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Forecasting Technology

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Submitted By chrisparker98
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According to Everett Roger's book Diffusion of Innovations, there are 5 factors that influence the adoption and diffusion of innovations. First there is relative advantage; how improved is an innovation over its predecessor. Does the innovation represent an incremental increase in ease of use or efficiency or a does it change the entire way things are done. For example, CDs represented an enormous advantage over magnetic tapes in terms of quality, durability and storage capacity. Then you have compatibility; is the ability to incorporate an innovation into an individual's life. The more readily an innovative product can be integrated by the general population, the more likely it is to be adopted. Another factor is complexity or simplicity; this is the innovation easy to use and understand or very complex. If the product offers great advantages, but is incredibly complex to use, it is unlikely to be utilized. For example, most experts would argue that Linux is a more powerful, stable Operating System than Windows. However, Windows is easier for the layman to use and thus more widely adopted. The last two are triability having the innovation available for a trial or test drive, and observability the innovation readily visible to others. (Rogers, 2003)
Some methods that are available for forecasting technology include the Delphi method, forecast by analogy, growth curves and extrapolation. The Delphi Method utilizes experts who answer questionnaires in one or more rounds. At the end of each round will summarize each experts forecast anonymously. In the following rounds the experts will be encouraged to revise their predictions based the predictions of other members of the panel. The concept is that the group as a whole will tend towards one common, "right" prediction. (Kaufman, 2003) The Delphi Method is very subjective and is useful when there is insufficient

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