...Film Music in Pirates of the Caribbean: The Curse of the Black Pearl Name Professor Institution Course Date Introduction The movie ‘the curse of the Black Pearl’ is a fiction film that was produced in 2003. This movie saw the establishment of jack sparrow the principal character in the movie. This movie took the historical setting of colonialism and explained the adventure of rescue (MacDonald 56). The film talks about a quest where jack sparrow wants to form an act of revenge to a rival captain who had left him for dead. Jerry Bruckheimer produced the film, and the film director was Verbinski Gore. The two have worked consistently and made sure that the movie has been a success in the world. The movie curse of the black pearl had two music composers who were Hans Zimmer, who was the producer and Klaus Badelt, who was the composer. In this document, we are going to look at only two personalities that include the writer and the director in the play. These people are Verbinski Gore and Klaus. Klaus was of the German nationality and composer of the movie Pirates of the Caribbean: The Curse of the Black Pearl. He was born in 1968 in Frankfurt. He was an original music composer. His first works were in the film industry back at is original home ground. His work received admirable attention, and soon he became a super rising star. He contributed to some of the major Hollywood movies. His first work was when he made the movie ‘time...
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... 1. Do a brief market opportunity analysis for Disney, identifying the major markets that Disney has expanded into Disney has grown tremendously in the past few years. They have taken advantage of such opportunities of expanding into, movies, merchandise, virtual gaming, theme parks, and websites. Not only have they expanded their goods and services but have reached out to a larger markets. They have reached out to girl and boy tweens. They released their first PG- 13 movie, Pirates of the Caribbean, this helped capture an older target market rather than only appealing to children. 2. How does Disney’s cross-platform franchising help create sustainable competitive advantage? Cross-platforming helps Disney reach larger markets while staying sustainable. They have such platforms in consumer products, theme parks, and record labels. When Disney has a successful franchise they tend to penetrate the market with it. For example they saw that such movies like Cars, Pirates, and Monsters Inc. did extremely well so they will make sequels. They have also added these characters to their theme parks. 3. Describe the marketing mix for one of Disney’s franchises. Pirates of the Caribbean was Disney’s first PG-13 rated film. This helped Disney finally reach a different target market. Pirates of the Caribbean appealed to older kids and even adults. This was the preliminary steps for promoting to the tween boy market, ages 6-14. Pirates can also be seen off the classic theme...
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...Situation Analysis In the 1980s and 90s Disney was seen as an American icon which was credited to its former CEO Michael Eisner for the company’s success, but following the mid-90s Disney had struggled with “brand fatigue” in that it was mainly associated with young children. Disney’s brand concentrated on this narrow segment of the market and Eisner’s successor, Bob Iger, had plans to broaden Disney’s brand to include tweens, teens, and adults. Iger recognized that Disney was more than just a brand but that its cross platform success with such franchise like Cars would help Disney reinvent itself when it comes to entertainment. Disney’s other platforms includes the Disney Channel, ABC, ESPN, Disney theme parks & resorts, publishing, film, and music label. Bob Iger franchise strategy had been supported by the other moves he put into place at Disney and his top priority as CEO was to revitalized Disney’s animation business. In 2006, Disney bought Pixar for $7 billion dollars, and in that same year Pixar released movie Cars, which grossed $462 million worldwide and over $2 billion in merchandise sales each year. Capitalizing on it’s the use of its franchises, Disney sought to broaden the tween and teenage markets through its multiple company platforms such its Hollywood Records music label and Disney channels with such artists and shows such as the Jonas Brothers, Hannah Montana, High School Musical, the Disney Princess, and the list goes on. Disney also focus attention...
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...SOWT ANALYSIS Strength The Walt Disney has founded for about 76 years, then it has prestigious history and its brand effect is indubitable. ―Disney‖ is a well-known brand all over the world (Disney SWOT Analysis, 2008). Also, there are many famous films under the name of Disney, like the Pirates of the Caribbean. As an independent kingdom in film industry, Disney has a distribution network which makes its unique in many film companies. Disney expanded its holdings to include the Miramax film studio and the Pixar animation company (Graaff, 2010), It has well established 6 divisions like Walt Disney Studio Entertainment, Disney-ABC Television Group, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts, and Disney Interactive Studios (Walt Disney SWOT Analysis , 2009). Moreover, Disney has various products. Disney produces many kinds of products range from toys, clothing, and souvenir and so on. This can satisfy customers’ needs and attracts much more consumers. At last, Disney has stable human resource and finance. Disney holds US$ 62.497 billion of assets. Weakness The company has 149,000 employees by 2010 and it will cause communication problems. In order to expand its markets and develop the diversification, Disney’s work force will grow larger. Organizational structure has to be able to support the huge number of work force. Because of the frequency changing of company employees, the organizational structure becomes more complicated....
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...Case # 4 Analysis 1. Background: Walt Disney Co. founded by Walter Elias Disney and his brother Roy Disney in 1923, is one of the world’s biggest transnational companies whose main objective is entertainment and mass media. At the beginning, the cartoons created by Walt Disney were not aimed at the young audience and the characters portrayed rebelliousness and people’s non-conventional features or at least different to the time’s standards. After the World War II, the animation process focused on meeting the young audience’s needs, with stories of magical worlds, and the adult population, with the technological innovation and animation advances. In 1955, the company launched the first theme park called Disneyland. With headquarters in Paris and Hong Kong, the company focused on the creation of films and theme parks, by aiming always at the young audience with magical stories and characters full of innocence and fantasy. Throughout the time, the company has faced great challenges, such as the demand’s decrease of cartoons’ production or the economic problems that reduce the families’ monetary ability to visit the theme parks. The implementation of those out of the United States has been a big challenge for the company, too. In the 2005, Bob Iger was named as CEO. The company has started a wide diversification of other sorts of audience by doing market segmentation and focusing on meeting the needs of each one of the segments with different kinds of products...
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...Table of content Serial # 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Topics Acknowledgement Introduction History of the Case S.W.O.T. Analysis Strategic Marketing Goals Consumer Behavior Strategy Targeting Strategy Position Strategy Product Strategy Pricing Strategy Channel Strategy Promotion Strategy Recommendations Annexure Page Number 2 3 4 6 9 10 11 12 13 15 16 17 18 19 1 Acknowledgement I would like to show my gratitude towards our course instructor Mr. Ahmed Butt for teaching and making us capable enough to work on this report and providing me information about Disney, its history and SWOT analysis. Without his complete guidance and support I would not have been able to complete this endeavor. This Case Analysis contains all the relevant material required as per instruction & it provides detailed information on the Topic. I hope this report meets his expectations. 2 Introduction I am appointed by World Disney as a consultant to recommend marketing strategies for the year 2005. In this report I have discussed the History of the organization, SWOT analysis, strategic marketing goals, consumer behavior, targeting, positioning, product, pricing, channel, and promotional strategies followed by the recommendations. 3 History of the case Walt Disney was established in early 1920s by two brothers Walt and Roy Disney. Disney created its first character Mickey Mouse in 1923. Walt wanted to call his creation Mortimer but his wife suggested that...
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...diversification lowers risk. The Disney Company operates in several areas of the media and entertainment industry. They have recently acquired Pixar, which consistently provides box office record sales with their animated films. Along media entertainment lines, Disney also operates dominant media channels ABC and ESPN. These are two channels that carry with them a strong loyal following. Sports have always been America’s past time and it’s unlikely to see them ever declining or the viewership that goes along with it. People have always poured capital into sports and will continue to for many centuries to come. Aside from Disney’s ventures, investors focus and confidence should be in the trademark of Disney. Characters such as Mickey Mouse and Buzz Light-year are icons that will never be lost in the pages of time. Kids and adults alike will always want to participate in the next big thing the company has to offer and these kinds of expectations will always lead to Disney having a stable stock price and even unstable in the positive manner because the growth potential is limitless for this company. You can see that limitless with the many franchises Disney has under its wing. For example, the company has a pretty expansive retail line whether it is Pirates of the Caribbean or High School Musical or any of the other hundreds of brands they own and they only receive 6% of overall revenue from their retail lines, but that 6% is the equivalence to $30 billion according to Standard & Poor’s...
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...A Case Study on 02/11/08 02/11/08 Agenda ► About Disney ► Divisions of Disney ► A bit of History ► About the CASE ► SWOT Analysis ► Its Current Executive Management ► Recommended Organizational structures Model 1 Model 2 Model 3 02/11/08 About Disney ► ► ► ► The Walt Disney Company (most commonly known as Disney) (NYSE: DIS) is one of the largest media and entertainment corporations in the world. Founded on October 16, 1923 by brothers Walt and Roy Disney as a small animation studio Today it is one of the largest Hollywood studios and also owns eleven theme parks, two water parks and several television networks, including the American Broadcasting Company (ABC). Disney's corporate headquarters and primary production facilities are located at the Walt Disney Studios in Burbank, California, USA. The company is a component of the Dow Jones Industrial Average. It had revenues of $31.9 billion in 2005 02/11/08 Continued….. ► On June 12, 2006 Disney Mobile phone service is launched ► On January 23, Disney announces a deal to purchase Pixar Animation Studios in an all-stock transaction worth $7.4bn ► In July 2006, the Disney film Pirates of the Caribbean 2 is the highest grossing movie in opening weekend history at $135,000,000 USD ► Employees: 133,000 (2006) 02/11/08 Divisions of Disney 02/11/08 Divisions of Disney Media and Entertainment American Broadcasting Company Buena Vista Distribution Buena Vista...
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...largest communications organizations. Everyone knows Disney! It is everywhere in our lives, from TV, radio and movies, to parks, clothing, accessories and toys. Owning diverse media markets, Disney has build a tradition of culture and niche by efficiently managing its markets and products, allocating them among different cultures, age groups and preferences. A Little Bit of History Walter Elias Disney founded the Walt Disney Company in 1923 as a dream to create a movie studio, which hosted short film comedies. Few years later, in 1928, the presentation of the company iconic character, Mickey Mouse, was a reality at the Colony Theater in New York. Immediately after this, Walt Disney won his first Academy Award and continued this trend for more than the following decade. His first business product consolidation started when a man offered the company $300.00 to earn the right to apply figures of Mickey Mouse to paper towels for school children. During the 1940s most of their main films were created, including Pinocchio, Snow White, Dumbo and others. In 1955, the first Disneyland park opened its doors to the public in California. Over the following decades the World Disney Company started growing until what we know today, an international powerhouse and media entertainment corporation. The company has four major business ventures: consumer products, media networks, studio entertainment and parks and resorts, which will be discussed in the next sections of this report. Today the company...
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...Article) 4 Case Analysis 5 Business, Industry and Government Reviews 7 SWOT Analysis 7 Analysis Summary 8 Porters Five Forces Model 9 Porter’s Diamond Model 11 Demand Conditions 12 Related and Supporting Industries (collaborative industries) 12 Firm Strategy, Structure and Rivalry 12 Role of Government 13 Interconnectedness, Complexity and Business Models 15 Challenges and Strategies 15 External 16 Internal Strategies 17 Summary 19 Reference 20 Question Select one of the themes listed at the end of this table and undertake further research to prepare a paper outlining the key developments in the area. Your paper should contain references from a minimum of 15 sources, which should be clearly identified in a table of references or bibliography. You should also indicate the implications of your study for organizations in the Caribbean and provide recommendations for the adoption of strategies to address the challenges. Themes • Evolution of Management in the Caribbean • Managing in an Interconnected World • Managing the 21st Century Workforce • Use of ICT in Small and Medium Sized Business • Ethical Issues for Managerial Decision Making Approach Information and Communications Technology is a wide topic that can follow many paths. The focus for this report is on the internet, its impact on business models and the role of Government within the enabling environment. Using Case information about an organization based in the Caribbean, the report...
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...The Walt Disney Company & Comparison with the Time Warner Company Cafer C. Sengonul California Intercontinental University 2015 Abstract Walt Disney (The Walt Disney Company) and Warner Bros (Time Warner Company) are the two major entertainment company in the world. These two similar rival groups are competing in the same business areas. Both companies keep producing new products to stay in the business while they keep their classics fresh in their customers' minds too by using them in different areas. This case study analysis is about the the Walt Disney Company and how they are using different business areas to keep their brand and products fresh in minds of their customers. The purpose of the study is to give examples of Disney and Warner Bros’ marketing strategies to compete to stay in the business. Keywords: Walt Disney, Warner Bros, Entertainment companies Overview In this case study, I will compare Disney with the Warner Bros. I will give information about the brands in similar business segments they are both in and their competition in the entertainment industry. I will give examples of the new and classic products from different business segments for the both companies and how they are using them for years. The Walt Disney Company & Comparison with the Time Warner Company The Walt Disney Company is one of the most famous entertainment company in the world today. The company consists of five main segments. Those segments are Consumer Products...
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...diversification lowers risk. The Disney Company operates in several areas of the media and entertainment industry. They have recently acquired Pixar, which consistently provides box office record sales with their animated films. Along media entertainment lines, Disney also operates dominant media channels ABC and ESPN. These are two channels that carry with them a strong loyal following. Sports have always been America’s past time and it’s unlikely to see them ever declining or the viewership that goes along with it. People have always poured capital into sports and will continue to for many centuries to come. Aside from Disney’s ventures, investors focus and confidence should be in the trademark of Disney. Characters such as Mickey Mouse and Buzz Light-year are icons that will never be lost in the pages of time. Kids and adults alike will always want to participate in the next big thing the company has to offer and these kinds of expectations will always lead to Disney having a stable stock price and even unstable in the positive manner because the growth potential is limitless for this company. You can see that limitless with the many franchises Disney has under its wing. For example, the company has a pretty expansive retail line whether it is Pirates of the Caribbean or High School Musical or any of the other hundreds of brands they own and they only receive 6% of overall revenue from their retail lines, but that 6% is the equivalence to $30 billion according to...
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...Netflix is the leading movie and television streaming company which was established in 2007. Netflix began as a disc rental company which offered door to door movie rentals at a monthly rate. The company also began a video streaming service which consumers pay a monthly subscription fee to access thousands of movies and television shows at a low rate of $7.99 per month. This allows the user to watch at anytime, anywhere with an internet access point and a viewing device, to stream as many movies or videos as they like. Netflix has negotiated terms with networks managing titles to either receive a profit of each title or a cut from subscription fees. How strong are the competitive forces in the movie rental marketplace? Do a fiveforces analysis to support your answer. The competitive forces in the movie rental marketplace are not very strong. Netflix’s major competitor is actually just RedBox. Most people would think Blockbuster Express kiosks would be a serious competitor, but actually Blockbuster Express (not related to Blockbuster LLC or Blockbuster stores) is operated by RedBox. According to NPD Group, a market research company, overall disc rentals was down in 2011, but it still managed be the top source of movie media in homes with 62 percent of transactions being disc transactions. At its peak, Blockbuster had operated approximately 9,000 stores, they are now operating approximately 900 stores worldwide. RedBox, a recent competitor, operates approximately 42,000 kiosks....
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...Walt Disney Company (DIS) Stock Analysis Research Analysis Recommendation Paper Prepared for: Thomas Scholz- Applied Portfolio Management Instructor Prepared by: Team Active-Alpha: Jacob Danowski Maureen Jossart Justin Ziaja Summary Our recommendation for a buy and hold security that will continue to show growth and capital gains is The Walt Disney Company, commonly known as Disney. Disney operates in the Consumer Services sector and the Diversified Entertainment Industry. Their stock is classified as a Large Classic Growth security. Key fundamental and summary financial data will be presented later in our report. We believe that this is a recommended buy due to Disney’s continuing growth of revenue year after year, the expansion of divisions within different business sectors resulting in one of the most important attributes of a corporation in diversification, and the continuation of their business model of aggressive acquisitions to always sustain growth within the company. Company Description Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney. At first it was known as the Disney Brothers Cartoon Studio which established into them being the industry leader in animation. Following the success of this branch in their company they expanded into live action film production, television and theme parks. The early success within the domestic market opened growth potential by expanding operations globally into the European and Asian...
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...Greathouse Andy Cook Nick Miller Hillary Hughes Elizabeth Schaible Table of Contents Company Profile History 3 Organization, Mission, and Culture 3 Functional Area Assessment 9 Internal Environment Financial Position of Disney 14 Assorted Financial Ratios 14 IFE Matrix 17 External Environment Key External Forces 19 EFE 23 Competitive Analysis 28 CPM 30 Objectives Short Term 32 Long Term 33 Grand Strategies 34 Initial Findings 36 Company Profile Company History The Walt Disney Company, originally known as Disney Brothers Cartoon Studio, was formed by Walt and Roy Disney in 1923 with the creation of a cartoon named Alice’s Wonderland. With the start of that popular cartoon, the Disney brothers had unknowingly created a legacy that would live for generations. Since the creation of the Walt Disney Company, it has produced hundreds of chart topping animated films, put on dozens of Broadway plays, acquired TV and radio stations, and has created the most magical place on earth on three continents. Even after the deaths of the founders, the company has thrived for several decades every intent to continue growing. Organizational Mission and Culture Mission Statement The original mission of the Walt Disney Company was to “nurture the imaginations of children around the world as well as...
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