...AMUSEMENT PARK Introduction: An Amusement Park is an attraction within a city that provides different kinds of rides that would cater tourist and also local people wherein they can enjoy their time. My topic will focus on building an amusement park here in Iloilo City to provide entertainment wherein no other amusement parks are locally located Defining the proposed problem: * An Amusement Park is composed of different rides and others facilities that cater the needs people for them to enjoy and relax within the vicinity Impact in the community: * The socio economic benefits of Amusement Park to the host community. Tourism activities as with any other type of economic development, brings about changes for economic, social, cultural and spatial structure of the settlement where it takes place. It is mostly regarded for generating income and employment, encouraging the entrepreneurial activity and eventually leading to improvements in the economic structure of the region. However since there are countervailing forces at play within an economy, the arising costs and benefits from tourism are not immediately quantifiable. The costs and benefits of tourism are not evenly distributed. What may be a benefit to one group may cost another group within the same community or area. For example, hotel and restaurant operators may benefit from tourism, but the permanent residents may suffer in terms of crowding, pollution, noise, and in some cases, a changed way of life...
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...Euro Disney had a very hard initial experience in France. Due its lack on accurate informationabout the French and European preference and culture, further on their inability on forecastingexternal problems and inability on controlling both controllable and uncontrollable forces,Disney acquired a huge debt. Instead of analyzing and learning from its potential customersDisney chose to make assumptions, turned out that most of those assumptions were wrong.Disney made wrong assumptions in many areas as well. In the cultural area for example itassumed that customers would be ok not having wine to drink, turned out customers wereastonished but the decision of breakfast was another cultural mistake, but in the opposite way.Disney assumed that French customers would want to eat French breakfast while they wantedAmerican one. Operational errors were also committed for Disney, for example Disney assumedthat Monday would be a light day and Friday a heavy day, so they arrange the staff accordingly,turned out to be the opposite and Disney had a big problem with that. Another assumption suchas optimistic assumption about attendance was also made. If Disney had conducted a primaryresearch and learned from their potential customers, French and Europeans, they would haveforecasted those mistakes and prevented them from happening. Also if Disney had controlledbetter the controllable forces, price and promotion for example, they would have a betterinitial experience. Disney could have followed...
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...amió Mateu OCEAN PARK CASE STUDY INTRODUCTION Ocean Park Hong Kong is a marine animal theme park located in the Southern District of Hong Kong. It was inaugurated in 1977 by the Government with the intention to bring somewhere where Hong Kong citizens could feel some sense of space as a large part of the population lived in a crowded locality. So it was inaugurated as a nonprofit organization that aimed to provide visitors a unique experience in entertainment, education, and conservation. Firstly, in the absence of competition, Ocean Park became really popular but existed without direction and focus. When Hong Kong's officials signed an agreement to bring Disneyland to Hong Kong in 1999, the Ocean Park's viability started to be questioned. By 2005, when Disneyland Hong Kong was inaugurated, Ocean Park was unprofitable and widely expected to lose out. Nevertheless, the Park responded with a development plan and showed their abilities for adaptation and turn threats into opportunities. It expanded the number of attractions and rides, raising the number of visitors, becoming the world's 13th most visited theme park and the largest theme park in Asia in 2014. Since 2012 Ocean Park's is in a similar situation, however, not just regarding one competitor but many. So how can the park face and deal with this new critical setting...
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...Case Study: HONG KONG DISNEYLAND George Koduah UMUC Case Study: HONG KONG DISNEYLAND George Kofi Koduah, UMUC AMBA 660, May 2013 The Hong Kong Disneyland case study is an example of the global necessity for profitability and brand recognition across international boundaries. The case sheds light on the important roles of culture, legal, economic and practical management strategic decision-making in the success of Multi National Companies. Disney’s strategic mode of entry into the Hong Kong market and the marketing mix and strategies employed for operations are analyzed against the cultural, economic and competitive conditions prevailing on the Hong Kong leisure landscape. Alternative strategies have been suggested taking into consideration the nature of the brand, competition and the society in which it has to operating. Analysis The two major issues and management problems Strategy/mode of entry: Disney’s major challenges for entering the Hong Kong market centers on its strategic mode of entry into the Hong Kong leisure market and failure to device appropriate marketing systems that will make it acceptable and profitable. According to Daniels, Radebaugh, & Sullivan (2013) strategy is “management’s idea on how to best attract customers, operate efficiently, compete effectively, and create value that builds and sustains a company’s position within its industry (p. 809). Globalization and the need to broaden product and market coverage for increased profit and...
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...five tourism clusters to increase the attractiveness of Hong Kong to tourists including of Ocean Park. The mandate of Ocean Park Corporate was to manage Ocean Park as a public and recreational park and to provide facilities for education, recreational and conservation activities to the public on a self-financing basis. The Chinese government launched the individual Visit Scheme (IVS), lifting restrictions on the travel of mainlanders to Hong Kong in response to the impact of SARS. The scheme allowed mainlanders from designated cities to travel to Hong Kong in an individual capacity rather than only on a business visa or in a group tour as before. The government also reshuffled the Park’s board of directors and appointed new members to replace half of the board. Economic Factor: The park was dealt with the outbreak of the Severe Acute Respiratory Syndrome (SARS). As tourists shunned Hong Kong and Hong Kongers stayed home as much as they could, attendance at the Park fell by about 70%. Investors in the theme park industry had increasingly turned their eyes to Asia. Analysts forecasted industry growth for Asia at 5.7% between 2005 and 2009. Asia has population of more than 3.7 million. The management saw the opportunity to boost the Park’s revenue by increasing in-park spending up from 15% of total revenue. In terms of economic benefits to the territory, the revamping of the park was expected to contribute with 0.5% of Hong Kong’s GDP by 2010. Social Factor: Disneyland...
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...Volume 7 Issue 2 May 2009 Export of American Fantasy World to the Chinese Case prepared by Professors Susan H. C. TAI and Lorett B. Y. LAU1 Introduction The 80-year-old Disneyland in the United States now appeals only to families, as Mickey Mouse is no longer an attraction for young Americans (October 20, 2005, Kyodo News International, Tokyo). The Walt Disney Company has also opened parks in Paris and Tokyo on the assumption that family values are relevant to any part of the world. Disney, however, has a mixed record of walking the cultural tightrope. It was criticized for ignoring French culture when it built Euro Disney in Paris, but Tokyo Disneyland has been well received by the Japanese (June 16, 2005, The Wall Street Journal). Since 1983, people in Japan and around the world have enjoyed the dreams and magic of Tokyo Disneyland, the first Disney theme park to be built outside the United States. Tokyo Disneyland did not try to adapt to the culture in which it was built. It worked because of the Japanese attachment to Disney characters and the ultimate US entertainment experience (Amine, 2005). Euro Disney, opened in 1992, lost almost $1 billion in its first 18 months of operation and quickly developed into one of the most costly mistakes in the company‟s history. The French perceived Euro Disney as a symbol of American influence (Spencer, 1995) and many Europeans would not visit the theme park because they believed the real Disney experience was in the US (Marsh, 1996)...
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...PLN 2601- Assignment 3 Timothy Reed Sn: 10181773 Contents Scope 3 Urban Design 3 Principles/Elements 3 Local Character 3 Quality of the public realm 4 Connectivity 4 Diversity 5 Area Background 5 Local Character 5 Connectivity 6 Crime Prevention Through Environmental Design 7 Renewable Energy 8 Density 8 Mixed use 9 Adaptability 10 High quality public realm 10 Integrated decision making 11 User participation 11 Reccomendations 11 Glossary 11 Bibliography 12 Scope This report will identify and briefly discuss the Environmental and Physical influence, the particular urban design principles, and what opportunities and constraints these principles present for urban design application generally. The report will then discuss, with examples, how Wastewater management, Mixed use development, and public access and amenity, already apply in the area surrounding Grand Boulevard to the south of Joondalup Central business district (Appendix A). It then provides recommendations on how green roofs, crime prevention and housing density, can be applied to this area, to address the constraints and/or take advantage of opportunities. Urban Design A definition of urban design has been offered in an article by Kevin Cambell and Robert Cowan in Planning (12 February 1999). Urban design can be considered to be "the art of shaping the interaction between, people and places, environment and urban form, and nature and built fabric, and influencing...
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...CASE STUDY Title: Hong kong Disneyland: Chinese Tourist’s Behavior and Disneyland’s Internationalization Strategy Executive Summary : This is about how Hong Kong Disneyland will overcome the problems they are facing through the competition they have against the rapid growth of tourist visitors of Ocean park. They have a failing strategy on how they can attract tourist just like how Ocean Park did it successfully . So they need to find out how they can again stand out from being under the problems they have encountered, they need to think about how they can change their strategies to increase their ability to attract tourist and for them to be also patronized. Viewpoint: For me as a simple student I do also believe that Hong Kong Disneyland really had a lack of aspects that will surely attract people from visiting it . Because not all people are really into the theme or characters of Walt Disney and by considering that not all travellers are the same . We have different types of travellers the one who is active that is more adventurous and more physically active and there are also many travellers who is more fund of seeing peaceful sights or nature Lover which Is more passive and more silent observant .This are just some of the neglected parts of the Hong Kong Disneyland. Statement of the problem : Hong kong Disneyland is facing a big problem that needs a big plan on how they can make a solution pertaining to the tourist that their lacking of . How can...
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...& its competitors 10 4.2 Porter’s 5 Forces 11 4.3 Porter’s 5 Forces Overview 14 5. Objectives 15 6. Strategy 15 6.1 Ansoff Growth Matrix 16 6.2 Position 17 6.3 Reposition 18 6.3.1 Sun Tzu Art of War Strategy 19 6.3.2 Attack Overview 23 Contents 7. Proposed Activities & Budget 24 8. References 28 Executive Summary Based on the case study ‘Export of American Fantasy World to the Chinese’, the authors critically analyzed the internal and external environment of Disneyland Hong Kong. Outlining the key strategic issues that the company has to deal with and providing recommendations of what Disneyland Hong Kong could do in order to once again achieve competitive advantage. 1. Introduction Disneyland Hong Kong having opened for over 10 years is still facing major problems until today. Over the years Disneyland Hong Kong constantly dealt with issues regarding social responsibility, negative publicity and competition with Ocean Park. Despite its current situation, Disneyland Hong Kong had a much bigger threat on its way - the opening of the Disneyland Shanghai. One of the major problems that Disneyland Hong Kong is facing today is the issue with its positioning, as its brand image is constantly being tarnish by the lack of social responsibility and negative publicly. This the report aims to analyze the current situation in Disneyland Hong Kong internally and...
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...Marketing http://jvm.sagepub.com Strategic theming in theme park marketing Kevin K. F. Wong and Phoebe W. Y. Cheung Journal of Vacation Marketing 1999; 5; 319 DOI: 10.1177/135676679900500402 The online version of this article can be found at: http://jvm.sagepub.com/cgi/content/abstract/5/4/319 Published by: http://www.sagepublications.com Additional services and information for Journal of Vacation Marketing can be found at: Email Alerts: http://jvm.sagepub.com/cgi/alerts Subscriptions: http://jvm.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.co.uk/journalsPermissions.nav Downloaded from http://jvm.sagepub.com at SAGE Publications on December 2, 2009 Journal of Vacation Marketing Volume 5 Number 4 Academic Papers Strategic theming in theme park marketing Kevin K. F. Wong and Phoebe W. Y. Cheung Received (in revised form): 20th May, 1999 Department of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hung Hom, Kowloon, Hong Kong Tel: (00 852) 2766 6341; Fax: (00 852) 2362 9362; E-mail: hmkevinw@polyu.edu.hk Kevin K. F. Wong, PhD is a Senior Lecturer in Tourism and Manager of the HTM Resource Centre in the Department of Hotel and Tourism Management at the Hong Kong Polytechnic University, Hong Kong. His major research interests focus on tourism management, tourist behaviour, tourism forecasting models and impact studies. Phoebe W. Y. Cheung is a research assistant within the...
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...on the work of candidates under examination conditions, during the June 2010 examination series. The reports were originally hand written but have been typed up, with diagrams redrawn. Errors, including QWC errors, have in most cases been kept. The aim of these exemplar reports is to highlight good practice and areas of potential improvement. The marking levels and examiners comments given are indicative and should be used as a basis for discussion in the classroom, rather than indicating a specific grade. Pre-release research focus * Explore the range of tectonic event profiles and how these and other factors affect the responses of people and governments. * Research contrasting locations and hazard events to draw out the range of tectonic activity and the different responses generated. Report title: ‘Tectonic hazard profiles determine the way in which people and governments respond to hazards’. Discuss ------------------------------------------------- Student’s plan: Intro – definitions Park model THP factors Magnitude – Lincolnshire, Iripinia Speed onset - Popocatepetl, Kashmir Areal Extent – tsunami Other factors - economic development Scientific understanding Location Conclusion - why chose case studies Nevado del Ruiz Loma Prieta Introduction Tectonic hazards pose significant challenges to humans. Earthquakes alone have claimed over 1 million lives in the last 100 years. A tectonic hazard can be defined as an event occurring...
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...16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, travel, and theme parks (The Walt Disney Company, 2012). Disney went on to construct theme parks in California, Florida, Tokyo, Paris, and Hong Kong. Today Disney is the largest media conglomerate of the world and their theme parks alone generate almost $13 billion reported in 2012 in annual gross revenues (The Walt Disney Company, 2012). The Disney parks in the United States had been very successful and that is why Disney expanded into Tokyo. This was a wonderful idea, because Asian love fantasy and Disney is all about fantasy; moreover Asians were excited about the Disney Park. Disney Tokyo was constructed and opened with much success; however, Disney did not own the Tokyo location and they only received royalties from that location, but they soon realized the possibilities that could come with expansion. Disney decided to spread their wings again since Tokyo had been very successful, but they chose the wrong location for the next undertaking; Disney Paris. Who in their right mind would choose Paris as a site for a huge American themed park? Parisians hate Americans, this is a very well known fact. They hate us when we visit their city and they hate the way we live, so this venture in Paris was doomed to fail from the start, and that is the ultimate problem in...
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... movies, and marine parks to see different kinds of animals quite frequently. When people are young, they grow accustomed to seeing animals in these different environments and do not think of the harm it is potentially causing the animals. People do not typically know the habitats and conditions in which the animals live; they just see charming animals. Animals are being removed from their natural habitats to be placed into captivity for human enjoyment. Numerous animals in entertainment are being treated in barbaric and harsh ways. The use of animals for human amusement certainly involves removing animals from their habitats and putting them into inhumane conditions. Numerous laws prohibit the use of animals in entertainment. Since animals are abused and exported for a few moments of human entertainment, laws must be implemented to protect animals from abuse and exportation for the selfish entertainment of people. The owners of animals in entertainment are often not willing to pay for the costs of large cages or are unable to have large cages for the animals. When these animals are enclosed in small and overcrowded spaces, it often leads to filthy living conditions and animals’ fighting for their territory. Fighting can cause physical injury and weakness to the animals. “A negative side-effect associated with the physical environment provided to dolphins in captivity has been found in the study of echolocation in captivity” (Choo). “Unlike the ocean that has softer sounds...
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...Disney: losing magic in the Middle Kingdom First of all, I strongly believed the major error committed by the park was the lack of previous researching about Hong Kong cultural life, before opening the park. At the begging, managers insisted on maintaining Disney World’s traditions. Soon after its first opening, Hong Kong Disneyland had to struggle with complaints about: factors such as the park’s small size, inconvenient location, lack of unique features, insufficient appeal to adults and missing Chinese elements. It was important to know beforehand some aspect of Chinese normal life. Such as the enormous attention parents focused on their children education and that school kids were busy almost year round. This is the reason why shifting the focus from entertainment to “edutaiment” resulted a huge asset to the competing Ocean Park. Another important aspect to consider was the fact that Hong Kong’s people were infamous for their impatience, they often look for entertainment options that were convenient, comfortable, fast and inexpensive. Because of this they were reluctant to lining up for everything, complaining it was too crowded. Secondly, the population was not familiar with the Disney culture. As they had a strong cultural identity of its own, the general population was receptive to foreign and new things. An also there were not many attractions to late teenagers and adults. Despite of the feng shui master consultation in order to achieve a harmonious environment,...
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...assignment be published, including on the Internet, or publicity displayed without receiving written permission from the school. Signature: Giuseppe Napoli Date: 16.11.2015 Executive Summary The Walt Disney is an American diversified multinational mass media and entertainment company, founded in Burbank, California in 1923 by two brothers Walt and Roy O. Disney. The companies success can be attributed to the ability exceed customer’s expectation and deliver magical moments to the audience. The main core value of the company can be identified in the cast members, who are considered the main bridge to deliver the company’s core values. As well to support cast members the company equipped the park with new technologies, the process not only reduce waiting time but also increase customer’s satisfaction. However the company initially face some globalization issues due to the lack of communication between corporate and regional offices. Walt Disney today in order to avoid culture clash has enabled local office globally distributes to compare and contrast the local customs and demands. The company in order to financial grow and reaming the leader in this...
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