...SECONDARY RESEARCH REPORT ON potENTIAL LOCATION OF FUNERAL HOMES Marketing Research Methods RSMT 5001 SECONDARY RESEARCH REPORT ON potENTIAL LOCATION OF FUNERAL HOMES Marketing Research Methods RSMT 5001 Contents 1.0 EXECUTIVE SUMMARY 2 2.0 RECOMMENDATIONS 2 2.1 Fair Share Analysis 2 2.2 Annual number of deaths 2 2.3 Areas with more than 170 deaths on average per annum 2 3.0 ANALYSIS 3 4.0 APPENDIX 4 5.0 REFERENCES 7 1.0 EXECUTIVE SUMMARY The purpose of this report is to analyze the potential locations of where an organization can set up funeral homes for business outside the Greater Toronto Area (GTA). In our analysis, we considered three possible options in determining where to locate the funeral homes: an area with a high number of old people and low death rate in their population, an area with a high number of old people and high death rate in their population and an area with low number of old people and high death rate. We also used the fair share calculations and areas with at least 170 deaths per funeral on average every year as part of the metrics 2.0 RECOMMENDATIONS 2.1 Fair Share Analysis Based on the fair share calculations, which is total market divided by the number of funeral homes in the market. The four potential locations would be St Catharines with the highest fair market share of 9.87%; Kingston with 8.51%; Hamilton with 7.84%; London with 7.19% and Cambridge with 6.36%. We would highly suggest that the organization...
Words: 906 - Pages: 4
...will analyze how SCI achieved the high growth rate and how sustainable is it. In addition, we will analyze the stock price of SCI and give an investment suggestion. Death Care Industry The death care industry in United States is a mature and low growth one whose performance heavily depends on the death number per year. We use the Five Force Analysis to measure the performance of the industry. Entry Barrier (Green) The entry barrier to the death care industry is high. Since the keys to succeed in the industry are personal relationships and reputation, which need quite a long period to build. These result in a low entry and failure rates for funeral homes. Buyer Power (Red) We think the buying power is pretty high. Customers can choose the sites and professional service items according to their preference. Besides, with only 1% estimated death increasing rate, companies in the industry may decrease their service price in order to attract limited customer resource. Supplier Power (Yellow) The major cost in funeral service is casket which the funeral homes need to buy from manufactures. But in recent years, traditional funeral is gradually replaced by cremation, resulting in...
Words: 3348 - Pages: 14
...comprehensive system. Every business is likely to be different. As an example, business transactions at a supermarket, bank, and hotel require information systems that are different and Unique. A systems analyst applies a technique called Business Process Modelling to Represent company operations and information requirements. A systems analyst works in an information technology based department. This person is Responsible for planning, analysing and implementing information systems. 1.1 Background of the Study Funeral homes arrange services in accordance with the wishes of surviving friends and families. The funeral home often takes care of the necessary paperwork, permits, and other details, such as making arrangements with the cemetery, and providing obituaries to the news media. Nova Funeral Homes, giving you the best service for the last journey of your love ones for over five decades is now in its new image. Nova Funeral is a duly accredited morgue of the Philippine National Police and the National Bureau of Investigation, aside from being an accredited with the Eternal Plans Inc., and the St. Peter Life Plan. If you are in the Almar-Zabarte area, you can use your...
Words: 3357 - Pages: 14
...Grundy Cranfield School of Management, UK Michael Porter’s five competitive forces model has been a most influential model within business schools but has perhaps had less appeal to the practising manager outside of an MBA and certain short business school courses. In this article it is argued that whilst there are a number of reasons why the model has not achieved greater currency, most importantly it can be developed a lot further. The paper looks at a number of important opportunities for using Porter’s model in an even more practical way, including: mapping the competitive forces, which can vary significantly over market and competitive terrain and within the same industry; understanding its dynamics; prioritizing the forces; doing macro analysis of the sub-drivers of each of the five forces; exploring key interdependencies, both between and within each force. Copyright © 2006 John Wiley & Sons, Ltd. Introduction When Michael Porter conceived the five competitive forces model, it propelled strategic management to the very heart of the management agenda. The framework became a centrepiece of texts on business strategy and strategic management, and essential examination material on MBA and similar courses globally. But what has become of his original five competitive forces? It would appear to be the case that not a great deal has occurred to develop this thinking since the early 1980s (except, perhaps, for Hamel and Prahalad, 1994). Porter appears to have been more inter- ested...
Words: 7895 - Pages: 32
...It Might Have Gone Something Like This In “Queen of Knives”, Neil Gaiman exemplifies how unreliable our narrator is in dealing with death and derangement. Through this naïve narration, we are presented with a story in which the narrator; a young boy at that time, recalls how a magician vanishes his grandmother during a magic show. Upon closer analysis we will see that Gaiman actually implies that the grandmother has died causing the grandfather to go crazy from the death of his wife. In order for our narrator to cope with traumatic experience of losing a loved one and witnessing his grandfather lose his mind he blends the story with memories. The poem is set up as a flashback which further gives credibility to our narrator’s erroneous memory. My analysis will scrutinize the diction used throughout the poem as well as the crucial symbolism in order to uncover the hidden meaning behind the text. When someone reads “Queen of Knives” for the first time it is likely that they will ponder the outcome with confusion. They may also conclude that the grandfather murdered the grandmother or that she ran off with the magician. It is understandable to arrive at this conclusion when the literal meaning of the passage points to such answers, but once we examine how dynamic this piece of literature is we can conclude much deeper meanings. Gaiman himself stated that this poem was like his other work “Mr. Punch;” a story in which a young boy’s grandfather went mad. The songs Daisy Bell and...
Words: 1518 - Pages: 7
...Chapter I INTRODUCTION Background of the Study Technology advances as it changes through the times. However, despite this advancement in technology, Ding-Dong Hardware in Glan, Sarangani Province still uses the manual process in their inventory. The Ding-Dong Hardware finds it hard; hence, the database of a systematic inventory was conceived. The researcher conducted interviews and surveys in developing a database computerized inventory system. Using the System Development Life Cycle (SDLC) Method, this Ding-Dong Hardware Computerized Inventory System was successfully attained. It could generate the derived data that would greatly help the personnel in preparing inventory and to speed up the process. Objectives of the Study Generally, this study aimed to create a database system for the Ding-Dong Hardware in Poblacion, Glan, Sarangani Province. Specifically, this was geared to: 1. Lessen the time spent in preparing inventory; 2. Ensured hardware records of data and information; and 3. Improve track of information about the business status. Significance of the Study The study was conceptualized to solve problems occurring in preparing inventory (daily, monthly and yearly inventory), keeping records of information and in keeping track of the business status in Ding-Dong Hardware in Glan, Sarangani Province. The researcher computerized the manual process to provide assistance to the personnel in charge of generating, regulating and ensuring...
Words: 2373 - Pages: 10
...such an ancient building, it is important that the organisation can rely on its own enterprise to generate income. Traditionally it might have been able to survive by donations and legacies from wealthy, pious benefactors. However, in an ever-secularised society where recession has seen all charitable organisation battling for funds, this is increasingly unrealistic and the Church must find ways of becoming as financially independent as possible. SBG must expand its activities to attract a wider market segment and adapt to meet contemporary trends, attitudes and expectations. The short-term marketing plan will be a response to a significant decrease in both donations and the demand for ancillary activities: paying visitors, weddings/funerals, special services and events. The result of which is a £37,000 deficit, a gap which must be closed if the organisation is to survive and continue with its...
Words: 12121 - Pages: 49
...Syllabus SNYDER v. PHELPS ET AL. CERTIORARI TO THE UNITED STATES COURT OF APPEALS FOR THE FOURTH CIRCUIT No. 09–751. Argued October 6, 2010—Decided March 2, 2011 For the past 20 years, the congregation of the Westboro Baptist Church has picketed military funerals to communicate its belief that God hates the United States for its tolerance of homosexuality, particularly in America’s military. The church’s picketing has also condemned the Catholic Church for scandals involving its clergy. Fred Phelps, who founded the church, and six Westboro Baptist parishioners (all relatives of Phelps) traveled to Maryland to picket the funeral of Marine Lance Corporal Matthew Snyder, who was killed in Iraq in the line of duty. The picketing took place on public land approximately 1,000 feet from the church where the funeral was held, in accordance with guidance from local law enforcement officers. The picketers peacefully displayed their signs—stating, e.g., “Thank God for Dead Soldiers,” “Fags Doom Nations,” “America is Doomed,” “Priests Rape Boys,” and “You’re Going to Hell”—for about 30 minutes before the funeral began. Matthew Snyder’s father (Snyder), petitioner here, saw the tops of the picketers’ signs when driving to the funeral, but did not learn what was written on the signs until watching a news broadcast later that night. Snyder filed a diversity action against Phelps, his daughters—who participated in the...
Words: 11281 - Pages: 46
...Though it seems like a melancholy occasion to most of us these days, they were considered as celebrations in the Senufo culture. Not much has changed in our current society, but when I had learned that rhythm pounders were used in the same way that flowers are used on caskets today, it peaked my interest on how similar the two practices are. When we participate in these ordeals, we’re using our own customs to pay our respects, much like other cultures have done for centuries. Thinking about that, I came to understand how the Rhythm Pounder plays a subtle role into what we do at funerals today. In the Senufo culture, art was seen as a passageway from “elder to ancestor”, and therefore symbolized the respect that the people had for their lost one (Blier, 1981). As mentioned previously, two rhythm pounders were lain on top of corpses to honor them. Today, we would often place decorative flowers on or in a funeral casket to honor the deceased. It may be a small comparison, but the similarities between the pounders and the flowers actually branches into several categories. As I’ve stated, rhythm pounders had several other functions, but they all had something to do with honoring or respecting elders and ancestors (Reif, 1995). Thinking about this, decorative flowers also have several different meanings depending on...
Words: 1470 - Pages: 6
...Rounaq Chabra Mr. Butkovic BAT 4M March 21st 2012 Case Analysis Revenue recognition As a financial advisor of Dodge Ltd the financial statements should be review by the owners or CFO of the company. This statement will display the revenue recognition in order for the owner to accurately keep track of their finances. Since, this business has costs throughout the contract, they have issues dealing with the recognition of the revenue. Some costs cannot be allotted for at the sale of the contract because they have to recognize at the moment when the client has had the funeral service. Dodge Ltd. has to follow at least one of GAAP principle, which will be discussed in four ways that the company can record their revenue. The plans sells for $5,500 therefore the revenue can be only recognized for that amount. Initially, the first method of revenue recognition is at the point of sale of the contract. This method states revenue should be recognized at the sale, also cash collection is certain, evidence of an arrangement exists. In this method the company would record its revenue as soon as the contracts were sold in 2011. Therefore, 5,500(contract price) x 50(number of contracts) = $275,000 will be recorded for 2011. Also, $275,000 would be recorded as accounts receivable. Since there are different services to be preformed during the contact this method is inefficient because it violates requirements for revenue recognition concept. Even though the contract has been signed...
Words: 772 - Pages: 4
...saving life of severaly injured or diseased living beings as well. Even then people are reluctant to donate their bodies after death due to various reasons. This research is made in order to know these factors which results in opposition to dead body donation. Study also suggests ways to actually increase awareness in our society about dead body donation. In this study report we present a survey (attached in Annex- A) regarding potential whole-body donors in china. 100 random people (age range 18-75 years) answered a questionnaire, giving information about themselves, their reasons for donation, attitudes towards the dead body, funeral preferences, religious issues and medical giving and receiving. In addition to altruism, motives included the wish to avoid funeral ceremonies, to avoid waste, and in a few cases, to evade the expense of a funeral. As the attitudes of donors play a very crucial role in body donation, so it...
Words: 1966 - Pages: 8
...Appendix 2: Ford Pinto Case and Cost Benefit Analysis Edited by Richard Brooks In 1968 in response to strong foreign competition, Ford decided to build a subcompact car — the Pinto — on a 2×2×2 plan (2,000 pounds, $2,000, in 2 years). In pre-launch tests, Ford discovered that rear end collisions propelled the gas tank onto the real axle, which had protrusions that ruptured the tank and caused the car to catch fire. Yet Ford did Figure 1: Ford Pinto not modify the Pinto’s rear axle. Nor did it follow through on an idea to place a rubber bladder in the fuel tank. Why? The reason seems to have been that these changes would have increased the price, lowered sales and reduced profit. That reason is given credence in a cost/benefit study done on modifying the Pinto. So the Ford Pinto went on sale with dangerous design faults in the position of the fuel tank and nearby bolts, and the tendency for the fuel valve to leak in rollover accidents. Design and production was rushed and cost of the vehicle kept down to sell it at $2000. It sold well, until 1972 when four people died and one young boy was horrendously burned and disfigured; these are only a few of the incidents that resulted from the Pinto’s flaws, many more followed, costing Ford millions in compensation. The engineers were fully aware of the flaws, yet the company continued to sell the car as it was, without safety modifications. Ford applied a generic cost/benefit analysis to accidents based on National Highway Traffic...
Words: 703 - Pages: 3
... a biography presents a subject's life story, highlighting various aspects of his or her life, including intimate details of experience, and may include an analysis of the subject's personality. Historical Drama- The historical drama is a film genre in which stories are based upon historical events and famous people. Some historical dramas are docudramas, which attempt an accurate portrayal of a historical event or biography, to the degree that the available historical research will allow. We have watched the film Gandhi which describes the historical events surrounding the man Gandhi who was born on October 2nd 1869 – and died on January 30th 1948. The film covers Gandhi's life from a defining moment in 1893, as he is thrown off a South African train for being in a whites-only compartment, and concludes with his assassination and funeral in 1948. Although a practicing Hindu, Gandhi's embracing of other faiths, particularly Christianity and Islam, is also depicted. Your Assignment: You have a chance to make a film about a historical figure (a person in history). Who would you make your film about? Why would you choose this person? What parts of their life would you show in the film? Write a one page (4-5 Paragraphs) essay (standard format: introduction, body, conclusion) about which famous historical figure you would make your movie about. Include your reasons for wanting to make a film about this person and which parts of their lives you would want to include...
Words: 305 - Pages: 2
...Kin Kang Dr. Tredennick English 330 12/20/13 Cymbeline as Mother When reading through Shakespeare’s tragicomedy, Cymbeline, I tended to want to find the archetypal vices in the heros of the play. Among the most honorable characters: Posthumous, Imogen, Guiderius, and Arviragus, we find that only Posthumous seems to have the only recognizable character flaw in bargaining off his wife for gold. In almost all respects, the children of Cymbeline are perfect characters within the Elizabethan patriarchal ideal. The three of them have an incomplete parentage in the play, having an absent mother, and being displaced in the case of the boys. With the role of motherhood being so very important to child-development, the question becomes: how did these perfect characters get this way without the essential role of the mother? Of course in the heavily misogynistic society, the mother plays the part of enemy even in parenting, as the female body and character is something that must be conquered in order to successfully rear virtuous sons. In this play, this challenge is sidestepped by Cymbeline’s claim to motherhood. In Cymbeline, Shakespeare creates a familial fantasy within which the role of the mother is fully excised from the gender play of traditional Elizabethan parenthood, fostering purely masculine childrearing. Cymbeline takes on the role of the mother, embodying a purer space for child development that rids itself of the female body: the source of contamination to the ideal...
Words: 2458 - Pages: 10
...Calgary Funeral Services Cooperative Business Plan DRAFT AUGUST 8, 2011 Contents 1.0 BACKGROUND INFORMATION 1 1.1 Executive Summary 1 1.2 Comparative Cooperative Model 2 1.3 Feasibility Study and Background Research 3 2.0 Business Description 5 2.1 Corporate Structure 5 2.2 Business Objectives 7 2.3 Market Assessment 7 2.4 Products & Services 8 2.5 Location 10 2.6 Human Resources 11 2.7 Regulatory Issues 12 3.0 MARKETING STRATEGY 13 3.1 Pricing Strategy 15 3.2 Customer Service 16 4.0 FINANCIAL PLAN 17 4.1 Capitalization Strategy 17 4.2 Sales & Income Projections 18 4.3 Critical Factors 19 1.0 BACKGROUND INFORMATION 1.1 Executive Summary The Calgary Cooperative Funeral Service seeks to create a cooperative enterprise to provide funeral services that are modestly priced and environmentally friendly within the Calgary market. Based on an initial membership the founding organizations - cooperatives in Calgary, Calgary Legions, Churches and individual Calgarians, with a combined member share/loan offering and bank loan for a combined total of $525,000, this business plan calls for the enterprise to reach positive cash flow toward the end of the 3rd year of operation. The business model seeks to establish funeral/crematoria services which is centrally located and would service the members of the founding organizations as well as the funeral needs...
Words: 5954 - Pages: 24
