq, Goldplus, Zoya. Fastrack was launched in 1998, aimed at the youth segment. Their target was boys and girls between the ages of 15 and 25. It was promoted with the slogan ‘cool watches from Titan’. Basically Fastrack was a sub-brand endorsed by Titan and was promoted as Titan Fastrack in most of the campaigns. In 2004, Fastrack launched its range of sunglasses when a market research results showed the popularity of sunglasses, mobiles, deodorantsetc. among the urban youth. These products were looked at more as an accessory than utility by the Indian youth at the time. Sunglasses also fitted rightly as a brand extension for Fastrack watches. There was no Indian sunglasses brand at the time and it provided great opportunity to the company. According to the consumer survey conducted by us, 38% of people who purchased a fastrack watch also purchased a pair of sunglasses offered by the brand. The brand extension strategy of the brand worked in their favour. Let’s look at how Fastrack segmented the market, targeted the urban youth and positioned it in the minds of the customer. Market Segmentation According...
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...dearth of various national and international brands in the market. A few years ago, people used to buy watch, only to check time. However, now they buy not only to check time but also for fashion. In the present report an attempt has been made to analyze the two brands of the watch namely, Fastrack and Casio by using technique of SWOT analyses and covering aspects such as marketing environment, advertising and position. Keywords: Advertisement, current behaviour, SWOT Analysis ,market environment, fastrack, Casio. INTRODUCTION: 1. Fastrack Watches 1.1 HISTROY The journey begun on 1998 as a sub brand of Titan & went ahead as big as the parent brand. It came up when Timex split up with Titan. By 1998, Titan was one of the most trusted brands in watch segment. But, Titan had moved up the age spectrum. The youth associated the brand with their parents and stayed away from it. It was missing out on the 450 million potential segments for which it had no market offering. Titan recognized the need in the watch market – a reasonably priced watch for the youth between the age group of 15-25 years. Then it was spun off as an independent brand targeting the urban youth. Fastrack entered the market saturated with...
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...History of wristwatch Today, a wristwatch is considered as much of a status symbol as a device to tell time. In an age when cell phones and digital pagers display tiny quartz clocks, the mechanical wristwatch has slowly become less of an object of function and more a piece of modern culture. Walk into the boardroom of any Fortune 500 company and you’re likely to see dozens of prestigious wristwatches, including such names as Rolex, Vacheron Constantine, Frank Muller, Jaeger-LeCoultre and even Patek Philippe. However, this was not always the case. Less than 100 years ago, no self-respecting gentleman would be caught dead wearing a wristwatch. In those days of yore, real men carried pocket watches, with a gold half-hunter being the preferred status symbol of the time—no pun intended. Wristlets, as they were called, were reserved for women, and considered more of a passing fad than a serious timepiece. In fact, they were held in such disdain that many a gentlemen were actually quoted to say they “would sooner wear a skirt as wear a wristwatch”. The established watch making community looked down on them as well. Because of their size, few believed wristlets could not be made to achieve any level of accuracy, nor could they withstand the basic rigors of human activity. Therefore, very few companies produced them in quantity, with the vast majority of those being small ladies’ models, with delicate fixed wire or chain-link bracelets. This all started to change in the nineteenth century...
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...Marketing plan for FASTRACK WATCHES [pic] [pic][pic] Final REPORT SUBMITTED BY Group Number: 2 Sec A Alisha Mittal (PGP/15/002) Aparna Venugopal (FPM/05/02) Lakshay Manchanda (PGP/15/022) Debi Prasanna Pati (PGP/15/012) Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2. BRAND DESCRIPTION …………………………………………...............................5 3. SITUATION ANALYSIS ….…...................................................................................5 A. COMPANY.….…………………………………………………………………7 B. COMPETITOR…….……………………………………………………………8 C. CONSUMER……………………………………………………………………9 D. COLLABORATOR…………………………………………………………….9 E. CONTEXT………………………………………………………………………. 4. MARKETING OBJECTIVES 5. MARKETING STRATEGIES A. SEGEMENTATION PRFOILE….…………………………………………….7 B. TARGET SEGMENT………….……………………………………………….8 C. POSITIONING………………………………………………………………...8 6. MARKETING MIX OF FASTRACK A. PRODUCT….………………………………………………………………....7 B. PRICE………….………………………………………………………………8 C. PLACE…………………………………………………………………………8 D. PROMOTION …………………………………………………………………9 7. IMPLEMENTATION ………………………………………………………………...10 8. FINANCIAL PROJECTIONS...
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...WATCH BRANDS: * SONATA * G-SHOCK * FASTRACK SONATA Sonata was launched in the year 1997 as a sub-brand of Tata. Business level strategy: Low Cost Leadership strategy. Sonata, India's largest selling watch brand, offers stylish looks at affordable prices. The thoughtfully crafted designs encompass the aspirations of young India. The exciting range, with over 400 designs, offers affordable prices between Rs 225 and Rs 1400 by minimizing the cost by replacing stainless steel for stylish and strong super fiber watches. G-SHOCK G-Shock watches were launched in the year 1983. Business level strategy: Differentiation strategy. G-Shock is a brand of watches manufactured by Casio known for its resistance to shocks. They are designed primarily for sports, military, and outdoor adventure oriented activity practically all G-Shocks have some kind of stopwatch feature, countdown timer, light and water resistance. They have differentiated themselves by offering watches to high adventures segment and since watches are always on the wrist, customers need a watch that does not break even in a fall. Firmly footed in the "All-Around Tough" concept, Casio has developed this product over time, adding new and exciting features. FASTRACK: Business level strategy: Focus strategy Fastrack entered the business by launching their products like sun glasses, bags, belts and watches which ranged from Rs 795 to 4750 with designs that are refreshingly different, casual and the brand was...
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...Titan Industries Limited “Delivering value by creating Brands” May 2013 TITAN Disclaimer Certain statements are included in this release which contain words or phrases such as “will,” “aim,” “will likely result,” “believe,” “expect,” “will continue,” “anticipate,” “estimate,” “intend,” “plan,” “contemplate,” “seek to,” “future,” “objective,” “goal,” “project,” “should,” “will pursue” and similar expressions or variations of these expressions that are “forward-looking statements.” Actual results may differ materially from those suggested by the forward-looking statements due to certain risks or uncertainties associated with our expectations with respect to, but not limited to, our ability to implement our strategy successfully, the market acceptance of and demand for our products, our growth and expansion, the adequacy of our allowance for credit to franchisees, dealers and distributors, technological changes, volatility in income, cash flow projections and our exposure to market and operational risks. By their nature, certain of the market risk disclosures are only estimates and could be materially different from what may actually occur in the future. As a result, actual future gains, losses or impact on net income could materially differ from those that have been estimated. In addition, other factors that could cause actual results to differ materially from those estimated by the forward-looking statements contained in this document include, but are not limited to:...
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...new culture and involved in spreading the message that there is nothing wrong to be a homosexual. In United States the advertisements are common but in its illegal. Earlier the lower court in India declared LGBT as unconstitutional but supreme court two years ago restrained the ban. Myntra launched its new digital campaign which is called “Bold is Beautiful” for the ethnic brand Anouk. This TV commercial caught lot of attention and sparked controversies all over the country. Fastrack also has been airing many bold commercials from the beginning which tries to change the mindset of the people. Their latest commercial The Closet which shows two girls coming of the closet and this commercial coveys a message that one has to be brave and come out in the society and getting scared of the people of the society There are many other advertisements like FASTRACK, COCA-COLA, LEVI’S, etc., Such LGBT advertisements have now come into light and broadened the mind of people about LGBT which is Lesbian, Gay, Bi-sexual and Transgender. The Visit TV commercial has gone viral because the issues related to the LGBT people are considered as a taboo so people think its not according to the Indian culture. So TV commercials...
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...Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold over 135million watches world over and manufactures 13 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into Indian market. Tommy Hilfiger and FCUK as well as the Swiss made watch Xylys owe their presence in Indian market to Titan Industries. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Industries launched Tanishq, India's most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail chain in the luxury segment. Titan Industries has also made its foray into eyewear, launching Fastrack eyewear and sunglasses, as well as prescription eyewear. The organization has leveraged its manufacturing competencies and branched into precision engineering products and machine building.With over 827 retail stores across a carpet area of over 10,08,083 sq. ft. Titan...
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...TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY Marketing Management In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether this strategy is able to bring back the style image of Titan back. This all exercise leads to the conclusion that Titan is on a path of Fortification Contents * Segmentation based on user category: * Secondary Information and Critical Analysis * Titan third-quarter net jumps 28% to Rs 1.9 cr * THE TATA BUSINESS EXCELLENCE MODEL (TBEM): * 1. The Leadership criterion checks how senior leaders create leadership system based on * 2. The Customer and Market Focus checks how the company determines customer groups, key * 3. The Strategic Planning criterion examines how the company develops strategic objectives, * 4. The Information and Analysis criteria check whether the organisation has key metrics in place * 5. The Human Resources Focus checks the appraisal system, the work environment, and the * 6. Process management examines the product design, production and delivery process, and lessmore LinkCitationEmailPrintFavoriteCollect this...
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...statement and are now willing to own more than one. This style trend has gathered momentum among both men and women consumers. The rising importance of watches as a fashion accessory among urban youth helped watches register retail value growth of 19% in 2015, with sales reaching Rs76.7 billion. COMPETITIVE LANDSCAPE * Titan Industries Ltd continued to be the clear leader in watches with a retail value share of 40% in 2014. The company also posted the biggest increase in actual retail values sales during 2014. The company’s top five brands – Titan, Fastrack, Sonata, Zoop and Xylys – performed well and received a good response from consumers. Also, the company has licensed brands Tommy Hilfiger, fcuk, Timberland and Police in the Indian market. The company has traditionally been the largest player in the watches category in India and has a presence in over 220 towns. It has over 400 World of Titan stores and over 150 Fastrack stores across the country to cater to its consumers. The company also has over 50 multi-brand outlets named Helios and is present with its shop-in-shop stores in large-format retailers, such as Shoppers Stop and Lifestyle. The company, in order to tap into the rising trend of internet retailing in India, operates its own e-commerce site www.titan.co.in. PROSPECTS * Over the forecast period, tax rationalisation, an increase in the number of boutiques and a growing understanding of different brands are expected to help drive the category. Manufacturers...
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...Tata Group and the Tamil Nadu Industrial Development Corporation. Presenting Titan quartz watches that sported an international look, Titan Industries transformed the Indian watch market. After Sonata, a value brand of functionally styled watches at affordable prices, Titan Industries reached out to the youth segment with Fastrack, its third brand, trendy and chic. The company has sold 135million watches world over and manufactures 13 million watches every year. With a license for premium fashion watches of global brands, Titan Industries repeated its pioneering act and brought international brands into Indian market. Tommy Hilfiger and FCUK as well as the Swiss made watch – Xylys owe their presence in Indian market to Titan Industries. Entering the largely fragmented Indian jewellery market with no known brands in 1995, Titan Industries launched Tanishq, India’s most trusted and fastest growing jewellery brand. Gold Plus, the later addition, focuses on the preferences of semi-urban and rural India. Completing the jewellery portfolio is Zoya, the latest retail chain in the luxury segment. Titan Industries has also made its foray into eyewear, launching Fastrack eyewear and sunglasses, as well as prescription eyewear. The organization has leveraged its manufacturing competencies and branched into precision engineering products and machine building. With over 826 retail stores across a carpet area of over 10,08,083 sq. ft. Titan...
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...http://business.flydenver.com/community/masterplan/faqs.asp What is an Airport Master Plan? As defined by the Federal Aviation Administration (FAA), an airport master plan is a comprehensive study of an airport and usually describes the short-, medium-, and long-term development plans to meet future aviation demand. Airport master plans serve as facility development guides for a long-range planning horizon (usually 20 to 25 years), and summarize an airport’s strategy for the development of the airport. The goal of a master plan is to provide the framework needed to guide future airport development that will cost-effectively satisfy aviation demand, while considering potential environmental and socioeconomic impacts. Master Plans also provide the airport with the tools to react to uncertainties by examining key trends in the aviation industry, such as changing airline business models, improvements in technology, and local/regional economics that could affect airport activity. Master plans vary in the level of detail and complexity depending on the size, function, issues and challenges of the airports under study. FAA Advisory Circular 150/5070-6B Airport Master Plans provides guidance for the preparation of airport master plans. Read the FAA Advisory Circular (Adobe PDF) Specific objectives of the Master Plan Update put forth by Denver International Airport (DIA) include the following: Maintain and ensure the safety and security...
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...MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS 05/12/2013 MARKETING IS ALL ABOUT UNDERSTANDING SOCIO CULTURAL FACTORS Compiled By- (17/2013) Arun Kumar (20/2013) Amandeep Singh Mehta (33/2013) Nishant Dahiya (36/2013) Manish Kumar Singh (41/2013) Priyanka Singh (52/2013) Ashim Gupta To Be Received By- Dr. Joyeeta Chatterjee ACKNOWLEDGEMENT We would like to thank Dr. Joyeeta Chatterjee for giving us the opportunity to study the importance of socio cultural factors in marketing. It gave us an insight how the different socio cultural factors affect the marketing strategies of different companies. We would also like to thank our class-mates whose valuable insight about socio cultural factors helped us to analyze and develop a broad perspective of how these factors affect the way companies market and sell their products. LETTER OF TRANSMITTAL December 05, 2013 To Dr. Joyeeta Chatterjee Associate Professor, Marketing Lal Bahadur Shastri Institute of Management Delhi From Group number-1 We, group number-1 are submitting a report “Marketing is all about understanding socio cultural factors”. We hereby declare that the work presented in this project report entitled “Marketing is all about understanding socio cultural factors” is original and correct to the best of our knowledge and has been carried out taking...
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...TITAN INDUSTRIES Promoted in the mid-Eighties by the Tata Group and Tamil Nadu Industrial Development Corporation Limited (TIDCO), Titan Industries is a unique instance of how ideas can be taken from scratch and transformed into winning brands that generate value, create entire market spaces and then consistently dominate these spaces Business divisions- Time product division Jewellery divison Eyewear Precision engineering Even as the Indian economy encountered a challenging 2011-12, the Company recorded its best-ever performance. In 2011-12, the Company’s sales income grew by 36.5% to Rs. 8,970.86 crores compared with Rs. 6,570.86 crores in the previous year. Creditably, the percentage growth of our bottom lines was higher: profit before tax grew by 40% to Rs. 838.44 crores, while net profit grew by 39.4% to Rs. 600.16 crores. Even though the Indian economy grew slower in 2011-12, Titan Industries Limited reported a stronger growth on account of a deep understanding of consumer preferences, product differentiation, new product launches and professional brand management INDIAN WATCHES MARKET Only 27% of all Indians own a watch. This statistic demonstrates the significant potential for growth, particularly as Indians become more affluent and style-conscious. The Indian watches market is estimated at around 53 million units in 2011, valued at approximately Rs. 4,500 cr. The market grew by about 14% in 2011. The catalysts...
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...Chapter 10 Accounting for Derivatives and Hedge Accounting IFRS 9 defines a derivative as a financial instrument or other contract within the scope of IFRS 9 that meets three criteria: 1. Its value changes in response to a change in an "underlying". The underlying can be the price of a commodity, such as soybeans, or a financial instrument, such as a fixed rate bond. It can also be a rate such as a foreign exchange rate or a specified interest rate, for example, the London Interbank Offer Rate; It requires little or no initial net investment; and It is settled at a future date. 2. 3. Chapter 10 Page 1 TABLE 10.1 Examples of derivative instruments and their underlying Type of derivative instruments Options contract (call and put) Underlying Security price Used by Producers, trading firms. financial institutions and speculators Various companies Producers and consumers Financial institutions Forward contracts, e.g. foreign Foreign exchange rates exchange forward contracts Futures contracts, e.g. Commodity prices commodity futures Swaps. e.g. interest rate swap Interest rate Uses of Derivatives Generally, firms or individuals transact in derivatives to: 1. Manage market risks such as foreign exchange risk and interest rate risk; 2. 3. Reduce borrowing costs; or Profit from trading or speculation. Chapter 10 Page 2 Types of derivatives Ø Forward-type derivatives o Forward contract o Future contract o Swaps...
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