...First daily newspaper named The Daily Courant The Times - first significant national newspaper (founded in1785 as Daily Universal Register) History development of the industry Time 17th 18th 19th 20th 21th What happened? • Pamphlets • First daily • The “golden • Newspapers • Decline of newspapers age” of have the industry newspapers emerged all over the country • News sheets • Sunday papers • First Ads • The format of papers changed • Decline of the industry • Online newspapers become more popular • Posters What the future may hold? Source Data: provided ABC What the future may hold? • It is estimated that newspaper market declined in 2007-2008 with 21% (Source OECD, 2010) What the future may hold? It is apparent that newspapers will no longer be in the format we are all used to seeing, as a hard copy; Hard copies will be replaced by online versions as a way for the industry to cope with the new technologies. What are the opportunities for a mediumsized player? Time spend on newspaper reading in the UK(2008) No time at all 32,3% Less than 0,5 hour 23,0% 0,5 hour to 1 hour 26,3 % More than 1 hour 18,3% Source: European Social Survey, 2008 (age 15+) What are the opportunities for a mediumsized player? • There is little to no room for a medium side player to join this kind of business because: - the target market is small - people prefer modern media instead of newspapers - the market...
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...The Future of the New York Times What Arthur Sulzberger can do to revive the failing newspaper whose “financial performance is lagging’’ The New York Times has been guided by the Ochs-Sulzberger family for four generations since 1896. The newspaper has been through innumerable family crises, wars, strikes and recessions. The newspaper sales have declined steadily due to the rise of social media and online alternative media. Arthur Sulzberger has spent a lot of money to add new sections in the newspaper such as crosswords. He has broadened the distribution of the newspaper from its home city to the entire country. The New York Times needs to move to the cyber space where customers can access the newspaper using other platforms such as the iPhone. The cost of the newspaper has been subsidized while still valuing good journalism. Sulzberger has been fighting for reporters' rights who are charged for refusing to divulge confidential information to prosecutors. This has compromised the quality of journalism since reporters are charged and jailed for doing their work. Sulzberger needs to advertise the newspaper so that they can restore their competitive parity. The newspaper needs to introduce foreign language editions so that they can capture a larger market globally. He needs to invest in television by collaborating television professionals with print reporters so that they can produce much fine work. This will help the company move...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...Case 1 USA Today: Innovation in an Evolving Industry* Synopsis: As the entire newspaper industry sits on the brink of collapse, Gannett and USA Today work to avoid disaster and transform the nation’s most read newspaper into tomorrow’s best resource for news and information. This case reviews the history of USA Today, including its continued use of innovation to stay on top of the technological and sociocultural shifts that are rapidly changing the newspaper industry. In the face of continual competition across a variety of media sources, the future of USA Today depends on its ability to continually push the envelope of innovation and offer value-added, proprietary content to ensure continued differentiation and the future of the USA Today brand. Themes: Product strategy, innovation, target marketing, distribution strategy, changing technology, changing sociocultural patterns, customer relationships, competition, differentiation, strategic focus, SWOT analysis Case Summary USA Today is the most successful and highly visible newspaper that students have seen and read on a national basis. The case provides an overview of Gannett's strategic marketing approach to launching and growing this unique newspaper. When USA Today debuted in 1982, it achieved rapid success due to its innovative format. No other media source had considered a national newspaper written in shorter pieces than a traditional paper and sprinkled with eye-catching, colorful photos, graphs, and charts. Designed...
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...Internet - The death of Newspaper? Think about it you have an ePaper with internet facility then what will you do to know about the latest situation of the country? You will simply logon to or any online news site. Yes. You are using the technology as a weapon to destroy the Newspaper. Yes. This is Internet which is causing the death of Newspaper. If you have the internet facility on your home then you will think that why am I wasting my time. I can read the newspaper on the Internet. Then maybe you will say good bye to your Newspaper Hawker. Daily newspapers lost 1.2 million readers and online newspaper readership grew to 56 million. How many of you want to go abroad for study? Please raise your hands. Well. What will you do to keep in touch with your country when you will be in abroad? I can say with guarantee that you will logon to any Newspaper site. Because it is impossible to send you a Newspaper regularly from Pakistan to Australia or UK. When I was preparing this speech, I required some data from the Newspaper. But it was hard for me to collect old issues of Newspapers and search data about an uncommon topic like this. But Thanks God that now I have the internet ready for me. You know, to be honest, I had got unlimited information by only One CLICK. Unbelievable? No, you have to believe it if you visit Google News or Yahoo News. So, if I have this kind of option then why will I go to waste my time and dirt my hands by touching old Newspapers? Today we are...
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... Last year, 53% of adults (or 71% of internet users) in the United States received their news online than by buying a newspaper or magazine.1 Things have changed quite dramatically since 748 AD (the first record of a newspaper in Beijing, China). From Johannes Gutenberg’s invention of the printing press in 1451 to dwindling circulation in 2010, the newspaper industry has experienced both impressive growth and steady decline. In the 1700s, market factors such as rising literacy and the development of postal services galvanized the distribution of newspapers. Growth continued in the 1800s with the rise of the middle class. In the early 1900s (i.e. before the advent of television), substantial adverting revenue allowed newspapers to become enormously profitable. However, in the late 1900s and early 2000s, the tides began to shift. The business...
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...------------------------------------------------- An Analysis of the “Newspaper Publishing” Industry Table of Contents Executive Summary 2 Industry Overview 2 Newspaper publishing in India: Industry Scenario 2 Forecast of future growth 3 Industry Boundary for Newspaper Publishing houses 3 5-Forces Analysis 3 Threat of New Entry 3 Threat of Substitutes 4 Bargaining Power of Suppliers 4 Bargaining Power of Buyers 4 Rivalry among existing competitors 5 Government’s Role 5 Threat from Complements 5 Changing Industry dynamics 6 Global dynamics 6 Local dynamics 6 From traditional to integrated news room model 9 Partnership Ventures 9 Capacity Sharing Model 9 Key Action Points for the Newspaper Industry 10 Conclusion 11 Executive Summary The newspaper industry in India is highly fragmented amongst the Hindi Dailies, English Dailies and several vernacular Dailies. The market size of the entire industry stands at INR263 billion. Whereas with the growth of the digital media and strong presence of big search engines like Google; the print newspaper industry is struggling all over the world. But interestingly, Indian print newspaper industry is growing with the digital counterpart with hand in hand. On one hand Digital media is increasing its hold in tier I and II cities and also amongst young readers but on the other hand print media is reaching out to small villages and remote areas due to stronger and efficient distribution...
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...comprehensive SWOT analysis for USA Today. Having to deal with dwindling subscription numbers USA Today did two more recent revamps of its newspaper and website. In 2011 the company did a few changes to its layout of the paper including changing the font of some headlines and changing the white space. In May of 2012 the company hired a new president and publisher, Larry Kramer, founder of MarketWatch. In 2012 they did a major change of its website and newspaper. It has changed its logo for the first time since its been printed. The globe logo is now replaced with a large circle that coordinates to the color of the topic discussed, for example green is for the money section. They also changed the look of the website to a cleaner, more interactive look. They are one of the only national newspapers that does not charge for online access. USA Today has always been innovative in how it gives news to readers and the leadership does not feel that its readers should not have to pay to try its way. Strengths: 1. Innovative 2 Visually different from other newspapers; easily to recognize at newsstands 3. Individual State information 4. Works with third-party buyers(hotels) to increase readership. Weaknesses: 1. Low ratings from Critics 2. Does not have pay wall to charge online readers 3. two-thirds of readers do not actually pay for the newspaper. They receive free copies from third-party buyers. Opportunities: 1. Company can utilize and partner with other websites to bring...
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...With so many newspapers and magazines ceasing publication, you may be asking yourself if print will survive. I don't have the answer. And, I'm not even sure it's the right question. Even when the global economy turns around, it's unlikely that we'll see the same number of magazines or newspapers. So, how will we consume print- or page-like content? Computers are the most obvious answer, but I think products like the Amazon Kindle 2 really point the way. You see, we have to prepare ourselves for a time when the majority of written works, whether in magazines, newspapers, short stories, or novels, are delivered electronically. I don't imagine that everyone believes the computer screen and Web page is the preferred format for the consumption of this kind of content. I know that industry analyst Tim Bajarin made the argument in a recent column that future generations of e-book readers will offer color screens (I guess that's a good thing), and he suggests that a copy of Harry Potter might benefit from having an embedded video clip from the movie. I disagree. When I want to read a novel, I want to read a novel. I don't need to be distracted by multimedia, or even color, to help me imagine the story. My mind is quite adept at painting a picture with the words I'm reading. For me, that's the allure of a good, rip-roaring novel. The minute that publishers start producing e-books with "enhancements," we'll witness the beginning of the end of that format for the written word. The...
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...Consider the extent to which, across different markets, newspapers are experiencing ‘crisis’, and the nature of that crisis. Should this also be seen as a crisis for journalism and democracy more broadly? Evolving from announcement bulletins in ancient Rome to partisan papers in early nineteenth century and to the neutral papers in mid 1980s with a circulation of 62.5 million (NAA, 2009), newspaper bred journalism and upheld public sphere. However, recent decades witnessed large job cutting and numerous shutting down in newspaper industry. It remains debatable that whether the shockwave would spread to the entire journalism as a profession and to democracy which newspapers have always claimed to serve. This essay is going argue that the crisis confronted by newspapers does not necessarily entail a declining of journalism since democracy is carried out in a multidimensional way in new media environment. This essay will firstly look at the manifestation of the crisis confronted by newspaper industry in recent decades, the structural change it brought, and the nature of the crisis. After that, this essay would look at how the crisis encountered by the industry transformed journalistic practices and argues that journalism still has the capacity to carry out its civil function. Newspapers industry have been experiencing the decline of market share and revenue margin since the late twentieth century across markets such as U.S., UK, European, and Australia. (Beecher, 2005; Carson...
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...mother sitting in their favorite chairs while reading their local newspaper. Others can remember waking up and walking outside to their driveway to get the morning newspaper before getting a cup of coffee. Also, it seems just like yesterday when a co-worker would take it personal if someone picked up their newspaper and started reading it without permission. Reading the daily paper was part of American culture and a favorite pastime. This simple activity informed the average citizen about local politics, events, crime, business, sales, jobs, entertainment, weather forecast, and one could even get his horoscope. Being informed through the newspaper about the local community, the nearest populated city, and our nation once gave people a since of pride. In current times, even though people are just as informed, there are many forms of media that has surpassed the newspaper in providing information with up to the minute news releases. This has taken a large share of the market away from the outdated art of reading the printed version of the news. As people have become more familiar and comfortable with the internet, they are increasingly choosing it as a source of news delivery. In addition there are several other sources of wired and wireless electronic media delivery platforms that are available to the vast majority of people. These devices include netbooks, mobile phones, and e-readers. The newspaper industry is experiencing its worst financial crisis since the Great...
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...How long untill newspaper vanishes from our breakfast tables? No doubt, the recent years had been though for print. Internet as a newsplattform is always available and updated and there seems to be no reason for buying newspaper anymore.. but will printed papers really die out? It was barely 20 years ago, when the first newspapers went online, and it is no more then ten years ago, when the editors of leadings newspapers realized how threathful a new invention called „web 2.0“ actually was. It was the time when bloggers all over the world started to share their politcal experiences and opinions, when every internet user got a voice and when an user could download and share millions of information or photos for free. There had been voices that claimed that print would vanish within years. Several newspapers died, and many others struggle untill today with sinking readership. There is one question stiring up the traditional journalism: Does the printed newspaper as we know it from our breakfast table even have a future? Most of the readers are not willing to pay money for information they can get for free in the internet. And there are more reasons: informations are always updated, they are always and everywhere available and, thanks to web 2.0, every user can comment or sent an article to his friends. Additionally, the author can link his article to other mediaplattforms such as youtube or twitter. Compared to the printed newspaper, there are only few drawbacks left. Some...
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...The Effect of the Internet on the Newspaper industry’s Revenues Emily Ford University of Maryland University College The Effect of the internet on The Newspaper Industry’s Revenues The newspaper industry is currently in the midst of a financial crisis due to the increased competition from news outlets on the internet and the changes in how the public chooses to access information. In 2011 seven major American newspapers declared bankruptcy. Of the roughly 1400 newspapers in the nation approximately half will go out of business in the next decade. Between the years 2001 and 2008 average print circulation went down by 13.5%. Over 80% of newspaper revenues are generated from their advertisement sales, however, among newspapers with an ancillary websites, they average less than 10% of these revenues from their web-based content (Kirchhoff, pp. 2-4). The struggle facing the newsprint media is their inability to make a profitable transition to web-based platforms. This paper will explore many of the challenges involved in making that transition as well as offer up possible strategies that the print media could utilize in the future. It is imperative that the content follow in line with what the medium demands, in order to flourish in the new frontier of distributing the news (Postman, p. 88). The newspaper industry as a whole has been slow to embrace the new internet based technology. They have yet to be successful in walking the line between traditional print content and...
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...SWOT Viability Analysis SWOT Viability Analysis on News Corp Schmitt Management Consulting Abstract Buying the newspapers in Rupert Murdoch’s empire is not a viable action for profit today. With the on-going scandal and lawsuit claims, the reputation of the corporation has been damaged beyond repair and your takeover would be fruitless. The future potential regulatory restrictions and fines are unknown today and there-fore leave a large portion of the picture unclear. Being able to hire new staff reporters who have been unmarred by the current scandal will be difficult, and the current staff does need to be replaced to avoid any future problems these recent practices have brought about. The print media is rapidly being replaced by online avenues, so there are few opportunities for growth in the print media. Allowing Rupert Murdoch to accept his own consequences and outcomes of this highly publicized scandal is the best action for you and your future profits. SWOT Viability Analysis on News Corp This is a SWOT analysis on purchasing News Corp. After extensive research and analysis I am recommending that you do not purchase this conglomeration of newspapers. There are currently far too many unknowns in regard to the future outcomes for this to be a viable venture. Analysis This collection of opinions on strengths and weaknesses has been solely compiled from online research of articles posted on the internet. The articles are based on facts known to reporters...
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...5 Table 1 5 III. Business Operations 6 Table 2 7 The flagship 8 IV. Financial performance 9 Table 3 9 V. Future outlook 11 Branding 11 SWOT analysis and other risks 12 Table 4 13 Demographics 15 Philosophy 16 i Endnotes 18 I. HISTORICAL OVERVIEW “All the News That’s Fit to Print.” Special are those instances in business when a slogan becomes so synonymous with a company. Those words, found on the front page of every copy of every edition of The New York Times since 1896, began as a way to define the publication to its readership. That slogan stands to this day, but the newspaper and its parent, The New York Times Company, have grown far beyond the reaches of New York City and its surrounding boroughs. The New York Times Company is a diversified media company whose core purpose is “to enhance society by creating, collecting and distributing high-quality news, information and entertainment.”1 It is a publicly traded company (NYTC on the New York Stock Exchange) and publishes three major daily newspapers. It also operates eight network-affiliated television stations and two New York City radio stations. The company has become more global in nature through The Times Syndicate: Among the largest syndicates in the world, it specializes in text, photos, graphics in a variety of customized packages to more than 2,000 newspapers and other media to clients in more than 50 countries.2 While...
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