...“Inspire the world, Create the future.” 1.0 Executive Summery Samsung Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on the market. With the release earlier this year, Samsung dominated the market, controlling nearly 90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also comes with a full color spectrum that makes for an incredible viewing experience. Although Samsung is dominating the 3D market, we still have very detailed strategies and tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration, union, and encouraging innovation. Samsung is always preparing for the next big item to hit the market, which is why their technology is so far ahead of all leading competitors. In the future, we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give us access to all of Microsoft’s gaming technology, in which we will combine with our quality...
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...Inspire the world, Create the future.” 1.0 Executive Summery Samsung Electronics has proven to the business world that they are one of the mostprestigious technology companies in the industry. With more technology advancements thanour market can handle at this point and time, Samsung has paved the way for the future inelectronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV.The first 3D TV was launched in March of 2010, and has already had a major impact on themarket. With the release earlier this year, Samsung dominated the market, controlling nearly90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competitionwith its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also comes with afull color spectrum that makes for an incredible viewing experience.Although Samsung is dominating the 3D market, we still have very detailed strategiesand tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration,union, and encouraging innovation. Samsung is always preparing for the next big item to hit themarket, which is why their technology is so far ahead of all leading competitors. In the future,we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give usaccess to all of Microsoft’s gaming technology, in which we will combine with our quality of sound and...
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...Research: Final Brent Byerly, Michelle Kendrick, Emily Maldonado Jarell Reed, Ceasar Sciocia Business Research RES/351 Stephen Grunig University of Phoenix 18 May 2015 Research Question: Research questions provide “means” to determine possible answers or solutions, within thoughts or to provide reasonable data In today’s entertainment services and ever changing platforms, how do cable or satellite companies continue to be relevant without becoming obsolete technologically and over saturated with competition that it alienates the consumer? Many research questions will arise, to see whether or not; our business provides the best in television programming. 1. Does Direct TV provide fast and friendly services? 2. Among other brand for commercial television, why do you choose Direct TV? 3. Do we provide television packages at a reasonable price? 4. On a scale from 1-10, with 10 being the highest, how would you rate our company within viewing purposes? 5. We also provide bundling services, is this something you as a customer like? Data Analysis Approach Data analysis refers to evaluating data using logical reasoning and to examine all of the data provided. There are so many tests that can be used to determine accuracy within a business in providing customers satisfaction through data. Within using the null hypothesis, our company will benefit. Parameter is a previous measurement of the sample of the population. Within the null hypothesis, there is...
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...Introduction Panasonic Corporation consists of a vast number of business domains such as AVC networks, appliances, eco solutions, automotive & industrial systems. Each domain has its distinct products to provide and satisfy globally consumer needs. They are doing well their business in Japan and continuing to expand globally their network business. It is noticed that global television market has changed rapidly recently (Marketline and Futuresource Consulting Reports, 2013) and Panasonic Corporation is the fifth-largest television manufacturer in the world (Statista, 2012). Particularly, it is also reported that India television market ranks three in world market next to the US and China (Paluri, 2013). In this market, Panasonic is one of the market leaders that accounted for 7% of market share (ibid). This report aims to propose some recommendations for Panasonic’s future strategies by analyzing its external and internal factors of Panasonic in TV industry in India. Stakeholder Analysis As the analysis of Panasonic India’s stakeholders (see Appendix 1), it is recognized that the two pillars of company’s success are shareholders and employees. According to its Sustainability Report (2013, p.23), its employees is also considered as a foundation for its growth. Understanding clearly all stakeholders to meet their satisfaction is one of current company’s goal. External Analysis Macro Environment According to PESTLE analysis (Appendix 2), government policies, economic conditions...
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...Executive Summary In the following report, it will cover the market and demand analysis of Sony, and which includes an outline of Sony’s market position with the use of analytical tools such as a SWOT analysis and taking into consideration macro factors which influence Sony both internally and externally. The report will also consist of innovation analysis of Sony that outlines the ways in which they differentiate themselves with the use of their research and development strategies, and the threats which follow as a consequence of taking the risk of being creative. Furthermore the future challenges which the firm may face will be analysed as part of strategic outcomes, and how Sony can react to these challenges in the future. 1.0 Introduction To begin with, we will carry out a report on Sony which will include details of how they are currently competing in the market. Also, an innovation analysis will be carried out into Sony and their unique selling point of being one of the most innovative companies in the world. The types of details of Sony, which will be reviewed, are internal such as strengths and weaknesses. The external factors, which will be analyzed, are macro factors, which affect the company such as detailed SWOT analysis and their corporate image. Finally, the challenges, which Sony has to face in the future, will be reviewed and ways in which Sony respond by countering the challenges they may...
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...Samsung ................................................................................................... 3 The background of 3D-Television technology ......................................................................... 5 The competition ...................................................................................................................... 5 3D-TV technology ............................................................................................................ 6 The visible entertainment ............................................................................................... 6 1.4.1 1.4.2 1.5 What kind of innovation is 3D-TV? .......................................................................................... 7 2 ................................................................................................................................. Industry description ................................................................................................................................................................. 9 2.1 2.2 2.3 2.4 Early adopters users and niches in 3D TV ............................................................................... 9 Standards and necessary industry partnerships ................................................................... 10 How will industry conditions & firm capabilities...
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...Executive summary: Coffee-Mate is the market leader for coffee creamer in the UK market; it holds 55% of the market share. However, a high market penetration and a recent increase of Coffee-Mate’s competitors’ market share have led to a questioning on the brand’s future. Several tools are used to describe and precise the competitive environment of the brand. The BCG analysis of the brand’s product portfolio highlights two issues: • the uncertain future position of the current Star product: Coffee-Mate, and • an interesting opportunity for the Coffee-Mate Lite product. This Question Mark product is present in a high growth market and could be shifted to a star position. The environmental analysis, through the use of the SWOT tool, led to a clearer vision of Coffee Mate’s areas of competence and the areas that have to be improved. Coffee-Mate’s is a strong brand with a large advertising budget providing quality (and healthy with Coffee-Mate Lite) products. These strengths appear to be useful for breaking Coffee-Mate’s bad image of distress and poor taste product. An analysis of the customer’s market segmentation, which divides the market in 5 consumers sections leads to a distinction between two different buying behaviours: • cost constrained consumers who base their buying decision on prices; and • a group of customers called “premium”, who are prepared to pay a premium price for quality products. These BCG, SWOT and customer segmentation tools provide information about...
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...media access to consumers, and created a product that makes video and television viewing a service that everyone could access and afford. For a monthly subscription fee, subscribers can rent as many DVDs as they would like and keep them for as long as they like while also being able to stream movies and TV shows online, giving them access to hundreds of thousands of options of what they want to watch. There are no due dates or late fees for the DVDs which was a change from the traditional way of movie rentals. 1. Identify the key elements of Netflix’s strategy. What competitive advantages is Netflix trying to achieve? Netflix created the perfect storm of a company that encompasses and produces a product accessible from multiple different mediums for consumers. A consumer of Netflix has the ability to keep to a more traditional way and continue to watch DVDs of their favorite movies, keeping to a tradition held in the world for many years. However they added a twist. They not only deliver the DVDs to your home, but they also have free postage to encourage families to send the movie back and order another to continue to repeat the cycle. Netflix has also cornered the market with video streaming online. Netflix has hundreds of thousands of movie and television options that a Netflix subscriber can chose to stream online all from the...
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...his business from selling dried Korean fish with 30,000 won in 1938 under the name Samsung. According to the company record (2012), Samsung has assets value of more than 430,000 billion won recorded and net income over 20,000 billion won. With fierce competitors such as Apple, Sony and Nokia, Samsung must perform it best to secure its future. Further in this essay will be focusing on Samsung keys development to its success and SWOT analysis of this company. There are a number of key factors that drive Samsung to this stage. Firstly, In 1969 Samsung-Sanyo Electronics was established and Samsung’s first black and white TV was manufactured. This was a significant change to the company as TV was new to the market and its future profit was uncertain. Later in 1972, Samsung try domestic production of black and white TV and it reached its 4 millionth TV in 1978. Second factor is the diversification of its product throughout 1980s. Samsung manufacture many new appliances such as air-conditions and microwaves. In the 1990s, Samsung claim to be ‘copycat’ in electronic market (Kotler and Armstrong, 2012). Even with that claim, Samsung still manufacture future to people life such as world’s first 64Mb DRAM (Dynamic random access memory) in 1992, worlds first 128Mb flash memory in 1998 and worlds first 32 GB SSDs (Solid state drive) in 2006. Last factor is its new management style. Kotler and Armstrong (2012) state that Samsung fast expansion due to Lee Byung-Chull’s management. He used what...
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...valuation of $30/share compared to the market price of $97/share. Netflix is a subscription-based business whose subscribers can instantly watch unlimited TV shows and movies streamed over the Internet to their TVs, computers and mobile devices. Netflix is prominent in the streaming industry, where it holds the majority market share of 32% (IBIS). Netflix is growing • It has increased its number of domestic and international subscribers • It has increased the availability of its streaming services to be available on more internet connected devices • It has expanded its streaming content to target various customer segments • It has differentiated using price and distribution channel Netflix’s value chain is outsourcing • It obtains content through streaming license agreements, and through direct purchases from various studios and TV networks • It markets its services through several channels, such as broad based media, online advertising, and strategic partnerships • It stores its content on external cloud services Netflix is differentiating • It is creating their own TV shows exclusively streamed on Netflix • It is focusing on competing on product along with price and distribution channel Netflix is projecting negative future performance For the next five years, Netflix will be in the startup phase, and investing in them now is significantly riskier. The following factors illustrate their negative future performance. • Increased expenses...
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...MARKETING ENVIRONMENT We here at Samsung are looking to launch our new TV electronic line in the North American, Europe and Asian markets. We have continued to make strides towards promoting sustainable leadership under the mantra “Devoting our human resources and technology to creating superior products and services, thereby contributing to a better global society.” We believe here at Samsung by doing and providing the best we further the electronics and consumer markets by example. Social Environment Here at Samsung we are providing a range of career and peer building programs that focus on ethical business practices within the business environment. Providing methods of training against corrupt business practices is mandatory amongst our company employees and we strongly adhere to these policies. We also have an external website dedicated for reporting unethical business practices specifically for stakeholders as well. The proportion of women in our East Asian offices accounts for over 60% percent of our work force in 2011 and 40% globally and we continue to practice fair hiring practices. Demographic Environment Thanks to growth in the high value LED and Plasma TV market in past few years, we here at Samsung had another successful year and have been the industry leader as far as unit sales in this category six years running. The increase in sales in the European, North American and Asian markets have helped fuel this increase in total sales worldwide. Economic...
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...Regions 3 Key market trends 3 Typical price points 3 Market share of key players 3 Growth Drivers 3 Future Outlook 3 Porter 5 forces model for DTH Industry 4 Supplier Power 4 Buyer Power 4 Competitive Rivalry: 4 Threat of Substitution: 4 Threat of New Entry: 4 Tata Sky: The Subject of Market Research 4 Segmentation 5 Targeting 5 Positioning 5 SWOT Analysis 6 Field Study and Survey 6 Online Survey and Results: 7 Marketing Mix 8 Product: 8 Price: 8 Promotion: 8 Place: 8 Conclusion 8 References 8 I. Introduction What is the very first thing or imagery that comes to our mind when we say the acronym DTH? Maybe we visualize Shahrukh Khan in his signature lover-boy arms-wide-spread pose urging us to wish for more (Dish Karo, Wish Karo). Maybe we think about a certain Bunty’s mummy, who is a housewife, speaking fluent English she has learnt from Tata Sky Active English Speaking course; or Reliance urging us to go BIG (TV ho toh BIG ho). Depending on the customer base and loyalty, different people will have different imagery of DTH. During the last decade of the twentieth century, introduction of the cable TV operators in India took the TV industry by a storm. With channels like SONY, Star Plus entering the Indian TV industry through cable, the evergreen Doordarshan faced stiff competition to thrive in their otherwise monopolized entertainment industry. Slowly, with more revenue being put into private cable TV channels, quality of TV programs...
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...of TV Manufacturing Industry By: Manglesh R. Yadav Table Of Contents: 1. History Of TV in India 3 2. Samsung Electronics 3 3. LG Electronics 8 4. SONY 11 5. Videocon 13 6. My View 15 7. References 17 Television Manufacturers and their growth History Of TV in India: Television has been in India for over 40 years now. During the first few years the growth of television was very sparing and the distribution happened of mostly black and white sets. This was because in the early period the people used to think of it as a luxury item without which the life could go on. It is in the last 25 years that the television market has picked up pace and is growing rapidly. A very significant year in the advent of television industry in India was 1982. This was the time when the Indian government allowed import of thousands of color TV sets for the broadcast of Asian Games held in New Delhi. After this the real boom of TV industry started. Today India is the largest market for TV sets and also viewership. Not only this, but overall TV industry is the most booming sector among consumer electronics in India. The main market capture is divided in between Samsung, LG, Sony, Panasonic, etc. Samsung History: Samsung Electronics is a South Korean organization which manufactures TV and is globally the leader in LCD TV section...
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...audit in relation to the organisation’s: * core competencies * competitive advantage * value proposition You have also been asked to consider how Netflix, Inc. can remain competitive in the context of developments in technology, rising competition and changing consumer behaviour. Consideration should be given to the organisation’s financial position, its strategic risks and mitigating strategies to overcome these risks. Edited Extracts from Chartered Institute of Marketing (Case study: June 2011) Contents Introduction 4 Movie and TV programme licensing and distribution 5 Netflix, Inc 6 Netflix – advertising and marketing 7 Netflix’s competitors 7 Top ten movie download services 10 Data protection issues 10 The future for the industry 11 The future for Netflix 12 References 13 Home Entertainment Introduction Total global sales of pre-recorded DVDs and Blu-ray discs of movies, TV shows, pop videos and other content for home use have been falling over recent years. Although the newer technology, Blu-ray, is experiencing growth, its adoption is not fast enough to compensate for the overall decline. According to Strategy Analytics there was a 4% drop in the combined sales of DVDs and Blu-ray discs in 2009...
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...product in terms of the benefit to cost ratio and ii) how to increase awareness of the brand as well as the many different product attributes. We recommend that i) TiVo improve the value of the product by unbundling it in terms of the various benefits provided and then bundling the individual components with other complementary products. ii) So as to increase the awareness of the different TiVo products and the brand, we propose to segment the market in terms of the specific customer profile whose needs are aligned to the particular benefit provided by the product. Accordingly, we arrive at a communication plan for the different TiVo products that target different customer segments through a mix of advertising, promotion, distribution and branding strategies. In the following section, we analyze the situation that Tivo is faced with and follow it up with the logical sequence that helped us arrive at the above recommendations. Company Analysis Calyx and Corolla is a new company in the fresh flowers market. They have pioneered the concept of selling fresh flowers by mail. In its short lifetime, C&C has established strong relationships with many large growers, who cut flowers when ordered, thereby increasing the life of the buds tremendously over typical florist shops whose buds may already be a week old when purchased. They have also developed a strong relationship with Federal Express, who is their primary distributor....
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