...The Cinematic Auteur Steven Spielberg Auteur Theory says that a director's film reflects the director's personal creative vision, as if they were the primary "auteur" (the French word for "author"). In spite of the production of the film as part of an industrial process, the auteur's creative voice is distinct enough to shine through all kinds of studio interference and through the collective process.” Steven Spielberg is now recognized as one of Hollywood’s leading auteurs; a filmmaker who expresses his identity over a body of films. Steven Spielberg, for instance, lends his touch to films he's associated with, whether it's as director OR producer, as with The Goonies Importance of auteur theory in film analysis and interpretation. Auteur theory is the process in which to critique films. “The theory gives enormous, almost total responsibility for a film’s success or failure (artistically, not at the box office) to the director” (Goodykoontz & Jacobs, 2011). According to film critic Andrew Sarris there are three rules to determine if a Director is an Auteurist. (1) Technical competence which refers to how well a movie is made; (2) Distinguishable Personality which refers to movies must have identifiable style and viewpoint; (3) Interior Meaning which refers to that the body of work should express coherent world stance. The features of being an auteur include; 1 having a recognizable style, 2 repeatedly returning to the same subject mater, 3 habitually address...
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...Terms and Empire. 1. What technology does the author emphasize? Why does he place such importance on it? 2. Do you agree with his analysis of it’s importance? Explain your answer. 3. What statistics does the author use to emphasize his point? Do you believe these statistics still hold true today? Or have they either increased or decreased? Give evidence to support your answer. 4. What does the title of the essay suggest? Give your interpretation of the terms empire and republic in the context in which they are used. 5. Who are the authors discovered by Bellow when he was young? What characteristics do these authors share? If you have read any of these authors, what do you think of them? Would you recommend them to your friends? 6. In paragraph 9, what does the author say about the movies? Do you agree or disagree with him? Explain your answer. 1- The author emphasizes the modern form of technology and the struggles of holding reading is having with so much easier ways to get your entertainment. The author places emphasis on it for two reasons. First, it is so much easier with today’s technology to watch a movie which explains everything to you and provides a picture for you to see without using your imagination. It is also a social form of entertainment compared to reading which is done mostly isolated. The second reason is to show that no matter how much technology advances there will always be a desire in a minority of the population that...
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...of the study According to PQ Media (2007) the practice of placing branded products within films for commercial purposes has developed into a distinct marketing tactic and has truly gone global. This situation happens due to product placement is cost-effective compared to other types advertising and it allows marketers to avoid clutter. Placing product in film is not new, it has becoming established in North America in the 1980s, on television program but began to receive serious attention in the UK in the late 1990s.(Chris Fill,2004).One of the example is the increase in sales of Reese’s Pieces chocolate after an on-screen in E.T on 1980s (Karh,1998). Generally product placement is about placing brands in films or TV show. Chris Fill (2004), defined product placement as the inclusion of products and services in films for deliberate promotional exposure, in return for an agreed financial sum. It is a cheap way to obtain some brand exposure in a mainstream without paying for airtime like any other promotion. Placing a product in film can overcome the irritation factor associated with advertisements screened in cinemas. There are varieties of product can be place including drinks, foods, sports equipment and even holiday destinations. Product placement can create a positive image to the firm (Jim Blythe, 2006), by positioning a product in a very good way in the film it will deliver the positive image to the audience. For instance in Tomorrow Never Dies, James...
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...the Impact of Images 187 Early Technology and the Evolution of Movies 192 The Rise of the Hollywood Studio System 195 The Studio System’s Golden Age 205 The Transformation of the Studio System 209 The Economics of the Movie Business 215 Popular Movies and Democracy In every generation, a film is made that changes the movie industry. In 1941, that film was Orson Welles’s Citizen Kane. Welles produced, directed, wrote, and starred in the movie at age twenty-five, playing a newspaper magnate from a young man to old age. While the movie was not a commercial success initially (powerful newspaper publisher William Randolph Hearst, whose life was the inspiration for the movie, tried to suppress it), it was critically praised for its acting, story, and directing. Citizen Kane’s dramatic camera angles, striking film noir–style lighting, nonlinear storytelling, montages, and long deep-focus shots were considered technically innovative for the era. Over time, Citizen Kane became revered as a masterpiece, and in 1997 the American Film Institute named it the Greatest American Movie of All Time. “Citizen Kane is more than a great movie; it is a gathering of all the lessons of the emerging era of sound,” film critic Roger Ebert wrote.1 CHAPTER 6 ○ MOVIES 185 (c) Bedford/St. Martin's bedfordstmartins.com 1-457-62096-0 / 978-1-457-62096-6 MOVIES A generation later, the space epic Star Wars (1977) changed the culture of the movie industry. Star Wars, produced, written, and directed...
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...children and their power to influence parent purchases have increased over time. Second, as the enormous increase in the number of available television channels has led to smaller audiences for each channel, digital interactive technologies have simultaneously opened new routes to narrow cast to children, thereby creating a growing media space just for children and children’s products. Calvert explains that paid advertising to children primarily involves television spots that feature toys and food products, most of which are high in fat and sugar and low in nutritional value. Newer marketing approaches have led to online advertising and to so-called stealth marketing techniques, such as embedding products in the program content in films, online, and in video games. All these marketing strategies, says Calvert, make children younger than eight especially vulnerable because they lack the cognitive skills to understand the persuasive intent of television and online advertisements. The new stealth techniques can also undermine the consumer defenses even of older children and adolescents. Calvert explains that government regulations implemented by the Federal Communications Commission and the Federal Trade Commission provide some protection for children from advertising and marketing practices. Regulators exert more control over content on scarce television...
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...fifteen years has the enterprise emerged as a distinct and explicit subdivision of psychology. Media psychology found its inspirational roots more than 90 years ago within the discipline of social psychology and in the early work of social psychologist Hugo Münsterberg concerning the psychology and the psychological impact of film. Published in 1916 under the title, The Photoplay: A Psychological Study, it was the first empirical study of an audience reacting to a film. Münsterberg also provided such a keen analysis of a screenplay's (then called a photoplay) grammar of visual construction and nascent cinematic conventions and their psychological impact on the audience, that his incisive words still echo today in numerous film school lecture halls and classroom seminars. And there was psychologist L.L. Thurstone, arguably the Father of Attitude Scale Construction and Measurement (a signature area of theory and research in social psychology), who developed scales for the measurement of attitudes toward movies for the famous and notoriously politicized Payne Fund Research in 1928. This study’s practically avowed purpose was to indict (not investigate) the medium of film as a source of inspiration of bad behavior in a youthful audience. Few psychologists, however, followed Münsterberg and Thurstone into the thicket of entertainment media influences and effects. It was not until the advent and market penetration of television in the 1950s coupled with concerns about unconscious influences...
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...the changing dynamics of work culture around the world. This paper makes a case for the need to pay attention to intercultural communication and discusses some specific approaches and strategies in the teaching of intercultural communication in the classroom. These approaches include addressing issues like learning to honour one’s own culture and sharing it with others while developing a capacity to be open to other cultures. Other strategies include progressing from an ethnocentric to an ethno-relative state of understanding and acceptance of cultural differences and increasing one’s ability to communicate with non-native speakers. Specifically, classroom practices and strategies suggested include intercultural explorations, use of texts, films, short stories and other multi-media resources, contrastive case studies of cultures, group encounters and role plays. Introduction Sir Francis Bacon said that if a man was gracious and courteous to strangers, it showed that he was a citizen of the world, and that his heart was no island cut off from other lands, but a continent that joined them. The present work force even in local contexts demands global skills such as excellent communication skills. Regardless of the region, global skills are the primary requisite of any organization as these organizations are operating in a global scenario. Cross-cultural communication is one such global skill...
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...creams and offers a line of premium teas in the market, which was the beginning of the company’s international expansion effort. In 1992, Starbucks successfully listed. And in the later several years, this company has already acquired some small business. Then, Starbucks begin to expand its global marketing. The Company’s objective is to establish Starbucks as the most recognized and respected brand in the world. In realizing and achieving this goal, the Company plans to continue to rapidly expand its retail operations, grow its specialty sales, and pursue opportunities to leverage the Starbucks brand through the introduction of new products and the development of new distribution channels. So, this company also markets books, music and film. In China, my objective is to make Starbucks sales volume become NO.1 in numerous coffee shops and make Starbucks become the...
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...ARTICLE IN PRESS Bioresource Technology xxx (2004) xxx–xxx Review paper Enhancement of biogas production from solid substrates using different techniques––a review Yadvika a, Santosh a b a,* , T.R. Sreekrishnan b, Sangeeta Kohli c, Vineet Rana a Centre for Rural Development & Technology, I.I.T., Delhi 1100016, India Department for Biochemical Engineering & Biotechnology, I.I.T., Delhi 1100016, India c Department of Mechanical Engineering, I.I.T., Delhi 1100016, India Received 31 July 2003; received in revised form 18 August 2003 Abstract Biogas, a clean and renewable form of energy could very well substitute (especially in the rural sector) for conventional sources of energy (fossil fuels, oil, etc.) which are causing ecological–environmental problems and at the same time depleting at a faster rate. Despite its numerous advantages, the potential of biogas technology could not be fully harnessed or tapped as certain constraints are also associated with it. Most common among these are: the large hydraulic retention time of 30–50 days, low gas production in winter, etc. Therefore, efforts are needed to remove its various limitations so as to popularize this technology in the rural areas. Researchers have tried different techniques to enhance gas production. This paper reviews the various techniques, which could be used to enhance the gas production rate from solid substrates. Ó 2004 Published by Elsevier Ltd. Keywords: Biogas production rate; Additives; Anaerobic filters; HRT...
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...The Mystery Behind the Spiritual Alien Agenda Beryl King 12 March 2012 The Search for Earth-like Planets December 5, 2011 must have been an exciting day for astronomers all over the world as NASA announced to the public the discovery of an Earth-like planet potentially able to support life. The planet, 2.4 times the size of the Earth, is six hundred light-years away in what astronomers call the “Goldilocks Zone”, an area in which a planet has an ideal temperature because of its distance from a star. It orbits around a star similar to the sun of the Earth, and the temperature of its surface is habitable at 77 degrees Fahrenheit. Scientists are hopeful that this planet might possess water and land, but they are not sure as of the moment if the majority of it is made up of solid, liquid or gas (Bloxham). Kepler 22-b is just one of the extrasolar planets observed by NASA that has a probability to be inhabited by extraterrestrial life forms. Since 1960, NASA has funded different exobiology projects, including Search for Extraterrestrial Intelligence (SETI), in hopes that astronomers can find evidences of life in outer space. Thinking that extraterrestrials would likely leave something behind to signal other intelligent beings during their exploration, astronomers of SETI previously tried to detect interstellar probes to be able send messages back to them, but until now, none have been discovered. Despite this, scientists working on SETI have not given up, focusing more on...
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...16 Upon curing they shrink more as compared to amorphous thermoplastics. Examples are polypropylene (PP), polyethylene (PE) [1]. S. Amin and M. Amin In order to resolve the problem of low thermal and chemical stability of thermoplastic elastomers, dynamic vulcanization techniques were used in late ] plastic. In dynamic vulcanization the thermoplastic and elastomers are both cross-linked and physically mixed together. This gave rise to a second generation of thermoplastic elastomers which had better tensile strength and oil resistance as compared to those formed by physical mixing only [8]. ] ] ] _ were introduced which were made by same dynamic vulcanization process but using natural and butyl rubbers in place of EPR and EPDM. Natural and butyl rubbers have the advantages like low cost, very good over molding properties, reusable and very easily recyclable scrap [9,10]. Butyl rubber based thermoplastic elastomers have excellent adhesion with other thermoplastics hence it is still used to date for many over molding applications [11]. A list of common thermoplastic elastomers used in modern world is given in Table 1. 1.2.2. Amorphous thermoplastics They are usually transparent and have diffused melting point. The molecules are arranged randomly and ] ] _ to crystalline polymers. Upon curing they shrink less as compared to crystalline thermoplastics [3,4]. Examples are polycarbonate (PC), polymethylmethacrylate (PMMA), polystyrene (PS), polyphenylene oxide (PPO), acrylonitrile...
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...CURRICULUM OF GEOGRAPHY For 4 years BS & 2 years MS (Revised 2009) | | HIGHER EDUCATION COMMISSION ISLAMABAD CURRICULUM DIVISION, HEC Dr. Syed Sohail H. Naqvi Executive Director Prof. Dr. Altaf Ali G. Shahikh Member (Acad) Miss Ghayyur Fatima Director (Curri) Mr. M. Tahir Ali Shah Deputy Director (Curri) Mr. Shafiullah Deputy Director Composed by Mr. Zulfiqar Ali, HEC Islamabad CONTENTS 1. Introduction………………………………… 6 2. Aims and Objectives……………………… 10 3. Standardized Format for 4-years BS degree programme ………………………. 12 4. Scheme of Studies for BS …………………. 14 5. Details of Courses for BS …………………. 16 6. Elective Group Papers ……………………. 45 7. Scheme of Studies for MS Programme …. 48 8. Details of Courses for MS …………………. 50 9. Optional Courses Model……………………. 56 10. Recommendations …………………………. 61 11. Annexures A,B,C,D & E …………………… 63 PREFACE Curriculum of a subject is said to be the throbbing pulse of a nation. By looking at the curriculum one can judge the state of intellectual development and the state of progress of the nation. The world has turned into a global village; new ideas and information are pouring in like a stream. It is, therefore, imperative to update our curricula regularly by introducing the recent developments in the relevant fields of knowledge. In exercise...
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... | Table of Contents I. Overview 3 II. Positioning and Value Proposition 3 III. Brand Identity 13 IV. Market Segmentation 19 V. Financial Information, Industry Reports and Recent Press 26 VI. 7 P’s: What to emulate, what to improve 30 VII. Appendices 35 VIII. Endnotes 37 Overview According to a 2011 report, the amusement park and arcade industry in the United States includes about 3,000 establishments and boasts combined annual revenue of roughly $13 billion. Close to 85% of the combined annual revenue is generated by the 50 largest companies in the industry. Three of the largest companies include Walt Disney, SeaWorld, and Universal Parks & Resorts.[i] This analysis places...
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...Michael Jackson English Michael Joseph Jackson[1][2] (August 29, 1958 – June 25, 2009) was an American singer-songwriter, dancer, businessman and philanthropist. Often referred to by the honorific nickname "King of Pop", or by his initials MJ,[3] Jackson is recognized as the most successful entertainer of all time by Guinness World Records. His contributions to music, dance, and fashion, along with his publicized personal life, made him a global figure in popular culture for over four decades. The eighth child of the Jackson family, he debuted on the professional music scene along with his brothers as a member of The Jackson 5 in 1964, and began his solo career in 1971. In the early 1980s, Jackson became the dominant figure in popular music. The music videos for his songs, including those of "Beat It," "Billie Jean," and "Thriller," were credited with breaking down racial barriers and transforming the medium into an art form and promotional tool. The popularity of these videos helped to bring the then relatively new television channel MTV to fame. With videos such as "Black or White" and "Scream" he continued to innovate the medium throughout the 1990s, as well as forging a reputation as a touring solo artist. Through stage and video performances, Jackson popularized a number of complicated dance techniques, such as the robot, and the moonwalk, to which he gave the name. His distinctive sound and style has influenced numerous hip hop, post-disco, contemporary R&B, pop,...
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...NaNotechNology applicatioNs for cleaN Water Micro & NaNo TechNologies series editor: Jeremy ramsden Professor of Nanotechnology Microsystems and Nanotechnology Centre, Department of Materials Cranfield University, United Kingdom the aim of this book series is to disseminate the latest developments in small scale technologies with a particular emphasis on accessible and practical content. these books will appeal to engineers from industry, academia and government sectors. for more information about the book series and new book proposals please contact the publisher, Dr. Nigel hollingworth at nhollingworth@williamandrew.com. http://www.williamandrew.com/MNt NaNotechNology applicatioNs for cleaN Water edited by Nora savage Office of Research and Development, US Environmental Protection Agency and (in alphabetical order) Mamadou Diallo Materials and process simulation center, Division of chemistry and chemical engineering, california institute of technology Jeremiah Duncan Nanoscale Science and Engineering Center, University of Wisconsin-Madison anita street Office of Research and Development, US Environmental Protection Agency and Center of Advanced Materials for the Purification of Water with Systems, University of Illinois at Urbana-Champaign richard sustich N o r w i c h , N Y, U S A copyright © 2009 by William andrew inc. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying...
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