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Fedex Case Brief

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FedEx Case Brief
Under Frederick W. Smith’s superb supervision and leadership, FedEx has become a renown express delivery courier worldwide, handling about 8.5 million shipments daily. Today, the company is different of what it used to be back in 1971. It has continued to nurture and grow over the past 40 years and still holding onto the company’s culture – quality service to customers. Difficulties were faced during the process, such as problems with coordination, maintaining efficiency, satisfying customer expectations and handling employees. In order to resolve this, a strict hierarchy of leadership has to be implemented. Smith restructured the team’s approach to improve productivity by giving teams more authority and responsibility in order to sustain quality satisfaction among customers and the increased in productivity. What we can learn from this would be that its crucial to not hold back people’s ideas and thoughts. In many cases, they probably handled the situation in a better way than any of us do at the point of time. It is only right to hear what people have to offer and say before we reject their ideas and in unforeseen circumstances, would likely see a decrease in efficiency and productivity in the outcome. FedEx uses a three way operating strategy that works seamlessly. Smith’s leadership lead the company to success and solved problems they used to have, couriers departed early towards their destination and number of packages arrived late were halved. We can see that having a strong leadership benefits and “organises” the company making sure that everything is going in the correct direction. When precise instructions are being passed down or articulated clearly, people would listen and carry out the task given with utmost efficiency. Having a good leader also inspires employees to be loving the company and their work, pushing them to limits, excelling in whatever they do, keeping theme excited for work. I feel that it is important to love your job before any commitment can be made long term. If we do not learn to love the stuff that we do, no effort would be put into the assigned job. Effective leadership continues to motivate and bring us further than what we see in ourselves. - Gabriel Tan Lee Yuan

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