...Professor Wohn IS 375-001 Designing the User Experience 12 November 2014 ASSIGNMENT #3 FOCUS GROUP Transcription: For the transcription, I went with the INTERMEDIATE OPTION where I only recorded the important sections. There were a few moments during the study where the conversation got a little off topic. Those parts are not included in the transcription below. Also, the conversation was very informal, so I did my best to make everyones words sound more proper without changing the meaning of their statements. *General Introduction and briefing* Is health important to you? * General consensus is yes, of course health is important (no one chose to elaborate) How often do you think about your health? * All the time * I don’t always think about it, but I try to be conscious of the decisions that I make that can effect my health * All the time * Don’t really pay much attention to it on a daily basis, but overall I try to remain healthy How often do you exercise? * Twice a day - 1 morning volleyball practice and one gym session at night * Same as Jose * I used to go to the gym all the time but I’ve been slacking lately * Don’t really go to the gym at all What do you hope to accomplish by going to the gym? Build muscle/stay in shape/loose weight/etc.? * Stay in shape * Get into shape for the Volleyball season How do you decide what your routine will be when you go to the gym? * Me and...
Words: 2294 - Pages: 10
...Focus Group Discussion Thank you for agreeing to participate. We are very interested to hear your valuable opinion on latest trends in health and fitness. • The purpose of this focus group interview is to analyze the role of fitness center in sedentary lifestyle. • The information you give us is completely confidential, and we will not associate your name with anything you say in the focus group. • We would like to tape the focus groups so that we can make sure to capture the thoughts, opinions, and ideas we hear from the group. No names will be attached to the focus groups and the tapes will be destroyed as soon as they are transcribed. • You may refuse to answer any question or withdraw from the study at anytime. • We understand how important it is that this information is kept private and confidential. We will ask participants to respect each other’s confidentiality. THE VIDEO RECORDING BEGINS Focus Group Members: |S.No |Name |Age |Profession | |1 |Tarun Kumar |36 |Sports Therapist | |2 |Anjesh Sharma |28 |Fitness Manager | |3 |Ankit |24 |Fitness Trainer | |4 |Pooja Sharma |28 |Digital Marketer | |5 ...
Words: 623 - Pages: 3
...Running head: CONDUCTING A FOCUS GROUP Conducting a Focus Group of XXX Educational Program Graduates By Outstanding DHA Student Medical University of South Carolina PURPOSE The purpose of this paper is to describe the planning and design of a focus group for recent graduates of the XXX Program at YYY State University in Northridge (UN). The mission of the XXX program is to produce graduates that can function effectively in staff, front-line management and middle management positions for a variety of health care sectors. Insufficient data exists to determine qualitatively if we have fulfilled our mission. This qualitative research is intended to answer the following question: “How well did the UN XXX Program prepare you for the current position you hold in your organization?” Although this project is intended to serve as a form of self-contained research, it is conceivable that the results of this project may lead to the creation of additional sources of data such as employer focus groups or survey instruments for additional insight. PLANNING Morgan (1997) emphasizes that three factors must be taken into consideration prior to planning for a focus group; ethical concerns, budgetary issues and time constraints. Although personal work experiences will be shared by the intended participants, there is no intent to ask questions of a personal demographic nature such, as home address...
Words: 1649 - Pages: 7
...Guidelines for Conducting a Focus Group Surveys assume that people know how they feel. But sometimes they really don’t. Sometimes it takes listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. Focus groups are well suited for those situations. Focus groups can reveal a wealth of detailed information and deep insight. When well executed, a focus group creates an accepting environment that puts participants at ease allowing then to thoughtfully answer questions in their own words and add meaning to their answers. Surveys are good for collecting information about people’s attributes and attitudes but if you need to understand things at a deeper level then use a focus group. If you’ve ever participated in a well-run focus group you’d probably say it felt very natural and comfortable to be talking with a group of strangers. What you didn’t know perhaps were the many hidden structures behind it all. A good focus group requires planning – a lot more planning than merely inviting a few key people to casually share their opinions about a topic. Outlined here are the details for conducting a high quality focus group. Also included are stepby-step instructions for making sense of all the information you collect in the groups. In this Guide you will find checklists for: Defining a focus group Designing focus group questions Recruiting and preparing for participants Conducting the focus group Analyzing the data You will also find...
Words: 3326 - Pages: 14
...Focus Groups Plan for Scope BA410.601.K3 Marketing Research Tong (Harry) Xiang Basic Requirements: * Participants: We need to carefully recruited our participants with similar ages, regions and income level, and then divide them to 4 groups consist of 8-12 members. All the participants are mouthwash products users. * Environment: The focus groups interview should have comfortable environment, with circle seating to make participants engage in discussion. Tape recording needed. * Moderator: Our main moderator should be skillful in group discussions, and be capable of establishing permissive environment. Pre-determined questions and adequate background knowledge required. But main moderator should exercise mild unobtrusive control the pace. Assistant moderator is in charge of handles logistics and takes careful notes. * Rules: Rules should be told to participants. No right or wrong answers; One person speaking at a time; Turn off mobile phones; Participants should talk and listen to each other. Beginning: In the beginning the moderator should create a thoughtful, permissive atmosphere, make ground rules and set the pace of the discussion. The introduction part includes: 1. Welcome; 2. Overview of the topic; 3. Ground rules; 4. First questions. Example: Good afternoon and welcome to our discussion session. Thanks for taking the time to join us to talk about mouthwash product in Canada. My name is xxx. We are helping Scope team get some information from...
Words: 674 - Pages: 3
...DATE: 17th Jan’2015 Marketing And Consumer Behaviour “Compaq Computer : Focus Groups” Dilema : Whether to Launch New Note book Group-2 Aditya Singh 14MBAGES003 Anuj Kumar Jain 14MBAGES006 Ashish Bhargawa 14MBAGES008 Deepak Sharma 14MBAGES012 Pankaj Naithani 14MBAGES018 Ramesh Kumar Koul 14MBAGES024 1.) Summary of the case * Compaq Computer is in business of designing and selling notebooks. * Consumer division market share is only 3% compared to market leader share of 60%. * Company expertise is in commercial division so company is less focussed on retailer’s relationship. * Company is launching a new product ‘Shark’ for consumer division in late summer 1996. * With expertise of engineers and manufacturer, new product has to be optimized features viz. size, weight, battery life, CD-ROM facility, screen, modem availability and floppy drive etc. | | * December 1995, Greg Memo, leader of the consumer notebook design team, had ordered a set of focus groups as part of his efforts to design. * Focus group participants reviewed seven different products, based on four different form factors. * Mid – December 1995, Company has placed an order for 40000 notebooks to manufacturer. * Greg is reviewing the report of Focus Group & rating of machines to check the survey response with respect to the features planned on model code Shark. | 2.) Objective of decision maker Compaq computer Corporation’s Consumer Division’s...
Words: 1432 - Pages: 6
...Victim Focus Groups https://www.ncjrs.gov/ovc_archives/bulletins/dv_10_2000_1/dvs_6.html “The focus groups tried to elicit information about the types of crime that most affect underserved populations and how comfortable and knowledgeable they were about available services and the criminal justice system. Furthermore, the focus groups tried to find out what the underserved populations thought would make positive changes occur. Focus groups questions were formulated to specifically find out certain information including the reasons why these groups do not access services, what would need to change for them to access services, and what were the gaps in services and possible avenues of outreach to these communities” (OVC, 2000). Police Sub-Culture “Law enforcement’s common but dangerous subculture poses one of the most significant risks to the health and wellness of its personnel. This subculture leads officers to feel that they need to act as though they can handle...
Words: 409 - Pages: 2
...How to Run a Focus Group * What is a focus group? A focus group is a small and structured meeting of approximately 8 – 10 people. Discussion revolves around a set of pre-determined topics to give you a set of rich qualitative information. Although focus groups take a while to set up and require a budget to run, once done, they can prove an efficient way of getting detailed information on a subject. Expect a focus group to give you a range of views from your target audience, and to find out why people hold these views. A focus group can take place either before or after your event, depending on what you want to find out. For example, if you want to know what motivates your audience to attend an event you might choose to run a focus group before they have seen an event. However, if the information you need is about their opinions of the event itself, then you will obviously need to take them to see something first. * Preparing for Session Invite around 6 to 8 people to participate for a session to last for about an hour. Then, prepare an agenda including a list of the top-level issues to be tackled (if appropriate). Prepare an introduction script explaining the purpose of the day and how the day will be run. This can include issues of consent and fire regulations (if relevant). Be sure to always use a quiet room with few distractions and arrange people in a circle (possibly around a table). * Developing Questions When you go into the group, go in prepared. Don't...
Words: 1276 - Pages: 6
...Sep-Oct;13(5):237-41. Issues related to disability in India: a focus group study. Pal HR, Saxena S, Chandrashekhar K, Sudha SJ, Murthy RS, Thara R, Srinivasan TN, Gupta D, Singh U. All India Institute of Medical Sciences, New Delhi 110029, India. Abstract BACKGROUND: Systematic research into disability has been scarce, especially from India, even though an estimated 5% of the population may have significant disability due to physical disorders. Depression as a common psychiatric disorder affects about 3%-5% of the population. Thus, the impact of disability related to physical, mental and substance use disorders is enormous and it influences resource allocation and policy planning. METHODS: The issues relating to disability were addressed through a qualitative multicentered study. Focus groups were conducted at three sites in Chennai, Bangalore and Delhi on three themes: (i) parity, stigmatization and social participation; (ii) current practices and needs; and (iii) the General Disability Model as proposed by the World Health Organization. The focus groups were homogeneous and included members from six categories of participants: individuals with physical disability, individuals with mental disability, individuals with alcohol/drug-related disability, family members of mentally disabled persons, family members of physically disabled persons and health professionals. In all, 118 groups were conducted with a mean (SD) group size of 8.6 (1.6). RESULTS: Patients with mental and alcohol/drug-related...
Words: 379 - Pages: 2
...The number of focus group interviews posed a limitation because we only got twenty peoples opinions on the matter and not every single focus group were asked the same questions. There were more females than males in the twenty students. Females and males use social media in similar ways but females tend to use it more consistently. Some of the questions could be more specific and general. Another flaw was that moderators should ask separately about stress and loneliness. People do not cope in the same ways when dealing with these two. Another limitation was, when asking in the focus group interviews, what activities were they involved in; they did not ask what other non-campus activities they participated in. This information would make it more of a holistic approach due to that we would know more about their lives. If there were more respondents in the study, we would get more of an average number of activities they were involved in because currently it is very swayed with just one activity involved in. The limitations of this current study are due to size not the procedural aspect. The strengths of this study were that it studied a complex problem with few amount of participants. As well, this study also gave answers not just to the research question, what are the differences between college...
Words: 653 - Pages: 3
...Jewelry in general 1. What qualities or aspects do you look for when you shop for jewelry? 2. Does the capability of customized jewelry appeal to you? If so, what specific features would you customize? If not, explain. 3. Do you value handmade jewelry over the machine manufactured? 4. What qualities of a jewelry are the most important to you? (metal - precious vs. non-precious, stones, design, etc.) 5. If you like the design and look of a piece of jewelry how much value do you place on the fact that it is a precious metal or non-precious metal? 6. Would you buy jewelry made out of non-precious metal if you knew that the look and properties of that metal are far superior than the ones of a precious metal? Choice of metal 1. If you like the design and look of a piece of jewelry how much value do you place on the fact that it is a precious metal or non-precious metal? 2. Would you buy jewelry made out of non-precious metal if you knew that the look and properties of that metal are far superior than the ones of a precious metal? Price 1. What is the most expensive piece of accessory you own besides your wedding band/ring? 2. What is the price range of the jewelry that you wear for the everyday use? For special events/occasions? 3. As college students, disposable income is limited. If your disposable income was higher would you be inclined to purchase more expensive jewelry? 4. Would you justify paying higher price for the piece of jewelry that is handmade over the one that was...
Words: 528 - Pages: 3
...1. A report of the focus group discussion (1) Focus Group Objective Through the focus group, interviewee’s buying behavior such as buying frequency and criteria, the reasons why people are not eager to buy HTC’s products, as well as the reasons why the sales of HTC Smartphone drop would be investigated. A combination of thoughts and ideas obtained via the discussion of focus group so as to make the research more whole-broadly. Also, fresh ideas could be collected. (2) Method and Procedures In doing the focus group, interviewees which are the current users of Smartphone were recruited. There were evenly distributed among gender. Therefore, up-to-date views and different comments among gender towards Smartphone could be gathered. Dissimilar type in this project was adapted as the interviewees were the non-users, current users, ex-users and potential users of HTC Smartphone. For example, the users use Iphone, Samsung, LG, Sony, Asus and HTC. With this arrangement, opinions from users using different brands could be collected. Each member in our group was responsible for finding his/her targeted interviewees. The recruitment of interviewees began 2 weeks before the focus group start. Firstly, the time of focus group was set up. Then, interviewees were invited by phone. Also, there was a screening during phone calls to ensure they are current users of Smartphone and try to raise the probability of finding interviewees with different brands of Smartphone. The appropriate...
Words: 480 - Pages: 2
...company turned to focus groups for insights? A focus group is “a panel of people (typically made up of 6 to 10 participants), led by a trained moderator, who meet for 90 minutes to two hours”(Cooper & Schindler, 2014, p.160). The group is led by the moderator in various directions that allow the panel to exchange a variety of ideas. The goal is to allow the participants to interact with one another in order to share information that could be useful in consumer research. Ericka Burroughs (2005) and her research team believe that, Qualitative data, such as those collected in focus groups, provide in-depth information necessary to understanding attitudes and motivations that influence consumer’s decisions and behavior. Focus groups give participants an opportunity to describe their experiences and preferences without the limitation of present response categories. Focus groups also are helpful because researchers want participants to interact with each other, sharing ideas in their own words and responding to each other’s comments. HealthPlus has recognized the value in focus groups, therefore they will use their qualitative data to gain insights. “HealthPlus seems well positioned given the growing concerns over rampant obesity, especially among youth”(Cooper & Schindler, 2014, p.143). Though well positioned, HealthPlus believes customers are avoiding their products because they are skeptical that something healthy can taste good. The company developed focus groups from San Francisco...
Words: 394 - Pages: 2
...case talks about the big concern in Boston, which is drugs use. The field study group, consists of four members, is given a budget of twenty thousand dollars and a time period of five months of part-time work to find an effective way to communicate with the school-going population about drugs. The group must find answers to the following: motivation for drug use, who influence them to use drugs and which advertisement strategy can influence them. They came up with three different methods to conduct the research. The quantitative survey is a large-scale, city-wide survey method, includes surveying by mail or over the phone for the cost of ten thousand and fifteen thousand dollars respectively. Although it is large-scale, the response rate is only five to twenty percent. The children may not be able to interpret the questions on such sensitive issue. There are no visual aids and no body language during the time that the survey is taken. The qualitative survey is done by holding focus groups and one-on-one interviews. In focus groups, people can exchange ideas but peer pressure may affect the answers of each individual. One-on-one interviews has no peer pressure influence but costs quite a lot and takes a lot more time to gather data. The field study group decided to conduct the research by holding focus groups. Eleven focus groups are picked from five neighborhoods in Boston. The field study group found out that storytelling is more relatable than celebrities advertise for anti-drugs...
Words: 453 - Pages: 2
...study has incorporated digital ethnography and social networking analysis to critically examine and analyze the focus groups at hand. Social networking sites are an important aspect in the digital world and involve increased networking of existing and compound relations which goes beyond close friends. It is a conglomerate friendship and relations of friends of friends. Technology has made vast and significant changes in social dynamics. It tends to both affect people in the society by either making them comfortable and uncomfortable thus affecting their self-esteem (Meadows, 2003, P. 23). The process of transferring human contact into the world through creating complete, genuine and reliable social inter-connections seems to affect one’s self-esteem. These social groups can be sampled and used as focus groups which can be used as an analysis of behavior for the entire society as a whole. The study is important in addressing the behaviors of participants in a focus group relevant to the overall effect of the digital world relevant to the self-esteem of individuals in the society. The Existing Literature Review Technology, social networking and the increasing reliance of the digital media has an undeniable effect on an individual’s social life. This section of the study reviews how these effects come to be. The study through the use of focus groups found that focus groups are established through mutual trust and intent of communication. This intent may be driven by the need for...
Words: 2073 - Pages: 9
