...FACTORS INFLUENCING CONSUMERS’ LAPTOP PURCHASES Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir Bogazici University, Istanbul, Turkey ABSTRACT The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers’ laptop purchases. What makes this study distinctive from other sectoral studies is that, this research also seeks the differences among three consumer groups (stayers, satisfied switchers, and dissatisfied switchers) of a company with respect to the factors influencing consumers’ laptop purchases. It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility are the seven factors that are influencing consumers’ laptop purchases. Furthermore, price and payment conditions factor shows significant difference among three consumer groups of a company’s customer base. INTRODUCTION There are seminal studies on consumer purchase...
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...FACTORS INFLUENCING CONSUMERS’ LAPTOP PURCHASES Dr. V. Aslıhan Nasır, Sema Yoruker, Figen Güneş and Yeliz Ozdemir Bogazici University, Istanbul, Turkey ABSTRACT The rapid developments in IT sector accompanied by increased competition and acquisitions and mergers in the market, lead both academicians and practitioners to concentrate on the consumers’ purchase decisions in portable PC industry. The NDP group’s report published by PC World state that in May 2003, U.S. retailers made more money selling laptop/notebook computers than they did selling desktops. It was the first time that laptops have outsold desktops in the U.S. This research seeks to develop a better understanding of the factors influencing consumers’ laptop purchases. What makes this study distinctive from other sectoral studies is that, this research also seeks the differences among three consumer groups (stayers, satisfied switchers, and dissatisfied switchers) of a company with respect to the factors influencing consumers’ laptop purchases. It is found that core technical features, post purchase services, price and payment conditions, peripheral specifications, physical appearance, value added features, and connectivity and mobility are the seven factors that are influencing consumers’ laptop purchases. Furthermore, price and payment conditions factor shows significant difference among three consumer groups of a company’s customer base. INTRODUCTION There are seminal studies...
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...to place a pin in the joint of her thumb for better support. Functional Capacities: Rissa, is ambulate across all surfaces without the utilization of an assistive device. Due to the severe carpal tunnel and arthritis in her upper extremities at times she experiences pain. Rissa is much smaller and petite compared to the average woman. She has limited dexterity in her right hand and is not able to close her hand fully. She experiences difficulty with organization and finds it hard to be on time for appointments. Functional Limitations and Potential Assistive/Rehabilitation Technology Solutions: Rissa does not own a laptop, she does have a cell phone a Samsung Galaxy S5 with 16 GB of RAM. She has access to a printer where she is currently living....
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...Germania Davis TI/200 January 18, 2015 JAMES FORGATH Mobile technology and wearable devices are taking the world by storm, the main developers Samsung, Apple, Nokia and Motorola are fight the first spot on the market. The technology is constantly evolving and adding new features that is even hard for the most technology savvy user to keep the trach, even when seen so easy for the youngest generation to catch up. It doesn’t seem so long ago when were mesmerized by what we can do with the Blackberry that is so hard to imagine that a BB is some of the past, that my nine years old daughter have never hear that word before today. Now we are not only talking about mobile technology about wearable technology. What is wearable technology? “While the clue's in the name, it doesn't quite tell the whole story. Wearable technology is clearly gadgets you wear, but there are important distinctions. Wearable tech isn't a trendy pair of headphones, for example, or a digital watch. The new age of wearables tap into the connected self – they're laden with smart sensors, and make use of a web connection, usually using Bluetooth to connect wirelessly to your smartphone. They use these sensors to connect to you as a person, and they help you to achieve goals such as staying fit, active, losing weight or being more organized.” (wearable.com 2015) Portability Battery life Apps capacity Usability Price Smartphone Smartphones...
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...Running head: SECURITY ASSESSMENT AND RECOMMENDATIONS Security Assessment and Recommendations for Quality Web Design Mike Mateja October 9, 2011 Submitted to: Dean Farwood SE571 Principles of Information Security and Privacy Keller Graduate School of Management 1 SECURITY ASSESSMENT AND RECOMMENDATIONS 2 Table of Contents Executive Summary ............................................................................................ 3 Company Overview............................................................................................. 4 Security Vulnerabilities ....................................................................................... 4 Hardware Vulnerability: Unrestrained Components .................................................................. 4 Software Vulnerability: Unsecure Wireless Access Points .......................................................... 6 Recommended Security Solutions ....................................................................... 7 Hardware Solution: Physical Restraints ...................................................................................... 7 Impact: Hardware Solution ..................................................................................................... 8 Budget: Hardware Solution ..................................................................................................... 9 Software Solution: Configuring the Wireless access points for security .......
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...a leader in innovation and design for years in the technology industry. Their commitment to give consumers the most practical, elegant designs has allowed them to set industry standards when it comes to computers, laptops, phones, and tablets. They have taken advantage on consumers’ desires to own well- designed products. Apple’s most iconic product, the iPhone, created a smartphone revolution with the cellphone community. It led to many other competitors attempting to copy the design and mimic the iPhone’s functionality. It is clear from Apple’s success that they have taken the operations management element of design to new levels and have become the industry standard when it comes to innovation and designing products that are continuously successful. Apple can be looked to for numerous examples of what it means have good design. Many of their products are used for benchmarking and for reverse engineering. Competitor’s looks to Apple to see what design features can be incorporated in their own product (Russel 2011). According to Reuters in the past year Apple has designed things that “keep competitors shaking at their boots.” (www.reuters.com). This includes designing a brand new iPhone with a larger screen, faster processor, and many other new features. This new phone and Apple’s other products succeed in both form in function according to the Operations Management textbook “Both Apple’s product and service design prowess are legendary”(Russel 2011). The reason...
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...2 bonus points for research participation • no opportunities for extra assignments • Exam questions: from textbook & lectures including info from lectures not found in the text, as well as material covered in the text but not covered in lectures • If you miss a class, borrow notes from a classmate Course Objectives • To gain a working knowledge of the scope of the discipline of Psychology and a foundation for future studies within the field. • Required course for students who intend to pursue additional courses in Psychology. • Students must pass the course with a grade of C to pursue further studies in Psychology. General class rules Rule 1 – turn off your cell phone Rule 2 – never forget Rule # 1 Rule 3 – laptops are only for note taking Rule 4 – please show up on time Rule 5 – sleeping is OK, snoring is not Rule 6 – if you must eat, avoid hot food Rule 7 – e‐mail etiquette: full name, student number, course, full words &...
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...2012 Factors influencing consumers purchase decision of laptop: A causal research 2 EAST WEST UNIVERSITY MKT 414 MARKETING RESEARCH Submitted To: Dr. Md. Humayun Kabir Chowdhury Chairman Department of Business Admisistration Submitted by: MD. Mosabbeur Rahman Pious Id. 2008‐3‐10‐033 MD. Amran Kabir Id. 2008‐3‐10‐024 Jannat Jahan Id. 2008‐3‐10‐028 Section: 1 Date of submission: 18th April 2012 3 Letter of Transmittal Date: 18th April, 2012 To, Dr. Md. Humayun Kabir Chowdhury Professor Department of Business Administration. East West University, Dhaka. Subject: Submission of research on “Factors influencing consumers purchase decision of laptop”. Dear Sir, It is an honor and immense pleasure for us to submit our research paper on “Factors influencing consumers purchase decision of laptop”. This research was assigned to us as compulsory requirement of the course Marketing Research. During the process of preparing this report, we had the chance of experiencing and rediscovering our potential. This research gave us an opportunity to apply our theoretical knowledge, ideas and communication skills, which will help us in our future professional career. Thank you for giving us this opportunity and we look forward to receive your cordial approval of our submission. Yours truly, Md. Mosabbeur Rahman Pious (2008-1-10-129) ________________________ Mohammad Amran Kabir (2008-3-10-024) ________________________ Jannat Jahan...
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...a) Situation Brief In this project, I was assigned to spend some time with a salesperson to observe and evaluate that individual salesperson’s selling skills and technique. Coincidentally, I intended to purchase a personal laptop for doing the school assignments. Therefore, on 19 January 2016, at around 2pm, my friend and I had visited Challenger, an IT retail outlet to pick a budget laptop for myself. Challenger is located at Jurong West Central 3 #B1-94/95/95 Jurong Point Shopping Central. Challenger is a dynamic regional IT retailer in Singapore, which it is well known for their strong brand name, attractive ValueClub member privileges and strong product partnerships with major global brands such as Apple, Samsung, Canon, Hewlett Packard (HP), Lenovo, Asus and Challenger’s very own private label, Valore. There are variety of technology gadgets displayed nearby the entrance of the store. These items are typically expensive and may require assistance from the sales representatives. b) Selling Principles * The existence of personal selling Personal selling is an important element of promotion mix and an effective promotional tool. Indeed, it is the oldest and the most popular method of selling goods and services. Challenger is using personal selling as one of their promotional tools. Selling process at Challenger outlet is often very “technical” in nature as they are mainly selling electronic items which has specialised aspects. The staffs are encouraged to...
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...intellectual property of MakeUseOf. It must only be published in its original form. Using parts or republishing altered parts of this guide is prohibited without permission from MakeUseOf.com Think you’ve got what it takes to write a manual for MakeUseOf.com? We’re always willing to hear a pitch! Send your ideas to justinpot@makeuseof.com; you might earn up to $400. BUYING LAPTOP COMPUTERS 2012 Table of Contents 1. Introduction 1.1: The Current Laptop Market 1.2: Ultrabooks Hit The Spotlight 1.3: Buy The Whole Laptop 2. Discovering What You Need From A Laptop 2.1: Performance: What Do You Really Need? 2.2: Portability And Battery Life: Still Exaggerated, Still Good Chapter 2.3: Screen Size Showdown Chapter 2.4: Thick or Thin? Think About It 3. Hardware Explained 3.1. Central Processing Unit (CPU) Basic – Will get the job done. Slowly. Entry – Quick enough for most tasks Performance – Can quickly handle almost any task 3.2: Graphics Processing Unit (GPU) 3.3: Random Access Memory (RAM) 3.4: Hard Drives Chapter 3.5: The Display Chapter 3.6: Connectivity 4. Brand Reliability And Customer Service 4.1: Are Laptops Reliable? 4.2: The Best And Worst – A Big Difference 4.3: Customer Service Remains An Issue 5. Warranties 5.1: Manufacturer Warranties Aren’t Equal 5.2: Are Extended Warranties Worthwhile? 5.3: Third-Party Warranties 6. Conclusion Additional Reading 4 4 4 5 6 6 7 7 8 9 9 9 9 9 10 11 11 11 12 13 13 13 14 15 15 15 16 17 17 HTTP://MAKEUSEOF.COM...
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...Case 10: Ford: Supply Chain Strategy I. Introduction/Background Ford Motor Company is widely regarded as one of America’s premier automotive manufacturers and the second largest industrial corporation in the world, with operations in over 200 countries. Ford was established by Henry Ford in 1903, and is still standing strong today. Although Ford has significant revenues from its financial services, its core business is the design and manufacturing of motor vehicles. Due to overcapacity within the automobile industry, Ford developed a restructuring plan called Ford 2000 that focused on globalizing corporate organizations and taking advantage of economies of scale. Ford 2000 completely re-engineered several of Ford’s key processes including the Ford Production System (FPS) and Order to Delivery (OTD). FPS was created to convert Ford’s supply chain from a push strategy to a pull strategy. To increase supply chain efficiency, Ford aimed at reducing the number of suppliers that had accumulated over the years. Ford accomplished this by developing a closer, long term relationship with fewer suppliers referred to as “Tier 1” suppliers. These suppliers would provide complete vehicle subsystems for Ford. Tier 1 suppliers work closely with several Tier 2 suppliers who provide the components for the Tier 1 subsystems. Another initiative taken by Ford to improve their supply chain was the Ford Retail Network. This helped reduce competition among its dealership in the same region...
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...information security and assurance, disaster recovery, as well as to avoid service interruption. In any organization, it is important to have an organized list of all assets including hardware and software, as well as licensing. Company-issued laptops, smartphones, tablets, and other mobile devices can be an easy target of cyber attackers. It is ideal to have an organized way of keeping track of company assets (i.e. spreadsheets or database). Quick references such as spreadsheets/workbooks or databases can easily provide reports of asset inventory containing type of equipment, count, value, asset tag information, software license number, license expiration, employee ID to whom assets are issued to, etc. As an employee of any company or organization, the company issued laptops, devices and other peripherals should be the responsibility of the employee that the item(s) is issued to. A stolen laptop could cause the company a huge amount because it does not only require the replacement cost, but has serious security concerns involved. According to Mitnick and Simon, “Even when security is being well handled within a company, there is too often a tendency to overlook the corporate network, leaving an opening that attacker(s) can take advantage of. Laptops and home computers that connect to the internal network must be secure; otherwise, the employee’s computer system may be the weak link that’s exploited” (Mitnick & Simon, 2006). It is important for organizations to have a well-planned...
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...JÖNK ÖP ING INT E RNA T IONA L B U S INE S S S CHO O L JÖNKÖPING UNIVERSITY The traditional vs. the online market A study of consumer behaviour and consumer preferences in the purchase of high-involvement products Bachelor Thesis within Business Administration Author: Denis Čelhasić Tommy Grdić Lukas Özer Tutors: Maya Paskaleva Olga Sasinovskaya Jönköping January 2008 ii Acknowledgements First of all, we would like to express appreciation to our academic tutors, Olga Sasi-novskaya and Maya Paskaleva, for providing valuable feedback and guidance on our work. We would also like to thank Robert Bengtsson, CEO at MindValue AB in Gothenburg, Sweden, for supporting us throughout the research by sharing ideas and vital information concerning the marketing industry on the Internet, as well as the operations of MindValue AB itself. We would further like to take the opportunity to send gratitude to the interview-ees making it possible for us to retrieve the information essential for conducting this study. Finally, our thanks goes to Carl Emil Svedin, legal counsel at Saab AB in Linköping, Swe-den, for taking his time to validate the credibility of our translations made of the transcripts from the interviews. Denis Čelhasić Tommy Grdić Lukas Özer January 2008 Jönköping International Business School iii Bachelor Thesis in Business Administration Title: The traditional vs. the online market: A study of consumer be-haviour and consumer preferences in the purchase of high-involvement...
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...that capacity? Is a keyboard enough, or should I splurge for the touchpad/keyboard combo? Do you have any that aren’t this heavy? These are all question I heard from consumers who were looking to buy a new laptop. Laptops have become a necessity to many these days. With a technological world that is rapidly expanding, desktops have become out-of-date, and consumers are demanding laptops with grand capabilities fit into a small package. The vast amount of options out there give consumers a variety of options to choose from. Consumers demand different qualities from their laptop whether it is processing, durability, battery life, display, and a variety of other options. This paper will discuss the present displays being used in stores to promote the products, what consumers voice in terms of what they want in a laptop, and primarily what brands can do to further help their sales. For this specific paper, I will be looking at Dell as the targeted brand. Dell was once the dominant presence is the computer industry, but their market share is diminishing constantly. My goal in this research is to determine what Dell is doing wrong if anything, and what they can do with their brand and products to regain their lost market share. The first store I stopped out to see their laptop display was Best Buy. Best Buy is one of the leading electronic stores in the nation, and is on the market as one of the top retailers that consumers shop at for electronics. The clerks there are tech savvy...
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...Wireless Network Security Wireless networks in personal homes are becoming more and more popular. With the ease of using no wires and the signal being broadcasted throughout the house, the new printers coming out that are network ready, and along with the new gaming systems like Playstation 3 and Xbox 360 all have wireless network settings. A wireless network is the most vulnerable network out if the precautions of taking time to set up the security properly. Everyone saves personal important information on their computer systems. When there is a wireless network with the settings not set right the computer system is fair game for any, who would like to look at information stored on the computer system. Viruses are not the only thing to protect against. Outsiders or even a neighbor can easily get into a computer’s information though a wireless network. Identity theft can even get implemented with wireless security, if you have a lot of personal information. Credit card information and bank account information can all be stolen from the system and then used for evil. Not only are personal homes affected, but businesses can be too. WarDriving is a big fad among the computer ‘hackers.’ WarDriving came from the movie “WarGames” staring Matthew Broderick. In the movie he did what was called “wardialing”. Wardialing is to keep dialing numbers that would access a computer system’s modem until you find a modem and gain access. WarDriving is where someone can drive around in a vehicle...
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